Machine Translation Solution for Multilingual Communication via Social Media There was a time when one had to step out of the house for information, as libraries were the only source of information. Popular books took weeks and months to get translated into native languages. However, the advent of the Internet changed the way we conduct ourselves. Today Internet is synonym for a fast and easy method of information retrieval. By clicking a few buttons, the user is loaded with information about anything and everything, from science, medicine, navigation, space, farming, gardening, sports to even household management. Today, unlike earlier times, people need not hunt for information and data as these are offered right on a platter to them. This has increased the craving for more information, data and details thereby augmenting the need of providing information in real time.
The Internet allows people to access information in quick time and in a language that they speak or understand. The ability of the Internet to connect the world in a vast network has resulted in the growing demand for multilingual communication. However, as people show a penchant to read content in their own languages, those who contribute content, do so in a language that they are comfortable with. Hence, more and more people are interacting and contributing content in their native languages.
Nevertheless, global communication in native languages has its own share of pros and cons for companies and enterprises. On one side, it provides them new opportunities and helps them to expand into new markets while driving revenue and gaining exposure. In turn, the pressure of localizing content in real time is difficult, extremely costly and requires a number of resources. Translation of static content with the help of human translators or technology is something that has been happening so far but the popularity of social media has made it necessary to translate user-generated content in near real time. However, human translators and the current crop of translation devices find it difficult to meet the demands of the enterprises and companies to produce fast, accurate and instant translation of large volumes of user-generated content.
Companies and enterprises therefore need a translation technology that can match the pace at which customers generate social content. They need a machine translation solution for social media so that social interactions and dynamic content can be translated in real time.
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