People’s Fund of Maui is providing direct fnancial assistance to Maui community members experiencing devastating losses from the fres in Lahaina and Kula.
Scan the QR code, and join us in getting relief to survivors so they can determine what recovery looks like for themselves and their loved ones.
Aloha, friends!
Braddah Timmy here from Pono Hawaiian Grill in Santa Cruz to pass a message on to all my friends here on the mainland.
Maui is my home.
We grew up in Lāhainā as keiki (children), and I have deeply rooted and fond memories of the town as we lived right behind the old C&H sugar mill where the smokestack remains. The house we grew up in, and our hanai Ohana’s and close friends’ houses all perished in the recent wildfre. It’s surreal and unthinkable to comprehend what our friends, neighbors, and others endured to survive this disaster. Heartbroken, we will eternally share the sorrow at the extensive loss of life in the Lāhainā community.
Lāhainā, once the capital of the Kingdom of Hawaii and home of the Hawaiian royal family, is so much more than a beautiful tropical tourist location for me. It has proud historical roots in the whaling industry and was home to the immigrant-run sugar cane industry. The fre turned the physical landmarks of this history to ash. We have lost all that; generations of beautiful and vivid landmarks will have to live on in our hearts, photos, books, videos, and conversations.
The fre has also been life-altering and devastating to our island people. What will happen next, and what the future may look like after the many years of rebuilding and fghting through the red tape ahead? My hope is twofold: 1) That old historical Lāhainā town and its landmarks are thoughtfully replicated and rebuilt again, but most importantly, and 2) Lāhainā Lands Stay In Lāhainā Hands!
The road to recovery will take so long, and the loss of life, homes, and businesses has upended families across the island. As a result, livelihoods are also at risk as the working economy of my island home is fracturing. Maui needs so much kōkua (help)!
So please consider a continuation of that kōkua for our Island of Maui if you can, with several of the following options: Direct monetary donations to verifed island organizations / Venmo accounts, Mainland / Santa Cruz sponsored benefts, continued supply drives, fundraisers, and concerts, and most signifcantly, booking a vacation to the island of Maui to help stimulate and support our suffering economy there.
Every little bit helps the Āina (land) and the people of Maui island-wide get back on their feet.
Braddah Timmy, Maui boy and Pono Hawaiian Grill OwnerMahalo nui loa,
EDITOR IN CHIEF
Brian Upton
CREATIVE DIRECTOR
Jen Poli
PHOTO EDITOR
Ryan “Chachi” Craig
AD DIRECTOR
Sadie Hunt
DEPUTY EDITOR
Amy Sousa
MANAGING EDITOR
Neal Kearney
SALES & OPERATIONS
Sadie Hunt
Jen Poli
Brian Upton
PHOTOGRAPHY
Ryan “Chachi” Craig
Matt Hofman
Alison Gamel
David “Nelly” Nelson
JL Royal
Mark Woodward
Kara Capaldo
Brandon Rossi
Ramfrey Rodriguez
Crystal Birns
Matthew Swinnerton
Adam Freidin
Allison Garcia
Jules Holdsworth
DISTRIBUTION
Magazine Taxi
Emma Magelsson
Dave “Nelly” Nelson
Alison Gamel
CONTRIBUTING EDITORS
Neal Kearney
Amy Sousa
EDITORIAL
David Dennis
Dave “Nelly” Nelson
Laura Palmer
Joshua Patstone
June Smith
Kyle Thiermann
Amy Wiebe
PROOFREADERS
Nicole Peyton
Allison Scahill
Issue 2 Featured Photographer: Matt Hofman
FIND US ONLINE scvibesmagazine.com
All reasonable efforts have been made to ensure the accuracy of the information contained herein. Editorial content is intended as general information. The Editor/Publisher assumes no responsibility and makes no recommendations for claims made by advertisers and shall not be liable for any damages incurred as a result of or reliance on any information contained in this issue of Santa Cruz Vibes. Copyright 2023 Santa Cruz Vibes Magazine Inc. All rights reserved. Cover and content may not be reproduced in whole or in part without express written permission from the Editor.
For advertising inquiries, please contact: sadie@scvibesmagazine.com
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“The story of the Barrios Unidos Community peace movement now spans about 30 years. It’s a tale of individual struggle and redemption by its early pioneers who found a way out of street gang warfare, addiction, and poverty gripping America’s barrios. It’s also the narrative of an evolving grassroots mobilization rooted in the Mexican American (or Chicano) civil rights and antiwar movements of the 60s and 70s. Over a quarter-century, BU’s work has expanded, engaging thousands, saving countless lives, nurturing leaders, and sowing transformative hope across the nation.” – Frank de Jesus Acosta, “The History of Barrios Unidos: Healing Community Violence,” 2007
“Barrios Unidos follows in the positive spiritual traditions of Mahatma Gandhi, Dr. Martin Luther King, Cesar Chavez, and Malcolm X after his pilgrimage to Mecca. The story and example of Barrios Unidos inspire everyone in the movement.” – Harry Belafonte
It’s been almost two decades since Frank de Jesus Acosta and the legendary Harry Belafonte shared these sentiments about Barrios Unidos in the book, “The History of Barrios Unidos: Healing Community Violence.” Much has changed since then. While Barrios Unidos continues its community work, many of its movement leaders, partners, and loved ones have passed away, including Belafonte.
The political and social landscape has also changed, with rising violence and social unrest at home and around the world. However, by adhering to its guiding principle of “La Cultura Cura” (Culture Cures), Barrios Unidos has persevered and made substantial progress toward its ultimate goal: social justice and equity.
To grasp Barrios Unidos, one must understand the Chicano movement. We often get bombarded with images of lowriders, tattoos, and the all-too-familiar gang and prison culture. While many of these images are undeniably part of Chicano culture, they don’t provide a comprehensive representation. Media depictions often ignore the rich history of community organizing, intellectual contributions, art, and resistance that defne the movement. Chicano history should be understood as emerging from specifc materials and historical circumstances, like colonization, class relations, religious and political ideologies, organization, policies, migration, and more.
The Chicano movement traces its roots back to struggle, starting from the time of violent European colonization of the Americas, through the Mexican American War, and up to the present day. It’s a culture and ideology born out of resistance against the genocide and state violence faced by Indigenous populations in the Americas.
Chicanismo, or the identifcation and practice of being Chicano, involves reclaiming a culture that has been attacked, misused, and nearly wiped out due to Western colonization. Chicanismo simultaneously holds a political stance, a cultural and racial identity, and a way of life that keeps changing and evolving to ft the current historical context. It’s the fght for independence, sovereignty, and dignity in the midst of ongoing racialized violence and white supremacy.
Corky Gonzales beautifully explains Chicanismo in his famous poem, “I am Joaquin” when he says, “And now! I must choose between the paradox of victory of the spirit, despite physical hunger, or to exist in the grasp of American social neurosis, sterilization of the soul and a full stomach.”
Barrios Unidos is a vital aspect of the Chicano movement, carrying the responsibility of its continuation. The organization’s history is extensive, and capturing its entirety in one document is impractical. Recognized globally for advocating
incarcerated individuals, nonviolence, peace among gangs, mentoring youth and leaders, and policy transformation, Barrios Unidos remains dedicated to creating peace and justice, not only in Santa Cruz but also around the world.
Founded by Daniel “Nane” Alejandrez, a child of Fresno’s Westside farmworker community, Barrios Unidos emerged from a commitment to make a difference. His journey, marked by personal struggles and an encounter with Cesar Chavez’s teachings, fueled the organization’s inception. The collaboration of individuals like Henry Dominguez, Walter Guzman, Otilio “OT” Quintero, Mary Lou Alejandrez, Danny Glover, and more solidifed Barrios Unidos’ impact on countless lives.
Barrios Unidos’ history is profound, touching communities worldwide, facilitating peace treaties between gangs, advocating for incarcerated individuals, and mentoring individuals who have achieved historic milestones for peace and justice. Now, Barrios Unidos aims to pass its knowledge to the next genertion, ensuring the actualization of peace and justice.
Barrios Unidos is located at 1817 Soquel Ave, Santa Cruz, CA, where they host community programs such as the Prison Project, Reentry Program, Youth Program, Music Studio, Food Pantry, Silk Screening Shop, Event Center, community events, Aztec Dancing, Folklorico Dancing, Auto Body Shop, Retreat Center, and more. To learn more, visit www.barriosunidos.net.
