Nike Around the World

Unit 18 – Global fashion

LO: To explore how Nike has spread around the world.

All

Most

Some

Will be able to define globalisation and a transnational company.

Will be able to can list five countries where Nike goods are made and suggest why Nike operates there.

Will be able to explain four factors that influence the process of globalisation.

Starter - How many can you name?

 On a piece of paper write down the alphabet, A -Z.  Task: for each letter name a branded item  e.g. A – Adidas, B - Burberry

Today’s lesson will look at globalisation. We are focusing on the brand Nike and how it became connected to many countries across the globe.

https://www. youtube.com /watch? v=b0jG8jJCM fU

While watching write down a definition for globalisation

Glossary Trade: the buying and selling of goods and services between different countries around the world.

Globalisation: the world becoming increasingly interconnected because of increased trade and cultural exchange.Â

The Nike Operation

Nike is based in Oregon, USA. This is the headquarters from which the business is controlled.

Nike goods are made in nearly 52 countries, mostly by women like these.

The people who run Nike are anxious to make as much money as possible.

While they are working really hard, so is Nike – getting people to buy their clothes.

So Nike keeps on bringing out new designs for its clothing and trainers. But it does not make these things itself.

Instead it searches the world for places to get things made on the cheap in factories owned by other companies.

Nike spends over 1 billion dollars in advertising in around 140 countries. It pays top athletes millions to wear Nike products, as another way to advertise.

LO: To explore how Nike has spread around the world.

It sells its goods to 52,000 shops round the world.

Nike has spread around the world since it started in 1978.

It is an example of a transnational corporation or TNC. A TNC is a company with branches (shops) in many countries.

tes to u n i m er as ve 2 e a p h You s with a ’s you s C discu other TN f. o y man an think c

Did you know that the Nike ‘tick’ is actually called the ‘swoosh’

• Today Nike is the worlds largest seller of sports footwear and clothing.

• Between 2018 and 2019 Nike sold goods to the value of 39.1 billion U.S. dollars.

• Nike has branches in 52 countries and as of May 2017, it had 985 brand stores worldwide (some countries have more branches than others). It employs over 30,000 people.

• The factories it uses (700) employ 800,000 people.

Lets discuss‌ Nike around the World Europe, Middle East and Africa region $5.6 billion.

99% of Nike footwear is made in China, Indonesia, Vietnam and Thailand.

Canada and USA region, $6.4 billion.

Asia Pacific region, $2.9 billion.

Americas region, $1.2 billion.

Nike goods are made in nearly 52 countries. This map shows the main ones

LO: To explore how Nike has spread around the world.

Nike headquarters

Nike goods are sold in over 180 countries.

Shows sales for year 2008.

Countries where Nike has set up a branch.

Main countries where Nike goods are made.

Challenge: Name 5 countries Nike goods are made

DEMONSTRATE We can measure a country's economy and wealth by looking at their Gross Domestic Product GDP. This simply means how much money they earn from trading goods and services.

Look at the GDP per capita for the 5 countries you have just listed.

What do you notice?