POR TFO LIO SCHEETZ 20 24
HOKEY POKEY VOODOO BAND
BRAND IDENTITY | PRINT DESIGN
The challenge was creating a band logo by combining two words blindly chosen from the dictionary. After receiving the words “Hokey Pokey” and “Voodoo” and some research, I was tasked with developing and designing a hypothetical brand representing the words.
I chose to focus on the visual of the voodoo doll and use browns & tans to convey the natural fabric typically used. I contrasted the natural with red to accent the button eye and pinheads. To create texture and depth, I incorporated stitches and color.
JWU X POTTER LEAGUE
MARKETING | PROTOTYPING | PHOTOGRAPHY
For this project, we were asked to design an RI state-wide campaign titled “Keeping Families Together.” Potter League provides various services to keep families together from the extremes of dealing with domestic violence and loss of a home to education in animal care and behavioral classes.
Potter League provided references for visual design aesthetics and campaign approaches. With the help of Prof. Villari (Director & Professor for the Center for Media Production) and JWU’s University Insurance & Property Risk Manager, we received the proper paperwork to coordinate a photoshoot featuring several animals to integrate into the campaign collateral.
EDITORIAL CREATIVE SPREADS
EDITORIAL DESIGN | PRINT DESIGN
In this project, I was challenged to develop two distinctly different design spreads about creativity for the inside of a magazine. In my first design, I intended to concentrate solely on typography, making everything look professional yet still having playful elements inside. For my second design, I wanted to do the complete opposite of the first. I planned on making it more outgoing and grabbing the reader’s attention when they see it.
HOW TO BE CREATIVE
Finish something. Anything. Stop researching, planning, and preparing to do the work and just do the work. It doesn’t matter how good or how bad it is. You don’t need to set the world on fire with your first try. You just need to prove to yourself that you have what it takes to produce something. There are no artists, athletes, entrepreneurs, or scientists who became great by half-finishing their work. Stop debating what you should make and just make something.
FINISH SOMETHING
If you want to do your best creative work, then don’t leave it up to choice. Don’t wake up in the morning and think, “I hope I feel inspired to create something today.” You need to take the decision-making out of it. Set a schedule for your work. Genius arrives when you show up enough times to get the average ideas out of the way.
No single act will uncover more creative genius than forcing yourself to create consistently. Practicing your craft over and over is the only way to become decent at it. The person who sits around theorizing about what a best-selling book looks like will never write it. Meanwhile, the writer who shows up every day and puts their butt in the chair and their hands on the keyboard — they are learning how to do the work.
CREATE ON A SCHEDULE
In any creative endeavor, you have to give yourself permission to create junk. There is no way around it. Sometimes you have to write 4 terrible pages just to discover that you wrote one good sentence in the second paragraph of the third page. Creating something useful and compelling is like being a gold miner. You have to sift through pounds of dirt and rock and silt just to find a speck of gold in the middle of it all. Bits and pieces of genius will find their way to you, if you give yourself permission to let the muse flow.
The world needs people who put creative work out into the world. What seems simple to you is often brilliant to someone else. But you’ll never know that unless you choose to share. Scheetz Magazine
Share your work publicly. It will hold you accountable to creating your best work. It will provide feedback for doing better work. And when you see others connect with what you create, it will inspire you and make you care more. Sometimes sharing your work means you have to deal with haters and critics. But more often than not, the only thing that happens is that you rally the people who believe the same things you believe, are excited about the same things you are excited about, or who support the work that you believe in — who wouldn’t want that?
HOLD YOURSELF ACCOUNTABLE
Everyone struggles to create great art. Even great artists. Anyone who creates something on a consistent basis will begin to judge their own work. I write new articles every Monday and Thursday. After sticking to that publishing schedule for three months, I began to judge everything I created. I was convinced that I had gone through every decent idea I had available. My most popular article came 8 months later. It is natural to judge your work. It is natural to feel disappointed that your creation isn’t as wonderful as you hoped it would be, or that you’re not getting any better at your craft. But the key is to not let your discontent prevent you from continuing to do the work. You have to practice enough self-compassion to not let self-judgement take over. Sure, you care about your work, but don’t get so serious about it that you can’t laugh off your mistakes and continue to produce the thing you love. Don’t let judgment prevent delivery.
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GIVE YOURSELF PERMISSION TO CREATE JUNK
4 5 2 3
STOP JUDGING YOUR OWN WORK
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JWU WINDOW GRAPHIC
WINDOW GRAPHICS | PRINT DESIGN
While working for the Johnson & Wales Design Department, I was assigned to design some window graphics for the school’s College of Health & Wellness building. The client requested to have the windows only partially covered so people from the street can look and see everyone working.They also wanted something simple to show everyone that the building belonged to the school.
