TTG Nordic May/June 2017

T TG NO R DIC May / Ju ne 2017

Our Travel Commerce Platform is leading the transformation of the travel industry Travel Commerce Platform leading the transformation of the travelfor industry ItOur allows us all to connect, interact,isshare, create and sell better experiences today’s It allows us all to connect, interact, share, create and sell better experiences for today’s travelers and it creates new value for the future global travel economy. travelers and it creates new value for the future global travel economy.

M ay / J une 2017

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The platform The power power of of the the platform

No 364

Travel Trade Gazette

Connecting travel choice Connecting travel choice Our platform enables travel providers Our enables travel providers andplatform their evolving technologies to deliver and evolving to deliver the their widest choice technologies of relevant content for the widest choice relevant content for travel-buyers andofconsumers. travel-buyers and consumers.

Driving travel performance Driving travel performance Our customer-driven solutions and

Our customer-driven solutionspath andto services create a frictionless services create a frictionless path to better ways of working. better ways of working.

Empowering travel experiences Empowering travel experiences

Our solutions yield opportunities for our Our solutions opportunities for our customers toyield create and sell personalized customers to that create andbrand sell personalized experiences build loyalty before, experiences that build brand during and after every trip. loyalty before, during and after every trip.

Deliveringtravel travelintelligence intelligence Delivering

Our platform generates rich and extensive Our platform generates rich and extensive data, which we turn into actionable data, which we turn into actionable intelligence for our customers to profit from. intelligence for our customers to profit from.

LAST MAGAZINE & 60TH ANNIVERSARY – EJVIND OLESEN LOOKS BACK

CAR RENTAL GROWING GLOBALLY ELITE HOTELS & MALMÖ’S MICHELIN STARS

Discoverthe thepower powerof ofthe theplatform platform Discover attravelport.com/platform travelport.com/platform at

Travel experiences || Travel Travelintelligence intelligence Travelchoice choice | | Travel Travel performance performance | Travel experiences

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No364

CONTENT

Alfabetica

Tourist Boards - Information www.unikkemoedesteder.dk

www.gouda.dk

08

Copenhagen office: Vester Farimagsgade 2, kontor 1013-1015, DK-1606 Copenhagen V. Tel: +(45) 70 25 97 00 Fax: +(45) 70 25 97 01

MICE

Meetings, Incentives, Conferences & Events/ Exhibitions

standby@standby.dk

HVIS REJSER ER DIN PASSION ER BRASILIEN DIN DESTINATION!

Travel Technology

www.oi-brasil.dk

www.standby.dk Managing director: Stig Thygesen / stig@standby.dk Managing Editor: Kitt Andersen / kitt@standby.dk

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Senior Editor: Ejvind Olesen / ejv@mail.dk Journalist: Henrik Baumgarten / hb@takeoff.dk Journalist: Flemming Juul / flemming@juul.dk

www.cirkusbygningen.dk

www.godominicanrepublic.com

www.datacon.dk/travel

www.udviklingfyn.dk

www.procon.dk

www.france.fr

travelize.com AllaBussresor.se AllaTemaresor.se

www.greenland.com

www.travelport.dk www.travelport.se

Sales and advertising: Tel: +(45) 70 25 97 00

Publications

Fax: +(45) 70 25 97 01 sales@standby.dk Trine Christensen / trine@standby.dk

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Gitte Nielsen / gitte@standby.dk Layout: Kenneth Nannberg / kenneth@standby.dk Print: Tryknet Publisher: Scandinavian Travel Media ApS.

