2_DiscoverBenelux_Issue21_Sep_2015_Q9_Scan Magazine 1 28/08/2015 20:46 Page 31
Discover Benelux | Best of Dutch Digital Design | Your Majesty
At their studio in the centre of Amsterdam they host inspiration nights and lectures.
Your Majesty co-created the world’s largest art exchange for Absolut. Photo credit: The Absolut Company.
The founders of Your Majesty Amsterdam, from left: Kasper Kuijpers, Kristofer Forsell, Georgios Athanassiadis.
Digital art and craft From interactive tools that turn users into artists, to making better weather forecasts, Your Majesty designs and develops all kinds of projects. "We just want to make great things that help people," says Georgios Athanassiadis, managing director. TEXT: MICHIEL STOL | PHOTOS: YOUR MAJESTY / THE ABSOLUT COMPANY
Your Majesty is a creative studio and production company founded in 2007 by three Swedes in New York. In 2011 a handful of the employees moved back to Europe and opened up the second studio in the heart of Amsterdam. "Amsterdam was our first choice, as it's a big creative hub and also offers a simple connection to the rest of Europe," tells Kasper Kuijpers. They are currently busy with setting up a third studio in Los Angeles. "One of our big projects recently was for Absolut vodka, as a part of their ‘end of the year’ campaign." Absolut collaborated with the Andy Warhol Foundation, so Your Majesty co-created the ‘Andy Warhol Art Exchange’, an online platform where people from all over the world could create and submit their own art and get one in return
from someone else. The campaign had over 11,000 submitted artworks from over 95 countries. Your Majesty also consults start-ups, offering their expertise in user experience, design and technology to boost growth. One of them is Climendo, a weather company that compares and combines data from multiple weather providers to calculate more accurate forecasts. “We redesigned their brand and their products to appeal to an international market. We are now working with their product team to advance their website and mobile apps,” says Athanassiadis. Another client is Volkshotel in Amsterdam. Aside from being a hotel, it is also a restaurant and nightclub, has co-working spaces and hosts 80 small companies in various
fields. One of the key features of the site is a bespoke booking system. Athanassiadis: “We asked people what they thought of standard hotel booking systems. A lot found them complicated and therefore would rather use a booking site. Based on those insights we designed a simpler system, with just four steps to fill out. The bookings on the website has since then increased by 25 per cent.” He concludes: “What we are best at, is to help companies to connect with their customers by making better experiences. We do 90 per cent digital work, but enjoy working across different fields, as it keep us on our toes and in a continuous state of learning.” www.yourmajesty.co
Issue 21 | September 2015 | 31
Promoting Belgium, The Netherlands and Luxembourg.