Bold sans serifs aren’t always the case, though; strong serifs will always show up in posters, but you will also tend to see textured typefaces to reflect the grit that comes with dynamic action (see the Godzilla Vs. Kong posters on the earlier pages where a slight texture is visible). In older posters you will see more dynamic and decorative typefaces, such as the original Mad Max poster or the iconic Jurassic Park poster. In today’s market, however, simple yet bold sans serifs or various types of serifs is usually what you’ll see in action posters so as to not draw attention from the dynamic images used in the background. And, of course, all the text at the bottom that we know as the credits will be in an ultra-condensed font that I’m not even sure many people read, and many posters in the 2020s don’t use anymore. Here’s a quick design fun fact: the original Iron Man poster– you know, the movie that started it all for the powerhouse that is the MCU? – has a very similar layout to the poster for the movie The Rocketeer! The suit/man flying in the right corner, the main character taking up the most space, the love interest dressed to the nines and the villain half shadowed... Coincidence? Probably, but I think it’s fun! (The Rocketeer, 1991)
20
