GDA August 2025

Catering to pet lovers

How to prep for natural disasters cool down with gifts for winter

Shelby Vera Adalyn

Don't wait until a natural disaster puts your store in danger; think ahead and follow these tips to prepare for the worst. Plus, here's what to do when it's already too late.

APPEALING TO ANIMAL LOVERS

There are more pet owners now than ever before. Younger consumers, especially, are looking for unique gifts and quality treats for their furry friends. Read up on the selling opportunities.

PRETTY IN PAPER 22 WHEN DISASTER STRIKES

The stationery category is getting some serious upgrades thanks to paper decorations, upscale cards, designer notebooks and more. Check out these inspiring gifts made of paper.

Don't let your customers suffer from the winter blues. Stock a few pick-me-ups like moisturizing lotions, warm wraps and other cozy items to help them survive the chilly season.

FILL UP WITH FILLERS

Gifting a themed gift basket for special occasions — or just because — is picking up in popularity. Stock up on plenty of fillers and encourage customers to design their own gift basket.

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Catering to Pet Lovers

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How to Prep for Natural Disasters

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Cool Down With Gifts for Winter

On the Cover: Stock image from depositphotos.com.

EDITOR IN CHIEF Lenise Willis 336.605.3817 | lwillis@giftsanddec.com

MANAGING EDITOR Amanda Erd | 773.570.4187 | aerd@bridgetowermedia.com

CONTRIBUTING EDITORS Pamela Brill, Anne-Marie Earl, Diane Falvey, Dr. Brent Ridge, Angela Schmook, Carol Schroeder, Warren Shoulberg, Jaime Zepeda

RESEARCH EDITOR Joanne Friedrick

SENIOR GROUP PUBLISHER, EVP CREATIVE SERVICES Liz Irwin

MANAGING DIRECTOR OF HOME FURNISHINGS DIVISION Donna Bischoff | dbischoff@furnituretoday.com

ASSOCIATE PUBLISHER, MIDWEST AND CANADA Garry P. Grenier | 224.558.9996 | ggrenier@giftsanddec.com ACCOUNT EXECUTIVE, WEST COAST AND EAST COAST Betsy Malito | 925.998.6706 | bmalito@giftsanddec.com HONG KONG, INDONESIA, KOREA, MALAYASIA Quentin Chan | 852.2366.1106 PHILIPPINES, SINGAPORE, TAIWAN, THAILAND fax 852.2366.1107 | quentinchan@leadingm.com INDIA Kaushal Shah | +91 22 2305 9305 | kaushal@kaushals.com

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336.605.0121 bridgetowermedia.com

Retail Rules Are Changing. Be at Market to Rewrite Yours.

As rules change your best decision is to experience market in-person to make smarter decisions with confidence.

DALLAS TOTAL HOME & GIFT MARKET

September 16 - 18, 2025

January 7 - 13, 2026 | TEMPS January 7 - 10

A Storm of a Summer

Another market season has come and gone, and you are likely exhausted from traveling and hunting down some bestselling items. Hopefully you were able to stock up on your customers’ favorite vendors and find some new interesting finds, too. After all, the best part about independent stores is the thrill of the hunt!

We can certainly say the GDA editorial team is tired, too! After scouring Dallas Total Home & Gift Market, Atlanta Market, Las Vegas Market and NY Now, we’re in analysis mode, mulling over the top trends of the season and why they might appeal to the 2025 consumer. You’ll find our full market trends breakdown in next month’s September issue.

Market season can certainly feel like a storm as you barrel through aisles of new products and have a whirlwind of conversations with vendors and retailers alike, but we’re also right in the middle of a different type of storm: hurricane season. And it’s important to make sure you’re ready.

“Market season can certainly feel like a storm as you barrel through aisles of new products … but we’re also right in the

middle of a different type of storm: hurricane season.”

This month’s retail feature was inspired by last year’s natural disasters and how badly storms such as Hurricane Helene and Milton ravaged small businesses. The feature, “Preparing for Disaster,” outlines ways retailers can plan ahead to protect themselves in the event of a natural disaster, including getting the right insurance plan, as well as ways retailers can repair after a disaster strikes, which grants they can apply for and how they can communicate with their loyal customers.

On a lighter note, we’ve also delved into the world of customers’ best friends: pets. Our main Trending Gifts feature highlights top-selling pet products and the opportunities that exist in the category for independent retailers. After all, in a seminar by Pete Scott, president of the American Pet Products Association, at the Inspired Home Show earlier this year, he shared that in 2024, the U.S. pet industry grew to $152 billion — that’s an increase of 3.4 percent from 2023.

In fact, 71 percent of U.S. households own a pet, with cats and dogs being the most popular, and more and more consumers, especially Gen Zers, are treating their pets like family members with the mindset, “What’s good for me, is good for my pet.” Scott says this is creating a wonderful opportunity for retailers to capitalize on pet products such as celebration kits, clever toys, all-natural treats and other goods featured in our story.

The Inspired Home Show even added a new pavilion of pet products this year, so you might want to consider stocking a few luxury pet items for pet-obsessed customers. Here’s hoping you find a few gifts that are the cat’s meow.

Lenise Willis Editor in Chief

Editor’s note: This column was written ahead of time before Willis left for maternity leave, beginning in May.

Marketgoers were able to see more than 1,000 exhibitors in the temporaries during the summer edition of Atlanta Market. (Photo by Amanda Erd)

Brands, Retailers Tout Success of 'Invaluable' Atlanta Market

Running concurrent with Casual Market Atlanta, the summer edition of Atlanta Market “brought renewed momentum and a sense of solidarity” to industries grappling with tough economic conditions.

The gift, home and outdoor industries welcomed buyers and sellers from across the globe for the July market at AmericasMart Atlanta. According to a release from Andmore, the market had solid attendance from the Southeast, Midwest and western U.S., as well as Canada and Latin America.

Addressing the looming economic concerns, Andmore hosted a panel discussion titled “Tariffs & Trade: What It Means for Gift & Home” during the summer market. The discussion was led by industry journalist Warren Shoulberg and explored how leading retailers are adapting to cost pressures as tariffs continue to fluctuate.

“Atlanta Market continues to deliver on its promise of supporting and elevating both emerging and established brands, offering a powerful combination of community and commerce,” said Jon Pertchik, Andmore CEO. “In a climate shaped by shifting economic conditions, our focus remains clear: investing in the buyer experience and creating meaningful opportunities for growth among buyers and sellers.”

More than 1,000 permanent showrooms were available for retailers and buying groups to source new product lines and

expanded assortments. The home furnishings showrooms reported steady traffic and engagement from retailers. In the gift category, new seasonal collections shined, bringing an energetic feel to the physical marketplace.

“Markets like Atlanta are invaluable,” said Garry Schermann, senior vice president of sales at Creative Co-Op. “It’s where you get the most comprehensive assortment of vendors, and this year, buyers are showing up, writing more orders than the previous year, and they’re really engaging. We couldn’t be happier.”

In the temporary exhibits, buyers found a variety of curated sections ranging from international makers to handmade goods to gourmet foods and more.

“Atlanta Market has been such a great experience. It’s our first time exhibiting in the South, so we’ve been able to connect with a whole new base of customers who hadn’t seen our products before," said Emilie Wong, marketplace and trade marketing manager at Original Duckhead. “This show has truly opened the door to new accounts and exciting growth beyond our core audience.”

The winter edition of Atlanta Market is scheduled for Jan. 13-19, 2026. The next summer edition will run June 9-14, due to the FIFA World Cup. More information on future market events can be found at atlantamarket.com.

MAKING Scents

Retailers

‘Optimistic and Eager’ at Dallas Market

Dallas Market Center (DMC) kicked off the summer show season with renewed optimism and solid order writing during the Total Home & Gift Market earlier this month.

DMC welcomed thousands of independent retailers, along with dozens of buying groups and major market retailers, both nationally and internationally, during the June 18-24 market.

“We were extremely pleased with the show given the shifting economic and global trade conditions,” said Cindy Morris, president and CEO of Dallas Market Center. “Not only did retailers arrive in force but they were optimistic and eager to place orders especially with exhibitors who had in-stock items or new products. The consistent message we heard from exhibitors was that the show ‘exceeded their expectations.’ We have worked hard to stand with retail, oppose tariffs, and promote the in-person market experience as the best opportunity to have conversations, make informed decisions and discover products that will make a difference for their business.”

This summer market edition continued the trend of first-time attendees for Dallas. According to a release from DMC, the trend of increased new buyer attendance “has remained consistent” since the pandemic. Karen Wooten, from Hallmark in Mesa, Ariz., said her reason for attending Dallas was because of something “special.”

“There’s something special about this market,” she said. “We discovered at least three to five new vendors we didn’t expect.”

New for this edition of the market were several newly opened showrooms and showrooms featuring fresh expansions. Ida Mae Home opened a new space in the World Trade Center and reported positive results.

Longstanding showrooms also commented on the success of this summer’s market. “We really had no idea what to expect … but the show was up, our average order was up, and we opened dozens of new accounts,” said Cynde Stewart, president of Raz Imports.

Tag President Chuck Fraelich had similar remarks: “This show was Tag’s most successful Dallas summer show to date — both in terms of total booked dollars and the volume of orders written. Retailers came prepared: they valued transparent communication, prioritized in-stock inventory, and were eager for updates on their holiday orders.”

The Temps were also booming, with hundreds of exhibitors spread across several remerchandised areas. “Before we came to Dallas Market, we were in 12 stores,” Megan Mitchell of Reminder Nail Polish said. “After just three markets, we’re now in over 220. The Temps were key to our success.”

Enchanted Partners Group Launches New Home Division

Enchanted Partner Group (EPG) is growing again. EPG, the acquisition arm of Enchanted Moments, has announced both a fresh acquisition and the formation of a new division within the company.

In a release sent out last month, EPG announced it has acquired gift and home wholesaler J. Grob Associates. Founded in 1979, J. Grob Associates specializes in home accessories, lifestyle products and specialty foods. The acquisition represents another milestone in EPG’s history as it builds itself into a “bestin-class national agency platform.”

With the acquisition of J. Grob Associates, EPG also announced the official formation of a new division dedicated to home décor, housewares, seasonal and specialty food categories. Dubbed EM Home, the division will unite three agencies under the EPG umbrella: J. Grob Associates, Kasperzak & Associates, and Dugan Bliss.

Industry veteran John Grob will serve as the principal of EM Home. Cooper Peterson will oversee vendor partnerships and sales team operations as the sales director.

“Joining Enchanted Partners Group and launching EM Home is both an exciting and natural next step for our team and our vendors,” said Grob. “EPG shares the same commitment to service, integrity and innovation that has defined our agency for decades. I’m confident this new chapter will bring even greater opportunities for the brands and retailers we’re proud to serve.”

Vendors, buyers and industry partners were invited to see the newly expanded EM Home showroom in Atlanta, located within Enchanted Moments on Floor 14, Building 2 at AmericasMart.

“We are incredibly excited about this next chapter,” said Tony Davis, CEO of EPG. “John Grob and his team bring unmatched expertise, integrity and long-standing relationships. The launch of EM Home represents the evolution of our vision: a curated division built to elevate the best in gift, housewares and lifestyle across the country.”

This latest acquisition comes after EPG added the Winters Group to its growing roster of sales agencies earlier this year.

MarketTime Elevates Litzman to CEO as Lee Steps Down

B2B commerce platform MarketTime has announced the appointment of Todd Litzman as the new chief executive officer.

Litzman recently returned to the company to lead the Customer Advisory Board in April. He steps into the CEO role as Chris Lee steps down. Lee has held the role since April 2024.

“We are grateful to Chris Lee for her contributions to MarketTime during her tenure,” said Alex Stacy, partner at Hudson Hill Capital. “Looking ahead, we are incredibly excited to announce Todd Litzman as our new CEO. Todd brings unparalleled industry experience and a profound understanding of our business. His long-standing relationships with customers and decades spent developing software solutions for these industries make him the ideal leader to guide MarketTime forward. This decision was primarily driven by our commitment to our customers and our belief that Todd’s deep customer relationships and understanding of their needs will be invaluable.”

Litzman, the co-founder of Brandwise which was acquired by MarketTime in 2021, has a “unique ability to foster open communication and build strong partnerships with customers,” according to a press release from MarketTime regarding the appointment. He is widely recognized for his leadership and

relationships within the gift, home and toy industries.

“I am honored and excited to step into the role of CEO at MarketTime,” said Litzman. “Having recently re-engaged with the company and its valued customers through the Customer Advisory Board, I’ve seen firsthand the incredible potential we have to deliver impactful solutions. My focus will be on strengthening our commitment to our customers, leveraging their insights to drive product innovation and ensuring MarketTime continues to be the premier B2B commerce platform for their needs. We are dedicated to building on our strong foundation and working closely with our customers to achieve mutual success.”

This leadership transition and Litzman’s appointment “reflects MarketTime's proactive approach to listening to and acting upon the evolving needs of its extensive customer base,” the release said. Litzman joins a leadership team that includes Terri Harwood (COO), Jonathan Striker (CFO) and Pete Mueller (CTO).

MarketTime and its B2B technology currently facilitate more than $5 billion in orders annually for more than 300,000 retailers, with 350 sales agencies, 7,000 sales representatives and 6,500 brands making use of the platform.

Make Waves, Even in the Shower.

Trump Reveals New Tariff Rates for Key Partners

President Donald Trump announced a new slate of steep tariffs targeting a wide range of U.S. trading partners, with more set to be rolled out in short order. The news came on July 7 as the White House confirmed that it will delay the implementation date of these new levies to Aug. 1.

The updated measures, posted via scanned letters on Trump’s Truth Social account, will replace the existing 10 percent universal tariff when they go into effect but will be compounded with sector-specific levies such as those on steel and aluminum.

Imports from Myanmar and Laos will face 40 percent rates. South Africa will see a 30 percent tariff, while Kazakhstan, Malaysia, South Korea and Japan will each be subject to a 25 percent levy.

“The President and his trade team want to cut the best deals for the American people and the American worker,” Leavitt said, noting that only the United Kingdom, Vietnam and China have reached agreements since Trump vowed in April to secure roughly 90 trade deals in 90 days.

The so-called “reciprocal tariffs” were originally scheduled to

take effect on July 9, marking the end of a 90-day suspension imposed after Trump’s April 2 Rose Garden announcement triggered a historic $3 trillion stock selloff.

Markets have since rebounded, but many trading partners remain without deals, setting up what analysts warn could be another round of economic volatility.

Treasury Secretary Scott Bessent told CNN that the administration would deliver letters to nearly 100 countries, warning that without progress, tariffs will “boomerang back” to the original April levels on Aug. 1.

