At Emporium@C’s, Orange Beach, Alabama, and Perdido Key, Florida, locations, every day feels like a parade — sequins, sparkle and coastal flair included.
MAKING RETAIL
EDITOR’S NOTE
What makes your store and story unique?
RETAIL NEWS
Ron Jon founder dies; Petting Zoo rebrands.
TAKING STOCK
Blend festive flair with coastal charm.
RETAILER REFLECTIONS
Break free from the buy-sell-broke cycle.
CUSTOMERS COUNT
Fine tune your phone etiquette for success.
SEAWORTHY IDEAS
Get inspiration from themed product ideas.
EVENTS CALENDAR
Make plans to attend these future events.
EVENTS COVERAGE
Past and upcoming industry show coverage.
BEACH READS
Check out new beachy book ideas.
PRODUCT SHOWCASE
Fresh merchandise ideas for your store.
LAST LOOK
Retail at Old Baldy Lighthouse Museum shop.
AD INDEX
Easily locate an advertiser’s ad and website.
Starfish Award: Coastal style, community love ....................... 82 Giving back is stitched into the fabric of The Cottage Shop’s Outer Banks existence.
Cover Story: Making retail sparkle ............................. 30
Emporium@C makes every day feel like a parade — sequins, sparkle and coastal flair included.
Merchandise Spotlight: The power of place............... 38
Coastal retailers share how to showcase location-specific items within an array of display styles.
Style Trend: Keeping up with the kids ........................ 46 Kids’ products are exploding in coastal areas and retailers can join in on the fun.
Retailer Spotlight: One sweet idea .............................. 56
Sea Shack Candy Co. delights locals and visitors in Carmel, California, with Swedish confections.
Product Focus: Sweets, snacks and sauces ............... 60
Food is a growing trend for coastal customers who want to savor the flavor of their favorite beachy spots.
Business: Secrets of metrics ....................................... 64
Grow your retail business with a balanced approach to hard and soft KPIs.
seaside retai ler
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Entire contents ©2025 Breakwall Publishing LLC. All rights reserved. Materials in this publication may not be reproduced without written permission from the publisher. Content contributed by writers, advertisers, and outside sources in Seaside Retailer is presented for informational purposes only and does not necessarily represent the views of Breakwall Publishing LLC or the editorial staff. Inclusion of advertisements or sponsored content does not indicate endorsement of any company, product, or service. Breakwall Publishing LLC and Seaside Retailer cannot guarantee the accuracy or completeness of information submitted by advertisers, agencies, vendors, or contributors and are not liable for any errors, omissions, or claims made therein.
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WHAT’S YOUR STORY?
Contributing Editor Kristen Hampshire and I were talking the other day about how fascinating it is to hear the stories behind the coastal stores we cover in Seaside Retailer magazine. Each store owner or manager that we interview has their own unique path that led them to where they are now. No two stories are the same. There are the generational stores that have been around for decades, and then there are the retailers who never saw themselves in retail and they just fell into it. There are also those for whom retail was a lifelong dream that one day became reality.
We’ve heard dozens of stories over the years and while there may be similarities, each person’s path is special and different from the next. And the editors at Seaside Retailer never get tired of hearing them.
What makes your store special, different or a place to remember?”
Not only are your stories unique and inspiring, you also carry a perspective on what makes seaside retail successful that is truly your own. We hope that by us sharing these amazing stories with you that you’ve been able to expand your horizons, refine your offerings and improve your business approach.
And just as each retailer’s story has its own unique direction, so too, your stores should reflect that special touch or personal brand that only you can bring. Figure out what it is that makes you different and work to emphasize that in your store to create a memorable experience. Is there a certain line of personal care items you carry that no one else does, or a jewelry line?
Maybe you have products that are created from local artisans or are made from recycled materials. Or maybe it’s just the vibe your store gives off with its music, friendliness, scent or decor. Perhaps it’s all of the above. But just as no two stories are alike, no two stores owned by different retailers should be alike either.
What makes your store special, different or a place to remember? If you can’t think of something offhand, then it is time to start looking more closely at your own story and think about what you can do to make a lasting impression. And Kristen, associate editor Megan Smalley and I will have plenty of material to keep writing about.
q MAKING WAVES
Pauline’s Gifts rallies community for fundraiser
Pauline Bresnahan, owner of Pauline’s Gifts in Gloucester, Massachusetts, has raised more than $1,500 in donations to ship care packages with comfort items to female troops through Operation Troop Support. The local nonprofit helps to send care packages to deployed service members.
“I had a female veteran who served in Iraq come into the shop who said, ‘We could really use toilet seat covers,’” Bresnahan relates, describing how “little things” are a tremendous comfort to women serving overseas. “No one knows better than the women who served.”
OneCoast partners with Mary Meyer
OneCoast, a large omnichannel wholesale sales and marketing company, will be partnering with Mary Meyer, effective Nov. 2.
Known for creating soft toys and baby products that bring comfort, joy and connection, Mary Meyer has become a well-known name in the gift and toy industry.
The partnership expands OneCoast’s portfolio of values-driven brands that independent retailers seek.
With the partnership, retailers will be able to shop for Mary Meyer products through OneCoast territory managers, showrooms and online.
The Petting Zoo rebrands to Zoologee
After over 30 years in business, The Petting Zoo has announced it is changing its name and is currently rebranding to Zoologee to better reflect the company’s ongoing commitment to nature, learning and imaginative play.
“As we’ve grown, so has our vision. That’s why The Petting Zoo has evolved into Zoologee,” says Lisa Talenti of Zoologee’s marketing team. “The Zoologee name was inspired by curiosity, family adventures and our enduring love for the natural world.”
John Lizewski started the company in 1994 and took on the role of chief teddy bear salesman. Soon after, Lizewski’s brother JoRoy, master of toys, joined him to build what would become a multi-generational family business. Since then, the family business has provided fun products to retailers and to share their love of nature.
Talenti adds, “While our name is changing, our heart remains the same. We’re still the same family-run company making the same beloved plush toys, now with a name that captures the wonder, curiosity and educational spirit behind every animal we bring to life.”
The company is slowly rolling out the rebrand over the coming months. While the company name and logos are changing, Talenti says the heart of the company and its products won’t change.
“Zoologee’s earth-friendly focus drives our product vision — a vision to repurpose and reimagine recycled materials into planet-friendly toys that help protect our environment,” Talenti says.
Ron Jon Surf Shop founder passes away at 88
Ron Jon Surf Shop Founder Ron DiMenna died peacefully on Sept. 6 at age 88.
“Our thoughts are with his wife, Lynne, during this difficult time,” the company said in a statement. “We honor all the creativity he brought into this world, and we will continue to honor his love for the beach and all things surf.”
DiMenna discovered surfing in 1959 along the Jersey shores. After trying to find a custom surf board from California, DiMenna’s father suggested that he buy three, then sell two at a profit so his would be free. From there, the Ron Jon Surf Shop business began. DiMenna opened “The Original” Ron Jon Surf Shop in Long Beach Island, New Jersey, in 1961, which just relocated.
Over the next six decades, DiMenna transformed Ron Jon into a worldfamous surfing destination with stores across the East and Gulf coasts.
Heart on Main Street wins 2026 HEARTS Award
Dallas Market Center and ART, the creative home furnishings network, have selected Heart on Main Street as the 2026 HEARTS Award recipient for its service to independent retailers across the U.S. The award will be presented at the 36th ARTS Awards, taking place at the Hilton Anatole Hotel in Dallas on Jan. 9, 2026.
The HEARTS Award recognizes organizations that demonstrate exceptional service, leadership and compassion in the home and gift industry. Heart on Main Street was chosen for its ongoing commitment to helping independent retailers rebuild, recover and thrive through education, fundraising and hands-on support during times of need.
“This award reflects the countless small business owners who pour their hearts into their Main Streets every day,” says Patrick Keiser, executive director of Heart on Main Street. “We’re deeply grateful to be acknowledged for the work we’re doing to make sure these businesses not only survive but thrive.”
Heart on Main Street, founded in 2023, has helped independent retailers through disaster relief efforts by providing financial assistance, free inventory and hands-on volunteer support to retailers devastated by floods, hurricanes, tornadoes and wildfires. The organization also offers monthly webinars to thousands of retailers to provide them with practical skills and strategies for long-term success.
Guy Harvey and Groove Life debut ring designs
Guy Harvey Inc. has teamed with Groove Life, creators of outdoor lifestyle gear, to expand their collection to include three new silicone ring designs for men and women.
The Guy Harvey x Groove Life silicone rings are designed to be comfortable to wear as well as both flexible and durable. The patented, breathable inner grooves of the rings allow air in and keep moisture out while also providing a snug fit, making them perfect for active users and outdoor enthusiasts.
“Our Guy Harvey x Groove Life rings consistently sell out, and these new designs give fans fresh ways to wear Guy’s iconic marine artwork while enjoying the comfort and durability Groove Life is known for,” says Alex Harvey, licensing and marketing director for Guy Harvey Inc.
New designs include the Mako Shark Ring, the Pink Hibiscus Turtle Thin Ring and the Billfish Collage Ring. As with all Guy Harvey merchandise, a portion of sales from the Guy Harvey x Groove Life collection benefit ocean conservation through the Guy Harvey Foundation.
An inviting and well-merchandised store can significantly increase sales during the holiday season.
BY MICHAEL HALE
Blend festive flair with coastal charm
As the holiday season draws near, seaside retailers have the opportunity to bring festive flair to their stores while staying true to their coastal charm.
Whether your customer base consists of tourists, locals or cruise ship passengers, an inviting and well-merchandised store can significantly increase sales during the holiday season.
BRIGHT AND BEACHY
Adding warm string lights and LED candles throughout the store is a simple way to enhance the holiday mood. You also don’t need to go all out with reds and greens. Instead, consider decorating with colors that reflect your seaside location — think sandy beiges, ocean blues and seafoam greens. Add seashell garlands and fishing net overlays to give displays that beachy and festive feel.
holiday season is your moment to make them shine. If space allows, elevate a pre-lit tree on a sturdy pedestal or decorative base and trim it entirely with ornaments from your current assortment. This inspirational display helps to give customers ideas to use in their own homes.
GATHER THE GIFTS
Use your prime display areas to showcase your gifts and stocking stuffers. Think beach-themed candles, shell jewelry, resortwear, locally made goods or holiday decor with a nautical twist. Group them by theme or price point and include signage such as “Gifts Under $20” or “Holiday Must-Haves” to guide gift-seeking shoppers.
