SDL & Forrester Webinar: Mastering the 6 disciplines of global customer experience Localized customer experiences are critical for global business success. But most global companies have just started tackling the problem of coordinating customer experience efforts on a global scale. In this webinar, Kerry Bodine of Forrester Research will share key findings from new global customer experience research. She will explain the 6 core disciplines that multinational firms must master to deliver relevant local customer experiences and drive growth: customer understanding, measurement, governance, strategy, design and culture. Youâ€™ll learn how to use these disciplines to lay the foundation for experience-based differentiation on a global scale.
Date & Time2 October 2012 11:00 AM (45 minutes), Eastern Standard Time (EST) PresentersKerry Bodine, Vice President, Principal Analyst serving Customer Experience Professionals, Forrester Research, Inc. Sophie Hurst, Vice President, Corporate Marketing, SDL Webinar URL
http://www.sdl.com/events/02-10-2012-sdl-and-forrester-research-inc-mastering-the-six-disciplines-of-global-customerexperience.html About SDL SDL enables global businesses to engage with their customers in the language, the media and at the moment they choose. We help businesses manage their brands, drive global revenues, accelerate speed to market and enrich their customersâ€™ experience. SDL solutions drive global reach across multiple languages, cultures, channels and media. SDL has over 1,500 enterprise customers, 400 partners and a global infrastructure of 70 offices in 38 countries. For more information, visit www.sdl.com. REGISTER NOW
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Published on Sep 30, 2012
In this webinar, Kerry Bodine of Forrester Research will share key findings from new global customer experience research. She will explain t...