Trump further threatened to impose an additional 10 percent tariff on nations aligning their trade policies with the BRICS bloc, which includes Brazil, Russia, India and China, although the President did not specify what constitutes alignment or how the administration would police it. On July 11, President Donald Trump threatened to impose a 35 percent tariff on Canadian imports, an escalation that has cast doubt on trade negotiations.

Editor's note: News was pulled July 25, at time of press. Please visit giftsanddec.com for the latest updates.

23_001099_Retail_PawPrint_HalfHoriz_US Mod: May 21, 2025 2:29 PM Print: 06/30/25 page 1 v2.5

Nestled in the heart of a thriving shopping sector in downtown Geneva, Ill., rests a longtime shop by the name of the Little Traveler. The store is home to a plethora of gift and home categories and has been a favorite destination for local and out-of-town shoppers for decades.

SEE MORE PAGE 21

“ “We’ve realized as people have less spare time on their hands, more people are on a mission. They don’t want to wander, they want to know where they’re going.”

The Little Traveler

by Amanda Erd

Nestled in the heart of a thriving shopping sector in downtown Geneva, Ill., rests a longtime shop by the name of the Little Traveler. The store is home to a plethora of gift and home categories and has been a favorite destination for local and out-oftown shoppers for decades.

“We don’t want to sell anything to anybody that we don’t believe in,” said owner Mike Simon.

Simon, a third-generation retail business owner, has been with the Little Traveler for more than 40 years. Although he joined the staff in the 1980s after taking a management training program at Lord & Taylor, his father was the reason the shop came into the family in the 1970s.

At the time, the Little Traveler was owned by a big corporation that had plans on turning it into a mainstream chain of interstate gift shops. But when those plans fizzled out, the corporation decided to sell.

“Dad owned a clothing store down the street, and he got a call back in 1971 from the longtime manager [of the Little Traveler],” Simon said. The manager told his dad the plans of the sale and encouraged him to outbid a group of industrialists. So, he gathered money from friends and relatives and did just that. “If not for that, we wouldn’t be here right now,” Simon said.

At the time the business came into the family, it was a unique 12-room shop. Now, the Little Traveler boasts 36 different rooms, including a café, for its customers to explore. Each room offers a different category of goods spanning everything from seasonal to gourmet to fair trade and more.

“As things took off, he would just add a room here and a room there,” Simon said of the store’s expansions. They have doubled the size of the gourmet, housewares and clothing sections, as well as turned what was an outdoor patio into a fourseason conservatory that now houses rotating seasonal merchandise all year round.

To help aid customers in their visits, the Little Traveler offers a map of its layout so people can find the best route to whatever section they are looking for. There are also signs noting the category at the entrance to each room.

“For many years, part of the fun for people was the sense of wandering and sense of discovery, not knowing what’s around the corner,” Simon said. “We’ve realized as people have less spare time on their hands, more people are on a mission. They don’t want to wander, they want to know where they’re going.

“It’s so easy to get lost in here, so we try and help them find the quickest route to where they want to go, and hopefully on their way out … maybe they’ll wander and find other things they didn’t intend to find.”

And even with a store that carries as much history as this one, Simon said his favorite thing is seeing families that span generations coming in to shop together.

“The granddaughter might go into the toy shop, the daughter might go to the candy shop, the mother might go to fair trade and clothing, and the grandmother may go into the gift area,” he said. “They all have different needs, and then they come together and bond over lunch [in the café]. That’s kind of the secret sauce, putting it all together like that.”

Currently, the Little Traveler keeps a staff of 40 to 60 depending on the season, and Simon said he tells all of his employees the same thing on their first day: “Don’t worry about selling anything.”

“The only thing I really care about is when people leave the Little Traveler, they’re happier than they were when they came in. Because if they’re happy, that means they’ve made a connection with you, and if they make a connection with you, they’re going to come back.”

PREPARING FOR Disaster

‘Closed for business’ is a sign no store owner ever wants to display. But with natural disasters increasing in size and scope, retailers must stay vigilant and prepare for the worst.

by Pamela Brill

Hurricane Helene dumped up to four feet of water, which poured into The Sand Dollar’s storefront. (Photo submitted)

September 26, 2024, is a date that will forever live in Julia Duytschaver’s mind. On that fateful day, Hurricane Helene hit the Florida coastline, targeting Anna Maria Island where her Holmes Beach gift boutique, The Sand Dollar, is located.

“Everyone wants to believe that a natural disaster won’t affect them. This mindset may stem

from the belief that a certain geographic feature will protect them or simply from wishful thinking. However, many retailers have told us, ‘I never thought this would happen to us.’”

— Patrick Keiser, Heart on Main Street executive director

Four feet of seawater destroyed more than $80,000 worth of inventory, display pieces and other merchandise. Store windows were broken, but fortunately, Duytschaver’s spirit was not. “We were so kindly blessed by Heart on Main Street, which gave us a check for $3,333,” she said, which assisted in the recovery.

Once the rebuilding process could begin, Duytschaver updated her customers via Instagram. “The most difficult part of getting back open was not being able to restock,” she added, noting the ongoing restoration. And when visitors began asking questions about what had

happened, the savvy retailer decided to make a photo board as a means of answering their queries. “I was so proud of our team; we did what we could,” she professed. “You just can’t predict what’s going to happen.”

Stories like these have become all too common these days. According to FEMA, rising temperatures and sea levels, along with increased storm intensity and frequency, are fueling climate change and wreaking havoc on the world at large, including retailers.

While store owners may not be able to negotiate with Mother Nature, they do have the ability to prepare for potential disasters. Retail experts share their advice for navigating this rocky terrain, including what to look for when choosing insurance, how to apply for grant relief programs, and how to reattract clientele during the rebuilding stage.

Proactive — Not Reactive

“Everyone wants to believe that a natural disaster won’t affect them,” said Patrick Keiser, executive director of Heart on Main Street. “This mindset may stem from the belief that a certain geographic feature will protect them or simply from wishful thinking. However, many retailers have told us, ‘I never thought this would happen to us.’” His organization, founded in 2022 with the goal of providing resources and support for independent retailers, continues to offer natural disaster relief grants for those in need.

But long before filing for financial assistance, retailers can

Asheville Tea Company’s production facility was decimated during Hurricane Helene. (Photo submitted)

The Sand Dollar lost close to $80,000 worth of goods as a result of Hurricane Helene. (Photo submitted)

take precautionary steps to protect their livelihoods. For starters, Keiser recommends doing a weekly walkthrough of your store to catalog its contents.

“This will only take a few minutes and can serve as a valuable record for insurance purposes,” he suggested.

Rainy day emergency funds are also a valuable, often-overlooked commodity. Small business consultant Tom Borg recommends setting aside 5 to 10 percent of your profits on a regular basis. “Ideally, you’d have started this fund long ago, but if not, the next best time to start is today,” he said.

Next, ensure that all of your important documents and pertinent information are in a safe place. Cathy Donovan Wagner of RetailMavens suggests storing everything — from your insurance policy and your lease or mortgage documents, to your vendor and contact lists — in a Google Drive, Dropbox or other digital service. “There are so many things we log into every day,” she observes. “Make sure you have all your passwords and links to log into your point of sale, website, payroll, any sort of accounting.”

Business owners often value their staff as a second family and should treat them as such. That means having a list of emergency protocols in place for everyone to follow, including how you’ll communicate during a crisis. Wagner recommends sticking with one tool, be it Slack, WhatsApp or group text. Much like families that designate a central meeting place, decide where you and your employees can gather if something happens during business hours.

Strength in numbers is an unwritten rule in the business world, and its particular relevance during challenging times holds true. If a disaster impacted the surrounding community or if other local businesses previously withstood tragic events, compare notes. “See what kind of contingency plans they’ve developed and what types of insurance coverage they carry,” Borg said. “You can learn a lot just by hearing what’s worked for others.”

It's also an opportunity to lean on your neighbors and help each other out. Wagner recalls a jewelry store owner that offered free cleanings for anyone in the area who wanted to bring in their damaged goods. Providing a sense of normalcy during a time when your life has been upended offers a modicum of control.

On the Road to Recovery

When a powerful EF-3 tornado swept through several midwestern states in late April 2024, it decimated Christy Moore’s specialty home and gift store. The Mix Mercantile, located in a historic building in downtown Sulphur, Okla., was hit hard, destroying the front door, windows, walls and nearly everything inside.

When the dust finally settled and the level of destruction became apparent, Moore applied for and received an SBA disaster loan, with a lower interest rate and longer terms than a traditional bank loan. But it was the generosity from Keiser’s organization and some giving gift suppliers that truly struck a

Sales of the limited-edition Asheville Tea Company tote bag supports its rebuilding efforts. (Photo submitted)

A beacon of hope: Signage bearing the Asheville Tea Company logo survived the storm. (Photo submitted)

chord with Moore. “We were gifted with a grant from Heart on Main Street for $10,000, which has helped tremendously,” she said. “And through their program, both Howard's Inc. and Jane Marie has given us free inventory for our reopening.”

Customers who feared the loss of their community gift purveyor have since been updated via The Mix Mercantile’s social media accounts, chronicling the store’s build back efforts. “Going through this has made me keenly aware of where the holes were in our business practices,” said Moore. Having maintained hard copies of inventory records — all lost in the tornado — was not sufficient for insurance purposes, so she plans to scan and save all invoices to a Google drive going forward.

Insurance Insider

Protecting your business and its assets requires an insurance policy with comprehensive coverage. When choosing a plan, experts say it’s important to start with the basics. “Be mindful of what you are insuring,” said David Melzer, president of Property Claims Consultant Inc. in Encinitas, Calif. “For storefront businesses, make sure your plan adequately covers tenant improvements and buildouts.” If you don’t own the building, check your lease for any exclusions.

“Rebuilding is tough, and you need to be tougher. You have just gone through something traumatic, and it is natural to question everything.”

— Cathy Donovan Wagner, RetailMavens

Location is a key factor when selecting coverage, especially if your store is in a natural disaster-prone area. “This seems like a given, but many retailers will opt out of specific coverages to avoid higher monthly payments,” said Keiser. “They view it as a cost-cutting measure and then cross their fingers they won’t need it.” Without the right package, your provider will likely deny your claim.

Flood insurance is one type of coverage that retailers overlook. Keiser has spoken to store owners in western North Carolina impacted by hurricane damage that were ineligible for payouts because they failed to secure proper coverage. Retailers in non-coastal locations may also consider wildfire coverage.

“If you choose to forego some coverages as a means of saving extra money, you are also opening yourself up to a significant liability,” noted Keiser.

Securing Financial Assistance

For retailers that did not set aside emergency funds or lack sufficient capital for rebuilding their businesses (even after receiving their insurance payout), applying for a small business loan is an option. However, Keiser cautions, be sure to do your homework in advance.

“You will need to present an updated business plan that not only builds on the success of the original store, but also explains how you intend to retain your customers and achieve profitability after you rebuild,” he said. And don’t forget to factor loan payments into your budget planning going forward.

When shopping for a loan, there’s a temptation to select the first offer without assessing it thoroughly. Wagner recommends choosing a loan that provides some flexibility with its payment schedule. “You don’t want to have balloon payments, you don’t want to have high interest rates, and you don’t want to have

unrealistic payment timelines,” she stressed.

Despite your misfortune, you probably have at least a few vendors that still want (and need) to be paid. That’s when Wagner believes it’s in your own best interest to under-promise, so you can over-deliver. “I recommend saying, ‘Give me 90 days, and then I’ll be able to get back to you and tell you what’s going to be possible here,’” she poses.

Naturally, the vendor will say they can’t wait that long, so you can respond, ‘I don’t think it’ll be that long, but I want you to give me that time because it might.’ “This will protect your peace of mind, it will protect your relationship, and it will preserve your reputation without creating pressure that you do not need during this really difficult time,” she added.

Another option for the retailer in need is a monetary grant, available from both national and local organizations that aim to help small businesses get back on their feet. Keiser’s Heart on Main Street provides funds (typically up to $10,000) to store owners whose brick-and-mortars have sustained serious physical damage. The organization also works with wholesale vendor partners like Mud Pie, to supply free or discounted products through its Jumpstart program. Applications for grants are submitted online, along with photos and other documentation, and are reviewed on a quarterly basis.

Communication is Key

When Asheville Tea Company fell victim to Hurricane Helene in September 2024, the toll it took was practically insurmountable. “It was a very sudden and immediate impact, as we lost all of our production, fulfillment and office space, along with all equipment and inventory,” recalled founder and CEO Jessie Dean.

In a matter of time, securing funding from several regional organizations — Mountain Bizworks, We Are Grant and Always Asheville Grant — along with disaster relief loan funding, jumpstarted the rebuilding process.

“Having access to that funding enabled us to start to replenish inventory and baseline supplies and to establish a quick relationship with a co-manufacturing partner who is helping us to produce our teas until we are able to rebuild in a new space,” she said.

But before getting to that juncture, Asheville Tea Company needed to resume contact with one of the most vital parts of its operation: the customers. Cell service and Internet connections were not immediately available, but within a few days, Dean and her team were able to get in touch via email, social media posts, website updates and on the phone. “Our relationships with our customers mean a great deal to us, so communicating as much as we could felt very necessary,” said Dean.

While store owners may be hesitant to share bad news for fear of losing longtime clientele, retail experts believe full transparency is the best approach. Sending regular emails and posting updates online with photos detailing your progress allow you to be relatable. “Show all that stuff … that’s what people care about because it’s about the connection, the connection you’ve built with people,” said Wagner.

Locals who drive by your shop may see the extent of the damage, but it still pays to keep them in the loop. Your website can do double duty both as a communication tool and as an e-commerce site. Keiser recommends marking your shop as ‘temporarily closed’ on Google and letting your customer know if you are selling inventory online.

And once you’re ready to start rebuilding, share that story

with each milestone, from securing new building permits to laying the foundation. “People will want to follow along and feel a part of your story as you rebuild,” he said.

Picking up the Pieces

Manon Giguere Brogan, owner/buyer of Sea Glass Lane, a coastal specialty gift shop with outposts in Sarasota, Fla., and Sanibel Island, was forced to reinvent her business in the aftermath of Hurricane Ian. The September 2022 storm dumped 12 feet of water into her Sanibel Island store, shuttering its doors for more than two years.

Losing everything — from the inventory and retail displays to her source of income — was devastating for Brogan. “The damage went beyond the physical; it was deeply emotional,” she said. “Sanibel wasn’t just a location; it was the heart and soul of our brand, and being displaced from it so abruptly was incredibly painful.”