“My favorite Santa Cruz Vibe is the sense of community we have. Working in sales, I have regulars that come in every day, they have become my friends and it feels nice having that support.”
“Being out on the water and
with the locals.”
“I have such fond memories of summer nights at the boardwalk, eating corn dogs, and getting sticky fingers from the cotton candy. Now I’m passing that tradition to my daughter!”
“My favorite Santa Cruz Vibe is the chillness of the people that live here. I love the “go-with-the-flow” attitude.”
The best of fall has arrived at New Leaf, like organic dry farmed tomatoes packed with flavor, locally harvested organic squash and pumpkins and crispy, California grown apples.
10% of profits go back to the community
JASON “WILLZ” WILLIAMS USES ART TO SPREAD POSITIVE INSPIRATION
By Brian Upton
It doesn’t take long after striking up a conversation with Jason Williams to be swept up in the infectious energy of the moment, a sensation you’ll surely want to be a part of. Visit his website, artbywillz.com, and the landing page paints a portrait of a modern Renaissance man—an artist, musician, producer, and entrepreneur.
On a local level, Williams is known as “Willz,” and his roots run deep in Santa Cruz. Williams discovered his new home’s passionate embrace shortly after relocating from Golden, Colorado, with his family to the West Coast.
“I moved here in the fifth grade. We resided in the Columbia Street Apartments, and I vividly recall that first day when I hopped on my bike and pedaled down to The Lane. I had no idea what was happening, with all these people surfing and everyone simply hanging out and watching,” Willz reminisces about the immediate and profound change in his environment. “I sat there realizing I had left behind the mountains I grew up loving for this vast ocean. It was a complete culture shock, but I loved it.”
It wasn’t until junior high that Willz took the plunge into the ocean to start surfing, a decision that presented potential social challenges due to his love for basketball.
“That was the thing. I was a jock playing basketball, but I also hung out with the surfers,” Willz explains. “Nobody was doing that. Surfers and jocks just didn’t get along, but I got along with both crowds without thinking much of it.”
Willz attributes that period to when he began to grasp the significance of appreciating diversity and nurturing his love for different cultures. Living on the lower Westside of Santa Cruz exposed him to various people and cultures.
“The lower Westside at that time (late 80s, early 90s) had people of every race and all walks of life mingling. It was a melting pot, but because I was raised that way, it was all the same to me. Santa Cruz felt incredibly diverse in the neighborhood where I grew up, so I ended up viewing the world through that lens.”
Williams attended Santa Cruz High School, where he uncovered another passion that would become a lifelong commitment—performing.
“High school introduced me to house parties. That’s where the action was in those days, and I saw an opportunity at those gatherings,” Willz recalls seizing the moment. “There would be a DJ or a band playing and I could grab the mic. It marked my first encounter with performing in front of a crowd, and I never looked back.” Over the past two decades, Williams has fronted and collaborated with local and international artists, tirelessly pursuing his musical passion.
“Taking the stage is an energy you can only experience. I began with Ribsy’s Nickel and have been on that journey ever since. Projects like Cruz Matik and Forward Back keep me grounded and stoke the creative fires, enabling me to explore different cultures continuously.”
Willz is grateful to live in an era where music can be readily shared and accessed by a broad audience. Recently, he joined forces with Reggie Stephens and Los Cojolites at the Kuumbwa Center in Santa Cruz to remix the song “Tierra Madre” (as detailed in the 2023 summer issue of Santa Cruz Vibes).
“That trip was amazing, “Art gives us the gift of unity, and I plan to unite the masses whenever possible.” He says.
“I would rather die of passion than die of boredom.”
-Vincent van GoghThis quote—permanently displayed on the lower banner of his website— serves as a constant reminder to Willz to lead his life in accordance with his passions.
“I feel blessed to do what I do. I get paid for doing what I love. If you’re not passionate about it, not pursuing it, and not motivated to improve, I don’t even know what that other side is. If I weren’t doing it this way, I feel like I could die of boredom.”
Williams attributes this philosophy to keeping his mind open to new opportunities. “That’s why I have so many facets. I can’t draw all day, paint all day, or edit and film all day. I bounce between these projects to keep things fresh because if I didn’t, I’d burn out.”
Leading a full-time artistic lifestyle wasn’t always evident for Williams. He pursued all his dreams while working a regular
job. However, a specific turning point in his artistic journey led him to commit fully to the man he has become today.
“Until about six years ago, I was a granite fabricator, working the classic 9-to-5 job. Then, one day at work, I accidentally cut a piece of my thumb while making a template,” Willz recalls the injury that altered the trajectory of his life. “I was at the hospital thinking, ‘This isn’t for me he says’ During my recovery, my boss, one of my best friends, and my girlfriend at the time challenged me about my art, sort of like, ‘Are you going to do this or not?’ That was the tipping point, and I knew I wasn’t going back to my old job. I just started drawing.”
He eventually began sharing his work on Instagram, where his unique style resonated not only with close friends but also with the broader public. The modest announcement on his Instagram account marked the beginning of something significant: “Artbywilllz #ArtByWillz” FINALLY got my personal IG up and running & YES I’m drawing every day now so HMU for logos, designs anything...”
Initially, his designs were primarily for surfboards and skate decks. Still, in October 2018, a momentous event occurred that set his comment sections on fire and flooded his inbox with custom orders. Willz painted a pair of Vans for his girlfriend.
“My girlfriend Anita asked me to paint her shoes he says. I hopped on YouTube and discovered people custom painting shoes as a full-time gig, and I was blown away. I realized the pens they were using were the same ones I had been using for the surfboards.”
Willz transformed Anita’s shoes and shared the final product on Instagram. “The response was enormous—overnight, everything changed. Anita helped me get organized and built the website, and it’s been a team effort ever since.”
That moment emboldened Willz with the confidence to work on various surfaces, leading to commissioned custom work on mugs, hats, traditional canvases, helmets, cleats, mailboxes, jean jackets, and more. His style is distinctive, yet it encapsulates the essence of Santa Cruz, and he readily acknowledges other local artists who influenced his growth.
“Santa Cruz boasts so many artists I admire. There’s Jimbo Phillips, Shaun Logan, and Kevin Walsh. Then there’s Nelly (Dave Nelson). I love Nelly because he’s out in the water taking photos and excitedly calling me to say, ‘I’ve got your board in my photo!’”
Willz also pays tribute to a friend, the legendary Santa Cruz surf icon Shawn “Barney” Barron, who passed away in 2015 before witnessing his full commitment to art.
“Barney was a massive artistic influence on me. Huge. He would always drag me to his house to help with editing. He kept pushing me to paint, but I never did. I never painted with him; I just stuck to my pens.” Willz reflects with nostalgia: “It wasn’t until after he passed away that I started painting, and I realized I could have been doing that with him all along.”
By definition, embodies the modern-day Renaissance man mentioned at the beginning of this article. Still, you won’t hear him describe himself that way.
“The one thing I tell people is that I’m an artist. For me, that means I paint, draw, film, and edit. I’m a lead singer in two music bands. That’s my favorite part about all of this because as a kid, you always want to tell people, ‘Yeah, I want to be an artist,’ but I didn’t think I could do it. Now, I feel blessed that I can just tell people what I am. I’m an artist.”
RSF: What are you most proud of when you think back on your high school football career?
QB: I think that when I look back at what I am most proud of in my high school football career, it would be just how bought in I was with the people around me. From the coaching staff, my trainers, and especially the players around me, putting our heads down and working for everything. I am truly thankful for all of them putting me in a position to succeed.
RSF: What was the recruiting process like with Brown University?
QB: The Ivy League runs on a slightly different timeline than other programs, running slightly behind in that there is uncertainty about whether certain upperclassmen return due to very appealing job offers. This, combined with COVID-19, made recruiting feel like it took forever. With constant communication, be it Zoom or over the phone, I was able to build a great relationship with my recruiter while learning about Brown and the program.
RSF: Thinking back to the moment you were offered a roster spot, what was going through your mind?
QB: There was this sense of relief that went through me. I felt this sense of accomplishment, being that I was fnally able to offcially say that I had achieved this status that I had been working so hard to have. It truly felt surreal getting told that I would have a spot on the roster.
