Schulich MMKG Viewbook 2024

MMKG

MASTER OF MARKETING

Experience the Schulich Advantage

Prepare to Lead with a Schulich Masters Degree

“ If you want a rewarding career in the dynamic world of marketing, this is the degree for you. Schulich’s Master of Marketing is designed for recent graduates of both business and non-business degree programs, and unlike most other Master of Marketing degrees, it’s a highly applied program that gives you job-ready, first-hand experience in creating marketing strategies for real-world organizations through it’s capstone consulting project.”

Detlev Zwick, PhD Dean, Tanna H. Schulich Chair in Digital Marketing Strategy, Schulich School of Business

A Vibrant Graduate Journey Awaits

The Master of Marketing (MMKG) class represents a mix of students from different industries and academic backgrounds. Schulich offers a wealth of possibilities for personal growth, development, and engagement with students from diverse perspectives and countries through a variety of experiential learning opportunities.

We have one of the most global student bodies of any business school in North America, with international students from over 45 countries.

55% of students are international

45+ countries represented in our student body

65% of Schulich’s award winning faculty is international

35+ languages spoken by Schulich faculty

Participate in Case Competitions

Strengthen your presentation skills and master the case method with opportunities to compete in events such as Canada’s Next Top Ad Executive, L’Oreal Brandstorm, and more.

The Future of Marketing Magazine

Curated by MMKG students, the Future of Marketing (FOM) digital magazine reports on recent developments in marketing, including marketing automation, artificial intelligence, proximity marketing, and much more. The magazine is the largest digital publication on the topic with over 55,000 viewers and 2 million pages read. Visit: schulich.yorku.ca/future-ofmarketing-magazine

Discover the Master of Marketing

In the midst of transformational changes in technology, media, and consumption, the need for agile, yet strategic marketing professionals is ever growing. The full-time, 12-month Master of Marketing (MMKG) is a one-of-a-kind program that prepares graduates for professional careers in marketing.

Your MMKG Journey Starts Here

FULL-TIME MMKG

Start Date

September Program Length 12 months

What to Expect

Foundational core courses provide you with the critical analysis and decision-making skills required of marketers today.

Learn state-of-the-art digital marketing and research tools and explore new developments in artificial intelligence, analytics, buyer behaviour, brand management, and marketing communications. Customize your own professional marketing expertise with electives such as Retail Analytics, Entertainment Marketing, New Product Development, Creativity in Marketing, and Customer Experience Design.

Opportunities Post-Degree

Graduates of the MMKG program may be eligible for up to one term of advanced standing in the Schulich MBA.

“ The MMKG program from Schulich provides you with the skills and knowledge to take on multiple professional challenges in the future. The individuals I met through the program had a profound impact on my life and I learned and accomplished more in the 12-months than I ever imagined.”

Mohini Mohandas (MMKG ’22)

Corporate Brand Specialist, Minto Group

View Mohini’s story: schulich.yorku.ca/mohini-mohandas

“ The Master of Marketing program offers students unparalleled depth in current marketing theory, decision-making, and tools for analytics, social media, and research. After just one year, students leave prepared for a range of modern marketing roles.”

Professor Grant Packard

BS (Colorado); MBA (McGill); PhD (Michigan)

Director, Master of Marketing Program; Associate Professor of Marketing

View Professor Packard’s video: schulich.yorku.ca/grant-packard

TO APPLY ONLINE

scan the QR code or visit: schulich.yorku.ca/mmkg

FULL-TIME STUDY

PREP COURSES

SUMMER 2024

Satisfactory completion of online courses in business fundamentals including accounting, finance, and statistics.

Typical MMKG Program Course Structure

GRADUATION: OCTOBER 2025

CAREER TRACK

Introduction to the Centre for Career Design

TERM 1

FALL 2024

Course work*:

• Marketing Management

• Marketing Research

• Strategic Marketing Communications

• Professional Development Hive I

+ One marketing elective** (3.0 credits)

TERM 2 WINTER 2025

Course work*:

• Marketing Analytics

• Brand Management

• Digital Marketing

• Professional Development Hive II

+ One marketing elective (3.0 credits)

TERM 3 SUMMER 2025

Course work*:

Marketing Field Project

The Marketing Field Project course gives MMKG students first-hand experience consulting with a small to mid-sized business in need of marketing expertise.

