The right product. The right marketing. The right time.
We’ve combined decades of craftsmanship with modern marketing and sharp strategy to become the most complete partner in the industry today. This is a brand that knows your customer, supports your showroom, and delivers real results.
The Right Partner for Retailers
Higher traffic. Higher ticket. Higher margin.
you everything you need to thrive.
Turnkey marketing that attracts and educates.
Strategic launches designed for retail success.
Tools and insights aligned to consumers.
The Right Products for Today’s Consumer
Backed by research. Validated by demand.
Flexsteel® doesn’t guess — we gather. With insight-led design, consumer segmentation, and proven performance, we create furniture that fits real lives.
Comfort. Quality. Durability.
Flexsteel® delivers comfort, quality, and durability with on-trend designs tailored to real life. Backed by research and proven in the market, our collections resonate with today’s consumer and our visual storytelling tools help bring them to life on your floor.
Blue Steel Spring™
Our patented ribbon of steel provides unmatched comfort and never needs replacing.
Materials That Matter
Custom stationary and sourced leather options built to last.
Craftsmanship is in our DNA — but we’ve redefined what it looks like today. Flexsteel’s range of premium materials and our iconic Blue Steel Spring™ give you a product that performs — in the home and on the retail floor.
The Original Chair Built for Sleep
Zecliner isn’t just a new SKU — it’s a new category. Designed for sleep, crafted for comfort, and supported with a full suite of content, Zecliner® is setting the pace for modern motion.
Marketing That Converts
With Perfect Match™, we didn’t just launch a recliner — we launched a movement. This campaign brings the full Flexsteel toolkit to your floor, giving you instant traction and effortless execution.
The next generation of whole-home solutions.
Impact at Scale
Statements™ are built to do more. They don’t just fill a space — they define it. These collections are designed to anchor high-impact vignettes and increase overall ticket size.