RSF: Do you remember the moment you realized that you wanted to play football in college? How old were you?
QB:: While I think that I had always wanted to be a collegiate athlete, I think, at frst, this was just something that made sense, being that I had been playing for practically my whole life. But I would say going into my sophomore year of high school, I had really decided that playing collegiate football was something I wanted to do. So from there, I began to take things surrounding football much more seriously.
RSF: Did you always know your abilities as a student would come into play when it came to getting into college, or were you counting on your skills as an athlete?
QB: Growing up, I was just always told that “student” comes before “athlete” in “student-athlete” by my parents. So with this being instilled in me, school work was never something that I felt I needed to add to who I was as a recruit; it was just who I was. But as I learned more about recruiting and learned the importance of the classroom, I just became all the more thankful to my parents for setting me up to be where I am.
Move over, rabbit. We’re thinking that 2023 might just be The Year of the Otter.
Here in Santa Cruz, we’ve always been a fan of these adorable, furry, and playful creatures. Not only are they fun to watch, but, play a vital role in the health and vitality of Monterey Bay. In this issue of Santa Cruz Vibes Magazine, we’re diving headfrst into the otter craze. Join us as we paddle through the enchanting world of these aquatic acrobats. But hold on tight, because when you’re in the company of otters, you never know what will happen.
SCVM: Wow, you guys have attracted global media attention this year. What are your thoughts on becoming an overnight sensation?
OTTER: Dude, we’re hardly an overnight sensation. In the late 1850s, otter pelts were all the rage. As our numbers dwindled, however, the Monterey Bay fell into ruin. Karma, I guess. But thanks to conservation efforts in the 1960s, fsh stocks rebounded and marine habitats began to recover. We’ve been a California icon ever since. Have you seen all the cool T-shirts this year?
SCVM: Yes, love all the fun promo items. Saw them everywhere at a recent art and wine festival. But I thought the offcial state animal was the Grizzly Bear?
OTTER: Next question, please.
SCVM: Tell us a little bit more about a typical day. What do you like to eat?
OTTER: It’s all about the crunch for me. Sea urchins, crabs, snails, mussels, and abalone. But our diet choices make us environmentalists, ya know.
SCVM: Please explain.
OTTER: Well, we keep the kelp forests healthy and it’s the kelp that absorbs carbon dioxide. That whole climate change thing. Again, we’re here to save your tails, I guess.
OTTER
SCVM: Just a few more questions, please. What do you guys like to do for fun? Do you like surfng?
OTTER: Seriously? Is this about 841? I’m so over it. [splashing]
As we wrap up our otter-flled escapade, it’s clear these little marvels are more than just cute faces and snuggly fur. Hopefully the current worldwide coverage
of Otter 841 will call attention to these unsung heroes of Monterey Bay, our OG environmentalists of the kelp forests that represent the embodiment of resilience in the face of adversity.
But as we revel in their adorableness and celebrate The Year of the Otter, let’s not forget the crucial role we play in their survival. These amazing creatures were once on the brink of extinction, and we must do everything in our power to ensure their continued well-being. So, whether you’re rocking one of those trendy otter T-shirts or simply taking a moment to appreciate the ocean’s most playful ambassadors, let’s also pledge to protect and respect them. Keep a safe distance, resist the temptation to interact, and support the organizations dedicated to otter conservation.
Because in Santa Cruz, every year is otterly amazing, and we owe it to these incredible creatures to ensure they thrive for generations to come. Stay groovy, Santa Cruz, and let’s make every year The Year of the Otter, in spirit and in action.
Source : Monterey Bay Aquarium
Habitat: In Monterey Bay, the sea otter lives in kelp forest and estuary habitats.
Diet: Crabs, snails, urchins, clams, abalone, mussels, and other invertebrates; northern sea otters also eat fsh.
Size: Measuring up to 4 feet (1.2 m) long and weighing up to 70 pounds (32 kg), the southern sea otter is the smallest marine mammal in North America.
Range: Southern sea otters can be found along California’s central coast, from San Mateo County in the north to near Santa Barbara in the south. Northern sea otters are found along the coast of Alaska and Washington, and Russian otters are found in the Pacifc Ocean off Russia and Japan.
Relatives: Weasels, river otters, ferrets.
Population:
The current southern sea otter population averages around 3,000 individuals. Since the California population has a limited range and is close to human activity, they are considered endangered.
JOIN SANTA CRUZ VIBES PHOTO EDITOR RYAN “CHACHI” CRAIG ON HIS TRAVELS AS HE PROVIDES A VIEW INTO CULTURES & CUISINES BOTH NEAR AND FAR.
This past July, I found myself back on one of my favorite island chains, a beautiful part of the world that draws in surfers from every corner of the earth, French Polynesia. Located roughly 2600 miles south-southeast of Hawaii, French Polynesia is often compared to its neighbor to the north (Hawaii) and what it may have looked and felt like 50 years ago. Many people are familiar with the island of Tahiti, the largest and most populated island of French Polynesia, or have at least heard of one of its smaller island neighbors, Bora Bora or Mo’orea.
Tahiti is home to one of the most famous waves in the world, Teahupo’o. This wave is why I fnd myself traveling back to this part of the world as often as possible. While in Tahiti, a friend I met ten years earlier invited me to explore and hopefully score a swell on some of the atolls to the north. Not speaking French, I had no idea how I would ever go on an adventure of this magnitude, so I was immediately intrigued and hoped this trip would come to fruition. Seventy-two hours later, we were on a plane fying from Tahiti into a sea of blue
with no land in sight. There are 121 islands in French Polynesia spread out over the Pacifc Ocean, a distance of roughly 4x the size of France. I was curious to fnally check out more isolated atolls, particularly The Tuamotus, our destination.
After our fight and multiple boat rides spanning 18 hours, we arrived in paradise just in time for the swell we were anticipating. We were a large group of friends, surfers, fshermen, and adventurers, and I was documenting the journey through my curious and fresh eyes. We weren’t roughing it but were far from the comfort of restaurants, paved roads, and magasins (convenience stores in Tahiti). It was a fantastic change of pace as we caught fsh daily and prepared coconut milk, a staple for possion crû (coconut milk - raw fsh). There were 8 of us sleeping on the foor side by side for a week, and we loved it. It was an adventure within an adventure, and I hope to continue exploring more of the Tuamotus and French Polynesia on future trips.
The ocean is pristine in The Tuamotus, an otherworldly shade of blue that I never tire of. It is teaming with wildlife and is a fantastic spearfshing location. Our host, Remi, speared at least ten fsh in 45 minutes! We spent afternoons prepping dinner, enjoying sashimi, carpaccio, and poisson crû nightly before goingto bed.
By Laura Palmer
Butterfies, bees, beetles, and wasps (many benefcial) all need to use our late summer and fall bloomers, where we get larger clusters of smaller fowers, primarily white and yellow (like coyote bush) to purple. This will be a year of late and extended blooms; while most wildfowers have gone into hiding by the end of September and early October, here are a few things to look out for as we head deeper into the fall season.
Divide Your Naked Ladies-(Amaryllis belladonna) Dig up the bulbs once all the stems have died back, replant, and spread them around in sunny areas to get a great show in a few years’ time. These late summer performers can take a bit to fnd their groove and really need their beauty rest. They tend not to bloom for a year or two after planting, so make sure you leave some undisturbed in order to enjoy the fragrant fowers next year!
t - An important late summer nectar plant for pollinators, these perennial plants grow to about 3 feet tall and are covered with light purple daisy fowers with yellow centers. On a warm day, you can fnd them by following the sound of buzzing bees. These plants are drought-tolerant but use a lot of water for their best foral shows. Look for them in areas with full sun that have some sort of underground water source or places that stay wet very late into the year. We are at the tail end of their season now, so remember where you see them and begin looking in mid-August next year for the best show.
California Sand Aster (Corethrogyne flaginifolia) - A very low-growing, sweet little aster with fowers ranging from whitish to lavender. You’ll see this crawling around on sandy hillsides with other low-growing plants in full bright sun. Think of the stabilized sand dunes in B-Lo, Zyante/Quail Hollow area, and Bonny Doon. I frst saw this on the cliffs in Point Lobos, so it lives on the coast, too!