Prepackaged gift sets might also do well this time of year. Place bundles near the register for easy graband-go options and impulse buys.
Michael Hale, CEO of Retail Rehab, transforms retail spaces and helps drive up profits.
michael@retail-rehab.com www.retail-rehab.com
MAKE ORNAMENTS SHINE
Holiday ornaments might be a staple item you carry all year long, but the
These kinds of immersive, seasonal displays don’t just sell product — they tell a story, spark emotion and create a memorable shopping experience.
BY CATHY DONOVAN WAGNER
How to stop buying yourself broke
Have you ever felt like you’re buying inventory, selling it, then turning around to spend every dollar of profit right back on more stock? It can feel like you’re running hard but never actually getting ahead.
The good news? You can break free from this buy-sell-broke cycle and finally start building real profit. Let’s walk through four key steps that will help you turn seasonal surges into lasting profit.
1
Cathy Donovan Wagner helps store owners scale sales past 7 figures. Check out her Richer Retail Podcast. 847-622-8382 clientcare@retailmavens.com retailmavens.com/richerpodcast
IMPROVE YOUR INVENTORY PLAN. Tourist-driven retail has unique rhythms. Your inventory should rise before peak season and taper as the crowds head home. If you’re buying based on instinct, you risk being overstocked. An open-tobuy plan acts like a budget for your inventory, aligning purchases with sales goals.
2PAY YOURSELF FIRST. It’s easy to let every dollar get swallowed by the next round of
buying, but that’s why I recommend the Profit First method. Here’s a simple starting point: 50% of revenue goes to inventory; 10% of revenue goes to owner’s pay; 1% or more goes to profit; the rest is operating expenses. This way, you start a habit of building a profit year after year.
3DON'T GO ON AUTOPILOT. Just because something sold once doesn’t mean it always will. Before reordering, consider: Did this product drive profit, or just sales? Tourist dollars are precious, so don’t waste them on products that don’t serve your bottom line.
4
IDENTIFY ESSENTIAL ITEMS. Every store has core products that consistently sell and drive profit. These “never-out-ofs” should be your top 20 items by both units sold and revenue. Always keep these items well-stocked.
Breaking the cycle isn’t about working harder; it’s about managing smarter, so your store thrives in every season.
How you or your team members answer the phone sets the tone for the caller’s perception of your business.
BY TOM BORG
Phone etiquette that wins customers
In today’s fast-paced business world, your small gift shop phone is more than just a communication tool — it’s a direct extension of your brand. How you or your team members answer the phone sets the tone for the caller’s perception of your business. Here are some tips to help you and your team answer the phone in a way that leaves a good impression.
BE POLITE AND PRECISE
Tom Borg is a retail consultant, speaker and author of “True Small Business Brilliance.” Contact him at: 734-812-0526 tom@tomborg.com www.tomborgconsulting.com
Always aim to answer within three rings. A delayed response can signal disorganization. Start with a clear greeting, such as: “Good morning, this is Sarah with Blue Waters Gift Shop — how can I help you?” Including the time of day sets a positive tone, adding your name makes you accountable and stating your business reassures the caller that they called the right place. If your name is long, shorten the greeting but keep the tone upbeat.
USE A PROFESSIONAL TONE
Even on a difficult day, it’s important to sound friendly and attentive. A
flat or rushed voice can make your customers feel like they’re interrupting you. Speak clearly, avoid slang and keep your tone warm and respectful to reinforce professionalism and make the caller feel valued.
SMILE AS YOU SPEAK
It may sound cliché, but people really can hear a smile over the phone. Smiling creates warmth in your voice and builds rapport. It signals that the caller is welcome and appreciated.
END ON A POSITIVE NOTE
How you end the call is just as important as how you begin it. Always thank the caller. This simple practice leaves the caller with a final impression of gratitude.
The way you and your team answer the phone is critical to creating the kind of positive image that makes people want to come and shop. With consistent practice, these small adjustments can have a big impact on customer trust, loyalty and your shop’s success.
1. Buddy by the Sea: Wild flowers long-sleeve tee, www.buddybythesea.com; 2. Kate Shore Art: Coastal art print - ocean wave, www.kateshoreart.com/wholesale; 3. Bali Queen: Bombay long-sleeve shirt dress, www.baliqueen.com; 4. Anchored Soul: A Day at the Beach Restores My Soul sign, www.anchoredsoulwholesale.com; 5. Amy Mason Designs: Mermaid on a rock framed print, www.amymasondesign.com; 6. The Beach and Back: Wave necklace - gold, www.thebeachandback.com; 7. Kaylie Dawn Jewelry: Maui gem and freshwater pearl necklace, www.kayliedawn.com; 8. GeoCentral: Ocean Treasure Adventure dig kit, www.geocentral.com; 9. Primitives by Kathy: Ocean wave shopping tote, www.primitivesbykathy.com.
Bring the island spirit to life with tiki-inspired treasures full of tropical flair.
1. Kurt S. Adler: 11-inch fabriche beach Santa sitting at tiki bar, www.kurtadler.com; 2. Bamboo Source Tropical Decor: Wooden tiki bamboo wind chime with painted face, www.bambootropicaldecor.com; 3. Allie Tagua Jewelry: Tiki God Ku in lime green tagua nut sticks stretchy bracelet, www.allietaguajewelry.com; 4. Fresh Fresheners: Tiki air freshener in passion fruit scent, www.freshfresheners.com; 5. Cruz Accessories: Antique tiki pendant necklace, www.cruzaccessories.com; 6. Old Guys Rule: Tiki vacation tee, www.oldguysrule.com; 7. Beachy Business: Flip-flops - tikiman surfboard, www.beachybusiness.com; 8. Violette Stickers: Tiki stickers, www.violettestickers.com; 9. Zeckos: Hand-carved tiki bar wood sign, www.faire.com/direct/zeckos. Tiki time
Dolphin delights
1. Fiesta Toy: Earth Pals dolphin, www.fiestatoy.com; 2. Wheeler Manufacturing: Dolphin bauble, www.wheelerjewelry.com; 3. Ocean Jewelry: Dolphin necklace - turquoise and lab sapphire, www.oceanjewelrystore.com; 4. The Grecian Soap Co.: Dolphin soap, www.greciansoap.com; 5. Uncommon Flame: Dolphins watercolor soy candle, www.uncommonflame.com; 6. Trees to Seas: Dolphin layered laser ornament, www.treestoseas.com; 7. Dune Jewelry: Dolphin necklace with larimar cabochon, www.dunejewelry.com; 8. Sincere Surroundings: Dolphins wooden postcard, www.sinceresurroundings.com; 9. A to Z Towels: 30-inch x 60-inch Dolphins Cove velour beach towel, www.atoztowels.com.
From colorful markers to classic nautical designs, these products float above the rest.
1. Town Pride: Kate Nelligan collection boxy icon sweater - buoys, www.townpride.com; 2. Patsy Kane: The Ketcham Buoy pendant, www.beacondesign.com; 3. Rustic Marlin: Buoys wooden serving tray, www.rusticmarlin.com; 4. Peachy Pendants: Ceramic mug - buoys, www.peachy-pendants.myshopify.com; 5. Cape Shore: Enamel keychain buoys, www.cape-shore.com; 6. Independent Puppy: Lobster buoy tree mini note card set, www.independentpuppy.com; 7. Blue Poppy Designs: Watercolor buoys on kitchen towel, www.bluepoppydesigns.com; 8. Leisurely Lakeside: Rustic buoy decor, www.leisurelylakeside.com; 9. Tidewater Sandals: Buoyline flip flops by Kate Nelligan, www.tidewatersandals.com.
Breezy brims
1. Wallaroo: Stevie gambler hat in camel, www.wallaroohats.com; 2. Costa Threads: Blue Skies High Tides foam trucker hat, www.costathreads.com; 3. Jeanne Simmons Accessories: Visor with adjustable back, www.jeannesimmonsaccessories.com; 4. FlapJackKids: Reversible sun hat - surfer dino, www.flapjackkids.com; 5. Impulse Souvenirs: Beanie with lobster patch, www.impulsesouvenirs.com; 6. Seagull International Inc.: Lady’s wooden bead & shell trim hat, www.seagullintl.com; 7. Bits & Bows: USA Flag baseball hat, www.bitsandbows.com; 8. ZAD Fashion Inc.: Blue shark print bucket hat, www.zadwholesalejewelry.com; 9. Capsmith: Pastel tie-dye cap - Daytona Beach, www.capsmith.com.
Starfish bliss
a
of
1. Powder Pouch: Powder Pouch sand remover - starfish edition, www.powderpouch.com; 2. Blank Tag: The starfish sticker, www.blanktag.co; 3. Brielle’s Shells: Sea star mermaid extension - clip on, www.briellesshells.com; 4. Liberty Graphics: Sea stars tee, www.lgtees.com; 5. Rightside Design: Sea glass sea star indoor-outdoor pillow, www.cnfei.com; 6. Lantern Press: Tine World Huge Wonders bag, www.wholesale.lanternpress.com; 7. Lotus & Luna: Seastar anklet, www.lotusandluna.com; 8. Beacon Design: Shells and starfish ornament, www.beacondesign.com; 9. Nature Brackets: Starfish decorative bracket, www.naturebrackets.com.
STORY BY KRISTEN HAMPSHIRE
MAKING RETAIL
At Emporium@C’s, Orange Beach, Alabama, and Perdido Key, Florida, locations, every day feels like a parade — sequins, sparkle and coastal flair included.
ASparkle
sea of sparkle and sophisticated flair floods Emporium@C Coastal Gifts & More like a year-round holiday high tide, where Mardi Gras and college football are everyday celebrations and the clock is always set to island time. Here, gulf shores hospitality meets southern charm with a heaping side of flair.
At the helm of this treasure-filled retail destination is Owner Trisha Carlson.
“We didn’t know we needed sequins in our lives until you brought them into the store,” Carlson’s friends enthused after she purchased the store on Ono Island near Orange Beach in 2019. The original owner she purchased it from started the business about 20 years prior.
“We’re bringing more seasonal fun and sparkle to the beach and playing up our coastal gifts,” says Carlson. And she’s duplicated the concept about 15 minutes away in Perdido Key, Florida, where visitors had been pointing out a gap in the gift market.
Cue the glitter — and the growth.
Since rebranding and building out notably festive categories at the shop — amid a pandemic launch followed by Hurricane Sally in 2020 — Carlson and her team have cultivated two vivacious hubs with a vibe she describes as “coastal chic and a lot of fun.”
