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Dear Reader,
It’s officially here – the much-anticipated Oktoberfest! This year, the world’s largest beer festival will run from Saturday, 21 September until Sunday, 6 October, and will inevitably attract millions and millions of visitors from around the world. In 2023, 7.2 million people visited Oktoberfest, and a similar figure is expected this year.
To get you excited and prepared for the event that has been taking place for over 200 years, our cover feature introduces the festival’s history, while taking a closer look at what to do, what to eat, what to drink, and what to wear. Speaking of Oktoberfest fashion, our Fashion Finds puts a special focus on some gorgeous designs by Austrian fashion designer Lena Hoschek who is famous for her pieces that combine traditional dirndl silhouettes with modern influences.
If you’re not visiting Munich this autumn, however, we’ve also got you covered with top international destinations, highlights of Zurich and much more. We further speak to actress Roxana Samadi about her latest projects and feature a special look at exceptional trail running experiences.
Sit back, relax and thanks for reading!
Nane Steinhoff Editor
Contents
SEPTEMBER 2024
COVER FEATURE
30 A GUIDE TO MUNICH’S OKTOBERFEST
The Oktoberfest in Munich is one of the world's largest and most famous beer festivals, drawing millions of visitors from around the globe to experience Bavarian culture, traditions, and of course, a hearty dose of beer. This handy guide offers tips on what to do, what to eat, what to wear, and of course, what to drink.
SPECIAL THEMES
17 FOOD AND DRINK - INNOVATION MEETS PLEASURE
Looking for some tasty new products to try from the DACH region? Look no further. On the following pages, we introduce some innovative companies and their exciting products that are sure to excite your tastebuds.
FEATURES
14 RESTAURANT OF THE MONTH, ZURICH
Nestled in Zurich’s vibrant district of Kreis 5, the Alpenrose restaurant delights guests with traditional cuisine paired with a nostalgic ambience.
16 RESTAURANT OF THE MONTH, MUNICH
Situated beside the cathedral, the Pizzarei am Dom offers authentic Italian charm and culinary delights right in the centre of Munich.
26 STAR INTERVIEW - ROXANA SAMADI
We chat to actress Roxana Samadi about her latest projects and much more.
36 TRAIL RUNNING IN THE MOUNTAINS
Reit im Winkl offers limitless trails in the border triangle. Here, trail runners find a colossal mountain arena for epic adventures.
REGULARS & COLUMNS
8 DEDICATED TO DESIGN
Whether you are searching for trendy interior items or unique fashion pieces for Oktoberfest and beyond, be sure to take a look at our Design section.
14 WINE & DINE
Top restaurants, tasty treats, and awardwinning wineries can all be found in our Wine & Dine section.
41 TRAVEL
Hotels, destinations and exciting things to do – our Travel section gives you some much-needed travel inspiration.
42 BUSINESS
Our business section takes a closer look at businesses from across the DACH region.
50 CULTURE CALENDAR
Discover Germany, Austria & Switzerland’s Culture Calendar is your perfect guide to what not to miss in August.
57 SECRET BERLIN COLUMN
This month, long-term Berlin resident Cornelia Brelowski writes about a very special castle gem that simply needs visiting.
58 BARBARA GEIER COLUMN
This month, our columnist Barbara Geier delves deeper into the notion of Germans as 'secret royalists', highlighting how the tradition of fruit and vegetable queens persists in rural areas.
Fashion Finds
Lena Hoschek, an Austrian fashion designer, has become known for her gorgeous designs that combine traditional silhouettes with modern influences and high-quality craftsmanship. Her latest fall/winter collection, ‘The Scots’, carries the spirit of Scotland with a touch of punk. Inspired by the misty Highlands, it combines traditional Scottish down-to-earthness with historical romance.
EDITOR’S PICKS I PRESS IMAGES
BY LENA HOSCHEK GMBH, AIDA DAPO / IDDAVANMUNSTER
The 'Queen Mary' strapless bustier top is finely tailored from checked wool into a flattering bustier silhouette. Here, it is stunningly combined with the ‘Heritage’ skirt made from tweed. Bustier £328, skirt £450. www.lenahoschek.com
When the days slowly get colder, you’ll crave a shawl like this stunning one. The ‘Hawelka’ shawl can be worn as a scarf around the neck or as a shawl. £248. www.lenahoschek.com
The 'Cathedral' lace blouse with a high neckline and loose, flare sleeves that will upscale any outfit. £706.
www.lenahoschek.com
The emerald ‘Caledonia’ A-line midi dress is made from gorgeous velvet that exudes elegance, as well as youthful playfulness. A staple that will make you stand out for years to come. £667. www.lenahoschek.com
Embrace Scotland and its traditions with a modern twist – the ‘Balmoral’ midi dress with its drop waist and ruffle hem is made from 100% cotton. £706. www.lenahoschek.com
The ‘Graham’ houndstooth jacket comes with a draped collar and is made from wool. Combine with a skirt or some trousers for an elegant and sophisticated outfit. £632. www.lenahoschek.com
Dedicated to Design
It’s all about cork this month! Cork is making a strong comeback as a go-to material in interior design, celebrated for its sustainability and unique aesthetic. The natural, renewable resource offers a warm, earthy texture that effortlessly infuses spaces with an organic charm. Whether you're drawn to sleek, minimalist designs or more rustic, artisanal pieces, cork provides a versatile option that complements a wide range of styles.
EDITOR’S PICKS I PHOTO: PRESS LOFT
Store spices, herbs, seeds and more with the Cork Spice Rack with Five Jars. Designed with thick Cork lids the petit jars are ideal to fill with dried fruits for breakfasts, nuts for salads or spices for hearty dinners. £16. www.thewisteriatree.co.uk
The sculptor, architect and designer Miguel Arruda gives a very contemporary vision of cork through his experiments. With the Belgian manufacturer Dark, he designed the Captain Cork pendant light in a pear shape. £1,158. www.nedgis.com
With cork being one of Liga's key materials, the cork they use is grown in Portugal in the Montado forests and is a key story for the brand. This gorgeous trivet is made from natural cork that gets smoked with light ink to enhance the natural patterns of the cork. £28. www.loveliga.com
A somewhat different yoga mat that will elevate your practice. Made from eco-friendly cork, this stylish mat sports a gorgeous design, non-slip padding, and good cushioning for the joints, while it is free from harmful silicone and chemicals. £89. www.thepositive.co
With cork being one of Liga's key materials, the cork they use is grown in Portugal in the Montado forests and is a key story for the brand. This gorgeous trivet is made from natural cork that gets smoked with light ink to enhance the natural patterns of the cork. £28. www.loveliga.com
The German brand Opossum Design has created this stylish cabinet with a modern silhouette. The combination with the cork surface, which develops a special appeal thanks to its open porosity, appears particularly sophisticated. £463. www.opossum-design.com
Did you know that you can adorn your interior walls with cork? This wallpaper is the result of a collaboration with graphic artist Drew Millward, best known for designing psychedelic posters for rock bands. Printed onto sustainable Portuguese cork, 'Hit The North' is an innovative juxtaposition of graphic art with a natural material, and as such it has been awarded the prestigious Design Guild Mark for 2020/2021. £192/m. www.themonkeypuzzletree.com
INDIVIDUELL, EXKLUSIV UND AUTHENTISCH: CHARIVARI VON ALMRESI
Es ist wieder so weit: Am 21. September startet das Münchner Oktoberfest! Und damit auch die Hochsaison für Charivari, die charmanten Accessoires zu Lederhose und Dirndl.
Charivari? Ja, Charivari: die raffinierten Anhängerketten für Trachtenliebhaber, die das Besondere suchen! Männer tragen Charivari lässig zur Lederhose, Frauen als Gürtel, Stecker oder als Blickfang am Dekolleté.
almresi hat dem traditionellen Trachtenaccessoire einen neuen Anstrich verpasst: hochwertig versilbert, authentisch alpenländisch, kombiniert mit ausgefallenen Anhängern. Ein almresi Charivari ist ein Schmuckstück voller Lebensfreude und ein absoluter Hingucker!
„Bei uns trifft Tradition auf Moderne”, so Inhaberin Caroline Kramer. „Wir bieten ein vielseitiges und abwechslungsreiches Standardsortiment, moderne Designs sowie extravagante Unikate, die so manches Herz höherschlagen lassen.“
Doch damit nicht genug: Mit dem beliebten Onlinekonfigurator können Trachtenfans ihrer Phantasie freien Lauf lassen und ihr persönliches Charivari zu Lederhose und Dirndl selbst gestalten. „Bei über 100 verschiedenen Anhängern wie Münzen, Edelsteinen oder Herzen, aber auch Anhängern zu den Themen Bayern, Tiere und persönliche Interessen fällt die Wahl manchmal schwer“, gibt die gebürtige Münchnerin Caroline Kramer lachend zu.
Hier hilft der intuitive Onlinekonfigurator: „Die Kund:innen teilen uns ihre Wünsche mit und nach ein bis zwei Tagen schicken wir ihnen ein Angebot inklusive Foto vom Wunschcharivari mit Tipps und alternativen Vorschlägen. Sie können dann in Ruhe überlegen und erst wenn sie zu 100 Prozent zufrieden sind, bestellen sie.”
almresi ist nicht nur in Sachen Design ein echter Vorreiter, sondern begeistert auch mit einer außergewöhnlichen Kundenzufriedenheit. Jedes Schmuckstück wird mit viel Liebe zum Detail gefertigt und macht die Leidenschaft für authentisches Handwerk spürbar - ein echtes Highlight für alle, die Trachten lieben!
„Unsere Produkte werden in Deutschland, Österreich und Italien hergestellt, Naturmaterialien beziehen wir aus der Region. Außerdem legen wir großen Wert auf nachhaltiges und umweltfreundliches Verpackungsmaterial. Wir sind stolz darauf, dass wir vom Verbraucherschutz das Gütesiegel SEHR GUT bekommen haben - eine Auszeichnung, die nur diejenigen erhalten, die strengste Kriterien erfüllen“, so Caroline Kramer, die im Namen von almresi 2018 eine Patenschaft für ein Kind in Äthiopien übernommen hat.
www.almresi.de
RUSSELL HOBBS - THE COMBINATION OF TECHNOLOGY AND DESIGN
For decades, Russell Hobbs has stood for the combination of timeless design and advanced technology. The brand has made it its mission to develop stylish household appliances that make everyday life easier and more enjoyable. With this in mind, Russell Hobbs is launching the innovative Calm kettle.
The Russell Hobbs Calm Kettle represents a new era in the preparation of hot drinks by combining design and functionality. The frosted glass housing, adorned with stainless steel accents and copper-coloured details, immediately catches the eye. But it is the soft lighting that makes boiling water a real experience. As the water heats up, the light changes colour in harmonious transitions from orange to yellow, green, blue, violet and red. In the keep-warm cycle, the kettle lights up in a soft white.
The Calm Kettle offers far more than just visual appeal. With a modern digital display and intuitive touch screen, users can vary the temperature in 5°C steps from 40°C to 100°C, allowing them to prepare their drinks exactly
as they wish. Whether it's a delicate white or green tea or a strong black tea or coffee, the optimum temperature is always adjustable. The keep-warm function ensures that the water retains its temperature for up to 15 minutes, which offers noticeable convenience, especially in hectic moments.
A special highlight of the Calm kettle is the optional function of playing calming sounds at the touch of a button. These specially arranged sounds turn the process of bringing water to a boil into a short meditation, bringing relaxation.
The Quiet Boil technology is another sophisticated feature that characterises the Calm kettle. By splitting the rising air bubbles into many small ones, the boiling process becomes significantly quieter, creating a more pleasant user experience.
With its combination of timeless design and advanced technology, the Russell Hobbs Calm kettle is the ideal appliance for anyone looking for practical elegance. Whether it's during a busy day or a quiet tea ceremony, the Calm kettle offers the perfect blend of functionality and style.
www.uk.russellhobbs.com
The Calm kettle plays calming sounds at the touch of a button.
As the water heats up, the light changes colour.
The Russell Hobbs Calm Kettle represents a new era in the preparation of hot drinks.
JULIUS-K9®
BASED ON SCIENCE, EXPERIENCE & HEART
25 years ago, Julius-K9® was the first company in Europe to develop specialized protective gear such as bulletproof vests and stab-resistant clothing for military and police dogs. In wartime situations, dogs save human lives and often sacrifice their own lives for soldiers. Everyday heroes include dogs that assist people with disabilities.
In modern times, robots and artificial intelligence are being utilized in nearly every field, including as service dogs. We have also explored how a robot dog can be helpful to us.
The development team at Julius-K9® couldn’t resist and designed a harness for the Unitree GO-2 robot dog, which proved to be helpful in navigating during the tests. Following this, we attempted to compare something that truly cannot be compared: a real, flesh-and-blood service dog and the robot dog were deployed in a special situation where the owner has been missing both arms since birth. Bori must cope with this disability while living in perfect harmony in city life with her service dog, Líra.