In the redwood forests, you can still spot some redwood sorrel, peeking out in shades of pink from beneath their clover leaf cover. You’ll also come across remnants of harebells, with a few lingering blue blooms atop their tall fower spikes. However, this time of year is ideal for discovering end-of-season fruit, including the delightful blackberries and thimbleberries (YUM).
Sand Verbena, Yellow Sand Verbena
(Abronia umbellata, A. latifolia) - The pink and yellow fowers on the beach! These bloom all year long, so let’s talk about them in the fall when there’s nothing else going on. Look for them at Seabright/Castle Beach, Blacks, and Pajaro Dunes, among many others. These plants have adaptations to help them survive the constantly shifting sands. The fowers have nectar when there’s nothing else blooming, and their seeds are a valuable source of nutrition for the native rodent populations. It’s no wonder these plants are frequently used for beach and bluff restoration.
The Baneberry shrub, a charming understory plant, can be found in Nisene Marks, adorning many hillsides along Aptos Creek Road. Its serrated soft leaves on delicate stems rising individually from bare spots in the ground in spring, contribute to the forest’s ephemeral mystery, flling patches of light with shadows and homes for imagination. As you stroll by, the clusters of holly-like berries in the fall remind us that Christmas and winter are just around the corner. Note: Look but don’t touch; the baneberries are poisonous!
Goldenrod (Solidago velutina) - These spires of yellow fowers are another incredibly important late summer nectar plant for butterfies. You can fnd Goldenrod on sunny grassy hillsides and mixed among soft chaparral on the bluffs. You’ll likely also see it in any butterfy and bee-conscious neighbor’s yard. The tall nodding inforescences sway in the wind, making this a striking companion for your garden and a sight to behold on a blustery fall day on the cliffs.
Mock Heather (Ericameria ericoides) - Also known as California goldenbush, this is a 1-to-3-foot shrub, inconspicuous most of the year, becoming covered in yellow daisy fowers in the fall, blanketing the sandy hillsides and cliff faces in yellow. Another member of chaparral/soft chaparral, you’ll be able to fnd this shrub along the coast in Wilder Ranch, the Coast Dairies area, Highway 1 all the way to San Francisco, as well as up in the mountains in stabilized sand dunes.
2001 Shawn “Barney” Barron liked to scream “Hi-YAH!” when he did big hacks. I can still hear him now and we all miss him every day.
2003 Kieran Horn shredding on a very photogenic day at Sunny Cove. It was the same year he took home the title at the Cold Water Classic.
2006 Josh Mulcoy woke up at 5 am to make sure we got in the water before frst light. Early bird gets the worm (and a rad shot)!
THE ANNUAL MONARCH BUTTERFLY MIGRATION TO NATURAL BRIDGES MEANS FALL HAS LANDED IN SANTA CRUZ.
Every fall and winter, Natural Bridges State Beach welcomes back monarch butterfies to their winter habitat in the eucalyptus grove, the only state monarch preserve in California. It is like watching a beautiful ballet choreographed by nature itself. Thousands of delicate wings futter in perfect synchronization like a theater company moving across the stage as they move gracefully from one tree to the next and then land there, looking like orange and black leaves. In this grand performance, they not only engage in the vital act of pollination, enriching the genetic diversity of numerous plant species, but also play the role of nourishing providers for local predators and scavengers. Their migration reminds us that the delicate futter of their wings holds the balance of life itself.
VINCE BROGLIO’S RESIN SCULPTURES AND FREEFORM BOWLS ARE CREATED FROM THE RECYCLED RESIN AND FIBERGLASS MATERIALS USED IN HIS GLASSING FACILITY.
By Neal Kearney
All Photos: Bob Barbour
Whether you know it or not, one of your local blades might have been blessed by the skilled hands of Vince Broglio. A California native and longtime surfer, Broglio has owned a successful surfboard fber-glassing business since 1988. He shapes boards for some of the world’s best surfers and is renowned for his steady hands and creating boards with great curves.
Glassing boards is an extremely diffcult skill that, to master, takes a certain eye, extreme attention to detail, and a whole lot of preparation and patience. Broglio has earned his reputation by glassing thousands of surfboards, and in the process created a ton of byproduct, namely from the resin that drips from the boards which then hardens in little lumps wherever it lands.
In 2005, he started recycling the resin and fberglass materials into resin sculptures and freeform bowls, creating one-of-a-kind pieces that are inspired by the sea.
Santa Cruz Vibes took a feld trip to Broglio’s horse-speckled, farm-side blade-factory to get the lowdown on his creative side gig as an artist.
How would you defne your artistic style?
It’s all about fuidity. I draw immense inspiration from the fuid motion of water and the graceful lines of surfboards. The continuous curving lines always catch my eye, and I strive to infuse that sense of movement into my artwork.
How do you categorize your art?
I’d label it as ‘In-motion abstract.’
Were you creative during your upbringing?
I’ve often joked that my fnest portrait is a stick fgure (laughs), but I’ve always enjoyed toying with lines. Back in school, during tedious classes, I’d sketch in the margins – circles, waves, and intricate patterns that would start small and evolve in unexpected ways.
So, it appears that your inclination towards your unique style predates your surfboard designing days.
Absolutely! It never occurred to me until you mentioned it... It’s fascinating how those fowing curves always captivated me.
Let’s talk about your resin art. How did it come to be, and what infuences shape it?
It all began during what we refer to as “Black Monday” in the surf industry –December 5th, 2005 – when “Grubby” Clark shuttered his operations. That turned the whole surf industry upside-down. People would come in my shop and look at my catch-rack, with all my different colored resin drips piled up and say, “That looks like art!” So I decided to go ahead and cut my rack up and do a sculpture for Mike Walsh, a great laminator who had a brain tumor. They had an auction for him at a surf flm at the Rio. I made a piece to donate and got a really good response from it.
You’ve also gained recognition from the broader art community?
Yes, I participated in Open Studios for a couple of years and actively pursued opportunities in local galleries. A feature in Beverly Hills Lifestyle magazine acted as a pivotal moment, opening doors for me to exhibit my work in prestigious locations like Laguna Beach and Carmel. It was truly an honor.
Could you guide us through your resin art creation process?
For my sculptures, I gather resin in the catch-rack. It takes around 1,000 boards to amass enough material for me to chainsaw into roughly three 400-pound chunks. I assess the chunks, visualizing what I can sculpt out of them. An idea takes shape, guiding my direction. If colors or shapes don’t align, I step back. Many pieces come together gradually. There was one piece that lingered in my shop for a year and a half. After endless contemplation, a lightbulb moment struck. A massive chunk consumed my attention for a solid 5 1/2 hours of grinding and chipping, followed by 10 1/2 hours of intensive work to fnalize it. That was a pretty outrageous piece!
What tools do you employ for your resin creations?
Basically, I’d use everything that I’d use on a surfboard…except for the chainsaw (laughs). I use my 5 or 6,000 rpm grinder. That’s my main workhorse. With my 6-grit sanding piece, I shape and refne, adjusting my pedal depending on the particular shape I’m going for, to get it a little more fnalized. After that, it’s a whole bunch of hand sanding to get it smooth and fow together. So all the skills I’ve learned making surfboards really translate into my artwork.
Do you have a favorite piece, and what makes it stand out?
That would be my 5’ 9” Wing Swallow, twinfn that I made out of one chunk of resin. I cut that one off the rack. It started out at about 350 pounds and I got it down to 101 pounds. I lost count after 120 hours working on that one. It was a work of love. I’ve got a set price on it, which is $20,000. I was actually offered $18,000, but I turned it down. If it didn’t weigh that much it would have been your classic, ’70’s twin-fn. I started surfng in ’71, and in the mid-seventies all the shortboards were showing up. I was a senior in high school when all the twin-fns came out so the piece is like something I’d be riding in high school!
Since 1988 he has owned and operated Vince Broglio Glassworks, one of the premier surfboard fberglassing businesses in the Monterey Bay area. In 2005, he began experimenting with the use of resin and fberglass as an artistic medium. Broglio’s resin sculptures and freeform bowls are created from the recycled resin and fberglass materials used in his glassing facility. Like the waves of the sea, each resin sculpture and bowl is one of a kind. The layering of many coats of resin in different colors results in a composition that has qualities of translucence and opacity. These unique pieces evoke contrasting elements of fuidity and solid mass, of tranquility and power. Vince’s artistry is revealed in his resin sculptures and bowls that delight the eye as they refect and absorb light, much like the sea itself.
