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OUR 5TH ANNUAL MARKETING & OPERATIONS CONFERENCE

6 CONFERENCE EDUCATIONAL FORUMS

MARKETING & OPERATIONS CONFERENCE MYRTLE BEACH | SEPTEMBER 15-17

WHY YOU SHOULD ATTEND THIS YEAR’S CONFERENCE?

The South Carolina Restaurant and Lodging Association’s Marketing and Operations Conference, a premier hospitality event presented by Sysco, is returning for the fifth year this fall.

We are thrilled to host this event in Myrtle Beach from September 15 to 17 with a diverse group of entrepreneurial and executive-level hospitality experts. Bringing you leading industry trends, best practices, top-notch speakers and unparalleled networking, we’ve made sure there’s a seat for everyone at our table.

This year’s conference will feature two keynote speakers and 16 innovative forums led by the brightest professionals in hospitality. Each forum is packed with hot topics and powerful messages designed to spark new ideas.

Focus areas include: workforce development, hotel operations, marketing, asset management, technology, and restaurant operations. Throughout the conference,

16 SPEAKERS

2 KEYNOTE PRESENTERS

connect with the industry’s game changers for valuable takeaways and new business prospects. The event will bring together South Carolina’s most influential hospitality professionals and top level executives in. pursuit of best practices, business trends and unparalleled networking opportunities.

TICKETS FOR SCRLA MEMBERS:

Standard Registration: $199 Late Regaistration: $299

TICKETS FOR NON-MEMBERS:

Standard registration: $299 Late Registration: $399

(Late registration begins after September 3)

BREAKOUT SPONSOR: $2,000

• 2 complimentary event registrations

• Opportunity to introduce educational speaker

• Logo inclusion on all promotional material

• Marketing item included in swag bag

• Half page ad in conference program

• Logo recognition in Insider

• Logo recognition on SCRLA.org

• Recognition on SCRLA social media channels

• Copy of conference attendee list

BADGE SPONSOR: $2,000 (1)

• 2 complimentary event registrations

• Logo placement on conference bag

• Half page ad in conference program

• Logo recognition in Insider

• Logo recognition on SCRLA.org

• Recognition on SCRLA social media channels

• Copy of conference attendee list

MEET OUR SPEAKERS

Our 16 breakout speakers have been hand selected to provide attendees with the latest tips on how to excel in the hospitality industry. Across our six breakout tracks, multiple experts will highlight their experience in the industry, giving advice on how to handle various situations. Chef Paul Smith is a James Beard Award winner who will update us on his recent success and continuing passion for the restaurant industry. Some new, innovative ideas will be presented, such as Charlie Kempton’s session on the use of robots in hospitality to reduce turnover and labor costs along with a better customer experience. Each of these speakers will

provide a unique discussion that will open the audience’s mind to new concepts.

Not only will there be several interesting sessions by hospitality industry specialists, our second annual Chef and Bartender Showcase will take place on the evening of the 16th. Experience dishes from Myrtle Beach bartenders and chefs as you mingle with other attendees. Cocktails paired with signature dishes will bring the conference to a new level.

AGENDA:

Sunday, September 15:

2:00 pm to 5:00 pm- Early Registration & Marketplace Vendor Setup

5:00 pm to 6:30 pm- Welcome Reception & Sponsor Appreciation

Monday, September 16:

10:00 am to 1:00 pm- Opening Session, Keynote Speaker, & Educational Series 1

1:00 pm to 4:00 pm- Keynote Speaker, Educational Series 2 & 3

5:30 pm- Chef & Bartender Showcase

DEEDRE DANIEL

“HOW TO BE MORE INTERESTING THAN A CELLPHONE”

Tuesday, September 17:

9:30 am- State and Regulatory Sessions

10:45 am- General Session

TBD- ServSafe Alcohol Train the Trainer Certfication ($50 to attend)

Scan the QR code to see the full 2024 MOC Agenda. scrla.org/MOC_Agenda24

Deedre’s general session will educate conference attendees on how to increase their personal and professional opportunities. The core focus of her session is teaching people how to stand out in the world by thinking creatively, embracing humor, and building stronger relationships with others. Interesting people give back, they do not take. This session is designed to entertain, educate and inspire. Attendees will eave with insight on how to build memorable moments and stronger relationships with others quicker and more effectively. Many people get stuck in creative ruts, but this sessions encourages people to tackle their bad habits and embrace better ones for more interesting lives.

THE LINDSEY FAMLY

WADE’S RESTAURANT

Wade’s Reaturant has been a staple of Spartanburg for over 75 years. It is now run by the third generation of the Lindsey family, Wade Lindsey III and his sister, Anna. Wade’s was recently awarded the 2024 James Beard America’s Classics Award for the Southeast region, a prestigious award given to locally owned restaurants that are beloved for their quality food and community spirit. Hamp, Wade, and Anna will be discussing their history and success within their general session, informing attendees about the value of family businesses and local eateries. From a small grocery store in the 1940’s to a James Beard award in 2024, they are continuing a legacy of homemade food and quality customer service.