The rebuilding process was slow and steady, with Brogan relying solely on her own financial resources in lieu of grants or local recovery assistance. Staying in touch with her clientele through social media gave hope and purpose to Sea Glass Lane’s redesign, but she was still hesitant about Sanibel Island’s overall progress. “Even two years after the hurricane, many businesses are still closed, and the overall recovery of the island has been slow and uncertain,” stated Brogan. “Without knowing what the future held for the island or our neighbors, it was incredibly hard to plan with confidence. Every decision felt like a risk.”

“The damage went beyond the physical; it was deeply emotional.”

— Manon Giguere Brogan, Sea Glass Lane

For retailers reopening their own shops — and for those who may find themselves in a similar position someday — it’s important to take stock not just of your physical losses, but the emotional toll as well. “Rebuilding is tough, and you need to be tougher,” said Wagner. “You have just gone through something traumatic, and it is natural to question everything.”

Store owners like Brogan believe this experience has given her clarity, and she has since taken precautions to prepare for any future mishaps. These include improved insurance coverage, lowering inventory before hurricane season to minimize potential losses, and, as she puts it, “staying emotionally flexible and focused on community, not just commerce.”

That feeling of strength in numbers cannot be stressed enough, experts affirm. Despite being known as an “independent” retailer, don’t think you can shoulder the entire burden yourself.

Wagner has seen stores that have invited customers to come in and lend a helping hand (quite literally), including a toy store whose damaged interior prompted a paint party for kids and their families. “When you go through some sort of disaster, it really strengthens the community,” she noted. “I’ve seen stores just sell so much more. … Their sales have increased because they’re serving their customers in a way that’s different than before.”

And above all else, Wagner reminds, make sure to be good to yourself. “None of this is about perfection,” she surmised. “It’s about sharing hope.”

Are You Prepared?

Disasters can strike at any time but thinking ahead and preparing for the worst can drastically change the overall impact on your store.

Get Your Store Ready

Do a weekly walkthrough to catalog contents so you always have the most up-to-date list for insurance purposes.

Start a “Rainy Day Fund” for your store by setting aside a small percentage of profits on a regular basis.

Create a folder or box of all important documents and pertinent information — like your lease, insurance policy and vendor contact lists. Consider having a physical and digital copy of everything. Don’t forget to consider passwords and web addresses for POS and payroll!

Decide on a set form of communication for emergency situations, like a special app or group text, to alert and coordinate with staff.

Pay close attention to the coverage you opt in and out of when choosing your insurance plan.

After Disaster Strikes

Consider applying for disaster assistance from the U.S. Small Business Administration (SBA)

Check other local and national organizations, like Heart on Main Street, for possible grants or assistance programs.

Don’t forget to communicate with your customers. Keeping them updated on your rebuild progress through social media can help them stay connected with your store even while you’re closed.

Q & A

OVERCOME BUYING BLUNDERS

Experienced retailer Carol Schroeder shares the lessons you can learn when new products don’t fly off the shelves and how to address rising shipping costs.

Learning from Your Mistakes

Q: Last summer I saw some wonderful bird-themed items at a trade show, and thought that songbirds would be the hot new trend in 2025. Apparently not for my customers! I’ve had to mark down most of what I bought. How can I avoid bloopers like this in the future?

A: It’s impossible to avoid making mistakes in your buying — or your hiring, advertising and visual merchandising. These decisions are part of the creative process of running a store, and they show that you are continuously willing to take risks. But every mistake provides you with an opportunity to learn something that will improve your business in the future.

I got a kick out of discovering that a venture capitalist and sports memorabilia collector recently started a website called The Failure Museum. Sean Jacobsohn has a passionate interest in the historical lessons of failed ventures and products. Remember New Coke? Jarts? Segways? And then there are the retailers — more than we can count, including Sam Goody, Gymboree, Sharper Image, RadioShack, Marshall Field's and The Limited. It should make you feel good just knowing you’re not on that list!

The lessons to be learned from failure are the reason that Jacobsohn started his collection, and as he states, “All progress is built on learning from past failures and mistakes.” We are fortunate that we can put buying mistakes behind us by marking the merchandise down and clearing it out. I suggest starting with a 20 percent or 25 percent markdown while the goods are still on display. After a few weeks, put them aside to be sold at your semi-annual clearance sale for 50 percent off. Steer clear of having a permanent sale area in your store, since this can easily look messy and sad.

Risk taking shouldn’t be avoided but instead should be done thoughtfully. Bring in new lines or product categories in a broad but shallow assortment — offering a wide variety, but not large quantities of any one item. This will allow you to see what the customer reaction is without a big financial risk. It’s important not to be too timid in your buying, though. You’ll need enough to make a statement and to allow a range of shoppers time to come in and see the new goods.

Another way to learn from potential failure is to use it in a theoretical exercise in which you ask yourself, and your team, “what would we do if there was no risk of failure?” You might want to consider a second location, or expanded hours, or an entirely new category of merchandise. Once you’ve come up with a list, assign the amount of time and money you’d be willing to risk in order to see if this idea is a good one. You may learn, as the Museum of Failure shows, that some ideas are best left on the drawing board. But you just might discover that your shop has potential for growth in a way that you hadn’t dared consider.

Controlling Shipping Costs

Q: Some of our vendors are adding tariff surcharges in addition to alarmingly high freight costs. This situation is making it impossible for us to be profitable. What can we do?

A: The unknowns of the tariff situation are making 2025 a challenging year for retailers and vendors alike. When your store orders an item for $5 wholesale, for example, there may be a great deal of uncertainty as to what the price will be when it arrives two months later. You may want to wait until that time to determine what the retail price should be.

While tariff surcharges are out of your control, it’s possible to look for favorable shipping arrangements at the time that you write the order. Many vendors offer a freight break on a certain size order or for a limited time. If you can afford to pay for and store a larger quantity of merchandise than usual, it could be worth taking advantage of these specials. Even a discount of half the shipping cost can be significant on heavy goods such as foods, decorative accessories, candles and soap.

“While tariff surcharges are out of your control, it’s possible to look for favorable shipping arrangements at the time that you write the order.”

A good sales rep will keep you informed about freight discounts. If you place some of your orders via Faire, you might choose to take part in the Faire Insider program. You will pay about $250 a year to receive “free” shipping on a changing array of brands determined by Faire. Some of those included in the

Insider Shipping program require a minimum order of $300 in order to unlock the Insider shipping benefit.

Another way to avoid high freight costs is to buy locally. We have a number of makers and food vendors in our area who are happy to deliver their goods directly to us, since that helps them avoid the labor involved in packing and shipping their merchandise. There is much less breakage when something isn’t loaded onto a truck together with other heavy products. It is almost always going to be less expensive to receive merchandise in larger orders. Consolidate your purchases into as few orders as possible, based on when you need the goods as well as when they’ll be available. We have a policy that we won’t accept back orders under $50 unless the vendor is paying for shipping. That saves us money and helps keep our receiving staff from dealing with a lot of very small shipments.

One final tip: Keystone markup is not adequate for goods with high shipping costs. If that $5 item comes in with a 10 percent tariff surcharge and shipping cost of 50 cents, it is not a good idea to sell it for the keystone price of $10. Your “landed” cost is actually $6 — so you should price it accordingly.

Carol L. Schroeder is co-owner of Orange Tree Imports in Madison, Wis., and the author of “Specialty Shop Retailing: How You Can Succeed in Today’s Market.” Her book and weekly blog can be found at specialtyshopretailing.com.

INDUSTRY INSIGHTS

Turning 65 doesn’t necessarily signify retirement. In the case of the Western Toy and Hobby Representatives Association’s ToyFest, it’s simply time for a brief respite. At least, that’s the thinking behind their decision to pause next year’s show and start anew in 2027.

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“For us, it’s about showing up and staying connected to the people who help our products shine on shelves.”

It’s Time for Promo-A-Go-Go

It seems like we say this same thing every year, but for the 2025 holiday shopping season, it’s going to get really, really downand-dirty promotional. (Like you really needed us to tell you this, right?)

This has certainly been one of the craziest years to figure out, and we’re only halfway through it. What started out with great optimism with the election over, inflation subsiding and employment remaining relatively strong instead turned into a chaotic free-for-all defined by torrents of tariff talk and partisan politics the likes of which we haven’t seen since maybe the Civil War and all kinds of other distractions, man-made and otherwise.

Through it all, the business of selling things has remained remarkably OK, although the dark cloud hanging over it is an ominous sign that maybe the sky indeed is about to fall.

The consumer is the one trying to navigate through all of it, dealing with foreboding signs of doom yet continuing to buy — albeit with a sharper eye for value, which is another word for bargains, regardless of the pricing strata she is in. She wants a deal and nothing less will do.

Don’t believe all of this nonsense about reduced product deliveries serving as cover for holding prices. When was the last time a customer cared what was in your backroom, much less in your warehouse, on the docks in Long Beach or sitting in big boxes stacked up like Legos somewhere between Shanghai and California? She only cares about what’s on your shelves and whether the price tags have big red percentage signs on them.

Which is why your store shelves — supplier showroom

displays and pricing lists, too — better be tuned to that dynamic.

When you see the dollar stores start to pick up business again, the TJX brands continuing to prosper and long lines at Costco, you know what’s going on.

At the other end of the spectrum, luxury brands are putting up soft numbers and feeling the pain in a way they haven’t in a very long time.

Chances are you’ve done most of your shopping for holiday already, but if your pencil (more likely computer stylus) is still out, setting your search by price point — low to high — is going to make a lot of sense.

If indeed assortments are going to be limited by the time December rolls around — and there’s no reason to believe they won’t be — know that consumers are still going to be out there buying — and chances are the specifics are less important than the process of checking off boxes on their buying lists. It won’t really matter if that nice scarf is not quite as nice as the one you originally had in mind or that novelty stocking stuffer is a little more simplistic than you might have liked.

You’re going to have to have full shelves to make holiday 2025 work, and exactly what is on those shelves may matter less than usual. That is, of course, if the price is right. Yes, there will be some revenge buying (let’s come up with a better name for that while we’re at it, can we?), and a splurge here and there is quite probable.

But the real action will be at the promotional end of your assortments. You might want to have reruns of “The Price is Right” on in the background to keep reminding you.

Warren Shoulberg has reported on the gift and home industry for most of his career. He is often quoted in national media like the New York Times and CNN, and contributes to several trade publications, Forbes.com and the Robin Report.

ToyFest on Hold: The Industry Responds

Turning 65 doesn’t necessarily signify retirement. In the case of the Western Toy and Hobby Representatives Association’s ToyFest, it’s simply time for a brief respite.

At least, that’s the thinking behind their decision to pause next year’s show and start anew in 2027. According to WTHRA Chairman John Hansen, it was not a choice that was made lightly. “It felt like a ‘perfect storm,’ trying to plan for 2026,” he said. “There is obviously a lot of uncertainty in our industry right now, making any future plans hard to commit to.”

As toy makers and retailers process the news, they share their thoughts on how this decision could impact the industry and what they’d like to see in 2027.

Mixed Feelings

For longtime ToyFest buyers, reactions to the show’s postponement were ones of surprise and concern. “We were really disappointed,” said David Plenn, owner of The Dinosaur Farm in Pasadena, Calif., a ToyFest regular since the 1990s. “It’s already started me thinking about going to Toy Fair next year … and I haven’t been in nine years.”

Dana Chavez, owner of Wonder Emporium Toys in La Habra, Calif., has also attended ToyFest since it was held in Pomona. “The show always felt like a community where you see all your regional toy friends and get to see what’s new without the travel expense of going to New York,” she said. Concerned that the pause is neither good for the industry nor for ToyFest, Chavez may attend the Vegas gift show.

Several toy makers, however, see the logic behind WTHRA’s decision. “There are already too many shows, and these events are fighting for the same group of exhibitors,” said Steve Rad, CEO of Abacus Brands, which has exhibited since 2019.

“For us, it’s about showing up and staying connected to the people who help our products shine on shelves,” explained Jeanne Yoon, founder and CEO of Yoonique LLC.

The same holds true for Fun in Motion Toys, whose CEO/ co-founder Kevin Daniels doesn’t think ToyFest can be replaced in size and scope. “It will probably require manufacturers to find alternative ways to have those meaningful conversations with customers, through direct outreach or potentially by partnering with their rep groups,” he said.

For Jennifer Nolley, creator and owner of Tiny Easel, ToyFest served as her first foray into the industry. “That experience

laid the foundation for everything that followed, and I will always be grateful for it,” said the three-time exhibitor. Nolley was saddened by the show’s pause but is glad to be part of the Toyology rep group whose showroom will remain open in 2026.

As for the next ToyFest, industry insiders have plenty of suggestions for organizers.

“I would love to see a creative approach that blends traditional show elements with immersive, hands-on activations,” offered Melanie Bailey, sales manager in specialty, gift and education for Connetix, a 2025 ToyFest sponsor.

Yoon shares a similar idea of testing zones for kids and adults, along with showroom crawls. “Keep it light, fun and future-focused,” she recommended.

Focusing on stronger retail attendance is top of mind for most. Melissa Bullock, vice president of sales at Mary Meyer Toys, acknowledges buyers’ schedule and money constraints and would like to see “a show that is ultra accommodating … easy to attend and navigate, so they can maximize their time.”

Tara Rubio, associate vice president of sales for Douglas Company, proposes partnering with the Vegas gift show, allowing for dedicated floor space and a spotlight on WTHRA member showrooms.

Nolley would like to see retailer incentives like prizes for visiting booths.

“I don’t need excitement, I need customers,” countered Rad. “If we are going to pay and exhibit, the expectation is that we need buyers at the table.”

“I don’t know how reasonable the booth rates are right now, but all these shows start failing when they can’t attract vendors,” added Plenn. “That should be the focus.”

Pamela Brill has covered the toy industry for 20-plus years. The former senior/managing editor of Playthings magazine, she serves as an ambassador for the Toy Association’s Genius of Play and writes for numerous national business and lifestyle publications.

Q & A

LEADING WITH KINDNESS

Dr. Brent Ridge tackles questions from readers about business savvy and how to be a great leader for your team.

Our book, G.O.A.T. Wisdom: How to Build A Truly Great Business , was just released into the world, and this has led to a flurry of questions from readers. Let’s dive into a few:

Q: Kindness is the ethos of Beekman 1802. In tough moments, when business decisions could easily clash with values, what does it truly mean to lead with kindness? And how do you ensure that this guiding principle holds firm under pressure?