Vince Broglio was born and raised in Northern California. On an extended summer vacation to Hawaii in 1971 he fell in love with surfing, and it has continued to be his life’s passion. He has surfed all over the world.
The Catalyst has been a local institution since its founding in 1969 and has hosted countless iconic musicians, ranging from rock and reggae to hip-hop and electronic genres. With its intimate setting and deep history, it continues to be a hub for unforgettable performances and a must-go destination for music lovers in Santa Cruz and beyond. catalystclub.com
Felton Music Hall brings an unrivaled live music experience to the Santa Cruz mountains. Music lovers of all genres can see their favorite touring musicians and the best local talent while enjoying fresh craft food and cocktails served in-house. feltonmusichall.com
Moe’s Alley is a top local choice venue for live shows. With a full bar and huge outdoor patio, the vibes are always real at Moe’s. Offering some of the best in live music since 1992 with tasty food, friendly staff, and a large dance foor that has fans partying within feet of their favorite bands. Moe’s also has one of the best sound systems and acoustics in town to enjoy a live show.
moesalley.com
Breathtaking vistas. Ocean and valley views. Majestic old growth redwoods. Misty fog. Ocean breezes. And mountain vineyards. This is the Santa Cruz Mountains.
This expressive description from the Santa Cruz Mountains Winegrowers Association says it all.
Spanning more than 850 square miles, the Santa Cruz Mountains wine-growing region extends from San Francisco southward along the Peninsula to Silicon Valley and Gilroy, then reaches over to Watsonville and Monterey Bay, before including Santa Cruz and Half Moon Bay on its route, according to the SCMWA.
Located just moments away from San Jose and a leisurely hour’s drive south of San Francisco, this area boasts abundant tasting rooms, dining choices, and convenient overnight stays, all easily explored by car.
Spanning the central coast of California, the Santa Cruz Mountains feature a diverse topography, including hills, slopes, and canyons. This landscape thrives under a Mediterranean climate shaped by ocean breezes, nurturing lush coastal redwood forests and playing a crucial role in the growth of wine grapes, crafting unique conditions for viticulture. Since the 1870s, this region has held a distinguished status as one of California’s premier viticultural areas, shaping the trajectory of the state’s winemaking history. It was within this same era, driven by visionaries like Paul Masson and Charles LeFranc, that the frst vineyards took root, with vine cuttings transplanted from Burgundy, thus laying the cornerstone for a prosperous winemaking heritage.
Renowned as the prime destination for Pinot Noir and Chardonnay, the Santa Cruz Mountains region is defned by its cool climate, particularly along the coast, which provides the ideal environment for these Burgundy varieties to fourish. Additionally, the region establishes itself as California’s coolest area
for Cabernet Sauvignon production, refecting the diverse and exceptional viticultural opportunities it offers. Beyond these, the area caters to both wine novices and enthusiasts, featuring an array of varietals such as Merlot, Zinfandel, Syrah, and many others, creating a rich tapestry of favors and experiences for all who explore its winemaking heritage.
Moreover, the Santa Cruz Mountains region holds its own American Viticultural Area (AVA), a designated wine grape-growing region with specifc geographic and climatic characteristics. Unlike broader appellations, AVAs have specifc boundaries that are legally defned and regulated. Situated in portions of San Mateo, Santa Clara, and Santa Cruz Counties, California, the Santa Cruz Mountains AVA stands as one of the oldest AVAs in California, established in 1981.
Distinguished by a remarkable climatic duality, the Santa Cruz Mountains AVA embraces both cool and warm climate conditions. This climatic diversity within the AVA results in a dynamic range of wines that capture contrasting characteristics.
Within the cooler enclaves, wines embody an elegant profle with higher acidity, featuring favors of crisp red fruits, lively forals, and subtle minerality. In contrast, the warmer microclimates yield wines characterized by riper fruit expressions, smoother tannins, and a broader palate, often revealing darker fruits with underlying hints of spice and richness.
This intricate interplay of cool and warm infuences allows the Santa Cruz Mountains AVA to offer a captivating spectrum of wines that truly encapsulate the region’s multifaceted terroir.
Certainly, the most genuine experience of Santa Cruz Mountains wines awaits in person. Explore the area’s numerous vineyards, wineries, and wine tasting rooms.
For more information about the Santa Cruz Mountains wine region and its wineries, visit santacruz.org or winesofthesantacruzmountains.com.
*Editor’s Note: June and Jim Smith were the original co-owners of Roudon-Smith Winery and Vineyards.
“This intricate interplay of cool and warm infuences allows the Santa Cruz Mountains AVA to offer a captivating spectrum of wines that truly encapsulate the region’s multifaceted terroir.”
Celebrating a special occasion and looking for a spot with a nice ambiance and upscale entrees? CAFE CRUZ never dissappoints. They use the freshest local produce (mostly organic), freshly caught fsh from sustainable sources, fresh natural California poultry and pork, and Harris Ranch Beef (naturally raised in California). We highly recommend the flet mignon, fresh catch of the day, and the pasta dishes.
This grill is on fre! That mesquite magic adds a layer of favor that’s so quintessentially Santa Cruz. Whether it’s a beautifully grilled chicken breast or some farm-fresh veggies, that mesquite touch elevates the meal into a laidback, sun-soaked experience that captures the essence of Santa Cruz living. It’s about savoring good food, good vibes, and the genuine pleasure of dining by the ocean. Check out FIREFISH GRILL on the wharf.
EAST END GASTROPUB offers a charming mix, combining comfort food with a fne dining fnish in a modern and inviting space. Enjoy house-made pizza dough, fresh pasta, and seasonal salad loaded with local produce, and “locally famous” and coveted peanut brittle. We work with Local fsherman are used to procure sustainably caught seafood and local farmers to showcase what the Central Valley grows in abundance!
WEST END TAP & KITCHEN is a neighborhood eatery that showcases the favors of a traditional pub with a California twist; using local, fresh, and seasonal foods. The food is cooked to pair perfectly with one of the many craft beers and wines available. West End is where French cuisine techniques are crafted into a simple and approachable menu for all to enjoy and afford! Healthy and fun kids choices, along with mouth-watering house-made desserts and ice creams make West End a perfect option for date night or a dropping-in with the whole family!
Time to indulge in da favors of da Aloha State. Chicken Katsu is chicken breast breaded with panko, and deep fried golden and crispy. Served with Tonkatsu sauce. Feed the crave at PONO HAWAIIAN GRILL
When in Rome …. No, wait, you don’t have to go to Rome to get some awesome Italian food! One of the best fettuccine alla bolognese dishes in Santa Cruz can be found at TRAMONTI in the Seabright neighborhood.
Featuring a mesquite wood-burning grill in our brand-new Fresh traditional seafood, steaks, and homemade pasta dishes served California cuisine style at reasonable prices. Full bar, specialty drinks, and a cool beer and wine list.
Classic little diner at the end of the Santa Cruz Wharf. Fish & Chips, chowder in a bread bowl, burgers, fresh seafood, pasta and steak entrees. A local favorite spot since 1963. Take a seat inside or on our outdoor patio.
Seafood restaurant and fsh market specializing in the largest variety of fresh seafood from around the world. Full bar, excellent view, food-to-go.
Riva Fish House is a great place to grab a nice meal on the Santa Cruz Wharf. The food is great - from fresh warm French bread, to fried zucchini, to exquisitely prepared fsh of all varieties. Open 7 days a week 11 am-8:00 pm.
Family-style dining. Serving fne, fresh foods in a relaxed and casual atmosphere. Breakfast, lunch, and dinner. Open 6:30 am to 9 pm, seven days a week.
A fresh approach to Mexican cuisine combining traditional and nouveau ingredients and original combinations. The menu and breath-taking ocean view make Olitas an experience you’ll never forget.
Vino By The Sea is known for serving local wines and beers, as well as having the best ocean views on the Santa Cruz Wharf. Whether it’s for a private event or just a relaxing night out with friends, our welcoming staff and inviting atmosphere will capture you.