Líra has been undergoing training by the Do as I Foundation for years and wears an essential Julius-K9® dog harness daily, which Bori puts on with her toes.
We assigned various tasks to the GO-2 robot dog and Líra, including maneuverability, following the owner, object retrieval, and playing together. Upon evaluating the results, it can be concluded that a robot dog could potentially be beneficial over time, including in assisting people with disabilities. For obvious reasons, Bori wouldn’t trade Líra for anything else. She believes the firsthand experience of individuals with mobility impairments is crucial for developing effective robots in the future. We thank Bori and Líra, as well as GO-2, for the enriching encounter.
Julius-K9® is eager to participate in future developments that build and support the extraordinary bond between dogs and humans.
www.julius-k9.com
A PIONEER IN THE WORLD OF HI-FI: PRO-JECT AUDIO SYSTEMS
For over three decades, Pro-Ject has captivated music lovers worldwide with top-quality turntables and hi-fi components. With a clear focus on quality and sustainability, Pro-Ject Audio Systems represents European craftsmanship and outstanding sound.
The success story of Pro-Ject Audio Systems began in 1991 in Austria's Weinviertel region. Founder Heinz Lichtenegger discovered his passion for high-quality sound reproduction after getting kicked out of music school at an early age. Since then, Pro-Ject, known for its innovative turntables, has grown to become the world's largest leading brand in this sector.
The company's philosophy is straightforward: Pro-Ject Audio Systems focuses on the essential aspects of sound reproduction and uses durable, high-quality materials. Today, the company offers a wide range of hi-fi components and turntables, available in over 80 countries. Their sustainable production takes place in Europe, utilising local resources and ensuring short transport distances.
Pro-Ject's affordable devices provide an excellent gateway into the world of hi-fi stereo. With a diverse product range, customers can easily upgrade to more advanced models. Even seasoned hi-fi enthusiasts will find intriguing options here. The devices stand out with their elegant, minimalist design and their strong emphasis on sound quality. Particularly popular among fans is the ‘Artist Collection’ - special, limited-edition turntables inspired by specific artists and bands.
Pro-Ject Audio Systems remains true to its vision of creating highquality, durable products that offer an unparalleled listening experience to music lovers around the globe.
www.project-audio.com/en
EIN PIONIER IN DER HI-FI WELT: PRO-JECT AUDIO SYSTEMS
Pro-Ject begeistert seit über drei Jahrzehnten Musikliebhaber weltweit mit erstklassigen Plattenspielern und Hi-Fi-Komponenten. Mit einem klaren Fokus auf Qualität und Nachhaltigkeit, steht Pro-Ject Audio Systems für europäische Handwerkskunst und herausragenden Klang.
Die Erfolgsgeschichte von Pro-Ject Audio Systems begann 1991 im österreichischen Weinviertel. Gründer Heinz Lichtenegger entdeckte seine Leidenschaft für hochwertige Musikwiedergabe, nachdem er in jungen Jahren aus der Musikschule flog. Seitdem hat sich Pro-Ject, bekannt für seine innovativen Plattenspieler, zur weltweit größten, führenden Marke in diesem Bereich entwickelt.
Die Unternehmensphilosophie ist klar: Pro-Ject Audio Systems konzentriert sich auf die wesentlichen Aspekte der Musikwiedergabe und setzt auf langlebige, hochwertige Materialien. Heute bietet das Unternehmen eine breite Palette an Hi-Fi-Komponenten und Turntables, die in über 80 Ländern erhältlich sind. Die nachhaltige Produktion findet dabei in Europa statt und nutzt lokale Ressourcen mit kurzen Transportwegen.
Mit seinen preisgünstigen Geräten bietet Pro-Ject eine hervorragende Einstiegsmöglichkeit in die Welt der Hi-Fi Stereowiedergabe. Dank der umfangreichen Produktpalette können Kunden schrittweise auf hochwertigere Modelle aufrüsten. Auch für erfahrene Hi-Fi-Enthusiasten hält Pro-Ject spannende Optionen bereit. Die Geräte zeichnen sich durch ein elegantes, minimalistisches Design aus, wobei der Fokus stets auf der Klangqualität liegt. Besonders beliebt unter Fans ist die ‚Artist Collection‘ - spezielle Plattenspieler in limitierter Auflage mit Bezug auf Künstler oder Bands.
Pro-Ject Audio Systems bleibt seiner Vision treu: Hochwertige, langlebige Produkte zu schaffen, die Musikliebhabern weltweit ein unvergleichliches Hörerlebnis bieten.
www.project-audio.com
Pro-Ject Colourful Audio System – a perfectly coordinated system available in six colours.
Pro-Ject Audio Systems headquarters has been in Austria‘s Weinviertel region since 2017.
Heinz Lichtenegger in the office in 1995 and at High End Munich in 2023.
A CULINARY GEM IN ZURICH’S CITY CENTRE
Nestled in Zurich’s vibrant district of Kreis 5, the Alpenrose restaurant delights guests with traditional cuisine paired with a nostalgic ambience. The elegant wood panelling and artful stained-glass windows from the early 20th century make the restaurant a true eye-catcher.
The restaurant Alpenrose impresses with traditional Swiss dishes across the board. "A favourite among our guests is Rösli's veal meatloaf with mushroom cream sauce and homemade Spätzli – a delicious and sensational classic dish," says Bettina Westenfelder, managing director of the Arbeitskette Foundation, which operates the restaurant. Specialities like Suure Mocke (sour marinated beef) and whole-cooked Bachser trout are also highly popular.
Vegetarian options, prepared with fresh, regional ingredients, offer a tasty alternative. The culinary experience is rounded off with desserts such as homemade vermicelli with cherries and meringue, as well as chocolate mousse. The friendly service team also serves an exquisite selection of Swiss wines.
Beyond its culinary offerings, the Alpenrose is committed to social engagement. The Arbeitskette Foundation operates the restaurant and is dedicated to the social and professional integration of trainees and employees with mental health challenges.
Hence, a visit to Alpenrose is not only a treat for the senses but also contributes to our community's well-being.
www.restaurantalpenrose.ch www.arbeitskette.ch
EIN KULINARISCHES JUWEL IN DER ZÜRCHER INNENSTADT
Eingebettet in Zürichs lebhaftem Kreis 5, verwöhnt das Restaurant Alpenrose mit traditioneller Küche gepaart mit nostalgischem Ambiente. Die elegante Holzvertäfelung und kunstvollen Milchglasfenster aus dem frühen 20. Jahrhundert machen das Restaurant zu einem wahren Blickfang.
Kulinarisch überzeugt die Alpenrose mit traditioneller Schweizer Küche. „Besonders beliebt bei den Gästen ist Rösli's Kalbshackbraten mit Pilzrahmsauce und hausgemachten Spätzli – ein köstlicher und sensationeller Klassiker“, erzählt Bettina Westenfelder, Geschäftsführerin der Stiftung Arbeitskette, welche das Restaurant betreibt. Auch Spezialitäten wie Suure Mocke vom Rind und die im Ganzen zubereitete Bachser Forelle erfreuen sich großer Beliebtheit.
Vegetarische Optionen, zubereitet mit frischen, regionalen Zutaten, bieten eine schmackhafte Alternative. Abgerundet wird das kulinarische Erlebnis durch Desserts wie hausgemachtes Vermicelle mit Kirsche und Meringue sowie Schokomousse. Dazu serviert das freundliche Service-Team eine exquisite Auswahl an Schweizer Weinen.
Neben der Kulinarik steht im Restaurant Alpenrose auch das soziale Engagement im Vordergrund: Die Stiftung Arbeitskette betreibt das Restaurant und setzt sich für die soziale und berufliche Integration von Lernenden und Mitarbeitenden mit psychischen Leistungsbeeinträchtigungen ein.
Ein Besuch in der Alpenrose ist also nicht nur ein Genuss für die Sinne, sondern leistet auch einen sozialen Beitrag für unsere Gemeinschaft.
www.restaurantalpenrose.ch www.arbeitskette.ch
AUTHENTIC PINOT NOIR FROM THE KAMPTAL
In the heart of the Austrian Kamptal, the Christoph Edelbauer winery creates 100% sustainable wines with traditional craftsmanship.
When you visit the Christoph Edelbauer winery amidst the hilly landscape of Langenlois, it becomes clear that its wines reflect the cycle of nature. In the unique setting of the Kamptal, which is characterised by the climatic interplay between the hot Pannonian basin in the east and the cool forest in the northwest, lies a valuable layer of brown earth that is crossed by fertile loess soil.
The individual vineyards, carefully selected by winemaker Christoph Edelbauer, stand out due to their different soil conditions and microclimates. The calcareous loess soils are perfect for Grüner Veltliner, while the Rieslings reflect the soils’ impressive minerality. The winery's poster child, however, is its Pinot noir, which fits perfectly with the climatic conditions and soils of the Kamptal. The cool climate throughout the year with its strong autumnal temperature differences between day and night gives the Pinot noirs on the three vineyards Ried Spiegel, Ried Käferthal and Ried Steinhaus their refreshing note, while the soils laced with limestone give them their complex, delicate and mineral character.
In order to protect the valuable soil for future generations, Christoph Edelbauer and his team rely on traditional craftsmanship and organic cultivation. The manageable size of the winery is designed so that every grape is picked by hand and every step of the management can be overseen by Christoph Edelbauer himself.
Christoph Edelbauer's wines only contain what nature gave them - nothing more and nothing less.
AUTHENTISCHE PINOT NOIRS AUS DEM KAMPTAL
Im Herzen des österreichischen Kamptals vinifiziert das Weingut Christoph Edelbauer mit traditioneller Handwerkskunst und Sorgfalt 100% nachhaltige Weine.
Wenn man das Weingut Christoph Edelbauer inmitten der Hügellandschaft in Langenlois besucht, wird schnell klar, dass die Weine hier den Kreislauf der Natur in sich tragen. In einzigartiger Kulisse des Kamptals, das durch das klimatische Wechselspiel zwischen dem heissen, pannonischen Becken im Osten und dem kühlen Waldviertel im Nordwesten charakterisiert ist, ruht eine kostbare Braunerdeschicht, die von fruchtbarem Löss durchzogen ist, während sich an den Ufern des Kamps Lehmböden erstrecken.
Die von Winzer Christoph Edelbauer sorgfältig ausgesuchten Einzellagen heben sich durch unterschiedliche Bodenbedingungen und Mikroklimata ab, die sich in den Weinen widerspiegeln. Die kalkreichen Lössböden sind beispielsweise perfekt für Grüne Veltliner, und die Rieslinge spiegeln die beeindruckende Mineralität der Böden wider. Das Steckenpferd des Weingutes ist jedoch der Pinot Noir, der perfekt zu den klimatischen Bedingungen und Böden des Kamptals passt. Das ganzjährig kühle Klima mit starken herbstlichen Temperaturunterschieden bei Tag und Nacht, verleiht den Pinot Noirs auf den drei Lagen Ried Spiegel, Ried Käferthal und Ried Steinhaus ihre erfrischende Note, während die mit Kalkzungen durchzogenen Böden ihnen ihren komplexen, filigranen und mineralischen Charakter geben.
www.weingut-edelbauer.at
Um die wertvollen Böden für kommende Generationen zu schonen, setzen Christoph Edelbauer und sein Team auf traditionelle Handwerkskunst und biologisch-organischen Anbau. Die überschaubare Größe des Weingutes ist so konzipiert, dass jede Traube von Hand gelesen wird und dass jeder Schritt der Bewirtschaftung von Christoph Edelbauer selbst betreut werden kann.
Christoph Edelbauers Weine tragen nur das in sich, was die Natur gab – nicht mehr und nicht weniger.
Photo: Rudolf Ebner
Photo: Rudolf Ebner
Photo: Rudolf Ebner
Photo: PatrickTafner
Photo: Chris Rogl
A SLICE OF ITALY IN THE HEART OF MUNICH
Experience authentic Italian charm and culinary delights right in the centre of Munich – the perfect blend of great taste and holiday vibes.
Nestled next to the cathedral, the Pizzarei am Dom invites you on a culinary escape. This delightful eatery is run by restaurateurs Karl-Heinz and Nicole Wildmoser, alongside their son Benedikt, who is already actively involved in the family business while pursuing his studies.
"We aim to create a welcoming space for all," says Karl-Heinz Wildmoser, and this philosophy is reflected in both the atmosphere and the menu. Whether young or old, families, colleagues on a lunch break or couples on a romantic date – everyone is welcome here. The menu caters to all taste buds, with plenty of options for vegetarians and vegans as well.
The ambience of the Pizzarei is particularly striking. Urban jungle, Italian flair, and an atmosphere that immediately evokes holiday vibes. Inside, guests are greeted by hinted archways and Italian cityscapes, while upstairs, impressive olive trees appear to grow out of the walls, with small lamps in their branches adding to the enchanting lighting.
A special insider tip: In addition to the pizza, be sure to try their deli-
cious Pinsa Romana and the wonderful pasta dishes. Hungry yet? Head over to Munich...
www.pizzarei.de
Instagram: @pizzarei_muenchen
EIN STÜCK ITALIEN IM HERZEN MÜNCHENS
Authentisch italienisches Flair und kulinarische Highlights direkt im Zentrum Münchens – die perfekte Mischung aus Genuss und Ambiente.
