Getting Started

Cool Info... Now What?

Each genre of movie poster has its own visual language, as I’ve pointed out through the research listed above. But can the general audience see this visual language by themselves? I often have to remind myself that I am looking at everything through not only a graphic designer’s eye, but an artist’s eye as well, so I tend to pick up on certain things that others may not. So, I want to see if people can subconsciously recognize the elements of a certain genre on a movie poster that isn’t in its originally intended genre. For example, I have taken the 2012 hit The Hunger Game and redesigned its original poster into two different genres based on the aspects I’ve gleaned through studying the design of drama and horror posters. Upon the completion of the redesigns, I’ll move forward and design my own poster and have a general audience take a look and see if they can identify the correct genre for the posters. Overall, I am trying to figure out if the general public can read poster design to the point that they understand the genre based on the visible design elements alone!