CONTENT Stockholm Office:

www.standby.dk www.ttgnordic.com

Side 4

Around the World

Side 6

Stand By & TTG says goodbye

Side 8

Ejvind Olesen looks back

Side 14

Elite Hotels & Malmö Michelin stars

Side 18

Car hire market will grow

Side 20

Better EU rules for car hire

Vilnius office:

Side 24

Luxury is more than a 5-star hotel

English-language editor : Howard Jarvis

Side 26

Does voluntourism do more harm than good

howard@ttgnordic.com

Side 29

Virtual Reality sells leisure travel

ttgnordic.com

Side 30

A career in the cockpit

tlf. +370 79267

Side 34

Bleisure – more will combine business & pleasure

Side 36

Monarch opens three new routes to Sweden

Side 43

Economy class news

Side 48

Events & People

Manager Christian Jahn christian@ttgnordic.com tel. +46 70-644 45 45

Recruitment Travel Trade

www.centrum-personale.dk

www.visitmalta.com

www.kellyservices.dk

www.germany.travel

CONTACT US CALL US OR WRITE AN EMAIL if you have a good story about airlines, hotels, cruise, car rental, travel agencies, MICE or travel technology you want to share with the industry.

Editor in Chief Kitt Andersen, kitt@standby.dk, tel. +45 30 23 91 03 Senoir Editor Ejvind Olesen, ejv@mail.dk, tel. +45 45 86 21 49 Journalist Henrik Baumgarten, hb@takeoff.dk, tel. +45 20 93 28 48 Manager Christian Jahn, christian@ttgnordic.com tel. +46 70-644 45 45Journaiist Howard Jarvis, howard@ttgnordic.com tel. +370 79267

Cover photo: Scanpix

Is YOUR company missing?

Absalon Hotel Alsie Express Air France Arp-Hansen Hotel Group Atlantic Airways Avis Baltic Stand By Billund Lufthavn British Airways Cathay Pacific Airways Centrum Personale A/S Cirkusbygningen Crowne Plaza Copenhagen Towers Copenhagen Danish Air Transport Delta Destination Fyn Datacon DBTA DFDS Seaways Dominican Republic Europcar Finnair France Atout France Gouda Rejseforsikring Hans Christian Andersen Airport Hertz Hurtigruten icelandair Jet Time A/S Kelly KLM Royal Dutch Airlines Københavns lufthavne A/S Meliâ Oi Brasil Procon Solution Scandic Hotels Sixt Small Danish Hotels Stand By Sun Air TAP Portugal Travelport Travelize International AB Tysk Turist Information Unikkemoedesteder.dk VisitGreenland.com Visitmalta

Contact STAND BY on phone: + 45 7025 9700 or e-mail: sales@standby.dk

Stand By is issued six times per year and distributed as paid subscription in Denmark, Norway, Sweden, Finland, The Faroe Islands, Iceland and Greenland to travel agents, tour operators, airline offices tourist agencies, foreign tourist representatives, tourist bus companies, and all of the major industries in Scandinavia. Stand By bears no responsibility for unsolicited editorial material

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HERTZ KØREPAUSE

HERTZ SIGER TAK FOR 60 ÅRS SPÆNDENDE DÆKNING AF BRANCHEN MED STAND BY MAGASINET. VI GLÆDER OS TIL ENDNU MERE STANDBY PÅ NETTET I FREMTIDEN. RESERVER DIN LEJEBIL PÅ WWW.HERTZDK.DK

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No364

AROUND THE WORLD

PRICEY TO BE A BABY Australian budget airline Jetstar has begun charging AUD 30 (€20) for infants under the age of two sitting on the lap of a parent on domestic flights. The company charges AUD 50 for the same thing on international flights.

Jetstar says it is only following competing low-cost carriers that also charge money for young children sitting on their parents’ lap.

Conversely, the airline allows parents to take on board four things for children free of charge, for example a stroller and a car-seat chair.

HB

BEWARE THESE AIRLINES

3 DAYS OF APP HACKATHON In early May, 32 engineers, contractors and designers participated in Hack Horizon, a three-day hackathon with the purpose of developing new technology that can make journeys easier, cheaper, safer – and more fun.

The event took place at airports and hotels and ended 12 km in altitude and at 800 km per hour aboard a British Airways flight. Participants were given particular access to the best in travel technology and APIs (a piece of software that can connect different types of computer programs) as well as the opportunity of advice from leading industry experts.

The winning team developed, during the 72-hour long hackathon, Destination, an inflight entertainment app for smartphones that allows travellers to book activities for their destination while on the flight.