A taste of Santa Cruz past and present. A unique new addition to the Santa Cruz Wharf. Inspired by Woodies on the Wharf. A fun, casual, and affordable place to eat. Order up Fish & Chips, Chowder in a Bread Bowl, Snapper Florentine, French Dip Sandwich, or a Crab Louie. Grab an oceanview table or take it to go. A Great Deal on the Bay... Woodies Cafe
10/19 - 10/31/2023
“13 Days of Halloween on the Wharf”
12/16/2023
“Winter on the Wharf” 2:00 - 5:00 PM
Located below Olita’s near the end of the wharf, the makers of Riva bring you Makai, a taste of Hawaii and beyond.
Explore the vibrant fall offerings in the Santa Cruz area with Santa Cruz Vibes Magazine’s guide to local pumpkin patches. Whether you’re searching for the perfect jack-o’-lantern or looking to immerse yourself in the autumn spirit, these farms and ranches have something for everyone. From scenic hayrides to delicious pies and a touch of organic farming, let’s dive into the best pumpkin-patch experiences in Santa Cruz and Watsonville.
These local pumpkin patches offer a range of experiences, from organic farming to scenic hayrides and pumpkin-picking adventures. Whether you’re a local or just visiting, these Santa Cruz and Watsonville destinations promise a memorable fall experience. Call ahead to confrm hours of operation!
(831) 724-4137 | 40 Zils Road, Watsonville, CA 95076 crystalbayfarm.com
A charming certifed organic farm in the bucolic neighborhood of La Selva Beach. Nestled between Manresa and Sunset State Beaches, Crystal Bay Farm offers a delightful pumpkin-patch experience. You can pick pumpkins straight from the feld, enjoy tractor-pulled hayrides, savor a picnic in the serene surroundings, and meet friendly farm animals. Don’t forget to check out their self-serve farm stand for fresh produce. Open from 10 a.m. to 2 p.m. on weekends.
(831) 722-1056 | 55 Peckham Rd, Watsonville, CA 95076 gizdich-ranch.com
Gizdich Ranch is a diverse farm and ranch offering an array of treats, including apples, berries, baked goods, and juices. Their pumpkin patch is a must-visit, where you can pick your own pumpkins and enjoy the scenic surroundings. Explore its gift shop and antique shop for unique fnds. You HAVE to try a slice of pie while you’re there. They offer a delightful selection featuring apple, berry, and pumpkin varieties. Don’t forget to grab a whole pie to enjoy at home as well! Open from 9 a.m. to 5 p.m. daily, except holidays.
(831) 763-2448 | 1275 Green Valley Road, Watsonville, CA 95076 liveearthfarm.net
At Live Earth Farm, you can indulge in a certifed organic experience. Pick-your-own pumpkins and apples, and shop organic produce at the farm stand. Or sign up for its Community Supported Agriculture (CSA) program for a weekly share of farm-fresh goodness.
Open Saturdays and Sundays 10 a.m. to 3 p.m. May through October.
(831) 426-0666 | 4444 Coast Rd, Santa Cruz, CA 95060 rodonifarms.com
Rodoni Farms is certifed organic and offers a diverse pumpkin-patch experience. You can pick your pumpkins in the feld, explore a challenging corn maze, and discover specialty squash varieties. Additionally, they offer fresh vegetables from the farm on the produce cart. Pumpkin patch is open daily 9 a.m. to 6 p.m. now through October 31.
(831) 469-8804 | 25 Swanton Rd, Davenport, CA 95017 swantonberryfarm.com
Swanton Berry Farm is known for its certifed organic produce, including strawberries, apples, and pumpkins. Visit its farm to pick your own pumpkins and explore lush vegetable offerings amidst the picturesque surroundings of Davenport. Open daily from 8 a.m. to 6 p.m.
Nestled in the heart of Santa Cruz, 11th Hour Coffee offers a coffee experience that transcends the ordinary. As autumn paints the town in hues of gold and crimson, this renowned cafe beckons with its enticing fall specials, capturing the essence of the season. Welcome to this exclusive feature in “Santa Cruz VIBES” Magazine, where we delve into the artistry behind crafting their signature drinks. Today, we’ll reveal a delightful autumn twist on the beloved pumpkin spice latte–one that you can effortlessly recreate at home.
The brilliance of this drink lies in its artful balance. A foundation of meticulously brewed cold brew, renowned for its deep, chocolaty nuances, serves as the canvas for a velvety pumpkin cream topping. The resulting concoction is both invigorating and luxurious, encapsulating the soul of fall in every sumptuous sip. Here’s how you can recreate it at home:
Ingredients:
Cold-brew coffee, poured over ice
A mixture of skim milk and either homemade pumpkin syrup or a pre-made syrup of your choice (for those who prefer convenience)
4 ounces of skim milk
1 ounce of pumpkin syrup
Instructions: Begin by using a hand frother or blender to create a luxuriously frothy texture. Next, gently layer the velvety pumpkin cream atop the cold brew, allowing it to meld seamlessly. To crown your creation with the perfect autumn touch, generously sprinkle a dash of cinnamon or nutmeg, infusing it with the cozy favors of the season.
Ingredients:
1 ounce Candy Cap-infused Venus vodka
½ ounce St. George Coffee Liqueur
½ ounce Borghetti espresso liqueur
¼ ounce allspice dram
¼ ounce Angostura di Amaro
¼ ounce vanilla syrup
1 ounce 11th Hour’s cold brew coffee
Instructions: To craft the Cold Brew Anonymous, frst, combine Candy Cap-infused Venus vodka with St. George Coffee Liqueur, followed by Borghetti espresso liqueur. Whisk in allspice dram and incorporate Angostura di Amaro for depth of favor. Sweeten the mix with vanilla syrup, and fnally, add 11th Hour’s cold brew coffee to complete the ensemble. To serve, shake the concoction well, and double strain it into a martini glass. Garnish your creation with three aromatic coffee beans for an elegant fnishing touch.
For those in search of autumnal perfection, 11th Hour Coffee is the ultimate destination, where the romantic spirit of the season converges with exceptional expertise. Don’t forget to join them for Happy Hour Espresso Martinis every Friday and Saturday from 5-6:30 pm!
Unmasking Elegance: After Hour’s Cold Brew Anonymous. At the intersection of caffeine and cocktail mastery, After Hours introduces a concoction that speaks to both coffee afcionados and cocktail enthusiasts: The Cold Brew Anonymous. This espresso martini stands in a class of its own, merging the rich undertones of cold brew with a dance of sophisticated spirits. Elegance, mystery, and favor are at the heart of After Hour’s Cold Brew Anonymous, promising to be the topic of conversation at every gathering. And the best part? We’ve got the recipe, so you can bring this delightful creation to your home.
Event Santa Cruz stands at the forefront of organizing and hosting some of Santa Cruz County’s most innovative and exhilarating events. From its entrepreneur speaker series spotlighting local business owners to unforgettable moments like lively beach ball crowds at a Midtown Block Party, this company cultivates unique experiences that bring the community together. Remarkably, Event Santa Cruz is the brainchild of just one individualMatthew Swinnerton.
Nearly a decade ago, Matthew initiated the inception of Event Santa Cruz, a shift that came about as he explored new horizons after his tenure in a sales role at Comcast. Despite his recognition as one of the top salespeople in the United States, this transition offered him the opportunity to craft something transformative, both personally and for the community. His contributions were so impactful that the City of Santa Cruz honored him by declaring March 23 as Matthew Swinnerton Day.
“I wanted to create a platform for people to share their stories and inspire others,” he explains. “I wanted to celebrate the amazing things that are happening in Santa Cruz and showcase the diversity of our community.”
Observing him during our videoconference interview, one can’t help but notice the tokens of appreciation from local friends and businesses that surround him - like Humble Sea beer cans, among others. Although Matthew isn’t a heavy drinker, he has a fondness for beer from this award-winning local brewery.
Frank Scott Krueger, co-founder of Humble Sea, attests, “Matt was among the frst people to support us. He even let us have a booth at one of his frst events even though we didn’t have a license to sell beer yet. We sold T-shirts instead, but it worked. Matt launched our brand.”
Matthew’s events deviate from the ordinary networking or business gatherings. Instead, they radiate fun, engagement, and surprises. He thrives on maintaining an element of unpredictability, hosting gatherings at unconventional venues such as an airport hangar or hidden parking lots.
The key to his success lies in avoiding controversial topics, championing change, and harnessing a strong social media presence. Each event possesses a unique identity, showcasing Matthew’s boundless imagination. With a diverse array of sponsors, including Santa Cruz Warriors, UC Santa Cruz, and Shoppers Corner, among others, he is actively seeking partnerships to expand his business and provide enhanced value to his sponsors.