Regional Manager Wendy Koptis says a combination of tourists, snowbirds and locals creates a steady stream of customers who become friends. “I had someone tell me we are their go-to shop when they’re looking for any kind of happy gift,” she says.
The social media numbers alone tell a story of tapping
Emporium@C is known for its collection of elevated gifts for coastal and fun occasions. Photos: Terry Mikloucich
“We’re bringing more seasonal fun and sparkle to the beach and playing up our coastal gifts.”
— TRISHA CARLSON
a variety of occasions.
Trisha Carlson, owner of Emporium@C creates a fun atmosphere inside her stores filled with carefully chosen items for
unmet demand. “We went from 500 followers when we bought it to over 5,300 and counting today on Facebook,” points out Carlson, who didn’t allow down times to rain on her parade. “We’ve had some of the best years in the store’s history.”
Emporium@C was named a top Mardi Gras hub by a local news outlet. This is a particular point of pride for Carlson, who decks the shops in green, purple and gold for the occasion and props her elaborate costumes in store windows. A leader in multiple krewes, including the oldest and largest all-female organization in New Orleans — Krewe of Iris — she knows how to throw parties in her shops that ripple to sales of coastal and collegiate gifts. Seasons@C are serious business.
“This is what I’ve been working toward,” Carlson quips.
RAMPING UP
Coastal retail is an encore career for Carlson, who spent 35 years in banking and investor relations before buying the business. She and her husband had a second home in Orange Beach and entertained the idea of owning a shop after retiring.
Closing the books on banking happened sooner than Carlson might have anticipated before caring for her father. “It changed my view of life, what I wanted to do and where I wanted to be,” she says.
The Carlsons spotted this shop — a perfect fit for a next chapter. While she officially retired in 2024, the transition during
Sequins and Mardi Gras colors mix with beachy tees on a rack, while Alabama and Orange Beach home decor are a focal point at Emporium@C.
Turtles and waves are plentiful on accessories, such as bags, clutches, journals, ornaments and even koozies.
COVID-19 allowed for restaging and revamping the shop and its following. Koptis had been working there for about five years before Carlson stepped in. Now she is involved all aspects of the business, from buying to merchandising, sales and staff training.
Koptis estimates the store has since tripled the amount of merchandise — and customers. “It snowballed,” she says of the energy and friendships that have formed from the shop floors. Carlson says, “The staff cares about Emporium@C as much as I do.”
“Finance is an important part of retail, and it’s second nature. The same goes for marketing and people skills, which was all part of my job and has transitioned over to this.” — TRISHA CARLSON
While in some ways, retail is a departure from Carlson’s number-crunching vocation, in other ways it is strangely similar. “Finance is an important part of retail, and it’s second nature,” she says. “The same goes for marketing and people skills, which was all part of my job and has transitioned over to this.”
Now she is tracking the apparel, jewelry, collegiate, holiday and decor markets, cultivating an inventory that speaks to her audience. She also listens carefully to guests to gauge what to buy to satisfy a diverse customer mix looking for more elevated gifts.
Carlson is ingrained in the community through Mardi Gras krewes, community groups, chambers of commerce and simply connecting with visitors who stop into her shops. This has led to volunteering and giving back, such as sponsoring events.
“I want locals and tourists to know us,” she says.
Scents and colors of the sea are winners at Emporium@C, which offers sea-themed fragrances and drinkware.
A SPARKLING STOCK
Carlson is focused on retail strategies that resonate, and she nails her market of shoppers looking for name-drop coastal decor ranging from map-themed wall hangings by Poor Boy to Spartina 449 bags, and giftables by Tyler Candle Co. that double as impulse buys.
Coastal, collegiate and seasonal are the top three departments, and within those are categories including apparel, drinkware, shoes, jewelry, tableware, body products and spirit gear ranging from throws suitable for displaying on a sofa to flags. Driftless Studios drinkware with “Housewives of…” themes often need to be restocked and offer an in-reach name-drop item.
“We focus on items that area sou-
venir shops and stores do not carry,” says Carlson, relating that there’s an aesthetic that defines Emporium@C products that could be described as upping the ante.
For example, in the collegiate category, the shop caters to South-
eastern Conference (SEC) teams. Apparel sidesteps basic tees toward sequined jerseys and tops with flutter sleeves by lines such as Gameday Couture and Bomb Designs.
“I can’t carry every school, otherwise I’d have to be a 100% collegiate
Collegiate themed tote bags are the perfect accessories for trips to the Gulf Coast beaches as well as gameday fun.
store, but we try our best to carry teams our customers ask about,” Carlson says, noting that football fare is an all-the-time offering that always sells.
The same is true for Mardi Gras, and Carlson is always trendspotting to integrate pop culture references into all merchandise categories. “Last year, Taylor Swift was at a game wearing gold freckles and all of a sudden these were a thing,” she relates.
Carlson stocked stick-on glitter freckles in purple, gold and green. Adding to the mix are slides, sneakers, boots, high-tops — all with sequins — and accessories by lines like Queen of Sparkles, Glitter & Grace and Mardi Gras Creations.
Hosting sip-and-shop events for krewes to socialize and bag festive wares promotes more sales and gets the word out about what else is in store at Emporium@C.
Jewelry flies off displays fast, including Coastal Grit bracelets with mother-of-pearl inlays and keepsake tokens including a quatrefoil charm, pieces by Salty Cali and Steele Sloan Designs, and anklets and toe rings by artist Jackie Gallagher. Those range from beach girl charms to waves and starfish.
Both shops carry jewelry pieces by Dune, and the Perdido Key location recently acquired Inis fragrances and body products.
“When we sell items, I do the happy dance because the end result of finding and displaying new inventory was successful.”
— WENDY KOPTIS
By tuning into guests’ inquiries and watching which items they gravitate toward, the Emporium@C team’s buying strategy is essentially an ongoing conversation with its shoppers, informed by a lot of idea sharing among staff members.
When Koptis greets and helps customers find just the right thing, the feeling is like a big hug or a high five. “When we sell items, I do the happy dance because the end result of finding and displaying new inventory was successful,” she relates.
For Carlson, it’s all about community, celebration and a little extra shimmer that keeps the Gulf Coast communities that Emporium@C serves shining bright all year. Reflecting on her career shift and how she’s making a mark in the retail industry with her two Gulf Coast stores, she says with contagious enthusiasm, “Now, I shop for a living!”
NTHE POWER OFplace
Three destinations, three ways: coastal retailers share how thoughtful name-drop presentations mixing place-based products with an array of gifts inspire more buys.
ame-drop products have evolved as elevated merchandising assets that help define a coastal retailer’s identity, highlight its location and drive repeat business. When strategically presented with displays chock full of variety — creating enticing moments — products that celebrate place give visitors even more reason to “bring it home.”
Ultimately, name-drop merchandise goes beyond travel mementos. It acts as branded, place-based product that commands attention across categories, giving shoppers multiple entry points to buy.
Across three distinct markets — Ponte Vedra Beach, Florida; Tybee Island, Georgia; and Nantucket, Massachusetts — coastal retailers share how they design, display and refresh name-drop assortments to keep them current. Each takes a different approach, but all focus on creating cohesive presentations that make customers connect with both the shop and the destination.
STORY BY KRISTEN HAMPSHIRE
Coastal Elements in Ponte Vedra Beach blends name-drop pieces with locally made art to create cohesive visual displays.
FINDING QUICK TURNS
Former gift-industry sales rep Susan Kelleher opened Seaside Sisters 17 years ago after moving to Tybee Island — and over the years she
“We’ve weathered recessions, hurricanes and pandemics. The secret is staying flexible with categories and turns.”
has seen it all in retail and rampant weather. “We’ve weathered recessions, hurricanes and pandemics,” she says. “The secret is staying flexible with categories and turns.”
Before launching her store, Kelleher had spent years visiting every coastal gift shop from Key West to the Carolinas.
— SUSAN KELLEHER, SEASIDE SISTERS
That experience still guides Kelleher’s buying. She carries multiple candle lines, some with name drop, others without, and works with vendors like Old Wood Signs for vintage-style wall decor that can be customized for Tybee Island.
“They make drop-shipping easy, which keeps the inventory moving,” she says. “Fast turns matter. Start small, test and reorder quickly.
“Tybee had plenty of T-shirt shops but nothing elevated,” she recalls. “I pulled together everything I’d learned — what worked, what didn’t — and created something that felt boutique-level but still beachy and fun.”
When you run out, restock. Don’t sit on name drop for months.”
She has found that name drop sells best when mixed with other merchandise. Color-driven stories tend to do well for her.
Kelleher’s advice to fellow retailers: “Keep minimum orders low, work with vendors that drop-ship and use your eye for merchandising. Mix name drop throughout the store so people discover it naturally.”
TRADITION, OLD AND NEW
For over 45 years, Four Winds Gifts has been a family-owned institution in Nantucket — a place where generations of visitors return year after year. Originally founded by Harold and Marcia Rubin, the shop is now run by their son, PJ Rubin, and his
partner, Jen Reddy, who leads marketing and merchandising.
PRO TIP 1:
Mix name drop throughout the store so people discover it naturally.
That heritage is central to the brand’s identity. “The same Nantucket-red sweatshirt you had as a kid is still here — it’s just evolved,” Reddy says of favorites by Pearls & Camo, including a heavyweight cotton sweater embroidered with ACK, the local airport code.
The store’s shelves and racks blend nostalgia with fresh takes on name drop. Classic crewnecks in Nantucket red share space with modern pieces like V-neck sweaters by Thoughtful By Design.
The store has a gray-and-cream
merino crewneck with an easy drape by Pearls & Camo, and amps up lettering in hot pink on the same style for the younger customer — or the shopper who’s building a collection of Nantucket gear. “Same shape, different personality,” Reddy quips.
Maintaining variety within consistency is key. “We don’t chase trends, but we stay trend-right,” she adds. “Font, color and shape all matter. We do crewnecks, crops and
The Nantucket name drop on a throw pillow is a classy keepsake.
half-zips, whatever feels current but still authentic.”
Each season, the team mixes legacy items with new makers, introducing fresh colors or fabrics that keep loyal customers engaged. Store Manager Jayne Briard has overseen Four Winds practically since day one. She watches how customers shop, and apparel is a foundation element. The more name drop, the better.
PRO TIP 2: When products are presented as part of a lifestyle, customers respond.