Marketing Dynamics

The Marketing Dynamics capstone course has students apply learnings from across the curriculum in an intensive 8-week market simulation, case studies, and debates.

+ One marketing elective (3.0 credits)

Just-in-time recruiting On-campus recruiting

Career coaching, networking events, alumni mentorship

* Courses and sequencing subject to change

** Students who have not previously completed appropriate managerial finance coursework (as determined by Student Services) must take Financial Decisions for Managers as a required core course instead of this marketing elective.

CAREER READY!

Your Student Experience Goes Beyond the Classroom

Build lasting memories as part of an engaged and impressive student community.

Develop your strengths, skills, and interests with a host of exciting co-curricular activities.

Collaborate with a supportive student network to examine and share diverse perspectives on complex academic topics during study sessions, case studies, and peer learning.

Choose from over 30 student-run clubs and organizations

From investment banking to sustainable enterprise to the Business Technology Association, you’ll have the ability to pursue a broad spectrum of interests alongside your studies.

Engage with Our Community

@SchulichSchool | #SchulichMMKG

You Belong Right Here

Schulich’s student community fosters platforms for empowerment, representation, and belonging. Cultivate leadership skills and celebrate a rich culture of diversity by participating in student-led clubs such as the Black Graduate Business Network and Women in Leadership.

The Graduate Business Council (GBC)

The GBC is the representative student body for all Schulich graduate degree programs. The GBC hosts events, social nights, and serves as the student body’s voice to the faculty and administration.

The Schulich Marketing Association (SMA)

The SMA creates opportunities for Schulich students to learn, connect and prepare themselves for a successful and thriving career in the field of marketing. Attend interactive events, and connect with like-minded peers and marketing professionals.

Where Learning Innovation Meets Sustainability

Schulich is a thought leader in the field of Business and Sustainability and one of the world’s top-ranked business schools in sustainability research. We pride ourselves on graduating future business leaders that are committed to creating a better, more sustainable world.

Our Rob and Cheryl McEwen Graduate Study & Research Building has received the LEED (Leadership in Environmental Energy and Design) Gold Certification.

27 m

natural ventilation system driven by the glass solar chimney

Energy use intensity 71.4% BELOW THE MODEL

NATIONAL ENERGY CODE OF CANADA

840 m 2 of planted green roof area

RAINWATER RECAPTURE SYSTEM for green roof irrigation

7,500 m 2

of new landscaped open area, including 3,800 m2 of planted green space

Students benefit from a variety of unique spaces to study, work and connect, including a graduate lounge, private group meeting rooms equipped with flatscreen monitors, research labs, and a media production centre.

FOR A VIRTUAL TOUR of the McEwen building, scan the QR code or visit: schulich.yorku.ca/mcewen-virtual-tour

Steps to the Subway

The subway station is steps away from Schulich’s Seymour Schulich Building. Access the city’s vibrant downtown core in just 30 minutes.

Admission Requirements: Find Your Fit

Pursuing a business degree is an important decision. At Schulich, we support you with an application experience that leaves you feeling informed and empowered. We take a holistic approach during the application review process and all components of the application are thoroughly evaluated.

CONNECT WITH OUR ADMISSIONS TEAM

Scan the QR code or visit: schulich.yorku.ca/grad-inquiry

Nishanth Bharadwaj (MMKG ’19) Senior Product Marketing Manager, Alida

View our alumni stories: schulich.yorku.ca/alumni-stories

GPA

PREREQUISITE COURSES IN HONOURS

PROGRAM

GMAT/GRE

ESSAYS

REFERENCE LETTERS

WORK EXPERIENCE

LANGUAGE PROFICIENCY

ADMISSION REQUIREMENTS – MASTER OF MARKETING (MMKG)

An undergraduate degree from a recognized post-secondary institution, with a minimum B+ average in the last two full years (or equivalent) of academic work.

N/A

ADMISSIONS DEADLINES

Not required

2 video, 2 written, 1 timed written

2 reference letters1

One or more years of post-degree work experience is strongly recommended for those without a business degree. 2

Applicants must produce proof of language proficiency in one of the three ways listed:

• Proof of study completed in English: 2 years minimum (must be full-time study) at an accredited university in a country (or institution) where English is the official language of instruction.

