Things get very creative in terms of typography as designers are able to work with more creative typefaces compared to action posters. While you’ll still find simple, yet bold and textured sans serif typefaces (see Hacksaw Ridge on the previous page), you’ll also be exposed to typefaces with high contrasts which as the one used in La La Land, with the drastic sizing within the letters themselves. You’ll also find more decorative types, however. For example, The Breakfast Club relies on a typeface that looks similar to a typewriter, with its wide kerning and letters that alternate between different weights, or thicknesses. Drastically altered typefaces will also usually be featured in drama posters. These tend to stand out and catch the eye of potential movie goers and can create visually interesting layouts as seen in The Godfather. Finally, you’ll often come across typefaces that look like handwritten script. This is pretty common, as it helps the viewer connect to the poster more, as it looks like someone sat down to write the title of the story. Casablanca is a great example of this with a typeface that looks like hand written script, or cursive (most likely because it was at the time, but even today (La La Land, 2016)
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