Discover Germany, Issue 27, June 2015

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Discover Germany | Special Theme | Children’s Universe

Functionality first A competitive price-performance ratio, high quality and reliability have made Germany-based Altabebe a household name within the worldwide baby products industry. Now they increasingly offer the newest trend: functional products. TEXT: SONJA IRANI | PHOTOS: ALTABEBE

“We noticed that functional fabrics such as Sympatex or Coolmax are being more and more used in baby textiles,”explains Peter Kreuzer, CEO at Altabebe.“Normally, these fabrics are only used in outdoor or sport clothes. But they are great for baby products as they are breathable, windproof and water-repellent. There are also more products with additional features such as a footmuff that can equally be used as a play or diaperchanging mat.” Functional footmuffs are Altabebe’s specialty, what they are well-known for across the world.“The Altabebe brand is a market leader for winter-footmuffs in many countries,” says Kreuzer. In addition to the prac-

tical accessory that keeps your baby warm and protected from environmental influences, Altabebe’s current spring / summer offering also includes car roller shades, suncovers or seat covers for buggies. Altabebe is proud of their worldwide expansion within the past 15 years.“Achieving this wouldn’t have been possible without our customer’s trust, which we achieved in turn by our reliability and the high quality of our products. We also analyse every country’s particularities.”Thus, the German online business is now looking to expand in Britain with a branch in London opening later this year.“The British market is hugely important to us,” reveals Kreuzer.“Plus, it

Intelligent children’s furniture systems for everyone The idea of building an adventure bed for his son started it all. Since 1986 de Breuyn stands for high-quality children’s furniture systems with environmental vision. TEXT: NANE STEINHOFF | PHOTOS: TOM MAY I JANNIS ELLENBERGER I FANNY ROGNONE

Obviously children’s furniture needs to be able to cope with a lot, as children grow quickly and their needs change rapidly. De Breuyn’s multifunctional furniture systems are the perfect solution: growing along with children and adjustable to their new needs. “Our children’s furniture systems are geared to the needs of parents and children and offer the best solution for every family situation. As a father of three I have always wanted our furniture to be fun and ergonomically adapted for children,”explains Joerg de Breuyn, founder and owner. With a special emphasis on a sustainable European production chain, all prod-

48 | Issue 27 | June 2015

ucts are solely made of pollution-free natural materials.The highest quality of craftsmanship is equally important. “We have developed five systems which are distin-

will help to expand our worldwide distribution even more.”

guished through form and design, so there is something for everyone,”Joerg de Breuyn says. Cool designs range from the playful debe.deluxe with its pirate and knight beds to the clear debe.destyle or an exotic range of outdoor furniture. Three of De Breuyn’s products are nominated for the German Design Award 2016. “The most beautiful thing is that we still enjoy our work – just like when we built our first adventure bed,” he concludes. De Breuyn’s furniture is available online and in over 400 specialist retailers worldwide.

Below: Room furnished with debe.destyle – Tom May (left). Room furnished with debe.delite – Jannis Ellenberger (right)

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