Merchandising name drops, or any product, at Four Winds is all about creating outfit and gift stories rather than product-specific displays. “We group sweaters with coordinating pajama pants or a matching tote and ornament,” Reddy explains. “When products are presented as part of a lifestyle,
customers respond. It’s less about the logo and more about the feeling.”
Authenticity anchors every decision at Four Winds, from pricing to presentation.
“We want our products to feel approachable,” Reddy says. “Our prices are fair, our quality is high, and everything ties back to the sense
High-quality name-drop ornaments and shirts sell at Seaside Sisters.
of community that’s always defined Nantucket.”
NAME DROP WITH POP
When Maria Litwack launched Coastal Elements in Ponte Vedra Beach in spring 2020, it began as a pop-up concept showcasing local artists and designers. Having previously served as a retail director for luxury resorts, she was consulting for a coastal shopping center when a client asked her to fill a space for a major golf event.
“I came up with a local concept featuring area artists and makers,” she says. “It took off immediately. Customers said, ‘Please stay open. We need this kind of store.’”
So, she did. Early success evolved into a permanent boutique
that champions locally inspired, high-quality pieces. “Anything you put your name on should be quality and last, and not be something you see everywhere,” Litwack says.
She curates products that reflect northeast Florida’s relaxed, upscale coastal vibe: oyster-shell ornaments etched with Ponte Vedra Beach, corded sweatshirts in soft turquoise and aqua washes and custom gifts crafted by small studios like Coast and Cork and Melissa Rinaldi Designs.
“All name drop isn’t created equal,” says Litwack. “It has to be unique and well-made.”
and color story, blending name-drop pieces with locally made art to create cohesive visual displays. “If one artist uses bright Lily-Pulitzer-style colors, I build around that palette,” she explains. “Another works in natural blues and whites, so that area has a calmer tone.”
She keeps apparel folded and grouped by color, coordinating nearby items.
PRO TIP 3:
Mix in local pieces so namedrop merchandise doesn’t feel overwhelming.
Litwack merchandises by artist
“I mix in other local pieces so it doesn’t feel overwhelming,” Litwack explains.
Durability and design drive her choices.
“We choose materials that represent the brand,” Litwack says. “If it’s got our name on it, it has to stand the test of time.”
KEEPING UP
with the kids
KIDS’ PRODUCTS FROM TOYS TO APPAREL AND ACCESSORIES ARE EXPLODING IN COASTAL AREAS, AND RETAILERS CAN JOIN IN ON THE FUN.
STORY BY KRISTIN ELY
If there was one concept that kids often have a hard time understanding, it’s that money doesn’t grow on trees. So when they are out shopping, all they see are the unlimited possibilities. It’s usually up to the adult accompanying them to decide if they are going to splurge on a purchase, and in the spirit of making them happy, the answer is often “yes.”
Elena Marrero, owner of Great Giftsby in the quaint gulf town of Dunedin, Florida, knows all about this phenomenon, and she uses it to her store’s advantage.
“We have a good portion of the store dedicated to kids because when people won’t spend money on themselves, they will always spoil their kids.”
Checkered swimsuits and boardshorts from Seaesta Surf are both stylish and fun beach wears for the kids.
d custom-name creations.
FINDERS KEEPERS
These finds will delight children and help enhance their time at the beach with family.
1. Zoologee: Parrot LollyPlush, www.zoologee.com; 2. Wild Republic: Flipkins Green Sea Turtle, www.wildrepublic.com; 3. Doodle Pants: Shark 3D hoodie, www.doodlepants.com; 4. Baby Jack & Co.: Ocean Learning lovey crinkle tag toy square, www.babyjackandcompany.com; 5. ROAM: Kids UPF 50+ Mermaid Scales beach/pool towel with hood, www.shoproamlife.com; 6. Turtle Tracks Family: Gulp pelican Keychain/Backpack plushie, www.turtletracksfamily.com; 7. Zoocchini: Logan the Lobster printed bucket hat, www.zoocchini.com; 8. KiGO California: Amethyst Crystal Series UV 400 polarized sunglasses, www.kigokids.com; 9. Aqua Babiez: Tango the Clownfish water-resistant plush toy, www.aquababiez.com.
Grandparents are no exception, and they are often customers at her store in Florida, she adds.
On a recent day in September, she hosted the store’s very first pop-up with wholesale company Emerson and Friends, which also happens to be headquartered in Clearwater. The store carries its clothes, hats, blankets, loveys, books and plush.
For the pop-up, “I asked them to bring in prints we don’t usually carry to entice our regulars and test out what new products we should potentially carry. Nicole Northway, the founder of Emerson and the designer, author and illustrator, did a book signing which was a lot of fun,” she says.
Ashley Bechtloff, marketing manager for Emerson and Friends,
says the event was a great opportunity to connect with the community.
“A lot of the inspiration behind the Emerson and Friends’ prints are coastal, because of being a Florida brand,” Bechtloff says. “Family matching and nostalgia are other features we try to home in on with our prints.”
Some of Emerson & Friends’ most popular designs pay tribute to Florida icons — none more so than the manatee. “People, especially in Florida, really love manatees,”
Bechtloff shares.
“It’s our state mascot in a way. It’s something that unites.”
WEE
WEARABLES
Each season,
Me O My Earth introduces fresh, eco-friendly designs inspired by nature and adventure to its kids’ collections, which are primarily sleepwear. “Every season we add new prints,” says owner Carolyn Eichelman, which includes everything from giraffes, wilderness, sea life and pollinators. These designs,
Kids can’t resist the plethora of plush available at Great Giftsby.
she explains, all come in two-piece pajama sets that are soft, sustainable and made to last.
The brand’s connection to the environment shines through collaborations like its line inspired by Indiana Dunes National Park. “We’re taking elements from the park and creating a little story,” Eichelman explains. “They are the most diverse national park in the United States — they have marsh, they have dunes, just because of where they’re located so we’ve got their grass, their pollinators, their little frogs and turtles.”
Beyond pajamas, Me O My Earth continues to grow its range to include both toddler and adult styles.
“People, especially in Florida, really love manatees. It’s our state mascot in a way. It’s something that unites.”
— ASHLEY BECHTLOFF, EMERSON AND FRIENDS
“Our
Slippers, created with comfort and quality in mind are a newer introduction for the company and feature adorable animal designs, including a turtle, giraffe and penguin.
“Each design complements Me O My Earth’s prints, bringing its sea life and nature themes to life in a tactile, playful way,” Eichelman says.
Doodle Pants creates playful, one-of-a-kind apparel that Found-
er and CEO Lorain Herder says coastal retailers love. “Our collection features 3D hoodies with unique details, along with matching shirts, bodysuits and leggings inspired by sea creatures and bright coastal colors,” she describes.
that families love and retailers are proud to offer.”
collection features 3D hoodies with unique details, along with matching shirts, bodysuits and leggings inspired by sea creatures and bright coastal colors.”
The Sea Turtle backpack hoodie, the Mermaid Sequin hoodie and the Shark hoodie have long resonated with coastal customers. The company will be releasing a Pink Axolotl hoodie at the end of the year.
BEACHY BABES
Zoocchini brings a touch of magic to seaside adventures with its kids’ lifestyle products that combine style, safety and imagination.
“Our popular coastal range includes hooded towels, swimwear, water shoes, reusable swim diapers, UPF sun hats, and playful beachready accessories,” says Saransh Bhurat, sales manager. “Crafted with vibrant designs and exceptional quality, each item transforms everyday essentials into standout pieces
— LORAIN HERDER, DOODLE PANTS
Swim and bath products are consistently top sellers, including the Shark, Alicorn, Dino, Mermaid, Flamingo, which Bhurat describes as timeless and adorable. “We also keep introducing new fun characters, including stingray, walrus, lobster, seahorse, and daisy that keep the collection fresh and exciting.”
Seaesta Surf’s kids’ line is all about versatile, sun-ready essentials. According to Julia Wheeler, founder and creative director, “Our most popular products include retroinspired boardshorts made with an eco-friendly fabric blend, girls’ swimsuits in artist-designed prints, rashguards and coordinating tees. We also offer accessories like bucket hats and surf-inspired apparel that round out the beach day wardrobe.”
The company’s bestsellers are consistently its boys’ boardshorts, especially the signature Wavy Checks and Surf Cowboy Cactus prints.
For sun conscious customers,
Emerson and Friends prints are inspired by nostalgia and love for the coast.
Zoocchini’s one-piece sun protective seal surf suit brings out the imagination.
ROAM offers a UPF 50+ kids hooded towel and UPF 50+ kids poncho.
Miles Roe, who owns the company with wife Cindi, calls the UPF 50+ kids poncho “a standout because it gives parents an easy, sun-safe solution for their kids — something they can throw on after swimming that provides both coverage and comfort.”
MADE FOR SHADES
Sunnies and KiGO California are two brands of sunglasses that cater to the younger set. Founded by Kim Hartz and Courtney Campo, Sunnies offers a fun and functional range designed with families in mind: kids’ sunglasses and matching adult sunglasses, sunglass straps and waterproof beach bags.
“Retailers and customers love the bold colors, lightweight comfort, and durability that hold up to busy beach days — plus the fact that kids actually want to wear them,” they say.
For kids’ coastal products trends in 2026, the pair anticipates a continued demand for durable, ecoconscious materials, bold and playful color palettes, and “mini-me” looks that let kids twin with parents.
KiGO California offers children’s sunglasses designed for ages zero to 12-plus, with UV400 protection and shatter-resistant lenses.
“Our most popular lines with coastal retailers include City Series, Nature Series, Little Monster Series, Crystal Series and Neverland Series baby and toddler sunglasses with adjustable straps (only for zero to three years), and polarized kids’ sunglasses that combine comfort with serious sun protection,” says Lumi Wong, Brand PR for KiGO Limited.
Parents also appreciate the
Giftsby, kids wandering the store always gravitate toward the stuffed animals even though their parents say, “No more stuffed animals!” Marrero jokes.
Turtles, manatees and mermaids are always top sellers. She sources from Emerson and Friends, Mary Meyer and dog breeds from Douglas that also fly off the shelves.
Other plush brands are also thriving on the coasts, including Zoologee (formerly The Petting Zoo).
“Sea turtles, especially our Conservation Sea Turtles, are consistent
“Sea turtles, especially our Conservation Sea Turtles, are consistent top sellers, resonating with families who value marine conservation. Retailers appreciate the variety of species and sizes to suit different display and price needs.” — ABBY LIZEWSKI, ZOOLOGEE
lightweight, comfortable frames that fit active children while providing reliable 100% UV400 protection.