Direkt neben dem Dom, im Herzen Münchens, lädt die Pizzarei am Dom zu einem kulinarischen Kurzurlaub ein. Hinter diesem charmanten Restaurant stehen die Gastronomen Karl-Heinz und Nicole Wildmoser sowie ihr Sohn Benedikt, der bereits neben seinem Studium im Familienbetrieb aktiv ist.
„Wir wollen ein Lokal für alle sein“, sagt Karl-Heinz Wildmoser, und dies spiegelt sich sowohl im Ambiente als auch auf der Speisekarte wider. Ob Jung oder Alt, Familien, Kollegen beim Lunch oder Paare beim romantischen Abendessen – jeder ist hier willkommen. Die Speisekarte bietet für jeden Geschmack etwas, auch Vegetarier und Veganer kommen auf ihre Kosten.
Besonders beeindruckend ist das Ambiente der Pizzarei. Urbaner Dschungel, italienisches Flair und eine Atmosphäre, die sofort Urlaubsstimmung aufkommen lässt. Innen erwarten die Gäste angedeutete Torbögen und italienische Stadtansichten, während im oberen Teil imposante Olivenbäume aus den Wänden zu wachsen scheinen und kleine Lampen in den Ästen für eine zauberhafte Beleuchtung sorgen.
Ein besonderer Geheimtipp des Hauses: Neben den Pizzen sollte man unbedingt die köstliche Pinsa Romana und die herrlichen Pastagerichte probieren. Schon Hunger bekommen? Dann ab nach München…
SPECIAL THEME: FOOD AND DRINK – INNOVATION MEETS PLEASURE
Excite your tastebuds
Looking for some tasty new products to try from the DACH region? Look no further. On the following pages, we introduce some innovative companies and their exciting products that are sure to excite your tastebuds.
TEXT: NANE STEINHOFF I PHOTOS: UNSPLASH
WINERY RESTAURANT GUEST HOUSE
Fine wine and cuisine, hiking and cycling, wellness and golf
Treat yourself to a welldeserved short getaway or extended holiday! DISCOVER OUR OVERNIGHT SPECIALS
COME VISIT US AND BOOK A LITTLE BREAK FROM EVERYDAY LIFE AT WWW.GUT-HERMANNSBERG.DE
Gut Hermannsberg Ehemalige Weinbaudomäne 55585 Niederhausen-Nahe Germany
CULINARY DELIGHT WITH A CLEAR CONSCIENCE: THE VEGAN CREATIONS OF BUNTE BURGER
Bunte Burger, based in Cologne, champions creative veggie combinations over meat substitutes. Their vegan burger patties are clean and authentic, perfect as a main course with sides, in a burger or as a nutritious snack.
Since 2015, Bunte Burger has been enriching the culinary world with its organic vegan gourmet creations. All products are made without soy, gluten and palm oil and are mostly made from vegetables, legumes and fine organic spices. Without any additives, flavour enhancers and preservatives, these organic vegan patties are designed not to mimic the taste of meat but to offer an entirely new experience for your taste buds - and they deliver on that promise.
The company, which began as a food truck but now includes a restaurant, a catering service and a product line for organic retailers, was founded by childhood friends Ulrich Glemnitz and Dr Mario Binder. "Our vision is a future where people are aware of the profound importance of a healthy planet," Dr Binder says. "We want to live in a world where business operates in harmony with ethical values. That's why we're a member of the Economy for the Common Good and published our common good balance sheet and report in 2023."
Indulging with a clear conscience is the mantra at Bunte Burger. Their products can be found in organic stores like Alnatura, BioCompany and Denn’s Biomarkt, as well as online. Or visit their Cologne restaurant to enjoy these delicious creations directly on-site.
Bunte Burger - championing a sustainable and delicious future.
www.bunteburger.de
KULINARISCHER GENUSS MIT GUTEM GEWISSEN: DIE VEGANEN KREATIONEN VON BUNTE BURGER
Das Kölner Unternehmen Bunte Burger setzt auf kreative Gemüsekombinationen statt Fleischimitat. Clean und authentisch sind die veganen Burger Patties perfekt als Tellermitte mit Beilage, im Burger oder als reichhaltiger Snack.
Seit 2015 begeistert Bunte Burger die kulinarische Welt mit bio-veganen Gourmetkreationen. Alle Produkte sind ohne die Zutaten Soja, Gluten und Palmöl hergestellt und bestehen überwiegend aus überwiegend aus Gemüse, Hülsenfrüchten und feinen Bio-Gewürzen. Auch auf Zusatzstoffe, Geschmacksverstärker und Konservierungsstoffe wird komplett verzichtet. Die bio-veganen Patties sollen bewusst keinen Fleischgeschmack imitieren, sondern vielmehr neue Geschmackserlebnisse schaffen - und das gelingt.
Gegründet wurde das Unternehmen, welches als Food Truck begann, aber mittlerweile ein Restaurant, einen Catering-Service und die Produktreihe für den Bio-Fachhandel umfasst, von den Kindheitsfreunden Ulrich Glemnitz und Dr. Mario Binder. „Unsere Vision ist eine Zukunft, in der wir Menschen uns der tiefgreifenden Bedeutung eines gesunden Planeten bewusst sind“, so Dr. Binder. „Wir wollen in einer Welt leben, in der wirtschaftliches Handeln im Einklang mit ethischen Werten ist. Aus diesem Grund sind wir ein Mitgliedsunternehmen der Gemeinwohlökonomie und haben 2023 unsere Gemeinwohlbilanz erstellt und den Gemeinwohlbericht veröffentlicht.“
Schlemmen mit gutem Gewissen ist bei Bunte Burger Programm. Ihre Produkte findet man in Biofachgeschäften wie Alnatura, BioCompany und Denn’s Biomarkt sowie online. Oder man schaut im Kölner Restaurant vorbei, um die köstlichen Kreationen direkt zu genießen.
Bunte Burger – für eine nachhaltige und genussvolle Zukunft.
Founders Dr Mario Binder and Ulrich Glemnitz. Photo: Jan Voth
Photo: Stefan Eder
Umami style burger. Photo: Joshua Hoffman
REVOLUTIONARY FOOD START-UPS: THE FUTURE OF NUTRITION STARTS NOW
Have you ever tried plain water that tastes like sweet lemonade or a delicious tuna sandwich without the fish? These innovations, brought to life by the start-ups Air Up and BettaF!sh, are pioneering more sustainable nutrition options, supported by EIT Food, Europe's largest innovation network.
Founded by the European Union, EIT Food (European Institute of Innovation & Technology) is Europe's largest hub for transforming the food system towards healthier, more sustainable nutrition for all.
EIT Food plays a versatile role in this transformation, showcasing exciting ideas from successful start-ups, the latest agricultural innovations and numerous free educational resources. Since 2018, their co-location centre in Freising, near Munich, Germany, has been a central point for nurturing these innovations under the motto: Ideas from Freising for Europe. Today, EIT Food coordinates activities in 10 countries from there, but with additional hubs, it‘s active in all European countries.
SUPPORTING RENOWNED START-UPS
EIT Food has already supported over 350 start-ups, many of which are now well-known. One notable success is Air Up in Munich, which originated from a bachelor’s thesis.
Air Up has developed a unique drinking bottle that enhances plain water to taste as if it’s flavoured, without sugar or artificial additives. The bottles feature special pods at the neck, which release scents that trick the brain into perceiving flavours, even though only water is consumed. Many believe that taste comes solely from the tongue and taste buds, but Air Up shows that our sense of smell plays a dominant role. The scent pods come in a range of flavours, and Air Up's bottle invention has already gained popularity, particularly amongst school kids, as a healthy alternative to sugary drinks.
Air Up has received an award from EIT Food, helping them expand into the American market in partnership with PepsiCo. Jérôme Hamacher, Managing Director of the EIT Food Co-Location Centre in Freising, states: "We connect people across Europe to bring the latest ideas for sustainable and healthy nutrition onto our plates faster than ever."
Regenerative Agriculture. Photo: EIT Food
Sustainable agriculture. Photo: EIT Food
REVOLUTIONÄRE FOOD START-UPS
HAUTNAH: DIE ZUKUNFT DER ERNÄHRUNG BEGINNT JETZT
Schon mal Wasser probiert, das wie süße Limonade schmeckt oder ein leckeres Thunfisch-Sandwich ohne Fisch? Genau das machen die innovativen Food Start-ups Air Up und BettaF!sh möglich. Diese Riesenschritte für eine nachhaltigere Ernährung werden durch EIT Food, Europas größtes Innovationsnetzwerk, unterstützt.
Gegründet von der Europäischen Union ist EIT Food (European Institut of Innovation & Technology) heute Europas größter Innovation-Hub zur Veränderung des Lebensmittelsystems hin zur einer nachhaltigen und gesunden Ernährung für alle.
Für diese Veränderung ist EIT Food unglaublich vielseitig aufgestellt: spannende Ideen von erfolgreichen Start-ups aus dem Ernährungsbereich, die neusten Innovationen für die Landwirtschaft und auch viele kostenlose Bildungsangebote gehören zum umfangreichen Portfolio. Seit 2018 ist ein Co-Location-Center in Deutschland in Freising bei München zu Hause. Motto: Ideen aus Freising für Europa. Heute steuert EIT Food von dort schon 10 Länder, ist mit weiteren Hubs aber in allen Ländern Europas aktiv.
FÖRDERUNG VON INNOVATIVEN
START-UPS, DIE HEUTE JEDER KENNT
EIT Food hat bereits über 350 Start-ups in seinen Programmen langfristig unterstützt - viele
davon sind heute bestens bekannt. Eine der spannenden Success Stories ist das Münchner Unternehmen Air Up, dessen Geschichte mit einer Bachelorarbeit begann.
Air Up hat eine einzigartige Trinkflasche entwickelt, die es ermöglicht, Wasser mit verschiedenen Aromen zu genießen, ohne Zucker oder künstliche Zusätze. Die Flaschen enthalten oben am Flaschenhals spezielle Duftpods, die den Geruch in die Nase leiten, sodass das Gehirn Geschmack wahrnimmt, obwohl nur reines Wasser getrunken wird. Viele denken, dass nur die Zunge und die Geschmacksknospen für den Geschmack verantwortlich sind, aber Air Up zeigt, dass unser Geruchssinn eine übergeordnete Rolle spielt. Die Duftpods gibt es in vielen Geschmacksrichtungen. Air Ups Flaschen-Erfindung hat bereits viele Schulranzen als eine gesunde Alternative zu zuckerhaltigen Softdrinks erobert.
EIT Food hatte Air Up mit einem Award ausgezeichnet, nun gehen sie mit dem EIT Food
Partner PepsiCo in den amerikanischen Markt. Jérôme Hamacher, Geschäftsführer des EIT Food Co-Location-Centers in Freising: „Wir bringen Menschen in Europa zusammen, um die neuesten Ideen für eine nachhaltige und gesunde Ernährung schneller als je zuvor auf unsere Teller zu bringen.“ Die Unterstützung im Netzwerk von EIT Food hat Air Up geholfen, von einem kleinen Start-up zu einem großen Namen im Bereich gesunder Getränke zu wachsen.
BETTAF!SH: NACHHALTIGE FISCHALTERNATIVEN
Ein weiteres beeindruckendes Start-up im Netzwerk von EIT Food ist BettaF!sh. Dieses Berliner Unternehmen hat es sich zur Aufgabe gemacht, eine umweltfreundliche und gesunde Alternative zu herkömmlichen Fischprodukten zu bieten. Ihre Produkte, wie der pflanzliche „TU-NAH“, wurden bereits als eine der Top Ten Innovationen auf der weltweit führenden Lebensmittelmesse Anuga ausgezeichnet. Sie basieren auf europäischen Meeresalgen und Ackerbohnen, sind zu 100 Prozent pflanzlich, proteinreich und enthalten kein Soja oder Weizen. Aber Aussehen und Geschmack von echtem Thunfisch, der völlig überfischt ist, wurden genau getroffen.
Nachhaltige Aquakultur. Foto: EIT Food
Foto: EIT Food
The support from the EIT Food network has helped Air Up grow from a small start-up to a major name in healthy beverages.
BETTAF!SH: SUSTAINABLE FISH ALTERNATIVES
Berlin-based BettaF!sh is another standout start-up within the EIT Food network. They offer an environmentally friendly and healthy alternative to traditional fish products with their plant-based ‘TU-NAH’, and have already been recognised as one of the top ten innovations at the world's leading food fair, Anuga. TU-NAH is made from European seaweed and fava beans, is 100% plantbased, protein-rich and free from soy or wheat - yet perfectly replicates the appearance and taste of real tuna, which is often overfished.
BettaF!sh not only promotes sustainable eating but also supports ocean conservation and offers alternative income sources for fishing communities through seaweed farming.
