Portifolio

Portfolio CHEN, SZU-CHIA(Tiffany)

Community Development- Digital and Physical Space Content Development for Experience Design Producer- Documentary Film and Event

Urban Experience Design - Cycle Surfing Soho Hunt - Game City, Tirana - Rumours Behind Google Headquarter in London - Ilford, This Way CONTENT

Film Production - Yan Cheng Pu Community Development- Digital and Physical Space - Yahoo! University Student Blog - Youth Ambassador in South Africa

Cycle Surfing Soho Hunt Introduction

Cycle Surfing: Soho Hunt is an experience design that encourages Couch Surfers, as temporary visitors, to discover the activities of local people, of which they might not otherwise be aware. The project will transform Couch Surfers from local culture onlookers into genuine supporters of grass roots cultural activity.

This experience is organised around Santander cycle docking stations in Soho and invites visitors to engage with the area through cycling.

soho

Delivered through events, sound installations via iBeacon technology and specially designed bike locks, the experience deploys the metaphor of 'unlocking a secret': participants search for the distinctive locks near Santander docking stations which, when found, will allow them to unlock hidden stories of Soho.

The project aims to articulate the message to the government, planners, developers and other actors in the development of Soho that it is human activities, rather than luxury flats and chain stores, that give Soho its unique value.

Cycle Surfing: Soho Hunt takes urban play as the main approach to highlighting the importance of the cultural landscapes in urban development. The project aims to support the Save Soho Campaign, whose goal is to maintain the character of Soho by revealing the layers of narrative embedded in the area.

My Role

Research, Content Development, Creative Direction, Production, Storyboarding

cycle Surfers

Download the App Meet cycle surfers in Soho Square Hire the bike Listen to the introduction in the App

Go to the bar suggested by locals, reflect the findings from the hunt and talk to local business or communities after the event

soho Begin from Soho Square, the Cycle Surfers cycle in Soho up to 30 minutes

Key Drama

Increasing rent in Soho is pushing out local small and alternative business which means Soho is gradually losing its uniqueness. Travellers bring business to Soho but what they seek is not a bland, sanitised, residential area but the character and local characters of Soho, the heart of contemporary British culture.

Design Direction A Narrative Hunt in Soho – an experience designed for cyclists who search for specially designed bike locks near Santander docking stations to unlock hidden stories of Soho.

Outcome

An experience that encourages travellers to discover local people and local businesses in Soho near Santander Docking Stations.

Lock Design

The audio in the App on iOS devices can be triggered by iBeacon. iBeacon technology supports bluetooth on iOS devices.

If the audience forget to download the App or don't have iOS devices to support iBeacon technology, they can plug their headphones in the lock. They are able to start, stop or change the volume of remote control on the headphones.

Collaboration

Listen to the song of save soho campaign

If the participant doesn’t have a phone that supports iBeacon tech, they can plug headphones in the MP3 player in the lock

Collaboration

Concept Development Yaxi Liu , Concept Development Lin Yi Lo, Concept Development Vania Kristiani, Concept Development Design Pitchvipa Champrachoom, Product Design Georgios Leontiou, Product Design Daisuke Nakazawa, iBeacon App Developer Hoshimi Takiguchi, Graphic Design Shih-Yi Wang, Spatial Design and Concept Development Content Ashley Buttle, Content Development Anna Lam, Text Editing Joanna Norton, Text Editing Rory Bate-Williams, Sound Recording Collaborators in Soho Irene Gorelli, Couch Surfer, Staff of Vinmag Mark, Owner of Flower Stand on Berwick Street Market Andy Wiersma, Manger of Harold Moores Records Colin Wings, Chair of Westminster Cycling Campaign

Introduction

Game City Tirana is a city branding projec that targets children and game as the identity of the city to attract tourists and enjoy the environments. Our team creates several site based ball games and the gaming system as the branding strategy for Tirana.

My Role Social Research, Content Development and System Design

Key Drama Locals and tourism: People are keen to explore outside world but there is no path for them to meet each other

Design Direction

We produce ball games based on different locations and use gaming as the main strategy to encourage visitors and locals to play together.

Outcome

Cooperation among government, travel agency, community cafe or Trip Advisor the medium to promate Tirana as a game city.

Collaboration

Anna Horvath, Site Based Game Design Miya Zheng, Site Based Game Design Yaxi Liu, 3D Map Drawing Bo Yi, Animation Celia Chu, Site Based Game Design

KING'S CROSS PANKI

Introduction

King’s Cross Panki is a hoarding design project for Google headquarter in King’s Cross in 2017. Our team use the rumour in the area as the main narrative for the passerby to imagine and draw the environments behind the hoarding.

