Naming your business

Introduction

You are a catering company and you’re about to open a brand-new coffee shop in town. The coffee shop is already set up with furniture, kitchen equipment and crockery. All you have to do now is attract customers.

Your brief is to plan a really great launch event to attract as many new customers as possible.

You are working towards making a presentation that will convince your financial backers that your launch event will be successful and within budget.

You have a budget of £1000 to spend on your launch event, including £500 for marketing and promotion.

Part of your final presentation will be a presentation that gives a good flavour of your plan of action for your launch event.

Dreaming up a name

The name you choose for your coffee shop will be very important for: • The marketing you send out • The sort of customers you are trying to attract • Possibly even your prices.

1. Below write down a list of coffee shop or café names you can remember off the top of your head.

Starbucks Cafe Nero Coffee

2. So how do you get the right name for your coffee shop?

Research some current coffee shop names and explain your research below.

I searched up coffee shop names and i got some results such as Elegance Old town white coffee Hebrews coffee

3. You might want the name of your coffee shop to be funny or use a pun. Try out a few puns on the idea of coffee, smoothies or juices and explain your suggested puns below.

Thanks a latte It's a brew tiful day