"The EIT Food network has been extremely helpful, especially the EIT Food HIVE platform and online sessions, which provided valuable insights into impact measurement," the BettaF!sh team shares. "Within a few months, we were connected with a corporate partner in the food service sector looking to improve their sustainability record. The financial support from EIT Food also enabled us to participate in excellent networking and trade events."
AN UNBEATABLE NETWORK FOR SUSTAINABLE NUTRITION
EIT Food's extensive network of over 166 partners accelerates innovations in the food
system, enabling quicker implementation of value chains and digitalisation processes. "We provide practical support, especially for SMEs and agriculture, to speed up processes," explains Hamacher. As a pan-European network, EIT Food connects experts across all European countries.
"EIT Food builds bridges to bring innovations from regional innovation centres to Europe. Our strong presence in Germany, Austria, and Switzerland can thus offer young founders in the food or agriculture sectors direct pathways and partnerships in other EU countries as well as the UK. This helps innovators quickly reach the right markets with the right partners, so their products for healthier and more sustainable nutrition also reach consumers in supermarkets," summarises Hamacher. Studies by EIT Food clearly show that consumers, especially the younger generation, want much more transparency in food production and content.
EIT Food encourages consumers to try these innovative products and become part of a movement that promotes healthier and more sustainable nutrition options. The economy is also invited to support the necessary transformation of the food system by backing these innovative start-ups.
We’re definitely on board!
www.eitfood.eu www.shop.air-up.com www.bettafish.co ww.foodunfolded.com
EIT Food Networking Event. Photo: EIT Food
From Waste to Value. Photo: EIT Food
BettaF!sh: A tasty alternative - tastes like tuna, but is made from algae. Photo: Meike Bergmann
Digital transformation of traceability Photo: EIT Food
BettaF!sh zeigt allerdings nicht nur, wie köstlich pflanzliche Alternativen sein können, sondern fördert dabei auch den nachhaltigen Umgang mit unseren Ozeanen, da er sogar Fischergemeinschaften eine alternative Einkommensquelle durch Algenanbau bietet.
„Das EIT Food Netzwerk war äußerst hilfreich, insbesondere die EIT Food HIVE Plattform sowie die Online-Sessions, die uns wertvolle Einblicke in die Wirkungsmessung gaben“, erzählt das BettaF!sh Team. „Innerhalb weniger Monate wurden wir mit einem Unternehmenspartner im Bereich Lebensmittelservice zusammengebracht, der seine Nachhaltigkeitsbilanz verbessern wollte. Die finanzielle Unterstützung von EIT Food ermöglichte uns auch die Teilnahme an großartigen Networking- und Handelsveranstaltungen.“
EIN UNSCHLAGBARES NETZWERK FÜR NACHHALTIGE ERNÄHRUNG
Mit einem internationalen Netzwerk aus über 166 Partnern fördert EIT Food Innovationen, die das Lebensmittelsystem nachhaltig transformieren sollen. Dabei können gesamte Wertschöpfungsketten und auch die Digitalisierung schneller umgesetzt werden: „Besonders für Mittelstand und Landwirtschaft bieten wir bei der Transformation viel praktische Unterstützung zur Beschleunigung der Prozesse,“ erläutert Hamacher. Als paneuropäisches Netzwerk hat EIT Food in allen Ländern Europas Experten dafür.
„EIT Food baut Brücken, um aus den regionalen Innovationszentren Innovationen nach Europa zu tragen. Unser starkes Standbein in Deutsch-
land, Österreich oder Schweiz kann damit jungen Gründerinnen und Gründern im Bereich Lebensmittel oder Landwirtschaft direkte Wege und Partnerschaften in andere EU-Länder sowie Großbritannien aufweisen. So kommen Innovatoren mit den richtigen Partnern schneller in die richtigen Märkte und damit erreichen ihre Produkte für eine gesündere und nachhaltigere Ernährung auch für die Verbraucher in den Supermärkten“, fasst Hamacher die Rolle von EIT Food zusammen. Studien von EIT Food zeigen zudem ganz klar, dass sich Verbraucher und vor allem die junge Generation viel mehr
Transparenz bei Lebensmitteln in Sachen Herstellung und Inhalten wünscht
EIT Food lädt Verbraucher dazu ein, diese innovativen Produkte auszuprobieren und so Teil einer Bewegung zu werden, die gesündere und nachhaltigere Ernährungsmöglichkeiten fördert. Und die Wirtschaft ist eingeladen zur nötigen Transformation des Lebensmittelsystems auf die innovativen Startups zu setzen.
Wir sind auf jeden Fall dabei!
www.eitfood.eu www.shop.air-up.com/de www.bettafish.co/de www.foodunfolded.com
Gemeinsam das Lebensmittelsystem verbessern. Foto: EIT Food
Air Up: Im Hals der Flasche ist ein Duftpod, man trinkt aber pures Wasser. Foto: Air Up
Jérôme Hamacher von EIT Food. Foto: EIT Food
Algen ernten. Foto: Bettaf!sh
BUBBILICIOUS: BUBBLE TEA FROM BOBA EMPIRE AND BOBA CHIC
Have you ever been curious about what the best bubble tea tastes like? Guess what: Two brands can tell you.
Founders James Tseng and Mindy Jen were absolutely certain of one thing: their products would be of the highest quality! They would only sell what they would drink themselves. And, voilà, Empire Eagle Food was born, along with its two amazing brands, BOBA EMPIRE and BOBA CHiC.
“Our products,” enthuse the founders, “are the perfect ambassadors of our beautiful country, Taiwan. We are constantly looking for new ideas and love combining traditional Taiwanese flavours with international ones. This allows our international clientele to embrace our unique Taiwanese bubble tea culture.”
Empire Eagle Food is the only manufacturer in Taiwan’s bubble tea industry to have won the prestigious Global Business Award, as well as
three major food evaluation and international awards.
Always interested in new international business relations, James and Mindy will visit SIAL Paris 2024 (19th to 23rd October). You will find them at stand 5C E224 (BOBA EMPIRE) and at stand 4J 125 (BOBA CHiC). Come and say hello and discover the world of unique bubble teas.
www.bobaempire.com www.bobachictw.com
EINFACH LECKER: BUBBLE TEA VON BOBA EMPIRE UND BOBA CHIC
Haben Sie sich schon immer gefragt, wie der beste Bubble Tea schmeckt? Zwei Marken geben die Antwort.
Die Gründer James Tseng und Mindy Jen waren sich immer sicher: Ihre Produkte müssen von höchster Qualität sein! Sie würden nur verkaufen, was sie selbst trinken würden. So gründeten sie Empire Eagle Food und damit die beiden Marken BOBA EMPIRE und BOBA CHiC.
„Unsere Produkte”, so die beiden Gründer, „sind die besten Botschafter unseres schönen Landes Taiwan. Wir sind immer auf der Suche nach neuen Ideen und lieben es, traditionelle taiwanesische mit internationalen Geschmacksrichtungen zu kombinieren. So können unsere internationalen Kunden unsere einzigartige taiwanesische Bubble Tea-Kultur entdecken.”
Empire Eagle Food ist Taiwans einziger Bubble Tea-Hersteller, der den renommierten Global Business Award sowie drei wichtige internationale Lebensmittelpreise gewonnen hat.
James und Mindy sind vom 19. bis 23. Oktober auf der SIAL Paris 2024 und freuen sich darauf, an den Ständen 5C E224 (BOBA EMPIRE) und 4J 125 (BOBA CHiC) neue internationale Geschäftskontakte zu knüpfen. Am besten, man schaut selbst vorbei und entdeckt die faszinierende Welt der einzigartigen Bubble Teas.
www.bobaempire.com www.bobachictw.com
ROXANA SAMADI “I WANT TO REMIND PEOPLE THAT, AT OUR CORE, WE ARE THE SAME”
German actress Roxana Samadi is best known for her roles in Tatort, Para – Wir sind King and many more. For her latest project, Freiheit im Herzen, she has swapped being in front of the camera for taking over as the documentary’s director. She speaks to Discover Germany, Switzerland & Austria about the significance of this socially relevant documentary, her Iranian roots, and more.
INTERVIEW BY NANE STEINHOFF | PHOTOS: LENA FAYE
Discover Germany: How did you become an actress? Has this always been your dream profession?
Roxana Samadi: “I actually couldn't imagine doing anything else when I was a child. I think I always had an inner urge to imagine situations that were not connected to my own reality because that always broadened my horizons and changed the way I looked at the world.”
Discover Germany: What has been your favourite role to play so far?
Roxana Samadi: "I'm not sure if there's one specific role that stands out, but I particularly love projects where you have the time and space to create a character from head to toe. This includes shaping how the character moves, speaks, dresses, and behaves. These are the kinds of projects where you collaborate closely with all the other departmentscostume, makeup, and of course, the director
- right from the early stages. When all the layers of filmmaking come together like this, it truly allows the character to be fully realized. It requires a lot of time and effort, which is why not every production works this way, but when it does, the result is truly magical."
Discover Germany: Your latest project, as a director, is the documentary Freiheit im Herzen. What is it about? What social issues are addressed in it?
Roxana Samadi: “The movie was a reaction to what I witnessed in Germany after the death of Jina Mahsa Amini in Tehran in 2022. That event sparked an uprising across Iran, starting in the region of Kurdistan, with the goal of toppling the Islamic Republic. The reaction of the diaspora all over the world was incredible to see. All of a sudden, Iranians outside the country came together, putting their differences aside and standing up for the people fighting and dying in Iran. I felt
I had to capture what I was witnessing on the streets of Germany. The uprising was not just any uprising; it was the first feminist revolutionary movement in the world. In the name of ‘women, life, freedom,’ men and women, queer people, old and young, even children, people of different religions and ethnicities, risked their lives, hoping they could bring down the mullah regime. In times of social media, the online representation of that movement was incredibly helpful. It gave people outside the country the chance to amplify the voices of those inside and to demand action from their politicians. Unfortunately, that didn’t last long. The film also shows how, over time, the diaspora began to argue and divide itself again. The people in Iran were executed and murdered, causing the protests to become quieter and the movement to not result in a revolution.
What remains, however, is a society that has learned that those outside hear and see them and are ready to fight alongside them, and an outside society that proved that, once they put their egos and differences aside, it is possible to stand together as a force that can achieve a lot.”
Discover Germany: What do you want to achieve with the documentary? What’s the background?
Roxana Samadi: “I want to remind people that, at our core, we are the same. We come from the same place. We create them ourselves. Once we realize that, we can see each other and our struggles, and because of that, we can come together. And once we find each other, we have a power that no single person can have. That power is not the result of anger and hate, but it can be built on love— on love for each and every individual—and it can grow and spread through empathy and respect. Based on those principles, a world in which a woman is worth the same as a man or a nonbinary person is possible. A world
in which your religion, ethnicity, or cultural upbringing doesn’t make you any less of a human. Based on love and respect, a world in which 'women, life, freedom' is the foundation is possible.”
Discover Germany: What was it like being behind the camera as a director?
Roxana Samadi: “It felt very natural because I didn’t think of myself as the director. I just felt the urge to capture the moment, and from that, I acted accordingly. This meant buying a camera, asking people to be my pro-
tagonists, finding partners, learning how to edit, and finding a composer and a sound designer. I took every single step one at a time, and all of a sudden, I had a finished movie. It was painful and exhausting, but it taught me so much, and now when I look back at it, I don’t know how I did it anymore. I think that’s part of the magic.”
Discover Germany: What else is planned for 2024/2025? What can we look forward to?
Roxana Samadi: “At the beginning of September, I will be at the Toronto International Film Festival to attend the World Premiere of Seven Days. It is a drama based on the stories of many women’s rights activists in Iran. An Iranian human rights activist, who has been granted a seven-day medical furlough, must decide whether to escape to freedom with her family or return to prison to continue her fight for equality and democracy. I had the honor of working together with my father on this project. This was an experience that I will never forget and that enriched my life immensely. Collaborating with him, watching him tell this story from the deepest place of his heart and soul, and literally risking his life moved and inspired me. The film will most likely be in German cinemas at the beginning of 2025."
Discover Germany: And last but not leastwhat wishes and dreams do you have for the future?
Roxana Samadi: “I hope to be able to continue telling stories. I think that is a beautiful way to connect people. When I ask myself what our purpose is on this planet, I come to the conclusion that, having grown up as privileged as I did, I feel a responsibility to promote positivity rather than engage in conflict and negativity. Whatever position I tell them from, whether I act, direct, or hold a camera, it’s the stories that matter, and I wish to tell the ones that connect us with each other, that inspire us, that give hope, that show realities that are often not seen in society, and that are honest.”
Freiheit im Herzen will be shown at a renowned German film festival in October. Follow Roxana Samadi on Instagram for updates: @samadiroxana
'O'ZAPFT
IS'
– A GUIDE TO MUNICH'S OKTOBERFEST 2024
The Oktoberfest in Munich, Germany, is one of the world's largest and most famous beer festivals, drawing millions of visitors from around the globe to experience Bavarian culture, traditions, and of course, a hearty dose of beer.