My Role Social Research, Content Development and System Design

Design Direction

Use papaganda to reveal the secret behind Google HQ in 2017.

Collaboration

Bo Yi, Animation Elaine, Spatial Design Yaxi Liu, Spatial Design

Ilford, This Way

Brief Introduction

Ilford, this way is a regeneration project that helps Ilford high road to find the identity that was gradually lost due to the development of new business and chain shops after Olympic 2012. The team provides three design strategies to revival the local culture.

My Role Social Research, Concept Development

Key Drama

The people in Ilford have art, sport and business potential but there is no stage for them to perform and express.

Design Direction Bring local talent from invisible to visible.

Encourage locals in Ilford to work together so that they will have the same experience. and then be proud of Ilford.

Provide an opportunity to both residents and business people that they think about the future of Ilford together.

Outcome

Ilford for faces and places, Emerging creativity and Dido The Hermit are three strategies for the high road to bring the identities back.

Collaboration

Anna Dalmases Trias, Spatial Design and Drawing Ching Wei Yang, Spatial Design and Drawing Daisuke Nakazawa, Social Research, Film Production Laura Ventura, Research, Spatial Design and Drawing Vania Kristiani, Logo Design and Diagram Making

Yan Cheng Pu

Introduction

Yan Cheng Pu is my graduation project that tells the stories of my hometown, the district near Kaohsiung International Pier in Taiwan. Our team interviews and film 9 habitants about the rise and fall of Yan Cheng Pu and documentary film for it. Expressed through 9 documentary films on the website to communicate the stories of local people from different generations.

My Role Storyboard, Animation, Production, Content Development

Key Drama

International businessmen, American soldiers and bar girls fulfilled the diversity of Yan Cheng Pu. However, after the U.S. broke the formal diplomatic relations with Taiwan in 1978, the navy left and the local administration centre transferred to northern Kaohsiung. Yan Cheng Pu went down. Mr. Lin's story expresses the rise and fall of the banana Pier.

Outcome

An animated documentary film with a website.

Collaboration

Mai Fai, Hoi, Post Production Kung Yin, Lin, Film Direction Yun Heng, Shih, Post Production Zhi Ting, Laio, Pre Production

Youth Ambassador in South Africa

Introduction

Youth Ambassador 2011 is a project supported by Minister of Foreign Affairs in Taiwan. Our team was selected as one of the Youth Ambassador to South Africa and launched a 10 days cultural exchange program in Western Cape University and Stellnebush University. The program included folk music, traditional food making, Kung Fu, popular culture and social affairs in Taiwan.

My Role

Producer and Performing Artist

Collaboration

Po Hung, Wu Film Production Chi Tein, Li Folk Music Composition Shang Ting, Lee, Perfroming Art Shih Ru, Lin, Perfroming Art Po Lin, Chang, Chinese Kung Fu

Yahoo! Taiwan

Introduction

This project is the outcome of 15 months internship in Yahoo! Taiwan. The primary task is to brand Yahoo! among university students through social media. During the internship, I initiated online activities, contacted 30 student bloggers in domestic and abroad universities and he Yahoo! campus reporter team of National Taiwan Normal University to interview of university students and revealed their interesting stories.

My Role

Producer and Writer

Collaboration

30 student bloggers, Community Development team, Marketing team

Outcome

Key Drama

There were 30 student bloggers creating 148 passages and the browsing number from July to August 2010 is 270,000 which demonstrates the high engagements online and offline.

Wretch used to be the most popular blog platform in Taiwan Yahoo! to catch the attention of young people. However, with the development of Facebook, twitter and other social media, Wretch gradually lost the youth affected the brand of Yahoo! among young people in Taiwan.

I organised online campaign partnership with marketing team to collect ghost faces pictures in August the ghost month in Taiwan. 308 users attended the activities and the most popular ones were posted on the front page of the blog.

Design Direction

Yahoo! expects the university would use its blog more than Blogger, Pixnet blog or other social media services. Even though there is a room for progress, the official blog performs well.

Yahoo! Taiwan aimed to create an experimental blog university students to win their name. The blog was a platform for university students to discuss trendy topics, life, relationships in Taiwan and abroad.

Personal Information SZU CHIA (TIFFANY) CHEN Flat D 50 Hemstal Road NW6 2AJ London, UK +44 7763 389072 sctiffchen@gmail.com