2_1_DiscoverGermany_November14_Issue20:Scan Magazine 1
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hartmannvonsiebenthal 3D designs bring brands to life Transferring brands and their message into designed spaces is hartmannvonsiebenthal’s expertise. The Berlin based design agency was founded in 2006 and has its origin in architecture; today it is one of the leading design offices when it comes to creating 3D brand environments – according to their slogan “Building Brand Experience”. TEXT: JESSICA HOLZHAUSEN | PHOTOS: HARTMANNVONSIEBENTHAL
Our society and its people often suffer from sensory overload – internet, television, radio, flashing and colourful advertisements on every street corner, on the mobile phone and in newspapers. “This makes it even more important for a brand to give orientation and decision guidance,” says Ralph Hartmann, founder and CEO of hartmannvonsiebenthal GmbH. The company specialises in designing shops and showrooms and has worked for international brands like O2 or Samsung.“A shop has to be at-
14 | Issue 20 | November 2014
tuned to a company and label to create a value of brand recognition that makes customers feel at home.” A store has to focus on the brand and its design to make it possible for customers to experience the brand with all their senses. “It is not the point to simply put a sign or a logo somewhere; instead a good store has to give the customer a sweeping, thrilling and long lasting experience of the brand and its meaning,” says Ralph Hart-
mann. The brand has to stand out from the white noise of constant media overload by being receptive and responsive. When creating a shop design, for hartmannvonsiebenthal this means using certain well-selected materials, creating a mood that underlines the brand’s messages, and integrating the brand’s channels into the retail space in a way that serves the customer’s purposes. The room has to interact with its visitors and inspiring product examples have to be displayed – offline as well as online. hartmannvonsiebenthal is an expert in creating 3D brand spaces, offering its clients a full service from conceptualisation to digital drafts and finally the finished project.