THE FUN STUFF
While a cute outfit and coordinating accessories are certainly a big category for the kids, toys and games are also a huge hit with the littles and the adults that love them. At Great
top sellers, resonating with families who value marine conservation. Retailers appreciate the variety of species and sizes to suit different display and price needs,” says Abby Lizewski, marketing coordinator.
For playful options, she says, “Our Aquatic Boutique (Fuzzles) brings whimsical, colorful takes on sea life.” Interactive favorites include
Sunnies offer bold colors and durability for active kids on the beach.
Plush backpacks are among the many popular offerings from Zoologee.
KiGO California’s Neverland Series of UV 400 kids’ sunglasses are a bestseller.
SlapStix, LollyPlush, the Purse with Plush line, wearable backpacks, and the expansive Mermaid Collection.
Aqua Babiez invites kids to “dive into a world of imagination” with its unique collection of soft water toys.
“At Aqua Babiez, we believe that water play should be as fun, safe, and imaginative as playtime on dry land. That’s why we created a line of water-resistant plush toys designed especially for little explorers,” says Mark Henderson, owner.
These vibrant plush aquatic friends made with soft, quick-drying materials, offer kids a cuddly and splash-safe way to explore sea life.
SPREADING A MESSAGE
Turtle Tracks Family’s core products are beautifully written and illustrated
children’s storybooks by Sue Trew that focus on endangered or threatened species and their habitats.
“Customers are particularly drawn to the beautiful watercolor illustrations and the engaging stories that teach their children about the environment,” says Joy Carter, sales and marketing director.
The company also offers a selection of accessories that feature the characters of the books, such as keychain and backpack plushies, huggables — huggable toys that hug you back — along with rattles, hair bands and other kid-friendly items.
Carter anticipates a continued
trend toward meaningful and educational products for children heading into 2026. “There will be a growing demand for sustainably and ethically produced products. Additionally, we see a trend toward products that encourage outdoor exploration and a connection with nature, which is a core part of our brand’s mission.”
Turtle Tracks Family’s books and accessories offer interactive and educational fun.
ONE sweet IDEA
STORY BY KRISTIN ELY
Sea Shack Candy Co. blends Swedish confections with charm for a new destination candy shop that delights locals and visitors in Carmel, California.
In the seaside town of Carmel, California, a new kind of candy store is making waves. With pastel stripes, glass jars filled with colorful sweets and a cheerful beachside vibe, Sea Shack Candy Co. has quickly become a must-stop shop for locals and tourists strolling through the coastal community’s charming downtown. Owner Tiffany Bufkin says the inspiration came from an unexpected place — a rainy-day trip to San Francisco.
“I knew nothing about Swedish candy,” she says. “I was in San Francisco with my youngest daughter. I have three children, two in college and one still in high school. And she was like, ‘Mom, we don’t have anything going on, and it’s pouring rain. We need to Uber to the Swedish candy store.’”
Her first thought was, ‘What is Swedish candy?’ and all she could
Customers of all ages
think of was the popular red gummy candy Swedish Fish.
Her daughter explained that it was a whole trend on TikTok, so Bufkin agreed to check it out. “We go to this little store that’s about 300 square feet in San Francisco, and I fell in love with this candy store.”
The store featured cute glass jars filled with all sorts of candy in various colors, flavors and shapes.
enjoy picking and mixing take-home bags of candy at Sea Shack Candy Co.
“When we left there, all I kept thinking about was the candy store and how downtown Carmel didn’t really have a candy store that carried Swedish candy or anything super unique,” she says.
That thought quickly turned into action. “I half-jokingly said to my husband, I think I’m going to open a Swedish candy store,” she recalls. His reaction was, “What?” and she responded, “Yes, I cannot stop thinking about the Swedish candy store.”
By July 4, Bufkin’s dream became a reality. She opened Sea Shack Candy Co. — a bright, beachy space filled with imported European sweets and coastal character.
“I found a cute, darling little space in downtown Carmel, and just kind of jumped off a cliff and opened this really cute coastal candy store,” she says.
COASTAL MEETS SWEDISH
Bufkin imports her candy directly from Sweden, as well as from other
parts of Europe. “We do have some other candy that is not [from Sweden],” she explains.
Spain, the U.K., Germany.”
The name Sea Shack carries a personal connection, too. “I named
“I found a cute, darling little space in downtown Carmel, and just kind of jumped off a cliff and opened this really cute coastal candy store.” — TIFFANY BUFKIN
Bufkin set up the store a little differently than the one she was inspired by in San Francisco.
“We set our store up as a pick and mix, where you build your own bag,” she explains. “Each bin has its own tong or scoop, and all of our candy is labeled so you can see where the origin of each candy is — Sweden,
my very first little tiny cottage that I lived in in downtown Carmel when I was single the Sea Shack. It looked like a little shack,” Bufkin says. “Every house that I’ve lived in, I’ve taken the Sea Shack name with me. Everyone in Carmel knows our family as the Sea Shack, where the name of our store originated from.”
The Sea Shack Candy Co. name can be found throughout the store, on the back wall as well as on individually packaged treats to take home.
CLEANER CANDY
Part of the store’s appeal comes from the quality and care behind the sweets it sells. “The cool thing about Swedish candy is there’s generally no GMOs. The ingredients are a little cleaner than the candy that’s made here in the U.S.,” Bufkin explains.
“If you want to spread joy, open a candy store, because everyone seems to be pretty happy.”
— TIFFANY BUFKIN
“They use different types of dyes, like all-natural turmeric and beets.”
That difference in quality, she says, is noticeable. “You can really tell when you start eating Swedish candy that there’s a difference,” she explains. “A lot of it doesn’t have gelatin. It’s not completely gluten-free, but you will find a lot of no gelatin, no gluten, no Red 40 in the candy that we’re sourcing.”
Bufkin says customers love the variety of shapes and colors, which
often surprise first-time visitors.
“People walk in the store and go, ‘Oh my gosh, I’ve never seen candy in these shapes,’” she says. “We have starfish, we have whales, we have pigs, mushrooms, happy flowers — and a lot of skulls. Ironically a lot of Swedish candy comes in the skull shape.”
Among her top sellers is a viral brand from Sweden. “We do carry one of the top brands of Swedish candy currently that has gone viral on TikTok — it’s called Bubs,” she says. “We’ve been very fortunate that we’ve had a pretty decent, steady supply since we’ve opened our store, because there has been an overall shortage of Bubs in the world, even in Sweden.”
FAR AWAY FANS
Social media has played a huge role in building the store’s buzz. “Candy has been a really fun way to connect with people from all over,” Bufkin says. “They’re finding us on TikTok and Instagram, and people are really
The store features a colorful selection of candies from all over Europe for customers to try, including these pink Sour Piglets.
seeking out Swedish candy, I think because of TikTok. I have people that drive to our store from Fresno, San Francisco, San Jose, San Luis Obispo, just to walk in the store because they saw it on TikTok.”
From the start, branding has been key to Sea Shack Candy Co.’s identity. “We’re known for our stripes,” she says. “My name is Tiffany, but I have Tiffany blue stripes on the back wall. Our bags are the same as the wall in our store, and all our bags are different colored stripes, which have been fun.”
That cohesive look has attracted attention — and business. She recently received an order for 100 bags of her candy from a gentleman who is hosting a baby shower for his wife. “He lives in a coastal town and fell in love with our bags because we were at The Quail car show this year. He’s like, ‘I want you to create a mix for my wife for her baby shower.’ So I’m getting ready to ship him those bags right now.”
The store also stocks a few “nonfood” favorites, including Sea Shack Candy Co. dog biscuits and squeaky tennis balls for furry friends. “We’re a very dog-friendly community,” she notes.
The store also has a full line of Sea Shack Candy Co. apparel in both youth and adult sizes — everything from sweatshirts, T-shirts, and hats to cozy seasonal pieces.
SPREADING JOY
Bufkin says the store also serves a deeper purpose for her family and community. “I had two kids going to college this year, and I only had one kid left at home,” she says. “I was like, what am I going to do when all these kids are gone?”
She thought what better way to
stay connected to the community than to give the kids a space to have a first job “because without experience, it’s hard to go get that first job, so employing a lot of the kids that I have watched grow up has been super fun,” she says.
While running a candy shop is a happy existence, Bufkin admits, it is
still a job.
“It is definitely work, but it’s fun work,” she says. “The one thing I say about the candy store is no one comes into the candy store upset so our mission was to spread joy. If you want to spread joy, open a candy store, because everyone seems to be pretty happy.”
Sea Shack Candy Co. is pet friendly, with some special treats just for furry friends and a water bowl outside. The store doors are open, encouraging passersby to come inside.
STORY BY KRISTIN ELY
SWEETS, SNACKS AND SAUCES, OH MY!
FOOD IS A GROWING CATEGORY FOR COASTAL RETAILERS WHO WANT TO SHARE FAVORITE FLAVORS FROM THEIR BEACHY SPOTS.
Lovers of the coast enjoy sea breezes, but they also enjoy wine and cheeses. They gravitate toward local hot spots and candy stores to taste the flavors that are unique to an area or synonymous with the coast. Whether that is a sweet treat, a savory bite or a salty snack, tourists can’t seem to get enough coastal flavors, and they also want to bottle those taste-bud-filled delights up and share them with friends and family back home.
More retailers are dedicating store space to specialty foods and beverages, notes Karla Ward, who oversees business and market development at D’Vine Foods. Premium quality, craftsmanship and where their food products come from are their priorities.
CANDY CONNECTION
For many coastal retailers, candy is a top-performing category. At Lake Erie Candy Co., Owner Greg Fornalczyk says saltwater taffy continues to lead the way thanks to its
nostalgic, beach-town appeal. Freeze-dried candies and gummies in tropical flavors like pineapple, mango and orange are also popular for the Erie, Pennsylvania-based retailer with a wholesale division.
Shoppers are looking for items that are eye-catching and memorable, Fornalczyk adds. His company’s Beach Glass Candy — designed to resemble real beach glass — captures that coastal connection with colorful packaging and playful design.
Animal-themed treats are another hit. Genesee Candy Land has found success with its lineup of Sea Turtle Treats, Dolphin Niblets, Shark Snacks, Shark Bait and Gator Grub. Plant Manager Angela Legel and Production Manager Jaxon Armenta say customers now want variety within themes. “We are noticing people enjoy having the option between chocolate and gummy candies of the same animal,” they explain.