A: Beekman 1802 started with a single act of Kindness — one Neighbor helping another — and 16 years later we still start each conversation with asking ourselves if what we are doing is putting more kindness out into the world: Kindness to skin, Kindness to body and mind, and Kindness to community. Both our team members and our Neighbors (what we call all of our customers) know that we are steadfast in this commitment, so even if we do have a misstep and need to redirect, everyone understands the intention was correct and the response will be correct and guided by the same principles. It’s a company and community mindset.

Q: You describe leadership as being a kind of translator between silos. Can you share a time when that role helped you prevent a misstep or bridge a gap within your team?

A: We personally still read every email that comes into Neighbor Services, and because of this we can often identify a problem or a trend before anyone else in the company. For instance, we once launched a product in the summer that did not hold up well in the extreme heat encountered during warehousing and shipping. Because we have an entire team working in Neighbor Services, each encountering random issues in isolation, the

trend would not have been seen for several weeks later had we not been reading the totality of incoming notices. From an operations standpoint, silos can make work more efficient, but you still need someone with the time and ability to look at things from the top of the mountain; after all that’s where you often find GOATs. I do think identifying these trends will be made easier in the future with agentic AI to scan and collate.

Q: In your book, one of the first lessons you share is “Chop Your Own Wood and It Will Warm You Twice,” about the value of doing the work yourself. How do you strike the balance as a leader between rolling up your sleeves and knowing when it’s time to delegate?

A: Any founder needs to understand the basics of every role in the company. In the very beginning when resources are limited,

“The other business lesson is this: You can win by not losing. You don’t have to be the biggest, fastest or flashiest.”

you need to do this as a matter of economic survival, but even as the company grows and scales you need to educate yourself on every role and technology at least to the point of being able to ask “the stupid questions.” At this point in our history our financial systems and tech stack are way more complex than our ability to master, but we have found that having a voice at the table who is not afraid to ask the obvious question often uncovers truths and solutions that are easily overlooked by team members whose jobs necessarily keep them in the weeds.

Q: Your time on “The Amazing Race” gave you a national spotlight, but also taught you a lot about endurance, adaptability and partnership. What lessons from that experience made their way into how you lead Beekman 1802?

A: For those who want to step into our way-back machine, we competed in Season 21 of “The Amazing Race” in 2012. When we crossed the finish line and won the million-dollar prize, the host Phil asked how “the ultimate underdogs” pulled off the victory. We said: “Work hard. Never quit. Help your neighbor.” It was true then and still true now. The other business lesson is this: You can win by not losing. You don’t have to be the biggest, fastest or flashiest.

Q: Of all the G.O.A.T. wisdom you share in the book, what’s the one piece you return to most often as a leader, and how do you try to instill that in others?

A: GOAT farmers make the best leaders, because they raise a herd of GOATs around them. Your role as a leader is to find what your team members’ passions, goals and personal measures of success are and help them maximize those things on a personal level. By raising them to greatness, the company benefits from their greatness.

Dr. Brent Ridge is the co-founder of Beekman 1802, the award-winning skin health brand based on two key ingredients: goat milk and kindness. With his partner, Josh Kilmer-Purcell, he is the author of five books, including the latest, "G.O.A.T. Wisdom," which talks about their business journey building Beekman 1802. The book is available wherever you buy your books, online or in-store.

Turn Engagement into Margin

You don’t need a billion-dollar strategy to boost your bottom line. You need a manager who gets it.

Here’s the math: Move a team from meh to energized, and you’ll see profits rise 23 percent, sales climb 18 percent, quality jump 14 percent. No new software. No flashy rebrand. Just people doing their best work.

Yet most executives treat people leadership like a side project. “Our VP is perfect — except for people skills.” That’s a punchline in the boardroom. Except it’s not funny. Imagine praising a chef for amazing recipes — “just don’t trust them with the oven.”

Seventy percent of engagement lives in a manager’s daily choices. Strategy sets the stage, but culture happens in the small moments: the quick thank-you, the on-the-fly coaching, the one-on-one that feels more like a conversation than a checkbox.

Here are the three habits that matter:

Feedback Weekly. Not vague pep talks. Concrete suggestions. “Here’s what’s working. Here’s where to go next.” Do it every week.

One-on-Ones as Production Meetings. These aren’t remedial. They’re an ongoing project plan for people. What’s your priority? What’s in your way? What do you want next?

Recognition in Plain Sight. A private email is nice. Public praise is powerful. Link it to your team’s values. Watch behaviors spread.

None of this costs extra. It costs attention. It costs discipline.

So why don’t we do it? Because we promote top doers into roles they’re not trained for.

The brilliant engineer becomes the frantic manager. They default to solo heroics: late-night firefights, last-minute demos, trying to do it all. Feedback dries up. Recognition goes on hold. Engagement drifts. Turnover ticks up. Profit slips away —

quietly, until you notice a gap in your forecast.

It doesn’t show up as “people problems.” It hides behind “market shifts,” “supply chain noise,” or “changing customer tastes.” But the source is always the same: skipped conversations, unmet appreciation, ignored potential.

What if you treated engagement like a product? You’d iterate. You’d test. You’d measure the metrics that matter. You’d ask: Did the feedback land? Did the one-on-one uncover a blocker? Did that shout-out spark more of the same behavior?

At Best Companies Group, we built the Management Fundamentals Bootcamp to do just that. We gave managers a playbook, tactics that work. We handed them agendas, frames that focus their time. We showed them how to spotlight wins — publicly, immediately, often. Whether they follow our training or not, the principle holds: Engagement is the outcome of manager behavior, not an HR checkbox.

In a tight labor market, the cost of turnover doubles. One lost engineer costs you twice her salary when you count hiring fees, lost knowledge, ramp time. A high-engagement team halves that risk.

Technology and AI automate tasks, but they can’t replace the simple magic of “I noticed you did that.” They can’t replicate the spark in a manager’s eye when they ask, “What do you want to do next?” Those moments still outpace any algorithm.

Your secret lever isn’t in the C-suite. It’s in the half-hour blocks on your frontline managers’ calendars. Fill that time with purpose, and watch your margins grow. Ignore it, and watch them leak away, one skipped conversation at a time.

Want to learn how our bootcamp can level up your managers? Reach out to me at jzepeda@bestcompaniesgroup.com to set up a time to talk.

Jaime Raul Zepeda is EVP, principal consultant for Best Companies Group and COLOR Magazine, part of BridgeTower Media. Best Companies Group can analyze your organization’s health, team dynamics and leadership’s effectiveness. It has helped more than 10,000 companies understand and improve their workplace using data-driven strategies. Email Zepeda at jzepeda@bestcompaniesgroup.com.

ON THE ROAD WITH Julia Kelley

Road Runners sales rep Julia Kelley embodies the idea that reps are much more than order takers; they’re partners helping their customers succeed.

by Angela Schmook

For Julia Kelley, being a sales rep is about much more than line sheets and road appointments. It’s about building genuine relationships and showing up, not just with catalogs and samples, but with compassion, consistency, and a sincere desire to help her customers succeed.

As an independent territory sales representative with Road Runners, Kelley covers a unique slice of the Southeast: west Georgia, western North Carolina and eastern Tennessee. Her region is a tapestry of mountain towns, college communities, and tight-knit neighborhoods, where local retailers play a vital role in the community’s fabric.

“I represent multiple companies in the gift and home décor industry, focusing on independent retailers,” she said. “I help buyers stay on top of trends and serve as a liaison between the store and the manufacturers.”

It’s a role that demands equal parts business acumen, trend knowledge and people skills, and Kelley brings all three to the table.

For many reps, the car becomes a second office, and Kelley is no exception. “My car is more of an office than a sample closet,” she said. “I carry an adequate number of catalogs, plus select samples that are priced and ready to go so that I can move quickly during appointments.”

It’s her efficiency and preparedness that makes Kelley a trusted partner to her buyers. She understands the rhythm of a busy retail day and comes equipped, not just with product knowledge, but also with a plan. She also knows that success in this industry goes far beyond the transaction: It’s about being there when it matters most.

After Hurricanes Helene and Milton devastated parts of her territory, Kelley didn’t hesitate. She helped organize a full-scale supply drive to support affected retailers and their communities, mobilizing a network of resources to bring cleaning products, food, clothing, water and other essentials to the hardest-hit areas.

As Kelley puts it, “Unfortunately, natural disaster events are happening in towns and communities that need our support. Every situation is different, and a rep can always help by donating food or supplies. However, making a simple phone call or sending a text to the customer, letting them know you are there to help, not only professionally but also personally, can mean everything. Customer relationships are so important, and letting them know you care, I feel, is vital.”

That unwavering commitment to her customers and community didn’t go unnoticed. Kelley was recently honored as the Southeast Region Rep of the Year at the Retailer Excellence Awards, held in June during the Total Home & Gift Market in

Dallas. As one nominator put it:

“She is a testament of how reps are not just order takers. They invest in the towns they work in.”

Over the past decade, Kelley has seen the role of the rep evolve in real time. While some aspects, such as the importance of relationships, have remained constant, other elements have shifted dramatically.

“I spend much more time now managing customer service and accounts payable issues,” she said. “That can take time away from being in front of customers, which is the part of the job I love most.”

Another big change? The pace of communication. “Customers and vendors expect immediate responses,” Kelley said. “That can be difficult when you’re on the road every day, driving from one appointment to the next.” Despite the added pressures, she takes it all in stride. Her calm, can-do demeanor and commitment to staying responsive — even when juggling multiple moving parts — make her an asset to both her stores and vendor partners.

At the heart of Kelley’s success is her ability to balance multiple roles with grace. She’s a trend forecaster, product educator, customer service rep, and order tracker all rolled into one. But more than that, she’s a partner in her retailers’ growth. She takes pride in helping stores make smart, informed buying decisions, curating collections that resonate with their customers, and helping them differentiate from competitors.

Whether she’s advising on seasonal bestsellers or troubleshooting a shipping delay, Kelley shows up with solutions and a smile. Her retailers know they can count on her, and that trust is the foundation of every lasting partnership.

Q & A

4 QUESTIONS WITH Emalee Hoffman

Emalee Hoffman, chair of Gift for Life, discusses how the organization is growing and how they are handling fundraising efforts during the challenging economy.

Q: How is the role of Gift for Life expanding across home furnishings industries, ranging from furniture to lighting to gifts and décor?

A: Gift for Life is growing in step with how our industry continues to evolve. In much the same way that “gift” has evolved and broadened to become “lifestyle,” today’s definition of “home” encompasses far more than furniture: It includes lighting, textiles, wall art, floor coverings, outdoor and more. And we’re seeing leaders across both categories step up in meaningful ways to create new synergies and opportunities for our industry.

In terms of the impact on Gift for Life, one of the most visible examples is Home vs. Hunger, a High Point Market initiative founded by GFL board member Russ Jones, which has helped engage the home furnishings community into our philanthropic efforts. But the expansion goes beyond any one event; it’s about people recognizing that, together, we can use our platforms to support something bigger. Through our partnership with World Central Kitchen (WCK), we’re giving the industry a direct line to humanitarian impact, and it’s resonating across every product category.

Q: How has this year of economic uncertainty impacted the organization’s fundraising efforts?

A: Like many charity boards, we’ve had to be adaptive this year, but what’s been incredibly encouraging is how consistent the support has been for our work with World Central Kitchen. In uncertain times, people want to contribute to efforts that are real, urgent and transparent, and that’s exactly what WCK provides. Their mission to serve meals in the wake of disaster and conflict connects deeply with people across our industry. While some traditional fundraising channels have been challenged, we’ve seen an increase in grassroots efforts, peer-

to-peer campaigns, and market-based giving. The success of our fundraising connected with the recent Retailer Excellence Awards, where we presented our annual Industry Achievement Award to Ivystone CEO Doug Cofiell, really demonstrates that even in difficult economic moments, our community wants to step up and make a difference, and they are.

Q: What are some of the ways GFL is reaching out to connect the industry with areas of need?

A: Gift for Life is focused on creating accessible, immediate ways for people in our industry to engage with humanitarian efforts. Through our ongoing partnership with World Central Kitchen, we’re turning fundraising into real-world meals for people facing war, natural disasters and food insecurity. That’s a powerful motivator. We meet people where they are — at markets, in showrooms and online — with opportunities to get involved that are clear and easy to act on.

Industry-driven philanthropy takes many shapes, but to be successful it must be collaborative, action-oriented, and meaningful. Whether someone donates, hosts an event, or simply shares the mission, it all contributes to a much bigger picture.

Q: What do you wish people knew about Gift for Life?

A: I wish more people realized how powerful our partnership with World Central Kitchen really is. The money we raise isn’t just going into a fund; it’s going directly toward feeding people in some of the most devastated places on earth. WCK responds with urgency and compassion, whether it’s delivering meals to families displaced by war, to communities flattened by natural disasters, or to frontline workers in crisis zones.

Through Gift for Life, our industry has a way to be part of that, immediately and tangibly. Every market event, every campaign, every dollar helps put a hot meal in someone’s hands when they need it most.

GEN Z AND MILLENNIALS are more likely to purchase fashion jewelry this year, at 42% and 45% respectively.

Source: Strategic Insights, 2024 Gifts & Decorative Accessories Study

BY THE NUMBERS FASHION

To the fashionistas out there, jewelry is a fundamental part of an outfi t. It helps complete the overall vision with the addition of shiny metals, gemstones and fun pieces. According to Statista, the U.S. jewelry market was valued at about $63 billion in 2023 and while it hasn’t seen a huge amount of growth, it remains a resilient ind ustry. Jewelry isn’t just high-end diamonds, either. Fashion jewelry can also make a statement in a more walletfriendly way. For 2025, experts are seeing a resurgence in chunky, statement jewelry with bold colors. Personalization options — like the popular charm bars — offer a fun way to build a unique piece to wear.

Study

Dollars By Region 2024 vs. 2025

How non-top 100 retailer regional receivables in the U.S. compare year over year: June

GAIN AR Statistics show June 2025 overall receivables of non-top 100 retailers are up 2.3 percent compared to receivables of nontop 100 retailers in June 2024. This is not consistent with June 2025 current receivables of non-top 100 retailers, which are down 2.9 percent from June 2024. Additionally, the June 2025 receivables of top 100 retailers, are down 11.6 percent and the June 2025 current receivables of top 100 retailers are down 18.4 percent from June 2024. The average days delinquent in June 2025 have increased just under three days from last June. So, the growth in receivables looks to be driven potentially by slow payment. This chart is created from data provided by the Gift Associates Interchange Network (GAIN).

$3,50,00,000

$3,00,00,000

$2,50,00,000

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Best Of Show 2025 Summer

Markets

AIROMÉ®

SIMPLY SOUTHERN

CHARLIE BEARS

CANDLE WARMERS ETC.®

Best Of Show

MERCURY GLASS CANDLE WARMER LAMP

Featuring a gold mercury glass shade, elegant gold stem, and a sleek black base, this lamp adds a touch of timeless sophistication to any space.