An excellent example of his innovative event concept is the Midtown Block Party, a weekly food, craft fair, and concert extravaganza taking place every Friday from June to September in a lesser-frequented parking lot.
“When I started these, I didn’t think people would come,” Matthew recalls. “We hold them in a parking lot that doesn’t get a lot of foot traffc. I hoped for maybe 200 people at each one, but we usually have over 1,000 every Friday.”
Neil Pearlberg of Off the Lip Radio, a local community icon, praises, “From his family to the Santa Cruz community, the man simply cares about us all. As his partner in the Midtown Block Party, I have come to admire his passion for this popular event he created and can only try emulating him.”
Matthew’s events encompass not only entertainment but also education and information sharing. His speaker roster spans industries like tech, food, art, education, health, and social justice.
He excels at uniting individuals from diverse backgrounds in Santa Cruz County, employing his own enjoyment to ensure engagement, according to Bonnie Lipscomb, director of economic development for the City of Santa Cruz.
“I remember when he did the worm on the foor at a Titans of Tech event. That
showed me how much he cared about creating an engaging atmosphere,” she says.
Matthew also features companies at the forefront of innovation, such as Joby Aviation, pioneers in electric air taxis, and Cruz Foam, creators of eco-friendly packaging from shrimp shells.
In addition to event organization, Matthew has delved into concert promotion, spotlighting local musicians like Jesse Daniel, Mak Nova, Alwa Gordon, and others, who’ve garnered recognition beyond Santa Cruz.
“I want people to see that Santa Cruz is not just a beach town or a hippie town. It’s a place with tremendous diversity where people are doing amazing things and making a difference in the world.”
-Matthew SwinnertonPhoto Credit : Ramfrey Rodriguez
These musicians hold him in high regard. Local rapper/singer/performance artist Mak Nova attests, “Matthew Swinnerton is loyal, hardworking, and kind. He believed in my music long before anyone else did and most importantly, he’s demonstrated that over and over again through his actions.”
Matthew’s dedication extends to both his family and his endeavors. As a devoted father of three - Bennett, 20, Chloe, 14, and Charlotte, 9, - he adeptly navigates the complexities that arise from Charlotte’s special needs alongside his wife, Jessica. This commitment allows him to strike a harmonious balance between his personal and professional life, effectively uniting Santa Cruz County’s diverse community month after month.
Facing the unique challenges associated with his daughter’s Cri-du-chat syn-
drome, he’s developed a profound sense of patience and resilience. Matthew’s ability to overcome obstacles was evident as he managed Event Santa Cruz from a hospital room, emphasizing, “My daughter is one of my biggest inspirations.”
In his pursuit of continuous improvement, Matthew recently launched a new section on his website, “Events Around Town,” listing events sponsored by his company or partners. He’s also planning to introduce a video podcast to offer additional value to sponsors and bolster revenue. Seeking a partner to bring fresh perspectives and new ideas, he says, “I’m looking for someone who has a different mindset than I do. Someone who can challenge me and bring new ideas.”
Ultimately, Matthew envisions Santa Cruz as a hub for entrepreneurship and
innovation. He believes the community holds the potential to drive positive change on a global scale. “I want to create more content and more opportunities for people to connect and learn from each other,” he says.
“I want people to see that Santa Cruz is not just a beach town or a hippie town. It’s a place with tremendous diversity where people are doing amazing things and making a difference in the world.”
Discover more about Event Santa Cruz at https://eventsantacruz.com. Explore their upcoming events, follow their social media updates, and subscribe to their newsletter for a glimpse into Santa Cruz County’s vibrant and transformative experiences.
Scattered throughout East Side and Midtown areas, you’ll discover locally-owned businesses operated by women devoted to uplifting local female creators and artisans. Amber Moon, The Closet Shopper, and Little Red Door represent just a few of the captivating stores that highlight Santa Cruz’s creative talents.
The female entrepreneurs behind these establishments are giving back to their community by showcasing makers as they pursue their aspirations. I sat down with several of these businesswomen to delve into their retail offerings and the pop-up events they organize.
I connected with Amber Kramer, who runs Amber Moon, a boutique located on Soquel Avenue that exudes bohemian charm. In operation for seven years, and fourishing at its Midtown location for fve years, Amber Moon boasts a diverse selection of sophisticated clothing brands.
Kramer takes pride in showcasing women-owned brands like Spell and Salt Water Lux. In addition to these, her store showcases local female creators, offering an array of handcrafted items including bathing suits by Pelican House, an abundance of locally-owned jewelry brands, sage bundles, and sun chasers featuring driftwood from the woman -owned Santa Cruz business, Forage Woods.
When I inquired about her motivation for supporting local female makers, Kramer says it is because of the joy it brings her. “In Santa Cruz, there are so many talented women. I genuinely love the fact that when I sell a piece of jewelry, I’m assisting a mom, a student, or someone providing for their family. Selling their creations supports them in living and thriving here.” Kramer also actively participates in local pop-up events and hosts smaller gatherings within her store throughout the year.
Just off 41st Avenue, another woman-owned enterprise thrives: The Closet Shopper. Shannon Juliana owns this sustainability-oriented buy-sell-trade boutique, which has been fourishing for 13 years. Juliana’s passion for fashion traces back to her childhood, where she would photograph outfts and imagine being in a store. The signifcance of sustainability was instilled in her by her counterculture parents, who raised her and her sister in rural Northern California and emphasized environmental consciousness. “As a small business owner, my vision has always been to provide a sustainable and affordable way to shop that feels good,” says Juliana. “I have a responsibility to do better for the environment, not only as an individual but collectively. Recycled fashion meets all of those criteria.”
The Closet Shopper offers a haven not only for sustainability but also for fashion
catering to women of all ages. Shannon also features a handful of local female makers in her shop, including handcrafted jewelry by Desert Moon and Megan Gabrielle. Beyond in-store makers, The Closet Shopper stands out by hosting numerous outdoor street markets throughout the year, supporting a variety of local makers and small vintage clothing businesses in a single event.
These outdoor markets unfold in front of the boutique, featuring between 10 and 14 local women makers. The lineup includes local vintage enterprises like Kalinda Vintage Finds, Queen Tide Vintage, Cafecito and Thrift, as well as Charys Ceramics pottery, Bay and Laurel plants, and even handmade goat milk soaps from Field Notes Farm and Studio, located in Bonny Doon. With diverse vendors uniting for each event and a friendly, close-knit atmosphere, the markets feel more like enjoyable gatherings than con-
ventional outdoor markets. Apart from promoting talented locals through these events, The Closet Shopper provides a platform for community members to sell their gently used clothing.
A stone’s throw away from The Closet ondhand goods such as vintage clothing,
American made higher quality fabrics, diverse textures and unique designs –features Cisneros holds in high regard.
Beyond vintage clothing, her store showcases 4-6 local jewelry makers at any given time. The present lineup includes brands like Harvest Tide, SunDrunk, Marymango, and WhyKnot. Other local Santa Cruz makers supported by The Little Red Door encompass leather goods, handcrafted purses, Misty Torres bags from Charlie’s Goods, honey from Santa Cruz Bee Company, macrame plant holders, handmade soaps, and more.
“We love highlighting local makers who are striving to make a name for themselves — perhaps individuals with regular day jobs but a passion for crafting,” Cisneros says. “We want to offer a platform to our community members who might be less established but are seeking a welcoming space to showcase their talents!”
While these three boutiques offer distinct clothing styles, they collectively contribute to a community that champions local makers and small businesses. Whether it’s featuring local makers instore or hosting them at pop-up events, these establishments create a platform for local female creators to fourish.
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By: Kyle Thiermann All Photos: Ryan “Chachi” Craig
I’m sitting at a tiny table in Mr. Toots, the oldest coffee shop in Capitola Village, and Matt Myers is late.
But the quirky vibe keeps me entertained. A three-foot wooden fsherman, reminiscent of tales from the sea, stands guard in one corner. He has a white beard, yellow raincoat and a pipe in his grinning mouth. On the other side of the room, a solitary black piano rests against the wall. Beyond the window, a small balcony hovers over Soquel Creek, lazily trailing its path to a fat summer sea.
