C.E.O. Approach to Integrated Marketing - Scott's Directories

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C.E.O. Approach to Integrated Marketing Clean Contact Data Files Enhance Contact Data Records Determine Best Customer Segments Find More Leads to Convert to Customers

FIRS TS T

C

ASE AB AT

: EP

USTOMIZE YOU RD

GET TARGETED

IMPROVE RESULTS

GROW BUSINESS

THIRD STEP:

OP

SE

Create Awareness Develop Dialogue Activate Participation Encourage Conversion

TEP: S ND O C

ENGAGE

DIENCES U A R U

Constantly measure, refine and improve your marketing programs and maximize your marketing spending.

OUR RES U L ZE Y TS MI TI

YO

Define your target audience and learn more about them to solidify your message and increase your effectiveness in connecting with that audience.

IGNITE RESPONSES

Reach out and grab your audience with personalized relevant messaging, content and offers to keep them engaged throughout the buying cycle, encouraging conversion and building lasting relationships.

Scott’s Directories Attn: Customer Service 565 Orwell Street, Unit G, Mississauga, ON L5A 2W4

Telephone: 1-844-402-2076, Français: ext 217 Fax: 1-866-405-2203 Email: sales@scottsdirectories.com

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Measure Results Improve Campaigns Integrate Data Feeds Continue Nurturing


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