# circle #340

WICKER GREY ILLUMINATION™ FRAGRANCE WARMER

This decorative warmer features a rustic gray wicker design that softly glows from within, adding earthy, organic charm to any space.

# circle #342

Enhance any room with Candle Warmers Etc. Illumination Warmers and 5 oz. wax melts—stylish décor meets irresistible fragrance for a cozy, inviting atmosphere.

www.candlewarmers.com 801-771-8650

LIMITED EDITION CHRISTMAS WAX MELTS Bring home the magic of the holidays with the Limited Edition Christmas Wax Melt collection.

# circle #343

HOBNAIL & ROPE VINTAGE ILLUMINATION WARMER

Crafted from clear glass with a classic hobnail texture, it adds a stylish vintage touch to any room.

# circle #341

FIRE PIT ARTSCENTS WAX WARMER

Designed to resemble a rustic fire pit, complete with realistic mesh lid and glowing light, this warmer creates a warm, inviting glow.

# circle #344

Best Of Show

IRIDESCENT GLOW ULTRASONIC ESSENTIAL OIL DIFFUSER

This stunning diffuser combines LED technology with a beautiful rain drop design to create a captivating and tranquil atmosphere in any room.

# circle #345

NATURAL LINEN ESSENTIAL OIL DIFFUSER

From wax warmers to diffusers, Candle Warmers Etc. and Airome transform everyday fragrance into functional home décor, beautiful, safe, and ready to elevate any room.

www.airome.com 801-771-8650

BLOOM PORCELAIN ESSENTIAL OIL DIFFUSER

Wrapped in real, high-quality linen, this diffuser provides a luxury look and feel that compliments any surrounding decor.

# circle #347

TINSEL & TWINKLE PORCELAIN DIFFUSER GIFT SET

This delightful set features two porcelain ornament diffusers: a Christmas tree and a twinkling star, both designed to enhance your seasonal ambiance.

# circle #348

This Bloom Porcelain Diffuser from Airome is a beautiful ceramic flower blooming from a wooden lid and speckled green porcelain vessel.

# circle #346

MOONSTONE ULTRASONIC ESSENTIAL OIL DIFFUSER

Swirling white on white layered blown glass makes an especially impressive glow when lit.

# circle #349

Best Of Show

VINTAGE MOTH JOURNAL (121582)

Features a vintage book-inspired design that looks great on a shelf with textured canvas wrap and vintage pages to complete the aged aesthetic.

# circle #350

We craft giftable home décor and accessories in partnership with amazing artists, exploring new trends that improve our large selection of proven bestsellers that we’re sure will inspire your customers.

866-295-2849

IT IS WELL WITH MY SOUL TRUCKER HAT (121849)

A soothing botanical design and uplifting sentiment replicated from original handillustrated art gives this best-selling hat meaningful style and function.

# circle #352

WELCOME FOOLISH MORTALS STAKE (120058)

Perfect for outdoor decorating and trick or treat stations, this features uniquely spooky rustic artwork and a fun seasonal sentiment.

# circle #351

Perfect for themed tree decorating, this nativity-inspired mini ornament set is enhanced with original hand-painted artwork and unique cutout designs. Also great for gifting!

# circle #353

A CUP OF COMFORT MUG (121905)

Combine daily routine with daily motivation. Our collection of best-selling mugs features uplifting hand-illustrated designs and various inspirational sentiments along the inside rim.

# circle #354

NATIVITY TRUE STORY MINI ORNAMENT SET (122063)

Best Of Show

I WON’T TRUCKER HAT (120422)

Classic trucker hats with style and clever sentiments to create fun gifts that appeal to a modern western lifestyle.

# circle #355

MILESTONE BABY SOCK SET (122371)

Fun socks celebrating each month leading up to the first birthday! Includes sturdy gift box with each pair neatly rolled inside.

# circle #357

FOOD CREW MAGNET SET (122149)

LOL gifts are made for everyday and seasonal moments with designs celebrating people, pets, holidays, hobbies, and more. Each playful design is inspired by what brings joy to our lives, as well as how to laugh about everything else.

primitivesbykathy.com 866-295-2849

SKIP SCHOOL SPIRAL NOTEBOOK (119553)

A fun teacher-themed gift displaying unique hand-illustrated designs with relatable sentiments perfect for a classroom desk accessory.

# circle #358

Show everyone that adults can still have fun with functional accessories for grown-up life made better by the playful art style of LOL gifts.

# circle #356

THESE ARE MY CHRISTMAS MOVIE SOCKS (120699)

From our best-selling collection of LOL Socks featuring endless expressive designs perfect for fun holiday apparel or smileinducing gifting.

# circle #359

Best Of Show

KEEPERS OF THE LIGHT

Our flagship candle line, featuring over 80 fragrances in three jar sizes. Featuring Balsam & Cedar –fresh cut balsam fir with woodsy hints of cedar and patchouli.

# circle #360

SEASONAL COLLECTION –

CANDY CANE SWIRL

10 oz. glass jar with decorative wood lid. Available in 13 festive fragrances.

# circle #362

high quality candles and home decor

for over 30 years. Our candle wicking process is completed by our special need’s partnership in New Jersey.

keepers@acheerfulgiver.com www.acheerfulgiver.com 856-358-7750

ZEST FOR LIFE

Zest for Life means approaching each day with enthusiasm, energy, and a genuine passion for living. Our newest candle line takes that approach seriously. We’ve combined our finest fragrances with a 28 oz. decorative glass jar, available in 24 zestful scents.

# circle #363

CARDINAL BRANCH GLASS OVAL & ORNAMENT

Brand new shapes for winter. Hand-painted glass with LED string lights.

# circle #361

MINTY MISTLETOE COLLECTION

This vintage-inspired collection features pastel holiday colors. Six styles to choose from with LED lights.

# circle #364

Best Of Show

FANTASIA BY CHARLIE BEARS

Intricately crafted by hand, Fantasia is a 20" tall, fiveway jointed collectible bear with traditional colors accented by blue plush.

CB242456A | $89 cost # circle #365

English teddy bear company, Charlie Bears celebrates its 20th anniversary. Recognized for its premium quality, unique plush detailing and whimsical characters, Charlie Bears expands its audience with the launch of various soft plush collections!

www.charliebears.com 561-328-9936

TROY & NESSIE IN BEAR & ME BY CHARLIE BEARS

EDYTA BY CHARLIE BEARS

Soft greys and light blue accents caught the attention of all buyers at the market. Edyta has been a crowd favorite sitting at 16" tall with an organza bow.

OGRES & GIANTS IN BEARHOUSE BY CHARLIE BEARS

Charlie Bears expands their soft plush collection with Troy the Triceratops and Nessie the Loch Ness Monster in ultra-soft fabric and beautifully selected colors.

BM255418LDEB | $17.50 cost

BM255399MSEG | $16.25 cost # circle #367

The Bearhouse by Charlie Bears collection launches 6 new characters of Ogres & Giants. Made by hand, these soft plush characters captivate the hearts of collectors and retailers alike.

$19.32 - $28.41 cost # circle #368

CB242404B | $84 cost # circle #366

STEVIE STEGOSAURUS IN BEAR & ME BY CHARLIE BEARS

Stevie the Stegosaurus was such a hit that he returned in a brand-new color and size! Our ultra-soft Bear and Me by Charlie Bears characters are suitable from birth, machine washable and the perfect companion for any adventure.

Peppermint Green L | $16.67

Marmalade Orange M | $12.50 # circle #369

LEMON

KEDZIE® SLOANE SLING

# circle #374

Best Of Show

HOPE COMES TO STAY

This poignant picture book helps children understand the complexities of grief, death and dying in an honest, hopeful way. #6989534 – Hardback, MSRP $18.99.

# circle #375

With 50 years of experience, Harvest House is a trusted source for inspirational books that celebrate the best of friends, family and faith.

Order by Phone 888-501-0160 or online at https://Faire.com/Direct/HarvestHousePublishers HarvestHousePublishers.com

THE HOMESTEAD SOURDOUGH COOKBOOK

Learn everything you need to know about making delicious sourdough creations from scratch. Includes more than 100 mouthwatering recipes for making bread, biscuits, breakfast goodies, and more! #6984409 –Paperback, MSRP $17.99.

# circle #377

I’VE NEVER BEEN HERE BEFORE Ashley Campell chronicles her family’s life-changing trip to over 20 countries in a year. #6991056 – Hardback, MSRP $36.99.

# circle #376

BEDTIME BLESSING FOR LITTLE ONES

Sweet dreams and special moments with 18 precious blessings and charming pictures to share with your little ones. #6987448 – Hardback, MSRP $16.99.

# circle #378

KEEP YOUR FORK, THERE’S PIE! Tara Royer Steele presents 75 mouthwatering pies, dessert and breakfast recipes to savor and enjoy. #6989824 –Hardback, MSRP $24.99.

# circle #379

Best Of Show

CL2-AR3000J - SUMMER NIGHT COZY LIVING™ RUG

Designed by ©Amira Rahim. Size 21" x 54", machine washable, super soft, faux fur. # circle #381

PR2L-SBB5005 - HOLIDAY FLAMINGO OLIVIA’S HOME™ RUG

Designed by ©Sherri Buck Baldwin. Size 22" x 32", machine washable, microsuede. # circle #383

CL2-JYH3003B - SCALLOPED SHELLS COZY LIVING™ RUG

Designed by ©Jetty Home. Size 21" x 33", machine washable, super soft, faux fur. # circle #380

JBL-KWN001POINSETTIA ON GRAY JELLYBEAN® RUG

Designed by ©Kitt Allen. Size 20" x 30", machine washable, handcrafted. # circle #382

JB-JHN015 - GIVE THANKS HAPPILY JELLYBEAN® RUG

Designed by ©Jennifer Heynen. Size 20" x 30", machine washable, hand crafted. # circle #384

Best Of Show

Another record setting show season for the number one brand in heatable plush toys and wellness gifts. Warmies continue to be one of the hottest selling brands in the gift industry.

www.warmies.com sales@warmies.com 1-844-WARMIES (927-6437)

PUMPKIN SPICE COW # circle #385

COZY CAPYBARA # circle #386

CHARLIE BROWN # circle #387 SNOOPY WITH SANTA HAT # circle #389

BABY HIPPO # circle #388

Best Of Show

Kikkerland Design - Expect the Unexpected! Scan our QR code for more information.

info@kikkerland.com www.kikkerlandwholesale.com 212-678-2250

BANORAH Ceramic menorah. # circle #391

DACHSHUND MARKER SET # circle #390

FISHERMAN GROOMING SET # circle #393

BREAKING NEWS MINI MIC - USB-C # circle #392

MINI AXE MULTI TOOL KEYCHAIN # circle #394

Best Of Show

55405 – SNUGGABLES LAMB

Ready for hugs, these delightfully slouchy and under stuffed companions come in great colors and feature a variety of textured fabrics.

# circle #400

55501 – AGAIN FRIENDS SPROUTS PENGUIN

Super cute, with a striped scarf and made from recycled fabrics. The palm-sized version of the original Again Friends characters.

# circle #401

55422 – BLINK MONSTER

This monster is made with great and varied textured fabrics, embroidery and trims.

# circle #402

55601 - MARSHMALLOW JUNIOR NUTMEG HIGHLAND COW

All decked out for the holidays with a Tartan plaid scarf.

# circle #403

55591 - BUNDLE UP PUTTY TEDDY

This teddy bear features Mary Meyers’ signature Putty fabric with a ribbed hat and striped scarf.

# circle #404

Best Of Show

Best Of Show

We are a socially-driven sock brand, determined to make a difference.

Made from sustainable bamboo, our socks bring comfort with purpose.

Scan the QR code to get our socks in your store today. www.us.buysexysocks.com/stockists

WINE O’ CLOCK # circle #412

MR. GRUMPS # circle #413

MUSHROOMS # circle #414

CLASSIC SANTA # circle #410

FRANKY # circle #411

Best Of Show

LS-BOOKS T-SHIRT

Celebrate the season one chapter at a time in our LS-Books T-Shirt—a festive favorite for book lovers and holiday dreamers alike. Featuring a charming stack of books reminiscent of classic holiday tales, cozy nights, and warm memories, this long-sleeve tee wraps you in comfort and nostalgia. Perfect for your favorite reader (or yourself), it’s a seasonal must-have that brings literary charm to every day.

# circle #415

CHIC MEETS PRACTICAL: THE MIRRORED LEATHER COMPARTMENT CASE

Sleek, structured, and designed to keep your on-the-go essentials organized, the 0225 Ivory Faux Leather Compartment Case is a must-have for every modern multitasker. Featuring a built-in mirror and thoughtfully arranged compartments, it’s perfect for storing makeup, jewelry, or tech accessories with effortless style. Whether you’re headed to class, commuting to work, or jetting off for a weekend escape, this compact companion keeps everything in its place.

# circle #417

Simply Southern is a lifestyle brand specializing in apparel and gifts that embrace the preppy aesthetic. Established in Greensboro, NC, in 2005, Simply Southern has spent nearly two decades creating vibrant, eye-catching t-shirts, clothing, gifts, and more. Celebrating 20 years of style and charm!

www.simplysouthern.com/wholesale 336-274-7889

ROLL WITH IT

The ultimate carryall just got an upgrade. This wheeled Roll Tote Bag is made to move—literally. Perfect for dorm life, busy teachers, and weekend grocery runs, it combines the ease of a rolling bag with the convenience of a spacious tote. Sturdy wheels make it a breeze to haul books, supplies, or shopping hauls, while the roomy interior keeps everything organized. Smart, stylish and ready for back to school (or wherever life takes you).

# circle #416

CHRISTMAS TUMBLER

Get into the spirit of the season with this 40 oz. Christmas tumbler, featuring a playful pattern of wreaths, trees, and bows in merry shades of green and pink. The festive design pops against a soft blush background, accented by a bright green handle and hot pink trim for a fun and functional holiday essential.

# circle #418

PUMPKIN T-SHIRT

This Simply Southern tee is your new go-to for pumpkin patches, cider runs, and everything in between. Featuring a hand-painted pumpkin wrapped in a playful polka dot bow, this tee captures the spirit of fall in every stitch. A small chest graphic adds a subtle seasonal touch, while the bold back artwork brings cozy vibes to life.