TEXT: NANE STEINHOFF
Photo: München Tourismus, Werner Böhm
The annual festival is a celebration of Bavarian traditions, filled with music, dancing, great food, and a variety of amusement rides for the entire family. Let's delve into the rich history and exciting highlights of Oktoberfest in Munich so you don’t have to plan your visit and can dive in straight away when you visit.
HISTORY
The origins of Oktoberfest date back to October 12, 1810, when the Bavarian Crown Prince Ludwig (who later became King Ludwig I) married Princess Therese of Saxony-Hildburghausen. The citizens of Munich were invited to celebrate the royal wedding on the fields in front of the city gates, now known as Theresienwiese (Therese's meadow). The festivities included horse races, beer, and food stands, marking the first Oktoberfest. Over the years, the festival grew in popularity and expanded to include various amusement rides and attractions, becoming the iconic event that it is today which attracts around 7.2 million revellers annually.
The event’s name ‘Oktoberfest’ might be confusing to some as the two-week festival always starts in mid-September. According to the festival’s website, the reason behind the name is quite straightforward: "Because the weather in October was usually already cooler and the days are significantly shorter, one let the Oktoberfest begin in September. Since 1872, (it has) always (been held) on the first Saturday after September 15 until the first Sunday in October."
WHAT TO WEAR
Attending Oktoberfest is a unique and exciting experience, and one of the most important aspects of preparing for the event is choosing the right outfit. Traditional Bavarian attire, known as ‘Tracht’, is highly encouraged at Oktoberfest and adds to the overall festive atmosphere. Oktoberfest is a vibrant and lively festival that celebrates Bavarian culture and traditions. Here’s a guide on what to wear at Oktoberfest.
Dirndl for Women: A dirndl is the traditional dress worn by women at Oktoberfest. It typically consists of a bodice, blouse, full skirt, and apron. Dirndls come in a variety of colours, styles, and lengths, so you can choose one that suits your taste. Make sure to tie the bow of your apron on the right side if you are single, and on the left side if you are taken or married.
Lederhosen for Men: Lederhosen are the traditional leather breeches worn by men at Oktoberfest. They are usually accompanied by a checkered shirt, suspenders, knee-length socks, and Haferl shoes. Lederhosen come in various shades of brown and can be paired with a trachten shirt or a traditional shirt for a complete look.
To complement your outfit, consider wearing a traditional Bavarian hat, such as a fedora or Tyrolean hat for men, and a floral wreath or hat for women. Adding accessories like a
feathered hat pin, traditional jewellery, or a cute handbag can enhance your overall look. Comfortable shoes are a must for Oktoberfest, as you will be walking and standing for extended periods. Traditional Haferl shoes for men and flats or comfortable boots for women are good choices. Avoid wearing stilettos or brand-new shoes, as they can be uncomfortable on the festival grounds.
While dressing in traditional Bavarian attire is encouraged, it’s important to note that wearing costumes or outfits that mock or misrepresent Bavarian culture is frowned upon. Stick to authentic Tracht to show respect for the festival and its traditions.
WHAT TO DRINK
Oktoberfest, the world's largest beer festival held annually in Munich, Germany, is famous for its lively atmosphere, traditional Bavarian cuisine, and of course, a wide selection of delicious beverages. While beer is undoubtedly the star of the show at Oktoberfest, there are also many other traditional German drinks to enjoy during the festivities.
Of course, beer is the undisputed king of Oktoberfest. Visitors can enjoy a variety of traditional German beers, including Märzen, Helles, and Weißbier. The beer served at Oktoberfest must conform to the Reinheitsgebot, the German beer purity law, which stipulates that beer can only contain water, barley, and hops. Some of the most popular breweries at Oktoberfest include Hofbräu, Augustiner, Paulaner, and Löwenbräu. Radler,
Photo: München Tourismus, Jan Saurer
Photo: München Tourismus, Frank Stolle
Photo: München Tourismus, Frank Bauer
a refreshing beverage made by mixing beer with lemonade or soda, is a popular choice for those looking for a lighter alternative to traditional beer. Radler is the perfect drink for a hot day at Oktoberfest, offering a crisp and citrusy flavour that is both thirst-quenching and easy to drink.
For many attendees, one of the highlights of Oktoberfest is enjoying traditional German beer while revelling in the festive atmosphere. When it comes to what to drink at Oktoberfest, there are a few key options that stand out, with the most iconic being the ‘mass’. The ‘mass’ (pronounced mahss) is a staple of Oktoberfest, and it refers to a one-litre (approximately 33.8 ounces) glass mug of beer. This hefty mug is a quintessential part of the Oktoberfest experience and is often adorned with the brewery's logo or the festival's official design. The most common type of beer served in a mass at Oktoberfest is the Märzen, a malty and slightly sweet amber lager that is brewed specifically for the festival.
For those who want to keep a clear head, the Apfelschorle is a non-alcoholic drink made by mixing apple juice with sparkling water. This refreshing beverage is a great choice for visitors who want to stay hydrated and enjoy a fruity drink without the alcohol content. Apfelschorle is commonly enjoyed throughout Germany and is a popular option at Oktoberfest for those looking for a non-alcoholic alternative.
When it comes to enjoying your drinks at Oktoberfest, it's important to remember that the
mass is not just a vessel for beer but also a cultural symbol. The proper way to hold and drink from a mass is with one hand on the handle and the other supporting the bottom of the glass. Prost (cheers) is the traditional German toast that is heard throughout Oktoberfest, and clinking glasses with a hearty prost is a must-do when enjoying your beer.
WHAT TO EAT
Oktoberfest is not just about beer - it's also a celebration of Bavarian culture, music, and food. One of the highlights of Oktoberfest is the delicious traditional German cuisine that is served at the festival. From hearty meats to sweet treats, there is something for everyone to enjoy at Oktoberfest. No trip to Oktoberfest is complete without indulging in a giant, salty pretzel, for example. These warm, soft pretzels are the perfect snack to enjoy
A proper Bavarian meal - veal sausage, pretzel and a bear. Photo: Photo: München Tourismus, G Standl
Photo: München Tourismus, G Standl
Photo: München Tourismus, Tommy Loesch
while wandering around the festival grounds. Be sure to pair them with some mustard or Obatzda, a creamy cheese dip made with ripe Camembert cheese, butter, onions, and spices. It has a rich and tangy flavour that pairs perfectly with beer.
Of course, Oktoberfest is a sausage lover's paradise. From bratwurst to currywurst, there are a variety of delicious sausages to choose from. Whether you prefer your sausage grilled or fried, you are sure to find a tasty option at one of the many food stalls at Oktoberfest. For meat lovers, the traditional Schweinshaxe (roasted pork knuckle) is sure to be a highlight. The pork knuckle is roasted to perfection, resulting in crispy skin and tender, flavourful meat. Schweinshaxe is often served with sauerkraut and potato dumplings, making it a hearty and satisfying meal.
Other dishes that should be tried are Leberkaese, a traditional Bavarian meatloaf, potato salad, and schnitzel, a breaded and fried cutlet of meat. As dessert, roasted almonds or a slice of Apfelstrudel, or apple strudel, is a great way to end your culinary Oktoberfest journey.
WHAT TO DO
While the festival kicks off with a parade featuring traditional Bavarian costumes, marching bands, and horse-drawn beer wagons – a highlight for the entire family, the Oktoberfest has several carnival rides and attractions on offer for all ages. From roller coasters to bumper cars and Ferris wheels, the Oktoberfest is, at its core, a fun amusement park. Of course, the beer tents are highlights not to be missed. Here, visitors from all over the world
drink beer, laugh and dance on the tables until the early hours. Each tent represents a different brewery.
Another highlight of the Oktoberfest in Munich is the traditional ‘Trachten- und Schützenzug’, a costume parade that sees thousands of participants dressed in traditional Bavarian clothes. For those seeking to really feel Bavaria’s essence and learn more about its culture, this is a great event to visit.
Munich also has a lot more to offer for visitors, such as the Cuvilliés Theatre. Photo: München Tourismus, Vittorio Sciosia
Photo: München Tourismus, Christian Kasper
Photo: München Tourismus, Christian Kasper
TRAIL RUNNING IN REIT IM WINKL - LIMITLESS TRAILS IN THE BORDER TRIANGLE
An officially certified snow hole in winter - a colossal mountain arena for epic trail running in summer.
TEXT & PHOTOS: NORBERT EISELE-HEIN I TRANSLATION: NANE STEINHOFF
Early in the morning, the thick morning haze still clings to the fir tree tops. Extracts an intoxicating breeze that our lungs eagerly absorb. The trail climbs steeply up to the rustic Hindenburg hut. Your pulse is already racing, your temples are pounding in time with your steps. The sun gains strength and tears entire shreds out of the cotton wrap. Individual rays wander through the magical forest. Gravelly serpentines guide us through a beguiling fantasy film that tastes like a bag of cough drops. The first alpine pastures mark the tree line. Shortly before the Straubinger Hütte we open the gate to the steel blue sky. The crack of the sun hits us head-on, the last remnants of fog evaporate as if in fast motion. Marsh marigolds, cobbler's nails and gentians flash like small light bulbs in the backlight. We take the last steps to the terrace exactly on the BavarianTyrolean border. The view of the summit tempts you to indulge. The bold cutting edge of the Großvenediger shines above the numerous barns. The completely assembled, still deeply snow-covered Zillertal Alps shine like freshly bleached Hollywood beauties. The Kitzbühler Horn rises in front of it. The vertical rock faces of the Wildes Kaiser press in. In contrast, the gentle, green Chiemgau Alps seem almost tame. Wow, what a start.
But let's turn back the wheel of time for a moment: it cost a whole 10 German marks or 70 Austrian shillings to take part in the Reit im Winkler three-country high-altitude hike in 1970. Under the patronage of the then mayor Hagl of Reit im Winkl, you could choose between three routes 18, 29 or 35 kilometres and up to 2,500 metres in altitude can be selected. Alpine clubs, fire departments, mountain rescue services and medical crews from the border triangle of Bavaria, Tyrol and Salzburg jointly organized and looked after the fabulous route. The starting signal sounded in the nearby Seegatterl and strung together top trails, beguiling panoramic peaks and monumental mountain trails like pearls on a chain. Dürrnbachhorn, Winklmoosalm, Steinplatte, Fellhorn - the hikers and runners had to complete an alpine summit program. And even though the three-country tour was held for the last time in 2006, it provides us trail runners with a tailor-made template. The perfect blueprint and inspiration, so to speak, for a week of running with howling calves and an almost inflationary panorama factor.
Reit im Winkl is actually considered an officially certified snow hole. As the saying goes in meteorological jargon, “the phenomenon of cold air lakes” causes increased snowfall. And indeed. The Maserer Pass often forms the border in winter. Green dominates on this side. Beyond the microclimate of Bavarian Siberia, winter sports enthusiasts have to put on snow chains for the last 10 kilometres and there is often a powder alarm. Since Rosi Mittermaier won a lot of precious metal at the Olympics in Innsbruck in 1976, the Winklmoosalm and Reit im Winkl have been a household name in winter sports. But where skiers click their tongues because of the many black slopes in winter, trail runners will of course also find plenty of first-class trails in summer. The routes wind their way around the town centre over more than 1,000 metres in altitude to the peaks of the DreiländerHöhenweg. Wind over the Heutal to behind the Sonntagshorn, the highest mountain in the Chiemgau Alps. Many loops take a detour to the Kaiserwinkl on Tyrolean territory.
We sip an apple spritzer and almost have to force our way away... - because at the Straubinger Hütte the terrace slobber quickly gets the better of you. The locals call our afternoon programme ‘Om ummi’. That section of the Dreiländer-Höhenweg that leads to Steinplatte. ‘Om ummi’ is neither Latin nor Japanese, but a Chiemgau dialect and simply means ‘on top’ in standard German. The rock interspersed alpine meadow trail zigzags uphill downhill. Leads through mountain pine fields between 1,400 and 1,600 metres above sea level. In between, Almrausch flowers in rich magenta and
violet-blue gentians provide a magnificent splash of colour. The last 400 extremely steep meters to the summit of the 1,869 metre high Steinplatte are extremely tough.
The mix of standardized gravel and asphalt sets our thighs on fire. But the effort is worth it. The nearby Loferer Steinberge in Salzburg territory, freshly covered in fresh snow, look as monumental as the Rocky Mountains. We deliberately walk in wide bends down to the Winklmoosalm. This is the only way we can reach the 1,776-metre high Dürrnbachhorn with the last grains. Our thighs gasp alarmingly on the narrow trail, especially when we have to jump up the many rocky steps. The 600 meters of altitude gave us the rest, but the 360-degree panorama more than compensated for it. The deep view of the lake trilogy of Weitsee, Mittersee and Lödensee,
which sparkle like emeralds from the valley, gives you goosebumps. The panoramic view of the Berchtesgaden Alps, especially the top dogs Watzmann and Hochkalter, increases our happiness at the summit. We high-five briefly and just nod silently. Back at the Winklmoosalm we take the shuttle bus back to Reit im Winkl. Enough for today.
