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At Mold, they love helping small, local businesses find their rightful place in the digital marketplace.
Mold a new business David v Goliath: the digital rise of the small business.
All over the internet new, individual and quirky little companies are popping up and literally becoming overnight successes. It has never been easier, or more exciting, to start a business and make things happen. Small, independent brands are now able to compete with big corporations and the creator of this level playing field is digital. The internet is creating a seismic shift in consumer behaviour and expectation. Suddenly, having the marketing budget to produce a multi-million-pound TV advert isn’t necessarily going to help you shift your product or service. Consumers are looking for more than a fancy magazine spread, they want to experience a personal connection with the brands they’re spending money with and the digital world is making this happen.