C3 and Graduate Hotels Launch DeliveryFocused Graduate Food Hall C3 (Creating Culinary Communities), a food and beverage platform founded by Sam Nazarian, and Graduate Hotels, a collection of hotels in university markets founded by Ben Weprin, this week announced the launch of Graduate Food Hall, a new deliveryfocused, hybrid digital kitchen concept. Graduate Food Hall powered by C3 will launch in the first quarter with plans to roll out to six Graduate properties by mid-2021 and to a majority of Graduate locations nationwide by the end of the year. Through this joint venture with Graduate Hotels, C3 will assume daily operations of all on premise food service across the Graduate properties. An industry first, this digital food hall concept effectively injects C3’s popular restaurant brands and shared kitchen model into the hotel space. Graduate’s hotel kitchens will be converted into multi-brand digital kitchens in which up to six of C3’s brands—including award-winning concepts such as Umami Burger, Krispy Rice, and Sam’s Crispy Chicken—can operate at once. Graduate Food Hall will feature dine-in options within Graduate Hotels’ lobbies
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and gathering areas, as well as delivery and take-out, all catered to the needs of students, guests, and the surrounding community. Graduate Hotels will continue to operate its own bar outlets. “The partnership between C3 and Graduate will set the precedent for the future of hotel dining,” said Sam Nazarian, founder of C3. “This setup not only supports and supplements in-room hotel dining and on-site catering, it also streamlines the ordering process and extends the hotel’s reach within the local community. One of the easiest ways for hotels to connect with locals is through food and with Graduate Food Hall, we’re making a selection of C3’s most popular restaurant brands available at their fingertips. At the same time, our digital kitchens are driving supplemental revenue streams back to our hotel partners, making this a winwin for the hotels and the communities they serve.” “We’re thrilled to partner with our friends at C3 and bring this innovative new dining experience to some of our Graduate communities across the country,”
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