At Nassau Candy, gummies take on a larger-than-life presence with its Clever Candy Gummy Killer Sharks. Di-
rector of Marketing and Brand Strategy Dana Rodio says the detailed shark shape and vibrant packaging “make a bold and playful statement” that fits right in with seaside settings.
SNACKS, DIPS AND SPREADS
Portable snacks are thriving, especially those that mix convenience
with coastal flavor.
At Popsations Popcorn Co., Founder and Owner Robin Garrison says caramel popcorn remains a beach tradition. “Caramel popcorn has been found in beach towns for many years and is synonymous with beach vacations for many families since it is a treat the whole family can enjoy,” she says.
Garrison says retailers appreciate items that are easy for shoppers to share or add to themed gift baskets, noting, “Our packaging is bright and fun which brightens up the store shelves and gift baskets.”
Seasoned pretzels are also popping up on coastal shelves. OMG! Pretzels Co-founder and CEO Stephanie Kriebel says its Chesapeake variety leads the pack. The
blend evokes a “seafood boil vibe” and pairs well with dips, crab cakes or crab salad nachos — a natural fit for seaside entertaining.
At Country Home Creations, dips and spreads deliver easy preparation and big flavor — ideal for vacationers. National Sales Manager Justin Gailitis says the company’s Coastal Kitchen line, featuring Beach Dip and Boat Dip, has been a strong hit. “They’re easy to make and taste amazing, which is exactly what vacationers want in a grab-and-go snack,” he says.
The company is also seeing success with bold flavor blends such as Hot Honey & Feta Cheese Spread, Truffle Parmesan Garlic Dip and Olive Dip. On the sweeter side, Gailitis says fruit-flavored no-bake
Easy prep and big flavors make Country Home Creations dips popular.
cheesecakes — including Key Lime, Southern Peach and Lemon Raspberry — thrive in coastal markets.
SAVORY SENSATIONS
Coastal flavors and convenience continue to inspire savory buys.
At Savannah Sauce Co., CEO Mike Roberson says products tied to Georgia and Savannah are among its biggest sellers, including Georgia Peach Bourbon BBQ Sauce, Savannah Raspberry Chipotle Sauce and Bacon Jam. He says customers want “convenient products that are key components to quick, delicious and easy meals.”
Through its Mason Jar Tea Co., Savannah Sauce offers concentrated teas that make tailgating “less messy, easy, fun and delicious,”
Roberson says.
Heat is really selling at D’Vine Foods, according to Ward. Think spicy bloody mary mix, hot sauces, spicy salsas, barbecue sauces, and pepper Jellies. “Other products in demand are: coastal flavored specialty jams, heirloom recipe fruit butters and pickles,” she says.
Retailers are also using D’Vine’s spiced apple cider and muscadine grape cider to make autumnal and winter alcohol-free slushies, wine slushies, mocktails, cocktails, teas, hot toddies and more.
Meanwhile, Lighthouse Keepers blends small-batch craftsmanship with coastal authenticity. Sales Representative Lisa Medlin says top sellers include Captain’s Blend Bloody Mary mix, Cranberry Lime hot
sauce made with Cape Cod cranberries and Maple & Herb Bacon Jam.
She notes that gourmet food has become “the number one growing gift category,” as consumers look to recreate restaurant meals at home and retailers seek repeat sales through consumables.
Customers appreciate the craftsmanship of Lighthouse Keepers’ coastal sauces.
SECRETS OF METRICS
STORY BY MELISSA STEADMAN
Running a retail business can feel a lot like sailing in unpredictable weather. Some days you are happy to be out on the water (aka in the shop), and other days you are wondering where the wind (aka consumer spending momentum) went. Most retailers only look at revenue and cash flow to decide whether their business is “doing well.” But what about the
currents beneath the surface? This is where your secret metrics can come in handy.
We are talking about additional KPIs — the key performance indicators — that really determine how well you are doing. Sure, the hard financial numbers tell you what has happened to your retail business. But what about the soft KPIs? They tell you the bigger picture — a why — and sometimes, the story isn’t what you expect.
MEASURING IS MANAGING
Are you looking at your numbers on a regular basis? Often, business owners order inventory, spend on marketing and hire staff based on guesswork, gut instinct or the feeling that, “I think it was a good weekend.” After all, it’s what’s been working so far, right?
But has it? Are you sure? Do you know how to course-correct in the right places?
Running a business based on gut
instinct alone may not be sustainable for you, making it tough to weather storms that come your way.
Hard metrics are the anchors in your business. They are the reality that you sometimes want to ignore when the wind has died or the waters seem choppy.
The good news is that you probably have access to most of them — you just don’t watch them regularly. The key is to watch two to three hard KPIs — beyond the bottom line revenue or cash flow — that make sense for your business style, size and season. It’s also a good idea to get into a regular habit of checking these KPIs.
Here are some strong numbers to consistently watch:
• inventory levels
• sales by product
• sales by category
• sales by employee
• sales by time of day or by day of the week
• average transaction value
• items per transaction
When you look at these metrics (they are called “key” performance indicators for a reason), you will be able to save time when making decisions because you have the data to back up what is already happening.
Let me rephrase that: You will save time in your decision-making. And who doesn’t need more of that?
Some other questions to consider: What could you do if you knew exactly what to tweak or change in the next week? The next month?
The next 90 days? Your data patterns will help you see the areas of your business that need to change.
So instead of trying to read your gut, assuming sales are slow or hoping foot traffic turns into sales this weekend, look at your real data to know the truth — and you can do something about it.
WHAT ARE SOFT METRICS?
Yes, the revenue may determine whether you can pay the bills and your employees this week, but growing your business in a sustainable way — without capsizing it — takes more than watching the weekend sales in high season. It takes noticing patterns, spotting problems early, and making small corrections before you are miles off course.
Hard KPIs like sales, product profit margins, and foot traffic numbers, are all important in telling you what is happening. What I call “soft KPIs” often reveal WHY something is happening.
Here are some examples of soft KPIs to track:
• Staff engagement. Are your employees upselling often? Are they helping you get a feel for what customers are browsing for? Or are they glued to their phones at every chance? Why isn’t the staff actively participating? Do they need training? Incentives? Ask them regularly to find out.
• Customer sentiment. Do you get return shoppers? Do customers recommend the store to their friends? Or are you a one-anddone shopping spot? Why aren’t customers buying? Do you need to change the front windows? Update your online store hours? Track these questions to find out.
• Product buzz. Which items are getting picked up and talked about — even if they aren’t selling? Why are some items selling and others aren’t? Track the movement of products on the floor effectively to decide what to do with them next.
• Low-tech ways to catch secret metrics. While it is a great idea to have a dashboard to catch all of your financial and marketing
numbers, you can use simple systems to reel in the soft metrics.
• Staff observation. Keep a notebook at the register or use a shared Google Doc. When they notice something — good or bad — they make a note. Who lingered at a new display? Which questions keep popping up? Discuss patterns in your team meeting.
• Customer conversations. Train staff to ask friendly questions such as, “What brings you in today?” Encourage staff to note any trends — which products are picked up, why people visit the area/your store, and what questions they have. Look through comments in store reviews and on your social media, too.
• Engagement heat map. Print or sketch your store layout. For a week or two, mark the areas or displays where people frequently stop and browse. You will quickly see the hot zones and the cold ones. Use different color markers for hot or cold, and you’ll start seeing patterns. Match the data against your goals to make some tweaks, such as moving a hot new product into a “cold” zone.
YOUR 3-STEP ACTION PLAN
It’s time to put KPIs into action. Here are three steps to analyze them:
1
Pick two hard KPIs and two soft KPIs to track monthly. Schedule a repeating time where you or a staff member pulls the numbers and put
Consistent tracking will uncover patterns that help you decide what your shop needs to grow and stay ahead of churning waters or calm sunshine.
them into one document. Keep it simple and consistent.
2
Hold a monthly metrics meeting. Take a look at those numbers and review what’s working, what’s not and where you might make some small tweaks.
3
Test one small change each month. You don’t need to reinvent the ship’s wheel; tweak a display, try a different upsell or rearrange products based on your heat map. Check in on that change in your next Metrics Meeting.
A SIMPLE SYSTEM
You don’t need something fancy — just a simple system. Consistent tracking will uncover patterns that help you decide what your shop needs to grow and stay ahead of churning waters or calm sunshine.
Melissa Steadman owns Moonbridge Consulting, where she helps business owners find balance, clarity and growth by untangling their marketing and operations with systems and metrics so it’s smooth sailing to grow. Contact her at melissa@moonbridge consulting.com.
Strand Gift & Resort Merchandise Show
NOVEMBER
Nov. 16-18
Ocean City Resort Gift Expo
Ocean City, Maryland www.oceancitygift show.com
DECEMBER
Dec. 5-7
GTS Greensboro Expo Greensboro, North Carolina www.gtshows.com
Dec. 7-10
Grand Strand Gift & Resort Merchandise Show Myrtle Beach, South Carolina www.grandstrandgift show.com
JANUARY 2026
Jan. 7-9 Surf Expo Orlando, Florida www.surfexpo.com
Jan. 7-13
Dallas Total Home & Gift Market
Dallas www.dallasmarket center.com
Jan. 11-12
Northstar Fashion Exhibitors
St. Paul, Minnesota www.northstar fashion.com
Jan. 12-14
CMC LA Market Week
Los Angeles www.californiamarket center.com
Jan. 13-19
Atlanta Market Atlanta www.atlantamarket.com
Jan. 18-21
Minneapolis Mart Home & Gift Show Minnetonka, Minnesota www.mplsmart.com
Jan. 19-23
Seattle Market Week Seattle www.seattlemart.com
Jan. 21-24
Impressions Expo Long Beach, California www.longbeach. impressionsexpo.com
Jan. 25-29
Las Vegas Market Las Vegas www.lasvegasmarket.com
FEBRUARY 2026
Feb. 1-3
Philadelphia Gift Show Oaks, Pennsylvania www.philadelphia giftshow.com
Feb. 1-3
Shoppe Object New York www.shoppeobject.com
Feb. 1-3
NY NOW New York www.nynow.com
Feb. 3-6
Atlanta Apparel Atlanta www.atlanta-apparel.com
Feb. 10-13
Rocky Mountain Apparel, Gift and Resort Show Denver www.rockymountain show.com
Feb. 16-19
Las Vegas Apparel Las Vegas www.lasvegasapparel.com
SAVETHEDATE
Feb. 16-19
WWIN - Womenswear in Nevada
Las Vegas www.wwinshow.com
MARCH 2026
March 3-5
Great Lakes Gift Show
Kalamazoo, Michigan www.greatlakesgift show.com
March 8-9
Cape Cod & Islands Gift Show
Falmouth, Massachusetts www.ccgiftshow.com
March 9-11
CMC LA Market Week
Los Angeles www.californiamarket center.com
March 14-16
New England Made Giftware & Specialty Food Shows
Portland, Maine www.nemadeshows.com
March 17-19
ASD Market Week
Las Vegas www.asdonline.com
Expo
Surf Expo delivers expanding categories and optimism
Surf Expo finished its September edition with strong momentum, delivering a high-energy, business-first event. Show organizers said the Orlando event showcased the continued strength and evolution of the surf, watersports and coastal lifestyle markets.