After this big bang, we'll take the second step a little more leisurely and take on the Three Lakes circuit. We walk northwards over extensive, green ridges and mountain ridges. For now, you can only see the beaches of the Bavarian Riviera from above. On the way back to the south bank of the Weitsee there is no stopping. We kick our running slippers across the beach and throw ourselves into the waterrunning and swimming in such a postcard idyll complement each other wonderfully.
Our last tour starts directly behind the Saint Pankratius Church. A sandy trail, repeatedly interspersed with steps, leads uphill opposite the Hausbachfallsteig, the first TÜV-certified via ferrata in Germany. To the right of the waterfall, mountaineers hang on the ropes and struggle over the bulbous rock bulge on ladders and steps. To the left, our soles crunch over small pebbles. The exemplary signposted path through the shady mixed forest leads us to the 1061 meter high Wetterkreuz summit. We continue trotting along the Alpin Chiemseeblick premium hiking trail. After just a few turns of the road it becomes clear what premium means. The beautiful trail loops do not saw through the panorama, but rather reveal it very carefully. The majestic landscape feels not conquered, but flattered. He has earned the golden crown on the signposts. The predicate may sound awkward, but that's apparently how it has to be with titles of nobility.
“It was anything but easy,” says Florian Weindl, head of the tourism office in Reit im Winkl. The German Hiking Institute, which is responsible for the certification of the 12.4 kilometer loop, requires an extensive catalogue of
criteria to be met. It records the strengths and weaknesses of the hiking trails as objectively as possible. This is done not least so that hiking enthusiasts can find routes that suit their preferences as easily as possible.
“The path format, the user-friendly signage, the landscape, rustic inns, culturally interesting things and possible noise emissions –everything is put to the test,” says Mr. Weindl.
We think Premium is great. We walk almost 950 meters above the wildly romantic Hutzenalm and the beautifully situated Stoibenmöseralm through an opulent, almost kitschy local film. Cows stand like statues on the steep slope. Only their jaws move as they meditatively chew the flower-strewn meadow. An alpine farmer sharpens his scythe and mows the steep stream bank by hand. In the background, the spikes of the Wilder Kaiser sparkle golden. Down in the village, fiery red geraniums shine in the flower boxes. The guild symbols on the maypole are cleverly backgrounded by fluffy clouds. Truly, such a white and blue overdose releases a lot of happiness hormones - even if your thighs burn badly after three days.
Tip for runners:
The Mountainman is currently taking place on October 4th - 5th, 2024. There are five routes to choose from with a maximum of up to 73 kilometres and 3,245 demanding metres in altitude.
More info here: www.mountainman.de/ trailrunning-events/alps/reit-im-winkl
ERLEBEN SIE EINEN AUFREGENDEN
FAMILIENURLAUB AUF DEN SEYCHELLEN
Eingebettet in das türkise Wasser des Indischen Ozeans bezaubern die Seychellen mit ihrer unvergleichlichen Natur.
Hinter ihren bezaubernden Stränden verbirgt sich ein lebendiges Museum seltener Flora und Fauna, ideal für Familien, die Abenteuer und Entspannung suchen. Bei insgesamt 115 Inseln stechen Mahé, Praslin und La Digue hervor, jede mit ihrem eigenen Charme und spannenden Aktivitäten.
MAHÉ: EINE MISCHUNG AUS KULTUR UND NATUR
Mahé, die größte Insel der Seychellen, bietet reiche Geschichte und Kultur mit geschäftigen Märkten, Denkmälern und Museen. Der Sir Selwyn-Clarke Market in Victoria ist ein lebendiges Zentrum der kreolischen Kultur. Für Naturliebhaber bietet Mahé üppiges Grün und Wanderwege, die zu historischen Stätten wie den Missionsruinen von Venn’s Town und dem Morne Seychellois National Park führen. Ein Highlight für Familien sind Ziplining und Rock Climbing im Constance Ephelia Resort.
PRASLIN: EIN HEILIGTUM DER NATURWUNDER
Die zweitgrößte Insel Praslin bietet atemberaubende Strände und das UNESCO-Weltkulturerbe Vallée de Mai, in dem die Coco de Mer zuhause ist und der schwarze Papagei leben.
Der Strand Anse Lazio mit seinem puderweißen Sand und dem tiefblauen Wasser ist ein Muss. Auf der Insel Curieuse haben Sie die Möglichkeit, Riesenschildkröten in ihrem natürlichen Lebensraum zu sehen.
LA DIGUE: EIN ZEITLOSES INSELABENTEUER
La Digue, das mit einer kurzen Fährfahrt von Praslin aus erreichbar ist, ist ein autofreies Paradies, das man am besten mit dem Fahrrad oder Elektrobuggy erkundet. Die Landschaft der Insel ist übersät mit versteckten Juwelen und kleinen Restaurants und eignet sich perfekt für Familientreffen. Besuchen Sie L'Union Estate, um eine traditionelle Kopramühle, eine Vanilleplantage und Aldabra-Riesenschildkröten zu sehen. Ein Highlight ist der Strand Anse Source d'Argent, berühmt für sein klares Wasser und seine Granitfelsformationen.
UNTERHALTSAME FAMILIENAKTIVITÄTEN
Für kleine Kinder sind Ausflüge mit einem Glasbodenboot oder Halb-U-Boot-Touren im Sainte Anne Marine Park ideal. Der Park eignet sich perfekt zum Schnorcheln und wird oft von Karettschildkröten und Großen Tümmlern besucht. Keine Reise auf die Seychellen ist vollständig, ohne die berühmten Aldabra-Riesenschildkröten gesehen zu haben. Diese sanften Riesen sind an verschiedenen Orten zu finden, darunter im Botanischen Garten auf Mahé, im L’Union Estate auf La Digue und auf der Insel Curieuse. Neben abenteuerlichen Aktivitäten können Familien Kochkurse besuchen, um die kreolische Küche zu lernen, Picknicks an atemberaubenden Stränden machen, Kokosnuss-Strohhüte herstellen oder an Textil-Workshops teilnehmen.
Die Seychellen mit ihrer natürlichen Schönheit, dem ganzjährig milden Klima und dem herzlichen Empfang der Kreolen bieten jedem Familienmitglied ein einmaliges Erlebnis. Die vielfältigen Inseln, jede mit ihrer eigenen Geschichte, verzaubern und überraschen die Gäste und machen die Seychellen zu einem außergewöhnlichen Urlaubsziel.
www.seychelles.com
MACH’S ZUM FRANCHISE!
Die FranchiseMacher aus Teltow bei Berlin entwickeln maßgeschneiderte Konzepte für erfolgreiche Franchiseunternehmen.
Jana Jabs und ihr Unternehmenspartner Eugen Marquard wussten, dass Franchise eine tolle Sache ist, die, wenn sie erfolgreich gemanagt wird, Unternehmer über sich hinauswachsen lässt oder ihnen einen erfolgreichen Start in die Selbstständigkeit ermöglicht.
„Wir haben allerdings in der Praxis gesehen, dass viele Franchisesysteme nicht gut aufgestellt sind. Es fehlt an Informationen, an guten Verträgen, an einem übergeordneten Mindset, das die Franchisepartner auch über
viele Jahre im System hält. Das wollten wir ändern”, erinnern sich Jabs und Marquard, die 2011 Die FranchiseMacher gründeten und seitdem branchenübergreifend regional bereits erfolgreiche Unternehmer:innen beim Aufbau erfolgreicher Franchisesysteme unterstützen.
„Das Thema Franchise ist sehr komplex”, betonen die beiden Gründer. „Wir sorgen für einen besseren Durchblick, denn wir haben
TEXT: SILKE HENKELE I FOTOS: MORITZ WINTER
über die Jahre eigene Tools und modulare Vorgehensweisen entwickelt, mit denen wir gemeinsam mit unseren Kund:innen innovative und vor allem passgenaue Franchisekonzepte entwickeln können.”
Für den Weg zum eigenen erfolgreichen Franchise bieten Die FranchiseMacher ein attraktives Starterpaket an, das alle Bausteine für ein erfolgreiches Franchise enthält und Themen wie Positionierung, Vertrag, Partnersuche usw. ausführlich beleuchtet. Mit der kompetenten Unterstützung der Die FranchiseMacher wird so aus regional erfolgreichen Unternehmen eine überregionale Erfolgsgeschichte.
www.franchisemacher.de
Jana Jabs und Eugen Marquard. Foto: Nicole Lehmann, Fotostudio Teltow
RELAXCOACHING RCS – FUTURE OF COACHING
Through its groundbreaking approach, the innovative start-up RelaxCoaching RCS solves a common challenge faced by those who prioritise a conscious and healthy lifestyle.
With RCS, learning and coaching while relaxing is possible – whether on the train, on the plane, at home or during a break at the office –you can continue the day refreshed and informed.
The focus is on efficiency because it is simply difficult to learn when you are stressed or tired. A relaxed state however enables you to learn both efficiently and sustainably. Two stress-causing problems are therefore solved: lack of time and pressure to perform. "With RCS, you no longer have to choose between relaxation and further training," explains RCS founder Adil Abdulkadir.
RCS has developed an audiovisual technology that uses specific light and audio frequencies to stimulate the brain and put it in a relaxed and receptive state. Combined with music and coordinated coaching and learning content, an effective and at the same time relaxing learning experience is created.
The final prototype, consisting of light glasses, an app and initial coaching content, was made possible with the help of various grants from associations, state and federal ministries. RCS is thus attracting great interest and already has strong cooperation partners, such as Dirk Kreuter, CopeCart GmbH and newboxes GmbH.
“By the end of 2024, we are looking for investors who share our vision of more successful, more relaxed and, above all, happier people, in order to launch the first devices on the market at the end of 2025.”
www.relaxcoaching.de/investor
RELAXCOACHING RCS – ZUKUNFT DES COACHINGS
Das innovative Start-Up RelaxCoaching RCS löst mit seiner bahnbrechenden Methode ein Dilemma, das Menschen kennen, die Wert auf einen bewussten und gesunden Lifestyle legen.
Mit RCS wird Lernen und Coaching bei gleichzeitiger Entspannung möglich - ob im Zug, im Flugzeug, zuhause oder in der Büropause - man setzt den Tag erfrischt und informiert fort. Der Fokus liegt auf Effizienz, denn unter Stress oder Ermüdung lernt es sich einfach schlecht - entspannt lernt es sich jedoch schnell und nachhaltig. Zwei Stress erzeugende Probleme werden also gelöst: Zeitmangel und Leistungsdruck. "Mit RCS müssen Sie sich nicht mehr zwischen Entspannung und Weiterbildung entscheiden", erklärt RCS-Gründer Adil Abdulkadir.
Dafür hat RCS eine audiovisuelle Technologie entwickelt, die mit Hilfe spezifischer Licht- und Audiofrequenzen das Gehirn stimuliert und in einen entspannten und aufnahmefähigen Zustand versetzt. Kombiniert mit Musik sowie abgestimmten Coaching- und Lerninhalten wird ein effektives und gleichzeitig entspannendes Lernerlebnis geschaffen.
Der finale Prototyp, bestehend aus Lichtbrille, App und ersten Coachinginhalten, konnte u. a. mit Hilfe diverser Förderungen von Verbänden, Landes- und Bundesministerien realisiert werden. Damit weckt RCS großes Interesse und hat bereits starke Kooperationspartner an der Hand, wie beispielsweise Dirk Kreuter, die CopeCart GmbH und die newboxes GmbH.
"Bis Ende 2024 sind wir auf der Suche nach Investoren, die unsere Vision von erfolgreicheren, entspannteren und vor allem glücklicheren Menschen teilen, um Ende 2025 mit den ersten Geräten auf den Markt zu gehen."
www.relaxcoaching.de/investor
CEO Adil Abdulkadir with Dirk Kreuter, Europe’s most successful sales trainer.
RelaxCoaching RCS – Lernen mit Audiovisueller Technologie.
WILLKOMMEN IN DER ZUKUNFT DES COACHINGS
relaxcoaching.de
Sie sind Investor und bereit die nächste Generation des Coachings mitzugestalten? Oder Sie möchten als einer der ersten Nutzer dabei sein? Besuchen Sie unsere Website und erfahren sie mehr.
You are an investor and ready to shape the next generation of coaching? Or you would like to be one of the first users? Visit our website and find out more.
RCS wurde im Rahmen des EXIST-Programms durch das Bundesministerium für Wirtschaft und Klimaschutz und den Europäischen Sozialfonds gefördert.
RCS was funded as part of the EXIST program by the German Federal Ministry for Economic Affairs and Climate Action and the European Social Fund. WELCOME TO THE FUTURE OF COACHING
Auf Bailaho finden Einkäufer die richtigen Lieferanten und Anbieter. Wie auf einem Dating-Portal bis es heißt ‚it’s a Match!’ – nur eben für den Business-Bereich.
