Content Marketing is King f o e r n i t L h e n I T t h x rone e N e B Not the Court Jester
What is Content Marketing?
Content Marketing is a marketing tactic that involves the creation and sharing of relevant and valuable content for the purpose of attracting, engaging and acquiring target audiences to drive profitable customer action.
B2B Marketers: Realm of Content Marketing Reigning Marketers understand that traditional marketing is becoming less Content Markting Buy-In
93% Of B2B Marketers use Content Marketing
effective by the minute. To conquer today’s marketing domain, one must B2B Marketers us an average of 12 content marketing tactics incorporate content marketing as part of their overall marketing mix. 11% of B2B companies use over 20 different content marketing tactics Companies with 10,000 or more employees use an average of tactics B2B Marketers use an content marketing 11% of B2B Companies 28% of B2B companies use 5-9 different tactics average of 13 content use over 20 different marketing tactics content marketing tactics 28% of B2B Companies use 5-9 different content marketing tactics
Companies with 10,000 or more employees use an average of 18 tactics
Top 10 Tactics Used by Merchants
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Of B2B Marketers have a documented Content Marketing Strategy
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44%
Businesses across the globe realize the importance of content marketing and use it as part of their marketing arsenal. The focus is not to sell, but simply to communicate or deliver consistent, ongoing valuable information that educates buyers and ultimately assists in increasing revenue, customer acquisition and loyalty. Content can be presented in a variety of formats. Todays top 10 tactics used by B2B content marketers are...
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Top 10 Most Effective Content Formats
All businesses can benefit from a content marketing strategy. However, the format and channels you use need to meet your audiences need. Below are the top 10 most effective tactics as rated by B2B marketers.
57% Research Reports
Newsletters
10
Videos Videos
20
Blogs
30
Webinars
40
Webcasts
50
55% In-Person Events
60
58%
eBooks
53%
59%
White Papers
61%
Case Studies
Of B2B Marketers consider themselves effective at Content Marketing
64%
70
Articles (On Websites)
42%
67%
80
0
Content Distribution Platforms
B2B Marketers are using social media platforms more than ever to distribute their content more frequently to target audiences, utilizing an average of six different platforms. Year over year Slide Share (40% vs. 23%), Google+ (55% vs. 39%), and Instagram (22% vs. 7%) have experienced the biggest surges in use. Below are the top 6 platforms used by B2B marketer.
6
Platforms on average are used by B2B Marketers to Distribute Content
91%
85%
81%
73%
YouTube
55%
Google+
40%
SlideShare 0
5
10
15
20
25
30
35
40
45
50
55
60
65
70
75
80
85
90
95
100
Future of the Monarchy
73%
Of B2B Marketers say they are producing more Content now than one year ago
B2B Marketers are increasing their budgets to create more content. Although it is a challenge to do and time consuming, Content Marketing is gaining momentum and making a big impression in B2B and B2C markets. More and more marketers are turning to Content Marketing because it works. Don’t be a fool and get left behind, take the lead in creating killer content that will help you acquire new customers, build brand advocates, improve loyalty, ultimately increase your bottom line. Remember, traditional marketing and advertising is telling the world you are a leader in your domain. Content Marketing is showing the world you are one.
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REFERENCE SOURCES: Content Marketing Institute “What is Content Marketing?” (2013) Content Marketing Institute - Joe Pulizzi “Six Useful Content Marketing Definitions” (2012
Content Marketing Institute & MarketingProfs “B2B Content Marketing: 2014 Benfmarks, Budgets, and Trends - North America” (2013) )
Content Marketing Institute - Joe Pulizzi “2014 B2B Content Marketing Research: Strategy is Key to Effectiveness” (2013)