“We’ve always embraced the idea that our job is to make your brand shine. We’ve spent years perfecting a process that makes name-drop plush simple, quick, and scalable.” — TODD ATKINS, FOUNDER spirit RGU brings to each customer relationship. “We’ve always embraced the idea that our job is to make your brand shine,” says Todd. “We’ve spent years perfecting a process that makes name-drop plush simple, quick, and scalable.” MAKING STRIDES
Sustainability is another area where the company is making strides. RGU has already transitioned several product lines — like their Totally United™ Teddies and Graffiti Teddies — to fully recycled materials and aims to be 100% sustainable by mid-2026. “As a small company, it’s a big
undertaking,” Todd admits. “But if our products are for kids of all ages, then we have a responsibility to care for the world they’re growing up in.” While tariffs and market uncertainties loom large for many suppliers, RGU remains steady by design. Their narrow-and-deep inventory strategy helps stabilize pricing, even in volatile times. “We don’t believe in mid-season price hikes,” says Todd. “We are trying to divert any distractions away from our customers so they can focus on their business and keeping their shelves stocked.” With decades of experience, a growing brand identity under the name Plushology®, and a refresh-
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ingly human approach to business, The RGU Group is proving that you don’t need to be the biggest to make the biggest impact.
Customers can easily build distinct plush collections with Plushology® by RGU.