STAFFING & RECRUITING
How to build your employment brand to attract the best talent Recruiting Solutions can fill all of your hiring needs in a highly competitive job market B Y D E B B I E VA R N E R • C E O & O W N E R • R E C R U I T I N G S O L U T I O N S
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inding the right employee today is tougher than ever! Employers across South Carolina are finding it more difficult to fill critical job openings due to record low unemployment and widening skill gaps. Companies that are taking a strategic approach to hiring are faring best in today’s competitive environment. When evaluating your hiring needs it is important to look beyond your current openings and take time to focus through a wider lens. What is your employment brand? In today’s candidate-driven market, providing a positive work environment and a strong company culture are essential in becoming a destination employer. Our company has worked hard at growing our brand and company culture and has seen tremendous results. Here are a few things your company can do to attract and retain the right talent: Offer internships, apprenticeships, trial hires and on-the-job training. Employers are not only looking for candidates that possess the basic skills needed for the job but more importantly have the critical thinking skills and motivation to do the job well. As the economy continues to improve, employers
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2018 Book of Experts | Special Advertising Supplement
CEO & Owner Debbie Varner