TYPOGRAPHY CARD DECK
TYPOGRAPHY | PRINT DESIGN
For this typography card deck, I was required to create 26 cards, one for each letter of the alphabet. Each would feature a different font for that specific letter, the font name, and a relevant fact. Additionally, the back of each card displays a custom pattern using the featured font and letter chosen. The final result is a card deck that uses my typography, pattern, illustration, layout, and color theory.
JWU MOVE CREW T-SHIRT DESIGN
T-SHIRT DESIGN | PRINT DESIGN
While working for the Johnson & Wales Design Department, I was assigned to design shirts for volunteers that help students move into their dorms at the Johnson & Wales Charollete campus.
The client requested the school’s gold as the primary color for the shirt. Other than that, I had free range to design while still maintaining the school’s brand standards. I wanted to keep the design timeless and not specific so it could be reused.
JWU X THE AVENUE CONCEPT
LAYOUT DESIGN | WAYFINDING
This collaborative project had ten handpicked Graphic Designers and Media Communications students collaborating with The Avenue Concept in Providence. Our class was tasked with creating, researching, and documenting where and what public art should be displayed in downtown Providence.
In the second half of the semester, The Avenue Concept told more about the direction The Avenue Ceoncpt wanted to focus on and the wall they wished to have the mural on. They wanted the design based on a timeline of the most popular performers who have premiered at the PPAC Auditorium. My contribution to the design was the patterns featured in the backgrounds of each of the performers.
The other designers featured in this collaboration are: Anna Luetzelschwab, Stephanie Pezzulo, Shea Lambert, Megan Doyle, and Anthony Colacchio
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ROBOTICS TEAM T-SHIRT DESIGN
T-SHIRT DESIGN | PRINT DESIGN
In 2019, I was part of Hunterdon Central Regional High School’s robotics team 3637, the Daleks. I was assigned the job of creating a t-shirt design representing the theme of that year’s competition, “Deep Space.”
For those who don’t know, a Dalek is an alien from the British TV show Doctor Who. Staying consistent with the team’s branding, I limited the color palette to the team’s vibrant red, white, and rich black.
3637
PROVIDENCE PARKS REDESIGN
WEB DEVELOPMENT | WEB DESIGN
Providence Parks provides safe, healthy, welcoming spaces that meet the needs of Providence’s distinct and diverse neighborhoods. The goal of this website design project was to update their existing website to make it more appealing and more accessible for the users. However, the redesign still needed to follow the current brand guidelines of Providence Parks.
The final design resulted in a simplified user experience with easy-to-find information about the parks in Providence. With a clean layout and a post carousel for easy navigation, this site redesign makes the audience want to stay longer and learn more about what the other parks have to offer.
UNIVERS FONT POSTER
TYPOGRAPHY | LAYOUT DESIGN | PRINT DESIGN
Out of an extended list of font families to choose from, I chose the font Univers to create an 11x17 poster that showcases the font while maintaining consistency in the overall design. Early in my brainstorming I had the idea to have a play on words with the typeface. My objective for the poster was to make a very playful poster while still containing the information about the typeface, and it’s anatomy.
My Typography Font Poster appeared in the Preliminary 1st Edition and on page 49 of “The Gravity of Typography” by Karyn Jimenez-Elliott.
CAWP ANNUAL REPORT REDESIGN
EDITORIAL DESIGN | PRINT DESIGN
We had to choose from many already existing annual reports for this redesign. I redesigned an annual report for CAWP, a highway construction company in Pennsivalina. Their overall look for the report was very childlike, and they weren’t focusing on the vital information that needed to be shown.
The overall look for my redesign was to be simple and look more like the branding for the company. For the information, I focused on showing the critical numbers they didn’t show in the original report.
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26 26 CAWP HOSTS SIXTH ANNUAL STUDENT ESTIMATING COMPETITION The 2022 CAWP Student Estimating Competition was held on February 11-12, 2022. The two-day event was packed with tough competition and an exciting finish to announce the winners. Check out the event recap to learn more! CAWP PROVIDES FUTURE ENGINEERS WITH INDUSTY EXPOSURE In 2022, the Association along with CAWP Contractor members hosted students from Carnegie Mellon University, the University of Pittsburgh, and the University of Pittsburgh at Johnstown on project visits and tours of apprenticeship programs at the Carpenters and Operating Engineers. These outings helped to introduce these students to careers in construction and highlighted the benefits of working in the industry. Speical thanks to these contractor memberswho helped the Association facilitate these events: Jason Malatak:, Mositis Construction Company Nathan Miller, Northeast Paving and CAWP CLC Chair Josh Fetkco, Plum Contracting, Inc. and CAWP CLC Vice Chair These field trips and tours are part of CAWP’s efforts to develop the industry’s future workforce. If your company would like to host a tour of your offices or a project, contact Erin Giardina at ering@cawp.org
UNION FIGURES BY COUNTY
PennDOT and Turnpike union project lettings and dollar spend/allocation.
