Translation Technology- Bridging Global boundaries

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Translation Technology- Bridging Global boundaries Communication is incomplete and ineffective without the use of language. The globalized and technology savvy corporate environment has allowed business and opportunity growth in the farthest corners of the globe. However, to capitalize on this opportunity requires the businesses to communicate with their customers worldwide in a language they understand. The process of reading, understanding, interpreting, rephrasing, and delivering an original message to impact a new audience is known as translation. The development of translation technologies has been of great help to the organizations in this process. The history of translation technology researches dates back to 1954with the Georgetown experiment that saw a successful automated translation of 60 Russian sentences into English. The constant development and upgrading of technological tools ensure a bright future for the translation technology and a society free of language barriers and restrictions. Further, the advances of computing technology and low cost PC’s enable widespread translation technologies and translation software to enter every business segment. However, the mid 2000’s saw growth in the dotcom sector, web based transactions and e-commerce. This gave rise to the inception of online language translation companies. With a number of freelance translators on their network, these online translators could help the clients around the clock. The companies that offer professional translation services have three categories of translation technology. These are translation workflow, translation memory and machine translation. Translation workflow automates processes while being both time and resource efficient. Translation memory facilitates the storage of translated phrases for repetitive use, thus increasing productivity. Machine translations on the other hand are very useful tools in case of large and voluminous translation requirements. Machine translation offers great opportunity through the online translation services. This service makes it feasible for organizations to create multilingual content and extend communications levels to various user segments. This paves way for global organizations to reach out to a worldwide customer base and establish good brand communication and better revenue prospects. The translation software uses a technology based on statistics and translates new information based on the previously recorded translations. The advent of cloud computing and its integration with translation technology have given birth to the concept of using the cloud platform for real-timetranslationand communication. The global business scenario now demands to make use of this feature and be able to address a larger customer base through the online language translation features.


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