• IELTS (academic test): 7.0 (minimum 6.5 on each dimension). The IELTS online Academic Test is acceptable.

• TOEFL: 100 (minimum 23 on each dimension). The TOEFL iBT Special Home Edition test is acceptable.

September 2024 Entry

Round 1: September 27, 2023

Round 2*: January 5, 2024

Round 3: March 27, 2024

Round 4**: June 12, 2024

* International students are strongly encouraged to apply by Round 2 to allow for sufficient study permit processing time.

** Late applications may be accepted pending space availability.

1 One academic reference is required.

2 For applicants holding a 3-year degree, one year of full-time, post-graduate work experience is required.

OUR RECRUITMENT TEAM IS HERE FOR YOU!

• Meet one-on-one for a coffee chat

• Attend one of our open houses offered during the year – Experience Schulich Virtual Open House

– Experience Schulich In-Person Open House

• Visit us at one of the 100+ local and global events we join annually

• Drop-in virtually for Q&A, student panels, and application tip info sessions

Feel at Home in Toronto

Study in one of the most diverse cities in the world and take advantage of all that Toronto has to offer. Access the vibrant downtown core in just 30 minutes by subway. Enjoy restaurants, theatres, and distinct neighbourhoods – there’s so much to explore in Toronto.

Most tech talent growth

CRBE,

3rd

largest tech sector in North America

New

51% of Toronto’s population was born outside of Canada

#1 city

for career women

Toronto ranking, Bloomberg, 2021

Over 180 languages and major dialects spoken in Toronto

Safest city in Canada, 2nd safest city in the World Economist Intelligence Unit, 2021

Our International Relations Team is Here to Support You

Schulich provides in-house programs, services, and immigration support to help international students navigate the transition to Canada and plan for the future.

INTERNATIONAL BENEFITS

• Study permit and pre-arrival webinars

• Mentorship program

• English language peer support

• New to Canada orientation

• Immigration information sessions

• 1:1 international student advising

• Social events

For more information scan the QR code or visit: schulich.yorku.ca/internationalstudent-services

English Language Peer Support (ELPS)

Need assistance with your written or verbal English language skills? Our ELPS program provides free one-on-one online support for both writing assignments and verbal presentations. We will help you build confidence in your English language skills.

Plan Your Life, Post-Degree in Canada

A Schulich masters degree gives you the option of launching a career internationally, or the opportunity to work in Canada after graduation. Upon completing your degree, you can explore Canada’s advantageous immigration pathways available to assist you in building your ideal career.

Attend information sessions to learn more about relevant work permits and permanent residence options, or book individualized advising sessions with Schulich’s International Student Support Specialist.

Financial Aid for Your Future Investment

We welcome the opportunity to discuss ways to finance your education and the return on investment our programs offer. Visit: schulich.yorku.ca/financial-aid

LINE OF CREDIT FOR DOMESTIC STUDENTS *

Visit schulich.yorku.ca/financial-aid/loans for a list of partnered banks and preferred rates for domestic students in professional programs.

*Please

LOANS FOR INTERNATIONAL STUDENTS

To learn more about funding opportunities for international students, please visit: schulich.yorku.ca/financial-aid/loans

Partnerships with:

“ At the Schulich School of Business, student success is one of our top priorities. Understanding that pursuing a business degree is never easy, we are dedicated to supporting our students in their academic journey through a wide range of scholarships, awards, and bursaries that not only promote diversity and inclusivity, but also to help ensure that a lack of financial resources is never a barrier for current and future Schulich students.”

Doris Mak

Assistant Director, Admissions & Financial Aid

MMKG SCHOLARSHIP

Weston Family Foundation Entrance Scholarship

Value: $10,000 | Available: 1

The Weston Family Foundation invests in innovation and learning to deliver measurable impacts to the well-being of Canadians. We take a collaborative approach to philanthropy, working alongside forward-thinking partners to advance Canada and create lasting benefits. The Weston Family Foundation Entrance Scholarship will be presented to incoming Master of Marketing students who have demonstrated academic excellence and at least two years working experience. Recipients will have been active in their community and demonstrated leadership qualities either in the workplace or through extracurricular activities.