“This show truly reflected the energy of the market right now,” said Roy Turner, Surf Expo show director. “From the coasts to the lakes, retailers are seeing strong summer sales and came to Surf Expo ready to discover fresh products and new opportunities.”
The September show floor featured a robust lineup of leading surf and lifestyle brands, including Hurley, Quiksilver, Rip Curl, Roxy, O’Neill, Volcom, Billabong, Brixton, Catch Surf, Duvin, Firewire, Jetty, Katin, Outerknown, Body Glove, Rhythm, Roark, I-SEA, Rusty, Salty Crew, Instinct and Seager.
The show also continued to strengthen its boutique, swim and resort segments. Featured brands included Vineyard Vines, Tommy Bahama, Tori Richard, Elan, TASC, Smith & Quinn, Cape Shore, LOVLEI, Gretchen Scott and Bronca, along with swim labels such as Dippin’ Daisy’s, Maaji, The Lunada Bay, Swimsuit Station and Speedo.
Looking ahead, the surf industry is set for major growth, fueled by technological innovations, sustainable product development, surf park expansion, and the 2028 Summer Olympics to be held in Los Angeles.
As Surf Expo prepares to celebrate its 50th anniversary in 2026, the show continues its legacy as the leading marketplace where the business of surf and coastal lifestyle comes to life. The next event returns to the Orange County Convention Center Jan. 7-9, 2026.
Registration open for Atlanta Market Winter edition
Registration is now open for Atlanta Market, taking place Jan. 13-19, 2026, at AmericasMart Atlanta. As ANDMORE’s first major wholesale buying event of the year, Atlanta Market will set the tone for 2026 retail and design, offering buyers access to over 6,000 product lines across gift, decor, furnishings, seasonal, lifestyle and apparel categories.
Prospective attendees are encouraged to register early. Accommodations can be made online at www.atlantamarket. com/hotel. Permanent showrooms will be open Jan. 13-19, 2026, from 9 a.m. to 6 p.m. Temporaries will be open Jan. 14-17, 2026, from 9 a.m. to 5:30 p.m. and Jan. 18 from 9 a.m. to 2 p.m.
Buying surges during the August edition of Atlanta Apparel
ANDMORE’s August 2025 Atlanta Apparel and Formal Markets concluded a week of cross-category sourcing and industry connection with Atlanta Apparel running Aug. 5-8 at AmericasMart Atlanta. The combined markets attracted buyers from across the U.S. and internationally, with successive days of order writing for Autumn/Winter alongside early commitments for Spring/Summer 2026.
“This August market season delivered success in every category, solidifying Atlanta as a can’t-miss destination across apparel and formal categories,” said Caron Stover, senior vice president of apparel for ANDMORE.
Across nine floors of permanent showrooms and four floors of temporary exhibits, retailers shopped a full spectrum of young contemporary, contemporary, resort, holiday and accessories resources while showing particular interest in immediates and early Spring/Summer 2026 collections. Atlanta Apparel exhibitors also noted strong order writing from both returning accounts and new-to-market buyers alike.
NY NOW and *Noted to co-locate February 2026 events
NY NOW, produced by Emerald, has announced the renewal of its strategic partnership with the Greeting Card Association to co-locate their respective events in New York City beginning in 2026. The collaboration will debut with GCA’s *Noted: The Greeting Card Expo taking place within the NY NOW Winter Market in February.
“This partnership brings together the top events in our respective sectors,” says Matthew Mathiasen, show director of NY NOW. “By aligning *Noted with NY NOW, we’re creating new opportunities for buyers and exhibitors to connect across complementary product categories.”
Founded in 2019, *Noted: The Greeting Card Expo is the largest independent gathering of greeting card makers in North America. As part of the agreement, *Noted will feature a pavilion within the NY NOW Winter Market show floor. Organizers expect the addition to bring 50-70 new exhibitors.
NY NOW Winter Market 2026 takes place Feb. 1-3, 2026, at the Javits Center in New York City.
Las Vegas Souvenir & Resort Gift Show brings strong energy and new categories
The Las Vegas Souvenir & Resort Gift Show wrapped up another successful year, drawing thousands of buyers and more than 600 exhibitors in 1,300+ booths to the Las Vegas Convention Center Sept. 16-19. Clarion Events Group Show Director April Holinek said the mood of the show floor was overwhelmingly upbeat, with both buyers and vendors praising the quality of connections and the new elements added to the 2025 event.
“The vibe this year has been great,” Holinek said. “People overall are so happy. They’re thrilled. The quality of buyer is here, they’re seeing huge accounts, so everyone’s very happy.”
Among the highlights of this year’s show was the debut of the Store Design & Technology Pavilion, designed to make the event a true one-stop shop for retailers. “Not only can you go buy all your products, you can also buy the displays to go with them. You can buy your credit card systems, POS — all the things,” Holinek explained. “We’ve now made the show a one-stop shop, which I think people really love.”
The show also expanded its Lifestyle and Made in America sections, bringing in fresh companies and brands to diversify offerings. Holinek said the emphasis on domestic manufacturing resonated strongly with attendees.
Education played a larger role than ever before at this year’s event. Building on positive feedback from 2024, when the show introduced two education sessions, organizers doubled the lineup to four. “Those were so well received,” Holinek noted. “Everyone felt like they learned something new heading home to their stores.”
Buyers came from across the country, with strong representation from national parks, zoos, aquariums, museums, hotels and casinos.
Exhibitors, Holinek noted, were also enthusiastic about the caliber of attendees. “I’ve heard multiple times that the quality is here, and the buyers are loving the show this year,” Holinek said. “I think it’s probably one of the biggest shows we’ve had.”
Exhibitors also noticed shifts in buyer behavior. Jewelry maker Melissa Lew, who has been exhibiting at the show since 2019, said she’s seen attendees arrive with more focus than in past years. “It seems like buyers are buying with intentional research,” she explained. “They’re basically doing the research before they hit the show floor, so they’re not running all over the place. They’re just very targeted.”
That preparation has translated into strong interest in her line. Lew noted that buyers are drawn not only to her designs but also to the flexibility she offers. “Price point seems to be biggest,” she said. “Custom, and especially with low minimums, it’s a possibility.”
In 2026, The Las Vegas Souvenir Resort Gift Show returns to an October schedule, running Oct. 6-9.
Sea Glass Castle
These page-turners will make book worms out of beach lovers of all ages!
Sophia Prescott is still mending from the embarrassment of a highly publicized divorce from a pro football player and is now a single mother. Dr. Weston Sawyer is wounded from the loss of his pregnant wife. Both characters find themselves in Sunset Cove and meet unexpectedly in the pediatrician’s office. If Sophia and Wes can take the leap to give love another try, they just might find that hope has a way of coming back around.
Author: T.I. Lowe Website: www.tyndale.com
Birds by the Shore: Observing the Natural Life of the Atlantic Coast
Discover the natural life at the ocean’s edge: the habits of shorebirds, the movement of sand and water, the wealth of creatures that survive amid storms. Author Jennifer Ackerman also revisits her own history: her mother’s death, her father’s illness and her hopes to have children. This portrait of life at the ocean’s edge will be relished by anyone who has walked a beach at sunset and felt part of the natural world.
Author: Jennifer Ackerman Website: www.penguin.com
By the Sea: Inspiring Coastal Houses and Refuges
The mouthwatering photos in this coffee-table book take you all around the world to some of most enchanting homes and retreats close to the sea. Photographer Mirjam Bleeker and stylist and designer Frank Visser make honest, sensitive photo reports of the houses or cabanas, and still lifes of details of the interiors. A unique book with an adventurous and dreamy look and feel, for lovers of interior design, but also for travelers and for everyone who likes to dream of a life elsewhere.
Authors: Mirjam Bleeker, Frank Visser Website: en.lusterpublishing.com
A History of the World in Twelve Shipwrecks
Archaeologists have made spectacular discoveries excavating these sunken ships, their protective underwater cocoon keeping evidence of past civilizations preserved. Now, for the first time, world-renowned maritime archaeologist David Gibbins ties together the stories of some of the most significant shipwrecks in time to form a single overarching narrative of world history.
Author: David Gibbins Website: us.macmillan.com/stmartinspress
for the little Minnows
Inky the Octopus
Follow Inky the octopus as he escapes from his tank at the National Aquarium of New Zealand to the open ocean! This ocean picture book chronicles the adventure that the real-life Inky might have taken on his escape to freedom.
Author: David Leonard, Erin Guendelsberger Website: www.source books.com
Llama Llama Sand and Sun: A Touch and Feel Book
Splish, splash with Llama Llama in Anna Dewdney’s New York Times bestselling series! This casebound book includes five interactive touch-and-feel elements and a story that kids will want to read over and over again!
Author: Anna Dewdney Website: www.penguin randomhouse.com
On our radar
1. The Creative Garland Co.: The fish garland, www.thecreativegarlandcompany.com; 2. The Cottonseed Marketplace: Seashell sand keepsake ornament, www.faire.com/direct/cottonseedmarketplace; 3. True Ocean: Coastal scented soy candle, www.mytrueocean.com; 4. Mountain Graphics: Sea turtle sticker, www.mtgraphics.com; 5. Canned Gifts: Can O’ Shrimp, www.cannedgifts.com; 6. Pearls & Camo: Custom knit sweater with shrimp, www.pearlsandcamo.com; 7. Cream Cornwall: Bone china octopus teapot, www.creamcornwall.com; 8. Bamboo Trading Co.: Gold palms half moon clutch, www.bambootradingcompany.com; 9. 7th & Palm: Seashells gift bag, www.7thandpalm.com.
Have a product you would like featured? Send a high-res image and description to: katie@breakwallpublishing.com
On the southern tip of North Carolina’s coast, Old Baldy Lighthouse rises above the dunes of Bald Head Island.