# circle #419

Best Of Show

Since 1973

Stuff That Makes You Smile

For over 50 years, SPI Home has offered unique décor to customers worldwide. We carry whimsical, functional, and wonderful items that are sure to delight!

www.spi-home.com 800-223-4438

OCTOPUS AND SHIPS WHEEL

WALL PLAQUE, SKU 34560

Aluminum, 24"H 30"W 7"D. MSRP $525. # circle #424

BOY & GIRL BOOKENDS PAIR, SKU 41049

Brass, 7"H 4.5"W. MSRP $345. # circle #423

MAJESTIC DEER HEAD WALL DECOR, SKU 35163

Aluminum, 17"H 13.5"W. MSRP $270.

# circle #422

OCTOPUS DESK LAMP, SKU 48161

Resin with fabric shade, 26"H 12"W. MSRP $144. # circle #421

PELICAN DESK LAMP, SKU 48163

Resin, 18"H 11.5"W. MSRP $120. # circle #420

Best Of Show

For more than 50 years, Spoontiques has been an industry leader in the wholesale gift, garden, home décor and seasonal business. Our goal is to create high-quality products that are fun, functional and on-trend with great price points and quick sell through. www.spoontiques.com 800-225-5826 service@spoontiques.com

PEANUTS 75TH GROUCHY GLITTER CUP

Item #21409. $15.99. # circle #429

CHRISTMAS STORY STRAW TOPPERS

Item #22666. $12.99. # circle #428

SUPERMAN LEGACY 40-OZ. ACRYLIC TRAVEL MUG

Item #20986. $21.99. # circle #427

HEDGEHOG BIRDHOUSE

Item #10364. $35.99. # circle #425

HIGHLAND COW STEPPING STONE

Item #13022. $22.99. # circle #426

Best Of Show

NEW! CUSTOM SOCKS

Custom crew socks made in the USA. Available in 2 styles with arch support, cushioned footbed, mesh ventilation, seamless toe, and knit design on both sides.

# circle #430

NEW! FAVORITE PULLOVER SWEATER

Mid-length pullover with flat collar, rolled cuffs and hem. Features uppercase text on front. Yearround weight. Made in the USA from 50/50 recycled cotton yarn.

# circle #432

At Town Pride we manufacture unique custom products, o ering a diverse collection of quality goods. We’re committed to made-in-theUSA with 100% woman ownership. We take pride in our sustainability e orts, low minimums, no set up fees, e cient turnaround times and always being on trend.

www.townpride.com 207-466-4004

LOBSTER ICON COLLECTION

Our sustainably made Lobster Icon Collection is fully customizable— add your location or text to create a unique, coastal-inspired design with hometown charm.

# circle #433

NEW! CUSTOM KNIT HATS

Three USA-made knit hat styles featuring cozy stretch fit, highquality knit-in patterns, two-tone stripes, and personalized wording in athletic or standard font. 80/20 acrylic-spandex blend.

# circle #431

NEW! ICON BOXY SWEATER

Iconic Kate Nelligan Striper Fish on a mid-length, boxy crewneck sweater. Rolled edges, dropped shoulders. Year-round weight. Made in the USA from recycled cotton yarn.

# circle #434

Best Of Show

Celebrate milestones, enjoy mindful moments, and find comfort in your everyday life. All Wind River chimes are handcrafted in Virginia to inspire harmony with each note.

www.windriverchimes.com 800-345-2530

CORINTHIAN BELLS ROSE

Reminiscent of soft sunsets and blooming flowers, Corinthian Bells Rose will add tranquility and elegance to your home.

# circle #435

ARABESQUE RUBY

Bright and bold, the new Arabesque Ruby is the statement piece for any garden.

# circle #436

FOR THE GIRLS

Support, encourage and inspire all who are affected by breast cancer.

# circle #438

WIND RIVER MEDITATION CHIME

Take a break, breathe and relax. Find calm amidst a hectic world.

# circle #437

WEDDING & ANNIVERSARY CHIMES

Celebrate the enduring love and commitment of your favorite couple with the Corinthian Bells Wedding & Anniversary Collection.

# circle #439

Best Of Show

Reliant Ribbon

NEW – DUCHESS VELVET FRAYED EDGE RIBBON

A luxuriously plush velvet ribbon featuring delicately frayed edges. Offered in 1" and 1.5" widths, with a palette of 13 rich hues for an elevated presentation.

| 844-444-1963

@ www.reliantribbon.com # circle #440

Primitives by Kathy NEW! HALLOWEEN FELT CRITTERS

Our cute-themed critters feature lovingly handcrafted details using soft felt and delightful fabrics with adorable knit clothing and accessories.

| 866-295-2849 @ primitivesbykathy.com # circle #441

minimoi by MeMoi WHERE MEMORIES ARE MADE

Introducing a thoughtfully curated collection of layettes, pajamas, baby hats, plush dolls, and blankets—designed to cocoon little ones in comfort and coziness. Sizes range from newborn to size 14, crafted with the softest materials to pamper delicate skin and deliver a luxurious, soothing experience. Las Vegas - Sales Producers Building C, 10th floor.

| 877-453-8268 sales@memoi.com @ www.memoi.com / minimoiwear.com # circle #443

World Buyers Gift & Home Decor REFLECTIONS SUN CATCHERS & SPINNERS

A gift for many reasons! Friendship, bridal gifts, loved ones, or simply enjoy their beauty. Popular gifts never go out of style. See entire collection now. Register online for wholesale account.

| 800-996-7531 or Chat Live on site @ www.worldbuyers.com # circle #442

GET TECHNICAL

Summer may be winding down, but shoppers still love the vibes. It’s a contagious energy — one that can be conveyed through beach scenes, picnic setups and more ... Draw inspiration from these fun displays posted on Instagram.

SEE MORE PAGE 67

““Products featuring fruits, flowers, and the traditional gingham pattern can really scream ‘summer.’”

Connect

With Gifts & Decorative Accessories Online

We’re constantly updating our digital content to keep retailers up to date on the latest industry news, retail tips and awesome products.

ALL ABOUT ATLANTA

The GDA team scoured Atlanta Market for the latest and greatest products across multiple categories. Afterward, we sorted through all of our notes and photos to see where trends might be forming. Check out our website to see everything that caught our eye during the summer market. giftsanddec.com

MARKET RECAP

We love posting awesome finds, like these bags by Bewaltz, during market season. If you missed our stories, don’t fret! We stashed everything in our highlights section for easy reference. Just go to our profile and find the latest market highlights in the top segment.

@gifts_and_dec

“The retail landscape is shifting fast — and the strategies that worked even a year ago might be costing you sales today.”

— The Boutique Hub

Gifts & Decorative Accessories Magazine

LATEST NEWS

We share all the industry news — the good, the shocking, the fun and everything in between — on our website. But you can also pop over to our Facebook page to see the articles and galleries that are trending on our site. We share a new article every day!

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Summer may be winding down, but shoppers still love the vibes. It’s a contagious energy — one that can be conveyed through beach scenes, picnic setups and more to give the feel that warm weather is still with us.

Products featuring fruits, flowers and the traditional gingham pattern can really scream “summer.” Consider creating a scene of your own and don’t forget to share it with customers on social media. Draw inspiration from these fun displays posted on Instagram.

COMING SOON

OCTOBER THE GIFT BOOK

GDA’s exclusive look at what’s trending and why across gift and home categories.

DECEMBER

SPECIAL

Planning For Holiday 2026

NOVEMBER

SPECIAL

Market Scene – Your Guide to the 2026 Markets

JANUARY

TRENDING GIFTS

CANDLES | BATH & BODY | FASHION | HOLIDAY | GIFTABLES | HOME | GOURMET | STATIONERY | KIDS

Holds 16 ounces of your favorite drink

message on mug handle

Made of stoneware

The majority of families in the U.S. own a pet of some kind. And according to a survey by the American Veterinary Medical Association, dogs are still in the top spot, with 59.8 million U.S. households owning at least one dog versus 42.2 million households owning at least one cat.

When it comes to loving their pets, consumers certainly don’t hold back. According to the 2025 Gift Book Consumer Survey, nearly half of pet owners (47 percent) said they were likely to purchase at least one gift for their pets this year, while 34 percent expected to buy a pet gift two to four times this year. And while pet owners certainly spend money on products for their animals, they also spend on products

TO THE DOGS

by Amanda Erd

that remind them of those animals.

That’s where products such as the Dog Person Mug from Enesco come into play. This fun mug features cute images of a variety of dog breeds and has a playful tone thanks to the message on the back and handle. The mug speaks to anyone who loves dogs without being breedspecific, which is a perk when you want to appeal to a wider variety of pet lovers and not get bogged down in trying to cover every popular breed.

The mug itself is made of solid stoneware and holds 16 ounces of hot or cold beverages.

Dog Person Mug. Enesco. enesco.com

Holiday-themed dog bandanas. Mud Pie. wholesale.mudpie.com

PAMPERING Their Pets

The pet gift industry has exploded as consumers continue to spoil the furriest members of the family.

by Diane Falvey

We love our pets. Whether it’s dogs, cats, iguanas or hamsters, there’s a pet for every personality. Our four-legged friends have stolen our hearts … and a share of our wallets.

Beyond ensuring that pets get the best care and nutrition, today’s consumers are also spending more each year on gifts for their pets, such as fashionwear, toys, treats, celebration boxes, and more. And they’re doing so with more frequency, recognizing pets as part of the family during holidays and beyond.

According to a 2024 survey by the American Veterinary Medical Association, 44.5 percent of U.S. households own at least one dog and 32.1 percent of households own at least one cat. An additional 8 percent of households own a different pet: fish, reptiles, birds, or small mammals, such as hamsters and gerbils. However, with close to 164 million dogs and cats taking up residence in American households, according to the survey, there’s a unique and growing gifting opportunity in this segment.

The COVID pandemic has been cited as one reason the U.S. population has embraced pet ownership more enthusiastically. The American Pet Products Association reported that about 70 percent of U.S. households owned a pet in 2020-2021, up 67 percent from 2019. Animal shelters reported 20 to 30 percent increases in pet adoptions during the early pandemic months.

Adoption rates increased most notably among millennials and Gen Zers, who were adopting pets for companionship during lockdowns.

The good news for the pet industry is as the pandemic lockdowns eased, pet ownership didn’t, and the overall pet population has continued to increase.

Gifting for Furry Family Members

“Pets mean a lot to their owners and become essential to their families with all of their varying personalities and quirks,” said Lauren Brekke, chief product officer at Mud Pie. “Our pets deserve to be recognized and loved during periods of celebration in our lives, too. Pet-related gifts really speak to that.”

Mud Pie, which has a strong presence in fashion and home gift categories, continues to expand into pet and pet-related gift products as it has seen steady sales in this category, particularly for holidays.

Mud Pie isn’t alone in recognizing how consumers are embracing their pets to the point of treating them for holidays, birthdays, “gotcha” days (adoption dates when birthdays aren’t available), and more. Gretchen George, president of Petrageous Designs, added, “We have certainly noticed that pets are being spoiled more, and we hope this continues. Each year, the importance of the pet in the family dynamic continues to grow.”

Focused on the design and visual appeal of the pet-feeding category, Petrageous Designs opened its doors in 2004, noticing a void in aesthetically designed pieces for pets. With a background in housewares, George saw a niche for designer pet diningware, and Petrageous was born. Since then, the company has expanded into toys, leashes, harnesses, mugs and treat jars, as well as fashion for pets. Petrageous has partnered with Eddie Bauer on some of their pet fashionwear, as its recognizable branding has helped to drive that segment of the business.

According to the 2025 Gift Book Consumer Survey, the purchase of pet “gifts” has held steady over the past couple of years. In 2025, almost half of pet owners (47 percent) were likely to purchase at least one gift for their pets in a year, 34 percent purchased a pet gift two to four times a year, and 11 percent of pet owners indulged their pets five to 10 times a year. Almost a tenth of pet owners surveyed (8 percent) spoiled their pets upwards of 10 times a year.

Is there an opportunity here for gift retailers? Absolutely, according to Michael Dagne, president of pet gift company Huxley & Kent. “In my opinion, having a pet-themed section in a gift store is a no-brainer,” he said. “It’s a way to differentiate yourself from competitors. And anyone who has a dog or cat is always grateful when someone gives them a gift for their pet.”

Not to mention that pet owners like to buy gifts for their beloved pets as well.

Growth in the “gifts for pets” category range from treats to toys to fashionable leashes, harnesses, and other stylish clothing. In addition, shoppers are also looking for wellness products, pet housewares that compliment décor and more.

According to the Gift Book Consumer Survey, treats top the pet product charts at 64 percent, followed closely by toys at 57 percent. As these are consumable items, pet owners are inclined

to purchase in these categories repeatedly. Other growth areas in the survey include pet beds (30 percent), wellness products (28 percent), pet dishes (25 percent), and pet fashion and accessories (18 percent).

Like other pet-product companies, Huxley & Kent has responded to increasing demand for pet gifts by expanding its selection and distribution. Plush dog and cat toys make up approximately 70 percent of Huxley & Kent’s business, Dagne noted, but the company is also focusing on celebration gifts for pets, including such novelties as birthday hats, crowns, holidaythemed wear and bow ties. One of its growth areas has been celebration boxes that include wearables and toys for pets.

“Celebration is a big new category for us,” he said. “There is a massive market for birthday and rescue [gotcha day], which retailers can carry year-round.” In addition, Dagne notes, the company is growing its cat products, as it is seeing an uptick in cat ownership in younger generations. As a result, the company that started as the brainchild of owner Rachel Hershner and her husband, Dagne, has seen expansive growth in the past five years and expects that to continue.

With expanded selections from these and other pet product companies, consumers have more choices in this growing genre, inspiring them to make even more pet-related impulse purchases.

Dagne suggests that even a two-square-foot merchandising display dedicated to pets can add to a gift retailer’s bottom line without encroaching on display space. “I can pretty much guarantee that this section will turn more quickly than others,” he said. Dagne suggests adding pet-related products to holiday displays as well, as pets have become a larger part of consumer holiday spends.

“The holiday season is a more popular time for pet-gifting

Celebration Boxes. Huxley & Kent. huxleyandkent.com

Teaser Sour Scratch wand. Huxley & Kent. huxleyandkent.com

Eddie Bauer Riverbend Dual Tone dog coat. Petrageous Designs. petrageousdesigns.com

Ceramic dog and cat lover mugs. Petrageous Designs. petrageousdesigns.com

because everyone wants to gift all members of the family,” Mud Pie’s Brekke added. “Customers may be more aware of gifting to their pets during this time of year and can be more motivated to purchase.”

So, what are consumers looking for when spending on pets?

Playtime Pawsibilities

Pet toys serve a purpose for our furry friends. They help reduce boredom and stress, engage hunting and puzzlesolving instincts, and can lead to a more symbiotic pet/parent relationship. Plus, pet toys are cute and colorful.

