VOLUME 14 NUMBER 5 ■ COLUMBIABUSINESSREPORT.COM
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MARCH 15 - APRIL 11, 2021 ■ $2.25
Game for a job?
Columbia Fireflies to hold job fair on March 20 for gameday positions. Page 2
COLUMBIA’S CONUNDRUM:
Retaining the talent it produces
Homegrown grub
S.C. Food Hub Network helps distribute $1.3 million in state-grown food. Page 6
Vaccine rollout
State employers preparing for Phase 1b and eligbility of many floor workers. Page 10
University impact
Study: University of South Carolina creates $6.2 billion economic impact. Page 18
INSIDE
Upfront................................. 2 SC Biz News Briefs................. 3 In Focus: Education and Workforce........................... 13 List: Colleges and Universities........................ 14 At Work............................... 21 Viewpoint............................23
A recent report highlights the challenges the Midlands faces in keeping college graduates at home and in its workforce
A recently released competitiveness report found that Columbia and the surrounding metropolitan area continues to struggle to retain the talent produced by the area’s colleges and universities. Midlands leaders say changes in mindset and conversations, some spurred by the COVID-19 pandemic, can help reverse that trend. (Photo/File)
By Melinda Waldrop
C
mwaldrop@scbiznews.com
olumbia continues to struggle to keep the talent it produces, according to the findings in an annual competitiveness report, but compilers of report data say a willingness to think differently, an enhanced image and even the COVID-19 pandemic could help change that. The 2020-21 Midlands Regional Competitiveness Report highlighted an ongoing regional issue, finding that the area ranked ninth among 10 comparative markets in attracting, developing and maintaining a skilled workforce. The Midlands represents the Columbia metropolitan statistical area, which includes Richland, Lexington, Kershaw, Fairfield, Salu-
da and Calhoun counties. The report, released in a Jan. 25 online presentation, compares the area to nine other peer metropolitan areas in the Southeast: Greenville-Anderson-Mauldin, Charleston-North Charleston, Augusta-Richmond County (Ga.), Raleigh (N.C.), Greensboro-High Point (N.C.), Winston-Salem (N.C.), Knoxville (Tenn.), Lexington-Fayette (Ky.), and Tallahassee (Fla.). The report has been compiled for seven years by regional project management nonprofit EngenuitySC as a tool to assess how the Midlands stacks up against those similar areas and to pinpoint areas for improvement. While the region’s struggle to retain talent also is tied to its eighth-place ranking in both STEM degrees and salaries, those metrics could be improved by a factor that seems far from helpful at first glance. The increased
All hands on deck
McMaster urges private businesses to help in vaccination efforts. Page 11
remote working opportunities created by the COVID-19 pandemic could be a benefit, allowing college graduates to remain in the area and companies recruiting talent to not require relocation, said Joseph Von Nessen, a University of South Carolina Darla Moore School of Business research economist who compiles the data used in the annual rankings. The challenge, Von Nessen said, is starting the conversations between industries and workers produced in the Midlands. “We create and market Columbia as a talent base for all these companies so they can say, ‘Where do I want to get my talent from? I want to get it from Columbia, South Carolina, and oh by the way, I don’t have to recruit these employees to come work wherever I’m See WORKFORCE, Page 16