The weathered, stucco tower has stood watch since 1817. Listed on the National Register of Historic Places, it’s the state’s oldest standing lighthouse and part of a maritime complex that includes the Smith Island Museum of History, where exhibits on shipwrecks, lighthouse keepers and pirates bring coastal heritage to life.
The Old Baldy Lighthouse Museum Gift Shop sits inside a recreated keeper’s cottage at the base of the tower, and its 180-square-foot footprint is packed with purpose. About 30,000 visitors come into the store each year, from field trippers to tourists on family vacation. Every sale supports the nonprofit Old Baldy Foundation’s mission to preserve and interpret the island’s history.
“We try very hard to do as many custom items as we can,” says Chris Webb, executive director of the Old Baldy Foundation. “People like to buy things with Old Baldy on them.”
Store shelves are lined with stoneware mugs, lighthouse T-shirts, hoodies, custom puzzles, pirate-themed games and plush toys, plus a growing book corner stocked with beach reads and coastal cookbooks.
Tourists and locals climb, learn and shop. Each gift they buy helps sustain the landmark. “Every purchase helps us preserve this place,” Webb says. “The light may no longer guide ships, but it still shines in everything we do.”
A.T. Storrs Ltd. — www.atstorrs.com 9
American Gift Corp. — www.agiftcorp.com 43
American Style Sunglasses — www.amstyle.us 7
Aqua Babiez — www.aquababiez.com 53
Atlanta Market — www.atlantamarket.com/gift 71
B. Dazzle Inc. — www.scramblesquares.com 69
Bali Queen — www.baliqueen.com 19
Bamboo Source Tropical Decor — www.bambootropicaldecor.com 13
Bamboo Trading Co. — www.bambootradingcompany.com 67
Brielle's Shells — www.briellesshells.com 29
Buddy by the Sea — www.buddybythesea.com 25
Butler Hill & Co. — www.butlerhill.net 40
Cape Shore — www.cape-shore.com 5
Capsmith Inc. — www.capsmith.com ................................................................ 27
Coconut Smuggler — www.coconutsmuggler.com .......................................34
Country Home Creations — www.chcdips.com ............................................. 61
Cream Cornwall — www.creamcornwall.com ................................................ 44
Cruz Accessories — www.cruzaccessories.com ............................................. 15
Dune Jewelry & Co. — www.dunejewelry.com ............................................... 11
Evelyn & Kate — www.evelynandkate.com .....................................................36
Exotic Sea Images — www.exoticseaimages.com........................................ 66
Fiesta Toy — www.fiestatoy.com .......................................................................... 3
First & Main — www.firstandmain.com ............................................................ 47
Grand Strand Gift and Resort Merchandise Show — www.grandstrandgiftshow.com .................................................................... 79
Great Lakes Promotions — www.greatlakespromotionsllc.com ............. 73
Impulse Souvenirs — www.impulsesouvenirs.com .....................................83
Independent Puppy — www.independentpuppy.com ................................42
Jackie Gallagher Designs — www.jackiegallagherdesigns.com ...............45
JD Yeatts/Chesapeake Bay — www.jdyeatts.com ........................................ 35
Joseph K. Coastal — www.josephk.com .......................................................... 40
Kurt S. Adler — www.kurtadler.com .................................................................. 21
Las Vegas Market — www.lasvegasmarket.com............................................ 77
Lighthouse Keeper's Pantry — www.lighthousekeeperspantry.com .....62
Living in Glass Houses — www.livinginglasshouses.com 54
Ocean Jewelry — www.flaircraftportal.com/ocean 23
Pearls and Camo — www.pearlsandcamo.com 39
Powder Pouch — www.powderpouch.com 63
Seaside Retailer — www.seasideretailer.com 81
Shaka Love — www.shakalove.eco 41
ShipShapeStyles — www.shipshapestyles.com 62
Stickers Northwest — www.stickersnorthwest.com 6
Stonington Designs — www.stoningtondesigns.faire.com 17
Surf Expo — www.surfexpo.com 75
The Beach and Back — www.thebeachandback.com 65
The Grecian Soap Co. — www.greciansoap.com 36
The RGU Group — www.thergugroup.com 51
Town Pride — www.townpride.com 2
True Ocean LLC — www.trueoceanproducts.com 37
Turtle Tracks Family — www.turtletracksfamily.com 54
Wild Republic — www.wildrepublic.com 49, 84
Xplorer Maps — www.xplorermaps.com 33
Zoologee — www.zoologee.com 55
Seaside Retailer
STATEMENT OF OWNERSHIP 2025
Statement of Ownership, Management, and Circulation, PS Form 3526-R.
1. Publication Title: SEASIDE RETAILER
2. Publication Number 25862.
3. Filing Date: September 29, 2025.
4. Issue Frequency: Bi-Monthly.
5. Number of Issues Published Annually: Six (6).
6. Annual Subscription Price: $59.00.
7. Complete Mailing Address of Known Office of Publication: 1455 Frazee Rd., Suite 500, San Diego, CA 92108. Contact Person: Russell Marth; Telephone: (860) 301-6503.
8. Complete Mailing Address of Headquarters or General Business Office of Publisher: 1455 Frazee Rd., Suite 500, San Diego, CA 92108.
9. Full Names and Complete Mailing Addresses of Publisher, Editor and Managing Editor: Karen Carr, Publisher, 1455 Frazee Rd., Suite 500, San Diego, CA 92108; Kristin Ely, Editor, 1455 Frazee Rd., Suite 500, San Diego, CA 92108; Managing Editor, None.
10. Owner: Breakwall Publishing LLC, 1455 Frazee Rd., Suite 500, San Diego, CA 92108
11. Known Bondholders, Mortgagees and Other Security Holders Owning or Holding 1 Percent or More of Total Amount of Bonds, Mortgages, or Other Securities: Karen Carr, 1455 Frazee Rd., Suite 500, San Diego, CA 92108; Kristin Ely, 1455 Frazee Rd., Suite 500, San Diego, CA 92108.
12. (Does not apply.)
13. Publication Title: Seaside Retailer
14. Issue Date for Circulation Data: September/October 2025.
15. Extent and Nature of Circulation: Average Number of Copies Each Issue During Preceding 12 Months; Number of Copies of Single Issue Published Nearest to Filing Date:
A. Total Number of Copies: Average: 13,040; Actual: 13,176
B. Legitimate Paid and/or Requested Distribution:
1: Outside County Paid/Requested Mail Subscriptions Stated on PS Form 3541: Average: 5,983; Actual: 6,294.
2. In-County Paid/Requested Mail Subscriptions Stated on PS Form 3541: Average: 0; Actual: 0.
3. Sales Through Dealers and Carriers, Street Vendors, Counter Sales, and Other Paid or Requested Distribution Outside USPS: Average: 0; Actual: 0.
4. Requested Copies Distributed by Other Mail Classes Through the USPS: Average: 0; Actual: 0.
C. Total Paid and/or Requested Circulation: Average: 5,983; Actual 6,294.
D. Nonrequested Distribution:
1. Outside County Nonrequested Copies Stated on PS Form 3541: Average: 6,051; Actual: 5,871.
2. In-County Nonrequested Copies Stated on PS Form 3541: Average: 0; Actual: 0.
3. Nonrequested Copies Distributed Through the USPS by Other Classes of Mail: Average: 0; Actual: 0. 4) Nonrequested Copies Distributed Outside the Mail: Average: 1,003; Actual: 1,011.
E. Total Nonrequested Distribution: Average: 7,057; Actual: 6,882.
F. Total Distribution: Average: 13,040; Actual: 13,176.
G. Copies not Distributed: Average: 0; Actual: 0.
H. Total: Average: 13,040; Actual: 13,176.
I. Percent Paid and/or Requested Circulation: Average: 45.88%; Actual: 47.77%.
16. Electronic Copy Circulation:
A. Electronic Paid and Requested Copies: Average: 1,140; Actual: 1,500
B. Total Print Copies plus Total Electronic Copies: Average: 7,123; Actual: 7,794
C. Total Print Distribution plus Paid and Requested Electronic Copies: Average: 14,180; Actual: 14,676.
D. Percent Paid, both Print & Electronic Copies: Average: 50.23%; Actual: 53.11%.
17. Publication of Statement of Ownership for a Requester Publication is required and will be printed in the November/December 2025 issue of this publication.
18. Signature and Title of Editor, Publisher, Business Manager or Owner: Karen Carr, Publisher. Date: September 29, 2025.
Winner: The Cottage Shop
Location: Nags Head, NC
Buyer: Amy Smith
Coastal style, community love
STORY BY KRISTEN HAMPSHIRE
The Cottage Shop in the Outer Banks has been a coastal style and decor destination for decades, but its reach extends far beyond decor and gifts. Giving back is stitched into its story, from holiday traditions to everyday customer choices.
One of its hallmark programs is Skip a Bag, Save a Turtle. When the local plastic bag ban was overturned, The Cottage Shop chose to stick
SPONSORED BY:
with gift-ready paper bags, even at a higher cost. In 2019, it launched the initiative to ask customers to forgo a bag.
TURTLE-Y SUCCESSFUL
For every “yes,” the shop donates 10 cents to the sea turtle rehabilitation program at the North Carolina
CUSTOMERS COUNT
“Our roots are here, and it shows in how we give back.” — AMY SMITH, BUYER
Aquarium on Roanoke Island. “It really does add up,” says Amy Smith, buyer for The Cottage Shop. “Over the life of the program, we’ve donated more than $7,600 — the equivalent of 76,000 bags saved.”
Guests have embraced the effort, even requesting the shop’s attractive turquoise bags for reuse.
Community commitment also shines during the store’s Holiday Open House. Guests can purchase a $10 ticket to attend a preview night. Proceeds benefit the Outer Banks Woman’s Club Angel Gift Program, which buys holiday gifts for local children in need. The Cottage Shop also matches every ticket dollar at the event.
“Our roots are here, and it shows in how we give back,” Smith says.
With nearly 80 years of history through its parent company, Kellogg Supply Co., The Cottage Shop carries on a tradition of service and goodwill. Smith says of the bag initiative and other give-back programs, “It all comes from a combined love for the Outer Banks, and our customers have really supported us.”
Starfish Awards recognize retail stores in our industry that are making a difference through charitable donations and efforts. Is your store worthy of an award? We’d love to hear from you! Complete an entry form at www.seasideretailer.com/starfish-award.
The Cottage Shop’s coastal decor shines on a display table at the store. Photos: Neil Thursto