PORTALMARKETING:
AUF B2B-MARKTPLÄTZEN FINDEN
ANBIETER
UND EINKÄUFER ZUSAMMEN
Seit 2011 unterstützt die Firmensuchmaschine Bailaho Firmen aus Deutschland, Österreich und Schweiz im Portalmarketing. Ein Eintrag mit Firmenprofil und Landingpage auf Bailaho sorgt im Web für zusätzliche Visibilität und Auffindbarkeit um einen weiteren Kanal und bringt Anbieter und Einkäufer zusammen, bis es heißt ‚it’s a Match!‘ – nur eben für den Business-Bereich.
Die Kunst im Internet gefunden zu werden: Für viele Gewerbetreibende Sisyphos-Aufgabe und Wissenschaft für sich. Das Internet bietet zahlreiche Möglichkeiten sich mit seiner Firma zu präsentieren, damit Zielgruppen-User Kontakt aufnehmen, Anfragen stellen, Angebote anfordern und letztendlich Kunde werden. B2B-Firmen zielen dabei meist nicht auf Einmalgeschäfte ab, sondern Kunden sollen für langfristige Geschäftsbeziehungen an Land gezogen werden.
VISIBILITÄT UND AUFFINDBARKEIT IM WEB DURCH ZUSÄTZLICHE ANLAUFSTELLEN
Je mehr Anlaufstellen im Web, desto höher Visibilität und Auffindbarkeit. Die eigene Website, die Facebook-Seite, der Google-MyBusiness-
Eintrag und Firmenprofile in Business-Portalen, Firmenverzeichnissen und B2B-Marktplätzen; alles frequentierte Anlaufstellen im Web, wenn nach Firmen gesucht wird.
Manche Firmen publizieren sogar spezielle Landingpages. Stark auf ein oder zwei Key-
words optimierte One-Pager, die dort platziert werden, wo es die eigene Website im Ranking nicht hinschafft. Alles, um Interessenten zu sich zu kanalisieren, bevor sie zum Mitbewerber finden.
Alle Aktivitäten, seine Firma an verschiedenen Stellen im Internet zu platzieren, fasst man unter dem Begriff ‚Online Presence Management‘ zusammen. Dabei geht es um die Erhöhung der Anlaufstellen im Web, um Reichweite, Visibilität und Auffindbarkeit zu erhöhen, wenn im Netz gesucht wird, was die eigene Firma anbietet. Firmenprofile gilt es clever einzurichten. Je genauer die Zielgruppe erfährt, was eine Firma bietet oder leistet, desto genauer und mehr die Anfragen.
B2B-MARKTPLÄTZE SIND VIRTUELLE MESSEN, WO BESUCHER SCHON DA SIND Firmen betreiben Portalmarketing, damit so wenig Wege wie möglich an ihnen vorbeigehen, und um auf mehreren B2B-Marktplätzen
Auf Bailaho können Firmen sich umfangreich im Netz präsentieren und die richtige Zielgruppe zu sich kanalisieren.
Bailaho hat sich komplett auf den gesamtdeutschsprachigen Raum fokussiert und listet als B2B-Firmensuchmaschine überwiegend Firmen aus der Industrie, wie dem ver- und bearbeitendem Gewerbe.
möglichst viele Zielgruppen-User auf sich aufmerksam zu machen. B2B-Marktplätze sind virtuelle Messen. Firmen gehen als Aussteller ja auch auf mehrere Messen, um möglichst viele Fachbesucher zu erreichen. Positiver Nebeneffekt: Man muss sich keine Gedanken machen, ob und woher Besucher kommen, denn die sind bereits da! Dafür sorgen die Messeveranstalter oder in der digitalen Welt eben die Plattformbetreiber. Deswegen sollte man sich bei Firmeneinträgen nicht auf einige wenige Branchenbücher verlassen, sondern ruhig eine Massenstrategie verfolgen, denn die einzelnen Portale variieren nach Branche, Region und Fokus.
B2B-Verzeichnisse haben oft eine hohe Sichtbarkeit bei Suchmaschinen und ranken unter B2B-Begriffen oft unter den Top10 durch starke SEO-Optimierung und hohe SEA-Ausgaben. Einkäufer landen bei der Suche nach Lieferanten zwangsläufig auf B2B-Portalen, was eine frühzeitige Ansprache von Einkäufern im Entscheidungsprozess bedeutet.
DIE B2B-FIRMENSUCHMASCHINE
BAILAHO IST SO EIN B2B-MARKTPLATZ
B2B-Portale gibt es viele im Netz. Eins ist die B2B-Firmensuchmaschine Bailaho, auf der Firmen aus Deutschland, Österreich und Schweiz zu finden sind. Bailaho präsentiert Firmen um-
fangreich digital. Mehrfach ausgezeichnet hat sich Bailaho auf den gesamt-deutschsprachigen B2B-Bereich spezialisiert, und betreibt das erfolgreich bereits seit 2011.
REICHWEITE, VISIBILITÄT UND AUFFINDBARKEIT UM EINEN WEITEREN KANAL ERHÖHEN.
Auf Bailaho kann einem Eintrag ‚Unlimited Keywords‘, also beliebig viele Suchbegriffe hinterlegt werden; so sind Firmen immer auffindbar, wenn gesucht wird, was hinterlegt ist. Im Firmenprofil gibt es dann detaillierte Infos rund um Firma, Produkte und Leistungen. So erhöht eine Firma ihre Online-Presence um einen zusätzlichen Kanal und eine weitere Anlaufstelle; für ein Plus an Visibilität und Auffindbarkeit im Web.
Mit einem Firmenprofil auf Bailaho zeigt ein Gewerbetreibender ‚Flagge‘ bei Bestandskunden und potenziellen Neukunden und überlässt das Feld nicht den Mitbewerbern, die bereits auf Bailaho gelistet sind. Und gegenüber Mitbewerbern, die (noch) nicht auf Bailaho sind, hat man sowieso ‚die Nase vorne‘.
BAILAHO – DAS B2B-PORTAL FÜR UNTERNEHMEN IM B2B-BEREICH
Bailaho ist als B2B-Firmensuchmaschine keyword-optimiert unter einer Vielzahl an Keywords auf Google und Bing gelistet, wenn man nach Suchbegriffen wie ‚Firmensuche‘, ‚B2B-Suche‘, ‚B2B-Firmensuche‘ oder ‚Firmensuchmaschine‘ sucht.
Auch unter Longtail-Keywords: Suchbegriffe der gelisteten Firmen in Kombination mit Suffixen wie ‚B2B‘, ‚Firmensuche‘ oder ‚Firmen‘, etc. Also z.B. ‚Drehteile Firmen‘, ‚Frästeile Firmen‘, ‚Leiterplatten Firmensuche‘, ‚Pulverbeschichtung
Bailaho ist mehrfach bei hochrangigen BusinessAwards ausgezeichnet. U.a. Best of InnovationspreisIT, Industriepreis Best of, Hauptpreisträger und mehrfacher Preisträger beim Mittelstandsprogramm, Finalist bei den European Business Awards.
Firmensuche‘, ‚Hydraulikzylinder B2B‘, etc. So werden User auf Bailaho kanalisiert, die Firmen als Lieferant oder Dienstleister suchen.
FAIRE UND TRANSPARENTE PREISE
Ein Eintrag mit Firmenprofil und Landingpage auf Bailaho kostet einen einmaligen Betrag. Einmal bezahlt, für immer dabei. Erstellung des Eintrags inklusive. Ein fairer Preis, da ohne Folgekosten und ohne Abo. Optionale Werbemaßnahmen mit Laufzeit laufen bei Bailaho automatisch aus und verlängern sich nicht automatisch. Das ist fair.
EIN EINTRAG AUF BAILAHO IST EMPFEHLENSWERT
Ein Eintrag mit Firmenprofil und Landingpage auf Bailaho ist ein zusätzlicher Baustein im Portalmarketing. User finden Firmen, informieren sich und versenden Anfragen. Ein Firmenprofil auf Bailaho ist empfehlenswert für alle Firmen aus dem B2B-Bereich aus Deutschland, Österreich und Schweiz.
Geschäftsführerin Martina Schwandt vor der Award-Wall mit einer erneuten Auszeichnung.
Bailaho Deutschland: bailaho.de Bailaho Österreich: bailaho.at Bailaho Schweiz: bailaho.ch
Dank 100% Responsive Design ist Bailaho immer perfekt dargestellt, egal von welchem Device aus zugegriffen wird.
CSMM – THE EFFECT OF RESILIENT ARCHITECTURE
A unique way of combining innovation and vision with sustainability in planning and consulting, as well as the revitalization of existent structures with an efficient handling of resources mark architecture and consulting firm CSMM.
"Our basic architectural approach is to achieve the optimum with minimal intervention and effort", explains architect and managing director Malte Tschörtner, “this applies above all to revitalization projects for existing structures, which now make up the majority of our project list.” CSMM sees the future of architecture in the adaptive reuse of existing buildings: “We believe in resilient buildings which can extend both their lifespan and usability, maximise their functionality and minimise their environmental impact.” For office architecture in particular, the way to get there is through New Work – an omnipresent term nowadays, as firms and companies try and coax their employees back to the office since hybrid work has become the norm in modern work models.
Malte Tschörtner studied in both Munich and Milan and initially gained several years of experience in large architectural firms before deciding to dedicate himself to his own field as an architect. Since 2010, he has been the
managing partner of CSMM together with Timo Brehme, Sven Bietau and Reiner Nowak. The planning and consulting firm has grown steadily over the past 15 years and today counts a team of over 100 employees at five locations in Germany as well as in Warsaw.
“We are particularly proud of our planning process,” says the architect, “investing time and effort in a 'phase zero' is not a given these days – but most of our long-standing clients have come to appreciate our holistic approach.” In the near future, AI will play an
increasingly important role in the analysis phase. The processing of data on user needs and requirements for the building can thus be accelerated and refined right from the start and provide a more complete picture of the planning objective."
Sustainable building and, most significantly, adaptive reuse concepts are currently at the top of the CSMM planning list: Negotiations with the municipal authorities of Berlin and Munich concerning large-scale revitalization projects are underway this very minute.
"For us architects, the focus lies with the spectrum of future users and the effect that architectural spaces have on us all," explains Malte Tschörtner. This is why CSMM always takes a cross-sector approach to architectural design – for both new buildings and adaptive reuse, for flexible buildings and mixed-use concepts, or generally within the framework of holistic planning and consulting models: The CSMM claim "Architecture Matters" is expressed in all their projects.
www.cs-mm.com
Design, refurbishment and expansion into a hybrid building, Sellerstrasse, Berlin. Visualisation: beyound visual arts
Revitalization, Fritz Schillerstrasse, Munich. Photo: Gleb Polovnykov
– DIE WIRKUNG RESILIENTER ARCHITEKTUR
Innovation und Vision im Zusammenhang mit holistisch-nachhaltigen Planungskonzepten sowie die Revitalisierung von bestehenden Strukturen durch einen effizienten Umgang mit Ressourcen kennzeichnen die Arbeit des Architektur- und Beratungsbüros CSMM.
„Unsere architektonische Grundhaltung ist mit minimalem Eingriff und Aufwand das Optimum zu erreichen“, erklärt Architekt und Geschäftsführer Malte Tschörtner, “das gilt vor allem für das Bauen im Bestand, das mit unseren Revitalisierungsprojekten mittlerweile den Großteil unserer Projektliste ausmacht.“ CSMM sieht die adaptive Wiederverwendung bestehender Gebäude als die Zukunft des Bauens: „Wir glauben an resiliente Gebäude, die in der Lage sind, ihre Lebensdauer und Nutzbarkeit zu verlängern, ihre Funktionalität zu maximieren und gleichzeitig die Umweltbelastung zu minimieren.“ Der Weg dorthin führt gerade für Büroarchitektur auch über New Work – ein Begriff, der heute allgegenwärtig ist, da Firmen und Unternehmen versuchen, ihre Mitarbeiter zurück in die Bürogebäude zu locken seit hybrides Arbeiten in der modernen Arbeitswelt zur Norm geworden ist.
Malte Tschörtner hat in München und Mailand studiert und sammelte zunächst einige Jahre an Erfahrung in großen Architekturbüros, bevor er beschloss, sich als Architekt einem eigenen Thema zu widmen. Seit 2010 leitet er gemeinsam mit Timo Brehme, Sven Bietau
und Reiner Nowak als geschäftsführender Gesellschafter das Planungs- und Beratungsbüro, das sich über die letzten 15 Jahre stetig weiterentwickelte und heute mit fünf Standorten in Deutschland sowie in Warschau mit einem Team von insgesamt über 100 Mitarbeitern vertreten ist.
„Wir sind besonders stolz auf unseren Planungsprozess“, führt der Architekt an, “heutzutage ist es nicht selbstverständlich, Zeit und Mühe in eine ‚Phase Null‘ zu investieren – doch die meisten unserer langjährigen Kunden haben den ganzheitlichen Ansatz, den wir bieten, sehr zu schätzen gelernt.“ In naher Zukunft wird auch KI eine immer wichtigere Rolle in diesem Prozess spielen. Die Verarbeitung von Daten zu Nutzerbedarfen und Anforderungen an das Gebäude in der Analysephase kann so bereits ab Planungsstartpunkt beschleunigt und verfeinert werden und ein kompletteres Bild des Planungsziels ermöglichen“.