Huxley & Kent has built its business on plush pet toys with kitschy and celebratory themes, focusing on holiday, birthdays, and humorous branding.

With retail price points often under $10, these gifts are attractive and affordable for pet owners. As pets tend to pull apart and/or lose toys, it’s also a consumable category with potential for repeat business. Mud Pie’s Brekke has seen growing demand for pet toys as well, especially as stocking stuffers at Christmastime.

Many pet toy suppliers put a focus on safety as well as function and design to deliver the best experience for pets and their owners. Huxley & Kent’s process includes quality testing to ensure safety regulations are met with materials and construction. While the company makes every effort to ensure safety with its pet toys, “it’s important for the pet owner to know what is and isn’t safe for their pets,” Dagne advised.

Functional Fashion

While leashes and harnesses have always been necessities for the pet crowd, today’s pet accoutrements are far more fashionable.

Holiday pet ornaments. Mud Pie. wholesale.mudpie.com

Consumers can thank innovative pet fashion producers for this as well as social media and the ease at which we can take and share pictures. Who doesn’t want to show off their pets in the latest fashion or humorous trends for the memories and engagement?

Beyond the perfunctory leashes and harnesses, pet owners are also dressing up their furry companions for birthdays and other holidays. Huxley & Kent has found success with “silly hats,” for example, Dagne said, noting antlers at Christmas or bunny ears at Easter have become popular, not to mention its birthday hat category.

Petrageous Designs has taken pet fashion even further, partnering with iconic fashion brand Eddie Bauer to bring even more credibility to the category. “Partnering with a globally recognized brand like Eddie Bauer has certainly raised our profile and opened the door for opportunities,” George noted.

And while that design collaboration has been successful for Petrageous, apparel functionality is equally important. “Modern pet parents seek clothing that is durable and user-friendly,” George added. “Similar to human apparel, high-end fabrics provide superior fit, easier maintenance and better protection against the elements. Looking ahead, we anticipate that pet owners’ outdoor apparel choices will increasingly include seasonal options.” And those options will be as attractive as they are functional.

Bringing the Pet Aesthetic Home

Petrageous Designs began its pet product journey in the home, another area of growth for the pet industry, as pet owners look to elevate the aesthetic and functionality of the dishware and sleeping spaces for their pets. Petrageous is recognized for setting trends in pet dining as well, based on its expertise in

on-trend product development.

George’s background as a housewares buyer helped her define a niche for designer pet dinnerware. She coordinated her pet offerings with modern home décor, starting with placemats and bowls, so pet dining could become a feature of the kitchen rather than an afterthought.

From cute to sophisticated, pet products for the home have seen a reinvention from simply functional to fashionable.

Health and Happiness

Part of loving our pets is keeping them happy and healthy. As pet products focus on design, they also focus on giving our beloved pets their best lives. In bedding, there are now cooling and warming options along with materials designed to support pet joints and comfort.

The wellness movement, too, includes supplements designed to support pet health in a more proactive way. The latest offerings in pet wellness reflect an upstream shift in pet care as pet owners focus on preventative wellness rather than reactive treatments.

According to Grand View Research, the global pet supplements and wellness products market was valued at approximately $1.2 billion in 2022 and is expected to grow at a rate of 6 to 8 percent through 2027. Such products as CBD & Hemp supplements, digestive support and mobility supplements make up a good portion of that market. According to the research, more than 60 percent of pet owners prefer products that are labeled as natural and/or organic.

‘Treated’ Well

Speaking of wellness, consumers are also leaning into more artisanal and small-batch treats for their furry family members,

as they prioritize pet health by spoiling them with higherquality, safer and more flavor-focused treats. Consumers are willing to spend more for products that align with their values. In pet treats, consumers look for natural, organic and minimally processed ingredients, limiting preservatives and fillers. It’s also important to incorporate appealing flavors and the natural textures that pets crave. Small-batch and crafted treat brands are a focus as consumers look to protect their pets while treating them.

Bragging Rights

Beyond ensuring that our pets live their best lives with all the creature comforts the rest of the family enjoys, pet parents are honoring their pets even more with gift items that show their loyalty to their individual pets, and/or the breeds they belong to.

Personalized holiday ornaments and picture frames, for example, are a growing category at Mud Pie. “Picture frames are happy and lighthearted, but also work well to memorialize pets that have passed,” Brekke said. “We’ve made frames that include a hook for a collar charm to memorialize a pet that has passed.” She added that, on a cheerier note, funny pet-themed tea towels and embroidered ornaments are popular as well.

However consumers plan to dote on their pets — whether with toys and treats or ways to show them off — the pet gift category is one that is expected to continue to deliver growth. It’s important for pet-product suppliers and retailers to stay on top of the trends and provide options for those consumers looking to bond with their pets.

“Our goal is building and developing the relationship between people and their pets,” said Huxley & Kent’s Dagne. “My advice to retailers would be to have the courage to bring in gifts for pets. It’s a home run.”

Nothin’ to Hide chews. Fieldcrest Farms. ethicalpet.com

Soothers Multi-purpose Lick Mat. Ethical Pet. ethicalpet.com

THE ART OF STATIONERY

by Amanda Erd

Journals, notepads, greeting cards, calendars — the stationery category is brimming with possibilities. But more than ever, consumers want pieces that are not only functional, but also beautiful. Stationery is turning into its own form of décor, helping dress up desks, workspaces and countertops with vibrant colors, pretty patterns and more.

But it isn’t just the standard journals and notepads catching customers’ attention. Paper products that pull double duty are also making waves, such as unique vase wraps, greeting cards that turn into full displays, or interactive holiday countdowns. Peruse the next couple of pages for ideas to help step up your stationery selections.

Kitten Christmas Swing Card. Boston International. bostoninternational.com

Pop-Up Birthday Card. Freshcut Paper. freshcutpaper.com

Paper Vase Wraps. Lucy Grymes. lucygrymes.com

Grande Japanese Cherry Blossom. Freshcut Paper. freshcutpaper.com

Pirouette Countdown 3D advent calendar. Santoro. santoro-london.com

Gnomes Pop-up Christmas Card. Lang Companies. calendars.com/lang-wholesale-orders

New Romantics Peacock Punk Mini Journal. Paperblanks. paperblanks.com

A Little Log for Book Lovers. Smudge Ink. smudgeink.com

Creative Ramblings Journal. Karma. karmagifts.com

Good in Every Day Journal. Primitives by Kathy. primitivesbykathy.com

Blue Illumination Lacquer Keepsake Stationery Set. Good JuJu Ink. goodjujuink.com

Hydrangea Note Writing Set. Rifle Paper Co. riflepaperco.com

Gifts & Decorative Accessories proudly supports

SURVIVING WINTER

by Amanda Erd

It’s only August but that means it’s time to start thinking about the cold weather that lies ahead. Soon the sun will start to appear less and the temperature will start to drop and consumers will be looking for ways to stay warm and cozy.

There are plenty of fashion choices available for staying warm, but don’t forget to consider the extra personal care that is often needed this time of year. The dry air can leave customers feeling itchy and scaly, making it more important than ever to offer plenty of moisturizing lotions and other bath and body products. Peruse the next couple of pages for some ideas to help fight off old Jack Frost this winter.

Staying Toasty

There are lots of stylish options to help keep warm when those frigid temps take over.

Cloud Cool Sleeved Wrap. Sunday Citizen. wholesale.sundaycitizen.co

Mila Oblong Scarf. Coco + Carmen. tgbbrands.com

Women’s Wild Bears Oversized Fleece Hoodie. Little Blue House. us.hatley.com/pages/little-blue-house

Sage Giving Shawl. Demdaco. demdacoretailers.com

Sparkle Slippers. Mud Pie. wholesale.mudpie.com

Chloe Velvet Earmuffs. Violet & Brooks. wholesale.violetandbrooks.com

Staying Soft

The harsh winter cold can wreak havoc on consumers’ skin and hair. Consider these options to help them keep the dryness away.

Daily Grind Moisturizer. Caren. carenproducts.com

Cold/Flu Buster Bath Tea. HydraAromatherapy. wholesale.hydrabrands.com

Lavendar Skin Balm Stick. Yuzu Soap. yuzusoap.com/wholesale

Gingerbread Hand Repair. Boston International. bostoninternational.com

Bourbon Beard Oil. Duke Cannon Supply Co. dukecannonwholesale.com

Turquoise Shea Butter Body Cream. Cait + Co. caitandcowholesale.com

With BTM Business Connect, you can seamlessly submit announcements tailored to your needs, ensuring timely publication in both our online and print editions.

Charges apply for these announcements and can be processed via our online submission form.

THE RISE OF GIFT BASKETS

by Amanda Erd

The act of giving gift baskets has been around for decades. A thoughtfully compiled selection of items that are relevant to the recipient or that go along with a theme is an easy way to give a gift. In recent years, gift baskets have seen a slight uptick in popularity and consumers have gotten more creative with the idea, too, tailoring baskets to occasions: Boo Baskets for Halloween, Jingle Baskets for Christmas, “Brrr” Baskets for winter and so many more.

The idea behind this new wave of baskets is to surprise recipients and bring cheer to someone’s day. It can be as simple as a Self-Care or Relaxation Basket filled with home spa items and aromatherapy products for a friend who’s stressed or a Love Basket for a significant other filled with chocolates, heart-shaped goodies and personalized selections.

The combination of products is seemingly endless, and with not every basket being tied to a holiday, consumers are shopping for these kinds of products year-round. Stock small items for holiday-themed baskets, of course, but also consider setting up a gift basket section filled with easy-to-grab additions.

The Vessel Matters

Holiday Giving

These fun little items are perfect for any Boo Basket or Jingle Basket.

Candy Cane Socks. Living Royal. livingroyal.com

Tailgate Light Up Drink Cubes. Mud Pie. wholesale.mudpie.com

“To Die For” Halloween tea towel. Southern Fried Design Barn. shop.southernfrieddesignbarn.com/wholesale

Assorted Halloween candies. Clever Candy. nassaucandy.com

Halloween Shiny Stickers. Eeboo. wholesale.eeboo.com

When giving a gift basket, whether small or big, a decorative on-theme option ups the ante.

Zest in Show Small Square Gift Bag. Scout Bags. scoutbags.com

Floral Cake Gift Bags. Rifle Paper Co. riflepaperco.com

Reuseable Tote. Design Imports. designimports.com

Treat Bag & Marshmallow Sets. Mud Pie. wholesale.mudpie.com

Consumers can give themed gift bags or baskets any time of year, whether to celebrate a new baby, encourage a friend or appreciate someone special.

Plush Spa Headband in Amethyst. Cait + Co. caitandcowholesale.com

“Awesome Mom” Flower Pot Mug. Divinity Boutique. divinityboutique.com

“Alone Time” Aromatherapy Stress Reliever Inhaler. Madison + Green. madisonandgreenwholesale.com

Meadow Buzz Mug in Gift Box. Paperproducts Design. paperproductsdesign.com

Basil Bear Bundle. Goosewaddle. goosewaddlewholesale.com

Bestie Bottles. Asobu. asobubottle.com

AMERICAN MADE

In a world saturated with skincare products filled with hard-to-pronounce ingredients and empty promises, Humble Organics stands apart with a philosophy that’s refreshingly pure and deeply personal. Founded in 2018 by Annemarie Ruiz and her young daughter Liliana, this woman-owned indie skincare brand is redefining what it means to care for your skin — and your community.

Born from a mother’s mission to help her child, Humble Organics started not as a business, but as a personal solution. While working as an advertising food photographer by day and caring for her three children by night, Annemarie struggled to find skincare products that could soothe her daughter’s eczema without exposing her to harsh chemicals. Frustrated by what was on store shelves, she turned to the power of plants and began crafting her own skincare formulas from scratch — gentle, organic, and made with intention.

Annemarie and Liliana’s family values: simplicity, wellness and giving back. The company name itself reflects their modest beginnings and grounded mission. As a small business located just outside of Chicago, they’ve remained true to their roots while achieving big things: earning shelf space at major retailers and independent retailers alike.

Despite this growing recognition, Humble Organics continues to prioritize integrity over hype. Each formula is crafted in small batches to ensure quality, and the brand remains committed to transparency and clean ingredients, never cutting corners or compromising on what matters most.

Beyond skincare, Humble Organics also believes in making a difference. The company donates 5 percent of profits to Lydia Home Chicago, a local organization that provides a safe haven for children in need. It’s a cause that hits close to home for the Ruiz family and is a cornerstone of the brand’s mission to spread health and happiness, not just to their customers, but to their community as well.

What began as a kitchen experiment soon blossomed into a thriving skincare brand. Today, Humble Organics produces a line of natural bath-and-body products that are handmade in the U.S. using thoughtfully sourced, organic ingredients. Their offerings — ranging from rich body butters to fizzy bath balms, shower steamers and nourishing lip balms — are designed for all skin types and ages, making the daily ritual of self-care a little more comforting, and a lot more natural.

At its core, Humble Organics is more than a skincare brand. It’s a mother-daughter story of resilience, care, and creating something beautiful from the most humble of beginnings. In every jar, balm and steamer, you’ll find a little bit of that story — and a whole lot of love.

But what truly sets Humble Organics apart is the heart behind the brand. Every product is a reflection of

Shower steamers. Humble Organics. humble-organics.com

by Anne-Marie Earl

Market Calendar

AUGUST

2-4

BILOXI, MISS.

Biloxi Gift Show

Mississippi Gulf Coast Coliseum & Convention Center wmigiftshows.com

CHICAGO

Chicago Collective Men’s Edition

The MART chicagocollectivemens.com

NEW YORK CITY

Shoppe Object Pier 36 shoppeobject.com

NEW YORK CITY

NY Now

Jacob K. Javits Convention Center nynow.com

LAS VEGAS

ASD Market Week

Las Vegas Convention Center asdonline.com

ATLANTA

Formal Markets

AmericasMart americasmart.com

LOS ANGELES

LA Kids Market and LA Market Week

California Market Center californiamarketcenter.com

WILMINGTON, OHIO

The Heritage Cash & Carry Wholesale Market

Roberts Centre heritagemarkets.com

ATLANTA

MINNEAPOLIS

Minneapolis Gift, Home, Apparel & Accessory Show

Minneapolis Mart mplsmart.com

DES PLAINES, ILL.

