to promoting the product to wellheeled fans and welcoming them to the home of their favourite drink there is often a disconnect between distilleries and the visitors. “There is a definite gap in the market,” claims entrepreneur Kirsty MacGeoch, founder of the new luxury whisky experience service, Whisky Co. Based in Edinburgh, and supported by RBS’ Entrepreneurial Spark startup business accelerator, the 27-yearold former whisky PR manager has discovered there’s a growing demand for tailored whisky experiences.
Kirsty MacGeoch
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