Scan Magazine, Issue 109, February 2018

Page 18

Scan Magazine  |  Design Profile  |  Interiør A/S

Left: The drawings by Anders Morgenthaler are part of Interiør’s presentation of new and classic Danish design. Top right: With a new webshop and a willingness to combine classic and new designs, Janus Mortensen has doubled Interiør’s turnover in the last two years. Below right: Interiør’s dedicated interior designers have helped many customers create their dream home.

Danish Design in new colours With a mix of classic Danish designs and new talent, Interiør is providing individuals and small businesses all over Denmark with style and inspiration for their dream home – or office. Located in central Jutland, the shop has recently expanded with an online shop, giving everybody access to its collection. By Signe Hansen  |  Photos: Interiør

With a 1,000-square-metre show room, a new webshop and monthly deliveries to Copenhagen and the rest of Denmark, owner of Interiør, Janus Mortensen, has a lot to be happy about. Having taken over the store from his father’s wife in 2015, Mortensen has since doubled the already successful business’ turnover. The success is, he says, due to a willingness to combine new and classic, innovation and tradition, within the structure of the business as well as its product collection. “You see a lot of these kinds of highquality interior design stores in Denmark, but while most of our competitors stick quite strictly to the well-established Danish classics, we’re not quite as tradition18  |  Issue 109  |  February 2018

al. We might have a lot of the same products, but we are a bit more daring in our presentation; we add new colours and materials and in that way allow our customers to see things in a different light,” he says. “We also take a lot of smaller, upcoming designers in and mix them up with the classics, so it’s not all Børge Mogensen and Wegner.” Mortensen’s stepmother, Pia Mortensen, still works for Interiør. She is one of the shop’s two interior designers, who can help customers looking for a complete home or office makeover. While this service is mostly used by home owners and small businesses in the local area,

the scope of the shop’s regular furniture sales has expanded significantly since the launch of its new website. “When I took over, the main task was to bring this successful but traditional business into the digital world. By doing that, in two years, we have doubled our turnover and gone from five to 12 employees,” explains Mortensen. Facts: Interiør trades brands such as Fritz Hansen, Montana, Carl Hansen & Søn, Erik Jørgensen, Fredericia Furniture, Vitra, Louis Poulsen, Vipp, and Georg Jensen. The shop is located close to the small village of Kragelund and the E45 motorway. A significant part of the shop’s collection is available online.


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