Mix Apparel & Gift Mart

The 2400 Building silverliningshows.com

Paris Nord Villepinte maison-objet.com 3-6 4-7 5 5-8 4-6 2-5 3-5 10-13 12-15

Atlanta Apparel AmericasMart atlanta-apparel.com

Note: In most cases, shows are open to the trade only. Dates listed are provided by show managements. Before traveling to an event, however, please verify the particulars with the organizer by visiting the website. August - September

TORONTO

Toronto Gift & Home Market

Toronto Congress Centre cangift.org

DALLAS

Apparel & Accessories Market and Kidsworld

Dallas Market Center dallasmarketcenter.com

LAS VEGAS

International Fashion, Jewelry & Accessories Show

Embassy Suites Las Vegas ifjag.com

LAS VEGAS

Las Vegas Apparel

The Expo at World Market Center lasvegas-apparel.com

CHICAGO

Chicago Collective Women’s Edition

The MART chicagocollectivewomens.com

SEPTEMBER

ORLANDO

Surf Expo

Orange County Convention Center surfexpo.com

PARIS, FRANCE

Maison & Objet

PRODUCT PROFILES

DEEP BREATH DESIGNS, LLC

SERENE HOUSE USA INC.

PRIMITIVES BY KATHY

KURT S. ADLER, INC.

DM MERCHANDISING

NORA FLEMING

WIND & WILLOW

DOUGLAS CO., INC.

CELEBRATION CAKE TOPPER ASSORTMENT OF 15 CDU

Make every moment a celebration with our new Cake Toppers. These fun and festive toppers are perfect for use with tag birthday candles, and come in a Counter Display Unit Assortment of 15.

| 800-621-8350

@ www.tagltd.com

# circle #301

PRODUCT PROFILES

WIND & WILLOW

PUMPKIN SPICE WHITE CHOCOLATE HOT COCOA MIX

Combine the creamy sweetness of white chocolate with the warm, inviting flavors of pumpkin and autumn spices with this easy-toprepare mix.

| 888-427-3235

@ www.windandwillow.com

# circle #300

SAWDUST CITY LLC SO MANY OPTIONS!

Match your store’s vibe with our huge selection of sizes, designs and colors. Solid knotty pine signs handmade in Wisconsin. Fast shipping!

| 800-528-6008

@ www.sawdustcitywholesale.com

# circle #303

CROSSROADS ORIGINAL DESIGNS/ COOPER’S MILL

COOPER’S MILL FUDGE

Cooper’s Mill premium fudge is handmade in small batches with only the highest quality ingredients, including real butter and cream. With so many tempting choices, it is impossible to pick a favorite!

| 866-247-0156

@ www.crossroadsfamily.com

# circle #302

GUMMY BEAR TRINKET DISH

Our oh-so-cute, gummy bear-shaped trinket dishes come in 4 fun colors and are perfect for keeping treasures hidden away. It makes a great gift and a fun party conversation starter!

| 800-621-8350

@ www.tagltd.com

# circle #304 TAG

PRODUCT PROFILES

PRIMITIVES BY KATHY

X-LARGE PET BEDS

Comfy dog beds with machine-washable covers displaying botanical-inspired patterns in vintage color palettes that easily coordinate with home decor.

| 866-295-2849

@ primitivesbykathy.com

# circle #306

CROSSROADS ORIGINAL DESIGNS

FLORAL FRAME

BEATRIZ BALL

ENCANTO HERMES PEDESTAL (SLATE AND WHITE)

Vintage metal design and Encanto colors come together in this fresh take on the classics. Dishwasher safe.

| 888-265-1076

@ beatrizballwholesale.markettime.com

# circle #305

Blossom Bucket’s Sweet Serenity Collection is a selection of inspirational framed art and resin items in delicate pastel hues with floral embellishments. See our website for all the fresh, stylish items in this line.

| 866-247-0156

@ www.crossroadsfamily.com

# circle #308

FESTIVAL WIND CHIMES

Enjoy the soothing melodies of these classic chimes, crafted in Virginia by Wind River with materials sourced in the USA.

| 800-345-2530

@ www.windriverchimes.com

# circle #307

M&W DESIGN CO.

HAMILL DESIGN COLLECTION – STATUE OF LIBERTY 11" X 17" POSTER

Stock up for America’s 250th with our bold, USA-made Statue of Liberty poster—more patriotic designs available for the party!

| 215-442-1506

@ www.mandwdesign.com

# circle #309 WIND RIVER

PRODUCT PROFILES

PRIMITIVES BY KATHY

NEW! LEATHER JOURNALS

Each journal features textured leather, aged deckled edge paper, and antique metal accents that coordinate well with a vintage style.

| 866-295-2849

@ primitivesbykathy.com

# circle #311

NORA FLEMING

ONE GIFT. EVERY OCCASION. The “lemon squeeze” and “can you dig it?” minis add fresh-picked fun and sunny style to every backyard dinner and sunset soirée.

| 630-231-2500

@ www.norafleming.com

# circle #310

UNEMPLOYED PHILOSOPHY GUILD

CRYPTIC PLAYING CARD SET

Each card features a different cryptid or legendary creature as the star of its own magazine cover—from the elusive Bigfoot, to the equally as elusive Yowie, to the also extremely elusive Mothman and beyond. Whether you’re playing a game or flipping through for fun, these cards are full of mystery, myth, and a whole lot of style. Just be careful the next time you Go Fish—you might catch the Loch Ness Monster.

| 718-243-9492

@ www.philosophersguild.com

# circle #313

NORA FLEMING

ONE GIFT. EVERY OCCASION. Bite into sweet summer vibes with our “taste of summer” mini—the perfect pick for pool parties, picnics and sunny-day celebrations!

| 630-231-2500

@ www.norafleming.com

# circle #312

SANTOKI LLC

LEGO® MINIFIGURES™ KEYCHAIN LIGHT 16 UNIT CDU DINOSAURS

Unleash the roar of fun and function with our LEGO® Triceratops and T-Rex Keychain Lights! Ages 6+. MSRP: $16.99 for each Keychain Light. Available September 2025.

@ sales@santoki.com

@ santoki.com

# circle #314

PRODUCT PROFILES

DOUGLAS CO., INC.

HENRY HIGHLAND COW FLOPPY, CHAZ CHICKEN FLOPPY, BETTY BLACK AND WHITE COW FLOPPY (1633, 1634, 1635)

Meet DOUGLAS’s new floppy friends, Henry Highland Cow (1633), Chaz Chicken (1634), and Betty Black and White Cow (1635). They are designed with extra-long, flexible limbs and slouchy posture to create the perfect, extra cuddly, floppy body style.

| 800-992-9002

@ douglascuddletoy.com

# circle #316

55551 - ARCTIC BLUE PUTTY PENGUIN

This penguin is made with Mary Meyer’s signature Putty fabric and is ready for winter with earmuffs and a sparkle scarf.

| 800-451-4387

@ marymeyer.com

# circle #318

EVERYONE LOVES WARMIES®

New season, new big snuggles! Warmies® are the number one selling brand of heatable stuffed animals and wellness gifts. Filled with real dried French lavender, Warmies are great stress and anxiety relievers, calming sleep aids, perfect for keeping you warm on a chilly night and are naturally weighted to provide a relaxing sensory experience. Simply warm in a microwave and enjoy hours of soothing warmth and aromatic comfort. Warmies are safe for, and loved by, all ages.

@ warmies.com

# circle #315

EVERYONE LOVES WARMIES®

New season, new big snuggles! Warmies® are the number one selling brand of heatable stuffed animals and wellness gifts. Filled with real dried French lavender, Warmies are great stress and anxiety relievers, calming sleep aids, perfect for keeping you warm on a chilly night and are naturally weighted to provide a relaxing sensory experience. Simply warm in a microwave and enjoy hours of soothing warmth and aromatic comfort. Warmies are safe for, and loved by, all ages.

@ warmies.com

# circle #319

DOUGLAS CO., INC.

CANDIE PINK HIGHLAND COW SOFT, BEARDIE BILLY GOAT SOFT, AND BESSIE BROWN COW SOFT (4594, 4595, 4596)

Introducing DOUGLAS’s newest Softs™, Candie Pink Highland Cow (4594), Beardie Billy Goat (4595), and Bessie Brown Cow (4596). Each Soft has a relaxed, seated body style, crafted with the most luxurious plush and velvety features, making it the ultimate cuddly companion.

| 800-992-9002

@ douglascuddletoy.com

# circle #317

WARMIES ® BY INTELEX USA

WARMIES ® BY INTELEX USA

MARY MEYER

PRODUCT PROFILES

CROSSROADS ORIGINAL DESIGNS/ BLOSSOM BUCKET

WARM HUGS CANDLES

Our new Warm Hugs candle collection includes 10 seven-ounce family floral designs in tones of periwinkle, rose and coral. Filled with our popular Earthly Essence scent, they are just the right size for gifting that special someone.

| 866-247-0156

@ www.crossroadsfamily.com

# circle #321

SERENE HOUSE USA INC.

CANDLE WARMERS ETC.

HOBNAIL & ROPE VINTAGE ILLUMINATION WARMER

Crafted from clear glass with a classic hobnail texture, it adds a stylish vintage touch to any room.

| 801-771-8650

@ www.candlewarmers.com

# circle #320

CANDLE WARMERS ETC.

MERCURY GLASS CANDLE WARMER LAMP

Featuring a gold mercury glass shade, elegant gold stem, and a sleek black base, this lamp adds a touch of timeless sophistication to any space.

| 801-771-8650

@ www.candlewarmers.com

# circle #322

SPROUT NO-SPILL WAX MELT WARMER

Convenient and safe, no open flame. The Sprout No-Spill Wax Melt Warmers use heat plate technology, no incandescent bulbs. Use with 30g Serene Pods.

| 856-673-4117

@ www.serenehouseusa.com

# circle #323

SERENE HOUSE USA INC.

SERENE POD WAX MELTS

Serene Pods are fragrant waxes encased in BPA-free plastic and sealed with a patented permeable membrane to prevent wax spillage. Clean. Easy. Safe.

| 856-673-4117

@ www.serenehouseusa.com

# circle #324

PRODUCT PROFILES

MICHEL DESIGN WORKS

PEACE ON EARTH HOLIDAY EDITION CANDLE

Scented with notes of woodsy cypress, juicy mandarins, and cozy amber, this gold glimmering candle comes packaged in a beautiful box made for holiday gifting.

| 888-326-5678

@ stonewallwholesale.com # circle #326

VHC BRANDS

NATURAL WOOD SCARECROW 16.25X10X3

This figurine features a smiling scarecrow with a silver bird sitting on the brim of its floppy hat, standing on a metal rod affixed to a sturdy wooden base.

| 417-334-3099

@ wholesale.vhcbrands.com # circle #328

KURT S. ADLER, INC.

MISTLETOE KISSES

The Mistletoe Kisses-themed ornaments, designed by Dean Griff, feature cardinals and Christmas cuties celebrating heartfelt love and timeless holiday charm with exquisite detail.

| 212-924-0900

@ www.kurtadler.com # circle #325

BLOWN-GLASS ORNAMENTS

The premier collection of exclusive blown-glass, hand-painted ornaments. Call us to become a dealer in your area.

| 800-962-7669

@ www.oldworldchristmas.com

# circle #327

THE JOY OF ADVENT: FAMILY CELEBRATIONS FOR ADVENT & THE TWELVE DAYS OF CHRISTMAS

Written by a homeschool mom, this gorgeous, full-color book includes daily Scriptures, reflections, and activities for the whole family to experience more meaning and wonder this holiday season. MSRP $24.99, Hardcover, 6.5 x 9.

| 800-451-5006

@ faire.com/direct/paracletepress # circle #329

PARACLETE PRESS

PRODUCT PROFILES

DM MERCHANDISING

LEMON LAVENDER® OH MY GUA SHA STAINLESS STEEL GUA SHA

Hot beauty trend! Stainless steel facial tool helps sculpt, de-puff and boost glow. Faux leather travel case included.

| 800-548-6784

@ www.247dm.com

# circle #331

BEEKMAN 1802

CANNON BALM ORANGE MINT 18-COUNT DISPLAY

Tested by active-duty military personnel, the unique formulation with SPF 30 holds up in the harshest conditions, even withstanding temperatures approaching 140 degrees. Our best-selling Lip Balm, now in a new 18-count display. Easy to display, easy to refill.

| 855-354-4438

@ www.dukecannonwholesale.com

# circle #330

BEEKMAN 1802

PISTACHIO & DARK CHERRY 3-PIECE GIFT SET

Our most popular gift set in pistachio and dark cherry.

@ wholesale@beekman1802.com

CANNON BALM FRESH MINT 18COUNT DISPLAY

Tested by active-duty military personnel, the unique formulation with SPF 15 holds up in the harshest conditions, even withstanding temperatures up to 100 degrees. Our best-selling Lip Balm, now in a new 18-count display. Easy to display, easy to refill.

| 855-354-4438

@ www.dukecannonwholesale.com

# circle #332

COCONUT CREAM WHIPPED BODY CREAM

Luxurious goat milk body cream in sweet notes of coconut milk and vanilla blossoms.

@ wholesale@beekman1802.com

@ beekman1802.com

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@ beekman1802.com

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DUKE CANNON SUPPLY CO.

DUKE CANNON SUPPLY CO.

PRODUCT PROFILES

DM MERCHANDISING

HELLO MELLO® COMFORT ZONE CARDIGAN

Ultra warm, plush cardigan with oversized hood and pockets. Perfect for cozy lounging, office and travel! One size, three colors.

| 800-548-6784

@ www.247dm.com

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TRASH TALK BY ANNIE

TRASH TALK BY ANNIE –SHOW BESTSELLERS!

Shop our best-selling collection of greeting cards and coordinating gifts flaunting vintage photos perfectly paired with sassy sentiments that say it all.

| 866-295-2849

@ trashtalkbyannie.com

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DEEP BREATH DESIGNS,

LLC

LAVENDER EYE PILLOW

Removable and washable pillow case. Relieves eye strain, tension headaches and mental fatigue. Perfect for savasana. Lavender promotes restful sleep.

| 520-616-0235

@ www.deepbreathdesigns.com

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PEEPERS BY PEEPERSPECS PAGE BLUE LIGHT READERS

Meet Page, the perfect blend of bold attitude and playful charm. These chunky wayfarer frames make a statement with their sharp geometric edges and bold color combinations.

| 219-872-4413

@ wholesale.peepers.com

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I HEART EYEWEAR MOXIE READER

Perfect for Fall, the Moxie has it all! Available in teal and orange in quarter powers from +0.75-3.00, 3.50 and 4.00.

| 800-247-7667

@ www.ihearteyewear.com

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NEW Celebration!

Looking to make your store the ultimate celebration destination?

Our NEW Celebration! collection is the gift that makes the party! One-stop shop for all things sweet and celebratory

A LIFESTYLE BRAND