My patience is rewarded as Matt Myers rushes in, the shadows of sleepless nights visible under his eyes. Apologies are exchanged, chairs screech, and he fnally sinks into his seat with a sigh.
“Sorry,” he breathes, settling in. “Five of my surfers made the quarter fnals in Ballito.”
And then it hits me; South Africa’s nine-hour difference demanded his remote coaching from 11 p.m. to 5 a.m. for an entire week.
In June of 2021, Myers rolled the dice. He left his longtime job as Rip Curl’s Team Manager, moved home to Santa Cruz after 10 years living in Southern California, and started Myers Surf Mentorship, a coaching program focused on elite competitive surfers. (Sorry, weekend warriors, you’re out of luck.) His success was immediate. Since its inception, he has coached nearly all of his athletes to their career-best wins, including Rio Waida, who, with Myers’ support, became the frst-ever Indonesian surfer to qualify for the World Championship Tour (WCT) in 2022.
“It’s honestly been crazy,” he says. “I don’t know what I’m doing. Well, I kinda know. But yeah.”
Myers grew up a few blocks from Mr. Toots and learned to surf at a jetty down the beach. He was talented, making the podium at regional contests and earning a little money from sponsors.
I met Myers when I was 14, and he was 17. Our crew would pile into his red minivan which topped out at 55 miles per hour and then putter up the coast in search of waves. His house was the hang spot. His bedroom walls were plastered with posters of Kobe Bryant and Mick Fanning, his two favorite athletes. Be it a Lakers game, the Pipe Masters, or a ferocious game of ping pong, competition was an omnipresent force at the Myers residence.
“I was never a high-level competitive surfer,” he says. “But I’ve watched it so much I know what it takes to make the right decisions.”
Professional surfng is a multi-tiered system. For the sake of simplicity, think of it like baseball, with As, AAs, AAAs, and the Major League. Surfng’s version is the Pro-Junior
““Results are just results. But I want to help my athletes become good people.”
Series, the World Qualifying Series (WQS), the Challenger Series (CS), and the World Championship Tour (WCT.) In a little over two years, Myers has coached his athletes to six Challenger Series wins and three WQS wins. He now has a long waitlist of surfers vying for his attention.
For Myers, traveling to contests is nothing new. While at Rip Curl, he helped run brand-sponsored events in places like Hawaii, Puerto Rico, and Australia.
But this is different. “There’s more on the line now,” he says. “Sometimes I’ll coach six surfers at one event. They might only lose once — but I lose six times.”
“Why do you think you’ve had so much success?” I ask.
I notice the little pterygiums-growths on the eye caused by sun exposure as he scans the room, which is now alive with humans. “Good thing we ordered when we did,” he says, gesturing to the swelling line in front of the barista, then exhales as if to say, “That was close.”
“I call it the three C’s,” he says, now locked in.
To train this mental muscle, Myers will stress-test his athletes in mock heats prior to competition day, challenging them to think even in a state of exhaustion. Following each wave, his athletes are required to sprint up the beach and play a color-coordinated numbers game before sprinting back to catch the next wave.
John Mel, one of Myers’ athletes currently ranked #1 on the Regional WQS Series, says, “It stimulates my brain to make good decisions under pressure.”
On competition day, Myers utilizes a warm-up technique he borrowed from Santa Cruz Movement, a training camp that teaches the Ido Portal Method – an innovative fusion of dance and gymnastics made famous by UFC Champion, Conor McGregor.
“It looks kooky,” says Nolan Rapoza, one of Myers’ athletes from Long Beach. “But it works.”
Before heats, Myers will instruct his athletes to stand on one foot and catch
a tennis ball in awkward positions. The exercise fres up fast twitch muscles, but Rapoza claims mental benefts as well. “I can get in my head before heats, and the ball-tossing thing distracts me,” he says.
Rapoza frst worked with Myers two years ago at the U.S. Open of Surfng and he fnished 3rd.
“The biggest thing that’s changed since working with Matt is my willingness to look at mistakes,” says Rapoza.
Following each loss, Myers and his athletes dissect heat footage, identifying alternative strategies. To etch the lesson deeper, Myers crafts personalized journals for each athlete, accompanying the review process.
After every loss, Myers and his athletes review footage from the heat, identifying what they could have done differently. To sear the lesson into memory, Matt crafts personalized journals for each athlete, accompanying the review process.
Prompts include: What moment am I most proud of? What would I have done differently? How am I going to improve next time?
Although some of his work is nuts and bolts pre-heat warm-up stuff, Myers doesn’t shy away from spiritual realms.
Growing up, Myers was obsessed with Lakers Coach, Phil Jackson, regarded by many as the greatest sporting coach of all-time. Jackson, the Zen Master, propelled icons like Michael Jordan and Shaquille O’Neal to embrace their inner fears to achieve their greatest heights.
On championship eve, Jackson would gather his team, extinguish lights, and beckon fears to speak. Athletes confessed their anxieties—one by one— about the game, life, themselves. With a ficker of a candle, Jackson released these fears into the arena.
Myers created his own version of this called “Burn and release.” Before a contest his athletes will write their fears on a piece of paper, state them aloud, then burn the paper, watching their fears smolder into the night sky.
I think I’ve got a sense of Myers’ non-linear approach to helping surfers get the most out of their performances. But I’ve got one more question.
“Why call it a mentorship?” I ask.
“Because that’s exactly what it is,” he says. “Results are just results. But I want to help my athletes become good people. That’s what this is all about.”
Set in eerie, post-World War II Venice on All Hallows’ Eve, “A Haunting in Venice” is a mystery featuring the return of Agatha Christie’s famous sleuth, Hercule Poirot. Now retired and living in self-imposed exile in the world’s most glamorous city, Poirot reluctantly attends a séance at a decaying, haunted palazzo. When one of the guests is murdered, the detective is forced back into action. Following the success of “Murder on the Orient Express” (2017) and “Death on the Nile” (2022), director Kenneth Branaugh presents his third directorial interpretation of an Agatha Christie classic, “A Haunting in Venice.” This highly anticipated flm brings back Hercule Poirot, Christie’s enduring and beloved detective who has graced the pages of more than 30 novels. The good news is that his latest entry is by far the best effort and most watchable. (Branaugh also takes the lead acting role as Poirot.) The challenge of using source material that is nearly seven decades old (the movie is based on Christie’s 1969 novel Hallowe’en Party) is to adapt a script that does not compromise the author’s original intent. Whether it is Poirot or Miss Marple, the beauty of a Christie mystery is the simple, logical, and methodical nature of a sleuth unwinding human nature and motives for a crime. When you tune in to one of these movies, you want to be challenged and surprised by plot twists, not humiliated because you cannot follow the clues. “A Haunting in Venice,” with a tight run time of one hour and 45 minutes, accomplishes this expertly. The horror elements that the director chooses give the mystery a modern feel, but leave the audience with a slight wanting for more of a commitment to the genre with higher stakes. It was, however, entertaining to see the typically formal Poirot on unsteady ground from the supernatural elements added in the script. Strong supporting performances by Tina Fey, Kyle Allen, and the ever-present Michelle Yeoh make it a recommendable movie to see.
Rating: PG13 | Runtime: 1h 43m
“Oppenheimer” is an exploration of the life and work of J. Robert Oppenheimer, the visionary physicist who played a pivotal role in the development of the atomic bomb during World War II. Directed by Christopher Nolan, the flm offers a deep and introspective look into the moral dilemmas and ethical complexities faced by Oppenheimer and his team. With a cast led by Cillian Murphy, Emily Blunt, Florence Pugh, Kenneth Branaugh, and Matt Damon, the movie illuminates the tension between scientifc advancement and the inevitable ethical implications. Nolan’s signature storytelling style frames a thought-provoking and immersive experience in the mysterious world of Oppenheimer.
WATCH IT AGAIN: “Good Will Hunting”
Will Hunting (Matt Damon) has a genius-level IQ but chooses to work as a janitor at MIT. When he solves a graduate-level math problem, Professor Gerald Lambeau (Stellan Skarsgard) recognizes his exceptional talents and decides to guide the wayward young man toward realizing his full potential. Things take a turn when Will is arrested for attacking a police offcer. In an effort to secure leniency for Will, Lambeau makes a deal in which Will must seek treatment from therapist Sean Maguire (Robin Williams).
