F ou r t i a l Essenents Elem of an e Bond Onlinaign * Camp 1. Centralize your online bond story. 2. Showcase your bond's impact. 3.Break down the details.
4.Amplify student voices.
pai gn, you r distric t has to Wh en run nin g a bon d cam d tant task of telling your bon focus on the all-too-impor r you and how it wil l imp act sto ry—why you nee d it ar ine platfo rm s to post cle stu dents. Uti lizin g you r onl p n abo ut you r bon d wil l hel and con sistent info rm atio ut abo ed rm eve n mo re info you r com mu nity bec om e your schools. and invested in the story of to your district’s online spaces So how can you leverage an g atin cre of your bond? By tell the multifaceted story ls t cascades across channe online bond campaign tha . constant and reliable source but connects back to one ld ial media , for instance, cou A focus exclusively on soc not all, r munity ’s voters; afte exclude many of your com social media equally. But all demographic groups use te only on your district websi posting about your bond r you ond bey r community may do the same, since you r you on spe nd mu ch tim e staff and fam ilie s may not t ren a compelling and transpa website. The key to telling your audience is as large and bond story is to make sure informed as possible. ial distric t we bsi tes and soc We rev iewed dozens of e common trends among media pages to pinpoint som fou r . Wh at we fou nd we re onl ine bo nd cam pai gns se the on cess. With a focus ess ential elements for suc a ch sto ry wil l not onl y rea fac tors, you r onl ine bo nd p you gain the support you wider audience, but also hel need at the polls.