UNION MARKET SHARE BY COUNTY
Figures showcase the percentage of total PennDOT and Turnpike dollars identified as union work.
Total western PA PennDOT and Turnpike projects let in 2021 equaled 281 projects, valued at $2,217,634,534.
Allegheny
Westmorland Bedford Fulton
Beaver Butler Lawrence Crawford Mercer Venango Forest Warren McKean Centre Armstrong Jefferson Indiana Erie Clarion Elk Potter Clinton Cameron Cambria Blair Huntingdon Somerset Greene Fayette 99% 89% 76% 100% 94% 16% 90% 66% 39% 46% 40% 65% 28% 74% 91% 46% 82% 75% 70% 24% 76% 100% 87% 33% 94% 50% 14% 100% 5% 31%
Washington
Franklin
Allegheny
Armstrong
Beaver 5
Bedford 6
Blair 1 $1,199,880 Butler 9 $56,887,500 Cambria 6 $27,200,770 Cameron 1
Centre 2 $6,131,033 Clarion 4 $11,222,814 Clearfield 4 $5,105,055 Clinton 2 $4,506,688 Crawford 6 $23,059,688 Elk 0 $0 Erie 8 $34,097,828 Fayette 7 $3,463,970 Forest 2 $2,206,000 Franklin 1 $1,873,447 Fulton 0 $0 Greene 5 $4,679,500 Huntingdon 1 $750,000 Indiana 7 $15,404,407
4 $4,306,706
7 $8,799,193 McKean 6 $8,776,193 Mercer 4 $9,831,199
0 $0 Potter 2 $1,211,33 Somerset 7 $20,159,175
2 $5,364,070
2 $3,359,923
5 $15,874,122
173 $619,559,366
43 $201,684,539
7 $41,385,179
$30,409,063
$5,075,774
$1,576,243
Jefferson
Lawrence
Mifflin
Venango
Warren
Washington
TOTAL
TYPOGRAPHY QUOTE POSTER
TYPOGRAPHY | PRINT DESIGN
In this project, we are only utilizing the type. I had to select from a list of quotes and create an illustrated poster. The passage had to incorporate appropriate fonts that were expressive of the emotion conveyed by the quote. The object of this project was for us to understand the intricacies of typography, anatomy, and how to represent emotion, convey information, and use type as an image.
Fear LOVE
LINCOLN PARK KIOSK
WAYFINDING | PROTOTYPING
For this project, I was responsible for conceptualizing, designing, and prototyping an informational kiosk for wayfinding. I wanted my kiosk in Lincoln Woods State Park in Providence, RI. The whole kiosk is naturefriendly by reusing resources from the surrounding area, along with trash and recycling bins stored in each kiosk to reduce the amount of trash in the park.
I also designed an app for the park for upcoming event postings, announcements, and reservations for kayaks or picnics. Along with a map of the park for those who need help finding a kiosk, they know the paths they need to take.
Hex Code: FBB03B
C: 0 M: 35 Y: 90 K: 0
R: 250 G: 175 B: 60
Hex Code: BCD631
C: 30 M: 0 Y: 100 K: 0
R: 190 G: 215 B: 50
FUTURA - BOOK
Hex Code: 000000
C: 0 M: 0 Y: 0 K: 100
R: 0 G: 0 B: 0
Hex Code: 03A3B1
C: 80 M: 15 Y: 30 K: 0
R: 5 G: 160 B: 180
Hex Code: E2F0DA
C: 10 M: 0 Y: 20 K: 0
R: 225 G: 240 B: 220
Boat Ramp First Aid Picnic Table Picnic Shelter Parking Restrooms Horseback Riding Stable Swimming Little League Feild Fishing Activites Essential Locations Horse Trail Onl Multi-Use rail 051,000 LINCOLN WOODS ST AT PA RK 1.5 MILE S NCOLNWOODS ST AT PA RK BOAT RAMP TRAIL MARKERS
MAP MAP ICONS
TIMES - BOLD KIOSK
THIRSTY BURST PACKAGING
PACKAGE DESIGN | PROTOTYPING | PRINT DESIGN
This project is a mix of branding and packaging, where we had to conceptualize a beverage company, design a standard beverage packaging, a visual coding system, as well as a limited edition design. I chose the name “Thirsty Burst” based on a project concept I developed in high school. While designing logos for the brand, I decided to create a simple design that reminded me of 80s brands to evoke nostalgia in customers.
I researched 80s logo styles and landed on gaming systems like Nintendo and Atari. In 2021, Mario had their 35 anniversary, so I chose my special edition to feature their anniversary by having drinks themes based on the characters.