Hack Horizon was sponsored by, among others, London Heathrow, Hong Kong International Airport and Travelport.

A1 7 2_03.17

In May, the European Commission updated its so-called Air Safety List of airlines that cannot fly to EU countries.

Four new carriers on the list are Air Zimbabwe, Nigeria’s Med-View, Mustique Airways from Saint Vincent in the Caribbean, and Air Urga, a charter airline in Ukraine.

Conversely, the EU has removed the ban for all airlines from Benin and Mozambique as their aircraft maintenance has been adequately improved. In total, the EU has 181 airlines from 16 countries on its safety list, the biggest number being based in Indonesia.

“The EU and the European Aviation Safety Agency are ready to help the affected countries to increase the standard of aircraft maintenance,” said EU Transport Commissioner Violeta Bulc.

The list includes airlines that can only fly to the EU with certain aircraft types. This applies, for example, to North Korea’s Air Koryo, Iran Air and TAAG Angola Airlines.

HB

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med Star Alliance.

HUSK REJSEFORSIKRINGEN

A1 7 2_03.17

– OG VÆR TRYG PÅ STORBYFERIEN

www.erv.dk 7

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No364

GOODBYE

7cm

SEE YOU ONLINE… New times call for new habits. You are holding the final printed edition of Stand By in your hands right now. But we are, on the other hand, upgrading standby.dk, and we look forward to keeping you up-to-date on all the daily news in the travel business.

G

By Lars Thuesen

It’s often a little melancholic when something ends. But it is no secret that the digital evolution has been hard on the printed media. Stand By and TTG Nordic are being published in print for the last time, June 7, 2017.

On the bright side, we still have standby.dk, where every morning – Monday to Friday – we will continue delivering news from and about the travel business. We are also looking forward to focusing our time and energy on developing our three websites standby.dk, takeoff.dk and ttgnordic. com where, during the summer, we will be making various adjustments.

Reinforced websites We are already strong online and our presence will be further enhanced when the best items from the magazine will also become part of standby. dk.

We already cover Airline, Leisure, Cruise, Hotel and MICE, and in the future Technology and Travel Management will also be among the topics we will be writing about regularly.

In addition, we will prioritise interviews, background articles and reports, and we will continue to write about and bring pictures from events

and receptions as you know them from the last pages of the magazine.

Danish Travel Awards We will of course continue to host the big industry party, the Danish Travel Awards, the next of which will be held on October 4. We are already in the planning process for that, and we are also keeping our VIP Lounges.

The team will still be Gitte Nielsen in charge of sales and the same dedicated journalists Henrik Baumgarten, Ejvind Olesen, Kitt Andersen, Flemming Juul and Howard Jarvis who will write the articles together with freelancers.

So even though it is the last time we publish in print, we also look forward to focusing on our websites and remain the preferred supplier of news and background articles for the collected travel industry.

Ejvind Olesen has been around a long time. Lately he has been rummaging around in the archives, and in the following pages he looks back on travel industry events great and

small.

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No364

GOODBYE

HOW STAND BY WAS BORN “I would be lying if I said I was journalistically impressed with Take Off, not to mention their lack of coverage of charter topics,” wrote the founder of Stand By, Preben Jack Petersen, at the jubilee in 2007. He created Stand By in 1982.

Preben Jack Petersen today publishes Travel People, a high-quality magazine that is published when the economy is at hand.

By the editors

Preben Jack Petersen was a journalist at Gutenberghus when his interest in travel topics was aroused. Through Danish Travel Writers, he came into contact with editor Poul Tibæk. The two had a good talk about publishing magazines during a long flight to Florida with Northwest Orient Airlines.

On that subject, Preben Jack wrote in connection with the jubilee in 2007: “Why do you never write anything about charter companies in your magazine, can I help?” I asked Tibæk.

But no, he would only write about IATA companies and I shouldn’t bother.

“I decided to give Take Off a run for their money, and that was beneficial for the readers. I learned a lot about the travel industry, and Take Off was no longer just a magazine for a small closed circle of old men in the industry.

