Economic Issues Reassert Dominance in Key Swing States in Latest SDL Presidential Election Social Media Report Maidenhead - U.K., United Kingdom October 5 2012 Romney sentiment drops significantly in all states but Virginia where foreign policy discussion dominates SDL (LSE: SDL), the leader in Global Information Management today published the third of an ongoing series of social media tracking reports. The new SDL Presidential Election Social Media Report (SMR) is unique in that it measures online social sentiment for the two Presidential candidates in eight key swing states along with share of voice for several critical campaign topics.
The weekly report tracks online conversations in New Hampshire, Florida, Ohio, North Carolina, Virginia, Wisconsin, Colorado and Nevada and measures sentiment on Medicare, the economy, abortion rights, the deficit, foreign policy, Obamacare and support for the middle class. Using SDL SM2 Social Media Analytics software, the company will continue to provide weekly updates until Election Day. To subscribe to reports or view a complete history of all weekly reports visit the SDL website at http://www.sdl.com/social-intelligence.
Using social media data up to Friday September 28th, this week’s findings are as follows: • ‘Jobs/Economy’ continued to lead in all states, except for Virginia where ‘Foreign Policy’ had the most mentions, meanwhile ‘Budget deficit’ was most popular in North Carolina.
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