The Impact of Bad Lead Generation Data

The Impact of Bad Lead Generation Data

Companies manage to collect tons of data and find potential leads. But when sales and marketing teams actually sit down to contact the POC, they might realize that most of the numbers are wrong. This happens when companies are dealing with “bad data.” Having tons of data is one thing but having the right data is what actually drives the business.

And lead generation companies in Canada will tell how often businesses waste their efforts because of a lack of data integrity. This blog discusses the impact of bad lead generation data further in detail.

Why is Bad Data so Bad? Data is what gives direction to sales and marketing teams. However, bad data is a legitimate problem that many sales and marketing teams face. According to sales lead generation companies in Canada, data can be categorized in various ways, including: • •

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No data: The worst type of bad data is that there exists no data.

Outdated data: If the sales team does not update lead generation databases timely, then companies might use data from several years back, which might be irrelevant in most cases.

Duplicate Data: This is another case of bad data that occurs as a result of manual data entry, batch imports, and third-party connectors.

Business Address: 507 Lakeshore Rd. E., Suite 206, Mississauga L5G1H9 Phone No. – 844-402-2076 Site - www.scottsdirectories.com Email ID – sales@scottsdirectories.com

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Incomplete data: Some data records might not have all key data objects, which may prevent companies from driving the required analysis they need for B2B sales and marketing activities.

Inconsistent data: This happens when the same data sets are present in different locations in the database.

So how can bad data impact the efforts of sales and marketing teams?

1. Higher churn rates Churn rates refer to a percentage of email subscribers that unsubscribe from the mailing list over a period of time. If the data is outdated or inconsistent, marketing emails might reach out to individuals who are not relevant, causing them to unsubscribe from the emails and eventually increase the churn rates. Higher churn rates show that the company is inputting its email marketing efforts in the wrong direction.

2. Embarrassing calls and emails No professional wants to be an annoying salesperson who does not know what they are doing. However, when the data is incorrect or incomplete, sales teams might end up calling a person who has not even worked in the company that they are trying to pitch.

3. Not reaching out to the target audience When the database is not properly managed, marketing and sales teams might end up wasting their resources and time approaching people who are not relevant to their pitch.

This can result in sales inefficiencies and poor customer relationships.

The quality of lead generation data can make or break sales growth in an organization, which is why it is imperative for companies to have unified sales data platforms and proper databases. As one of the best lead generation companies in Canada, Scott’s Directories can help sales and marketing teams drive the growth of their organizations. So, if you are looking for relevant and quality contact databases and lead generation services, get in touch with Scott’s Directories today!

Original Source: https://www.atoallinks.com/2022/the-impact-of-bad-leadgeneration-data/

Business Address: 507 Lakeshore Rd. E., Suite 206, Mississauga L5G1H9 Phone No. – 844-402-2076 Site - www.scottsdirectories.com Email ID – sales@scottsdirectories.com