Nachhaltiges Bauen und vor allem Re-UseKonzepte stehen derzeit ganz oben auf der CSMM-Planungsliste: Sowohl in Berlin als auch in München laufen derzeit Verhandlun-
Entwurf Jelly Tower, Cradle to Cradle-Gebäude, Berlin.
beyond visual arts
gen mit den städtischen Behörden über groß angelegte Re-Use-Projekte.
„Für uns Architekten liegt der Fokus auf dem Spektrum der zukünftigen Nutzer und der Wirkung, die architektonische Räume auf uns alle haben“, erklärt Malte Tschörtner. Deshalb begreift CSMM Architekturgestaltung stets sektorenübergreifend – in Neubau- und Redesign-Projekten, in flexiblen Gebäuden, in Mischnutzungskonzepten, oder ganz allgemein im Rahmen holistischer Planungs- und Beratungsmodelle. Die klare Bekenntnis zum Claim „Architecture Matters“ findet Ausdruck in allen Projekten.
www.cs-mm.com
Reply Neugestaltung, denkmalgeschützter Bestand, Turin Lingotto. Photo: Gleb Polovnykov
Malte Tschörtner, Architekt und Geschäftsführer. Foto: Myrzik&Jarisch
Repositionierung, Frameworks, Technopark, Grassbrunn. Visualisierung: beyound visual arts
Visualisierung:
Festival des Deutschen Films (Festival of German Film), Ludwigshafen am Rhein.
Photo: Arthur Bauer
Culture Calendar
Hello September - the month that kicks off a vibrant array of cultural festivities and events. From bustling beer tents at Oktoberfest to the rich arts scene in Berlin, there's something for everyone to enjoy. Whether you're a lover of fine wine, contemporary art or lively music, this month offers a perfect blend of tradition and modernity.
TEXT: MARILENA STRACKE
FESTIVAL OF GERMAN FILM, LUDWIGSHAFEN AM RHEIN (21 AUGUST – 8 SEPTEMBER)
This major film festival, one of Germany's largest, takes place on a charming little island. It celebrates the pinnacle of German filmmaking, drawing celebrities and emerging talents who mingle with film enthusiasts from around the world. www.festival-des-deutschen-films.de
STUTTGARTER WEINDORF, STUTTGART (28 AUGUST – 8 SEPTEMBER)
The Stuttgarter Weindorf wine festival offers nearly 300 wines to taste and has been a cherished fixture on the event calendar for over 45 years, with many local restaurants joining in. It's a must-visit for any wine connoisseur and a delightful experience for food enthusiasts alike.
www.stuttgarter-weindorf.de
GENUSSMEILE, VIENNA WOODS (31 AUGUST1 SEPTEMBER AND 7 - 8 SEPTEMBER)
Affectionately known as the 'longest bar', this festival stretches an impressive ten kilo-
metres along Vienna's waterline hiking path between Mödling and Bad Vöslau. Around 80 local vintners present a diverse array of delicious treats. The German word 'Genussmeile' aptly translates to 'mile of indulgence,' perfectly capturing the essence of these two special weekends filled with delicious food and drinks.
www.thermenregion-wienerwald.at/genussmeile
LIQUID MARKET COCKTAIL FESTIVAL, VIENNA (5 – 7 SEPTEMBER)
This three-day festival in Vienna offers an impressive array of cocktails from various cocktail bars, bringing them directly to guests. Touted as Austria's largest festival for contemporary bar culture, it certainly lives up to its reputation. Whether you prefer alcoholic or non-alcoholic options, these exceptional cocktails are sure to leave a lasting impression on your taste buds. www.liquidmarket.bar
WAVES VIENNA, VIENNA
(5 – 7 SEPTEMBER)
Taking place in and around Vienna's 9th
district, this club and showcase festival draws over 15,000 music enthusiasts annually. Since adopting the motto ‘East meets West: Diversity’ in 2022, the festival has showcased a wide array of music, featuring international and local alternative, electronic, rock and club acts. Alongside the performances, lectures, panels and workshops foster Pan-European collaborations and highlight the significance of European unity. www.wavesvienna.com
ARTISTS 24, BERLIN
(6 SEPTEMBER)
At ‘Artists 2024 - A Group Exhibition’ at Madeleine CMR, a vibrant collection of works by Tabea Baumann, Cornelia Brelowski, Jacopo Pfrang, Anita Sikora and Madlen Wróbel will be on display. Discover a dynamic blend of artistic styles from Berlin, with a touch of Italian flair. From nature-inspired pieces and fashion-forward art to dreamlike creations, this exhibition promises to captivate and inspire.
www.madeleine-art-events.com
Stuttgarter Weindorf. Photo: Stuttgarter Weindorf
Oktoberfest.
Photo: Tommy Lösch - München Tourismus
Oktoberfest.
Photo: Tommy Lösch - München Tourismus
BERLIN ART WEEK, BERLIN (11 – 15 SEPTEMBER)
Explore Berlin's vibrant art scene through galleries, discussions, and openings that highlight the city's finest contemporary art. This annual event brings together a diverse array of artists, featuring over 50 museums, galleries, fairs and private collectors. It's a unique opportunity to experience the eclectic mix of creativity that Berlin has to offer. www.berlinartweek.de
RHEIN IN FLAMMEN, OBERWESEL (14 SEPTEMBER)
The ‘Rhine in Flames’ is an iconic event where stunning fireworks light up the beloved river Rhine. Around 50 decorated ships travel from St. Goar to Oberwesel in the darkness, set against the captivating backdrop of the Loreley cliff, which is illuminated in red. It's a magnificent spectacle that enchants all. www.rhein-in-flammen.com/oberwesel
OKTOBERFEST, MUNICH (21 SEPTEMBER – 6 OCTOBER)
Do you have your Dirndl and Lederhosen ready? That's right! It's that time of year again. For the 189th time, Oktoberfest is welcoming the international community of beer lovers. The city's infamous and beloved
'Wiesn' transforms into the perfect setting for a vibrant celebration of quintessentially German pretzels and beer. With the air filled with festive cheer, it's time to raise your glass and say 'Prost!' to good times and great company. www.oktoberfest.de
Rhein in Flammen (Rhine in Flames). Photo: Dominik Ketz/Romantischer Rhein Tourismus GmbH
Rhein in Flammen (Rhine in Flames). Photo: Dominik Ketz/Romantischer Rhein Tourismus GmbH
Cultural Plots
Right next to one of the most significant wall memorial sites, an unlikely oasis combines Berlin’s past and present local culture.
During the pandemic years, the daily walk practically became doctor’s orders and for some Berliners, this habit has since grown into a treasured routine. Obvious destinations of course were the big parks and the river Spree embankments. In those parts with little access to green and water however, many Berliners simply started walking allotments and community gardens. It was due to the global glitch of the pandemic that citizens thus stumbled upon a part of local history and culture dating back to prewar times.
The working Berliner has always been in need of a little patch of green to call their own, as to counterpart say the view from dingy ‘Hinterhaus’ flats onto inner courtyards which, around the 1900s, often consisted of nothing more than an air shaft with garbage cans, the respective noise and smells forming part of the ambience. Beyond the need for greenery and fresh air, the nourishing aspects of a small piece of land grew downright existential in times of depression and war, when a few selfplanted potatoes, carrots and cabbages could literally save an entire family. It is said that during WWII, Berliners even moved out of their bombed houses into the little allotment shacks called “Datsche”, a tongue-in-cheek colloquial term derived from the Russian word “dacha”, as in ‘country house’.
Nowadays, under less grim circumstances, the main attraction of the much soughtafter plots is the simple luxury of a closeby retreat, where peace, greenery and lush flower beds are enjoyed by residents and visitors alike, while a craft beer at the garden cafe allows for diving head-on into Berlin local culture.
The Bornholm gardens I+II are run by a lively community and known to take part in city-wide festivals such as the ‘artspring artwalk’ or the Fête de la Musique. Built on a former landfill in 1896 by wild settlers who were growing vegetables for pure survival, the area is set right by the Bösebrücke at Bornholmer Straße, a site of more recent historical fame: It was right here where the first crowds came pouring in from the East, that night when the wall came down on November 9th 1989. At this point, the allotments had long suffered a half life marked as “border area” ever since 1961, with multiple restrictions: Garden ladders for example were strictly verboten due to the fact that they could have been used as escape tools for climbing the wall.
Today, a welcoming and liberal community feeling marks the colourful gardens with their multitude of trees and flowers on lush display. Just like all over the rest of Berlin, there are many bee-friendly projects underway, and even if there is no special
event or concert to attend, a stroll through the leafy allotments after visiting the Bornholmer Straße memorial site will leave you both inspired and refreshed. If you happen to come by in September, you may even catch the local harvest festival.
Cornelia Brelowski is a writer and journalist who lives in Berlin. With her main field of interest being art and design, she enjoys observing her history-laden home town in all its quirky details and ever-changing shape and culture. Apart from writing, the author also engages in English language theatre, the art of which she learned in London.
Bösebrücke at former border crossing Bornholmer Straße. © visitBerlin, Photo: Arthur Selbach
Photo: Coline Matthee
Are Germans secret royalists?
As we all know, the country got rid of its kings and queens a long time ago. Staunch republicans, we are. Yes, indeed. If it wasn’t for the fruit and vegetable monarchies that stubbornly persist in the Republic of Germany. I wonder, is there any other country with so many queens of all things green? In rural regions up and down the country, a whole range of fruits and veg have their female rulers who represent and promote the local produce for a year before they pass on crown and sceptre to whoever is selected next. Wine, asparagus, potato, apple, plum, kale, cherries – you name it, there’s a reigning queen.
Among the most popular and well-known are wine queens and each of Germany’s 13 winegrowing regions has one of them. In 1931, the Palatinate (‘Pfalz’) was the first German wine region to crown its own queen. There is also a German Wine Queen which is traditionally elected each year in the Palatinate town of Neustadt an der Weinstraße from among the individual wine regions’ queens. The election process is quite a comprehensive affair and the competing local queens have to go through different rounds of assessment to prove that they’re fit for their one-year term of office, representing and promoting German wine at trade fairs, wine festival and other events. Jointly with two wine princesses, by the way, because, obviously, every queen needs to come with princesses.
Discover Germany Issue 121, September 2024
Published 09.2024
ISSN 2051-7718
Published by Scan Magazine Ltd.
Print Stibo Complete
Executive Editor
Thomas Winther
Creative Director
Mads E. Petersen
All the more shocking then for some that it was in the Palatinate, the cradle of wine queens, where a republican uprising has recently been in the making: The ‘Verein Pfalzwein’ –Palatinate Wine Association – announced that it would abolish its queen. Instead, a male or female ambassador for Palatinate wine should be elected instead – with the official title of ‘PfalzWeinBotschafterin’ (female) or ‘PfalzWeinBotschafter’ (male). In case you’re wondering, yes, those are madeup, Instagram-friendly terms, random capitalisations within words are not (yet) in the book of German spelling.
A representative of the association explained the dethronement with the ‘Pfalz’ wanting to be perceived as a “modern wine region”. And apparently, there’s no room for queens anymore then. This pursuit of modernity was followed by a huge public discussion in the Pfalz region because turns out people –and local politicians – like their wine queen. One very outspoken critic was the mayor of Neustadt who apparently wasn’t at all keen on the idea of an ambassador, particularly a male one. Cut a long story short, only a few weeks after the big announcement, ‘Pfalzwein’ made a U-turn, announcing that the office of ‘Palatinate Wine Queen’ will remain, after “intensive talks” with the city of Neustadt (read: the mayor).
Editor
Nane Steinhoff
Assistant Editor
Marilena Stracke
Copy-Editor
Vera Winther
Graphic Designer
Mercedes Moulia
Mauro Salerno
Sales & Key Account Managers
Julia Freisinger
Lawinia Toth
Sophie Blecha Contributors
Barbara Geier
Cornelia Brelowski
Marilena Stracke
Norbert Eisele-Hein
Silke Henkele
Cover Photo
Oktoberfest, Munich.
Photo: © München Tourismus, Tommy Loesch
According to the wine association, a compromise has been found: At the election of next year’s Palatinate wine royalty in October, either a queen will be chosen who will then also wear a crown, or – if a man wins – this ‘wine sovereign’ will receive a golden pin instead of a crown. The association concluded that the discussion about the Palatinate Wine Queen has shown that this role “means something to many people who identify with the Palatinate wine region”. Moral of this story is apparently: Don’t try and mess with Germany’s fruit and veg monarchies. Long live the queen…
, a German
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Barbara Geier is a London-based freelance writer, translator and communications consultant. She is also the face behind www.germanyiswunderbar.com
travel and tourism guide and blog that was set up together with UK travel writer Andrew Eames in 2010. TEXT & PHOTOS:
BARBARA GEIER
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