For additional scholarship information please refer to the Schulich Awards publication at: schulich.yorku.ca/financialawards

Tuition Fees and Cost of Living

Figures are based on the currently approved fee framework. Fees listed below include tuition and supplementary fees. For full details on all current tuition, supplementary fees, and student health plans, visit the York Student Financial Services website: https://sfs.yorku.ca/fees . Fees are subject to change.

**

* The

MMKG requires three terms of study to complete.

is

by multiplying current tuition fees by the average number of terms required to complete the program.

$50 CAD. Subject to change. Tuition and fees reassessed annually.

1 Figures are approximations and intended only as a budget guide for students studying full-time. Costs are listed in Canadian dollars.

2 On-campus housing varies in price from $1,096 – $1,979 per month depending on the location and options. For more information on housing on campus, please visit yorku.ca/housing . On-campus housing is available on a first come, first served basis. Students who are seeking accommodation on campus are strongly encouraged to submit their housing application after accepting their offer of admission.

3 Participation in the University Health Insurance Plan (UHIP) is mandatory only for international students (and their accompanying dependents) while in Toronto. The Graduate Student Association (GSA) plan is for dental and drug coverage (mandatory for all domestic and international full-time students unless student has alternative coverage). Cost shown is based on the plan rate for a single individual. Coverage for spouse/ family is available. Health/Drug/Dental plan rates are subject to change.

4 Subtract UHIP cost for domestic student total.

Career Development to Shape Your Success

The Centre for Career Design (CCD) empowers students for lifelong career success and self-reliance with advice, tools, and training.

MMKG Student Success Report

88%

SAMPLE ROLES

Account Manager

Brand Manager

Communications Manager

Digital Marketing Manager

Fulfillment Manager

Partnerships Specialist

Project Manager

Public Relations Specialist

Tourism Marketing Coordinator

OUR TEAM CAN HELP YOU:

• Identify strengths

• Determine career objectives

• Develop and implement career plans

• Hone skills for career management

• Apply for jobs

• Prepare for interview and salary negotiations

Corporate Recruitment Events

Connect with leading organizations such as Purolator, P&G, Kraft Heinz, PepsiCo, and Amazon to learn about career opportunities.

MMKG

Advising Program

Our customized industry advising program is designed to help you navigate a career in Marketing. Enjoy 1-on-1 training, advice from industry leaders, and the opportunity to network with alumni and hiring managers.

Access to Job Opportunities

Enjoy exclusive access to job opportunities posted on our career platform, Handshake.

Career Workshops

Benefit from skill-enhancing workshops aimed at making you career-ready like resume and cover letter writing, managing your online presence, and mastering the interview.

Gain Access to the Schulich Global Alumni Network

When you graduate from Schulich, you become part of one of the largest business alumni networks in Canada.

UPON GRADUATION, JOIN A GLOBAL NETWORK OF OVER

35,000 active alumni in

90 countries

Participate in the Schulich Alumni Mentorship Program

Enjoy exclusive access to Schulich’s Alumni Hub, which includes 90+ global alumni chapters in over 60 countries

As a student you can engage with alumni at events and conferences to gain key insights into the industries and careers that you’re passionate about.

“Your program here at Schulich is just the beginning! Our Global Alumni Network is a tremendous asset -opening up connections, knowledge sharing, and opportunities that extend far beyond graduation.”

Pamela

Laycock (MBA ’89) President, Schulich Global Alumni Network

Learn more about the Schulich Advantage

NEXT STEPS

• Visit us online: schulich.yorku.ca

• Join us for an event or information session. Register at: schulich.yorku.ca/events

• Connect with our Admissions Team at: schulich.yorku.ca/grad-inquiry

Additional specialized Masters programs offered at Schulich

MAcc Master of Accounting

MBAN Master of Business Analytics

MF Master of Finance

MHIA Master of Health Industry Administration

MMAI Master of Management in Artificial Intelligence

MMgt Master of Management

MREI Master of Real Estate & Infrastructure

MSCM

Master of Supply Chain Management

Driving Positive Change schulich.yorku.ca