“About the competitor today: It’s nice with the Person section – that must delight the young people in the industry. It’s good of a business magazine to make such a fuss of young people who can follow each other’s careers in the papers.

“The fact that ‘The Chair’ interview

is now gone or cropped is a shame – but of course, that would require a sensible person placed in the chair.

And remember, he or she is more important than the number of photos of the journalists themselves.

“Debate is always good. And Ejvind Olesen is unique in this field; he can write about virtually anything, short or long. Whether or not you agree with him, he will be read.”

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SIMON SPIES AND EILIF KROGAGER – ONCE KINGS OF BREAKING NEWS The charter industry was never a focal point in Take Off and Stand By’s 60-year history, but certain events have been impossible to ignore. Take for example the day in early January 1989 when Simon Spies’ wife Jannie Spies shocked the business by buying Tjæreborg Rejser.

By Ejvind Olesen

Yes, the media reported almost daily disputes between Simon Spies and Eilif Krogager. And yes, their lifestyles were miles apart. As journalists we experienced this first-hand, on my part both at Berlingske and at Stand By’s editorial office. While Krogager’s wife Gorma served cake and coffee in their living room in Tjæreborg, Spies threw champagne parties at fancy restaurants and in Tivoli.

Their battle to conquer the Danish charter market grew more and more intense and became more targeted.

Spies had his old aircraft, for example a Boeing 720, and Krogager, as a pioneer, had his Caravels that were bought with prolonged terms of payment.

“It’s perverse to spend only 10 per cent of one’s earnings, but I really don’t have the energy,” said Spies at the time.

Fighting the SAS monopoly As a striking contrast, Krogager’s spending was minimal – if you didn’t count the cigarettes. And on one occasion he took the liberty of buying fresh strawberries for Gorma on a trip back from Esbjerg.

But there was one topic of agreement between them that was certain – the fight against the SAS monopoly, which was slowly – very slowly – beginning to dissolve. Directors were

coming and going at Tjæreborg, where the former editor in chief at Politiken, Steffen Gulmann, was to relieve Krogager’s workload. But his spending on commercials, among other things, was so enormous that Krogager was moaning.

I was once a speaker at a big event at Mercur Teatret in Copenhagen, where the main topic was group travel. I asked Simon Spies if it was him who had recommended Krogager to employ Steffen Gulmann. The reply came swiftly: “No. I was never that drunk.”

Crumbling values Krogager’s empire crumbled due to the unfinanced acquisition of the Caravels, a risky takeover of bankrupt La Santa Sport and the divestment of Sterling Airways. The values were crumbling, and on Tuesday 3rd 1989 Krogager and Jannie Spies took to a small stage at an inn in Tjæreborg; Jannie was the new owner of Tjæreborg Rejser.

The outcome of the long battle between the two companies was – not too surprisingly – that Speis won the race (presumably at a price of DKK 300 million). The pain must have been heartfelt in the vicarage; Krogager would have succumbed to anyone but Spies. He died three years later.

HEAVY GIRLS “Why are our guides always five to ten kilos overweight, and why are their skirts always five to ten centimetres longer than the Spies girls?” asked Steffen Gulmann in his director’s office at Tjæreborg. He was only given the answer, “Gorma designed them in the early 70s.”

OLD FASHIONED When Jens Veino broke the monopoly and his company Tower Air started flying between Copenhagen and New York, charter and regular, he commented about the Spies management: “They’re incredibly old fashioned; they don’t venture.”

DANISH MEATBALLS Spies and Krogager never really got to know each other. They held only a few meetings. On one occasion they shared a meal of Danish meatballs (‘frikadeller’) at the Hotel Dagmar in Ribe.

TO EACH MAN HIS OWN FAREWELL Simon Spies took his trousers off and had sex on the floor of a nightclub in Copenhagen on the same day minister Krogager took off his cassock in a church in Tjæreborg to focus on the travel business. Spies made the evening news – Krogager made the morning news.

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No364

GOODBYE

MORE FUN IN THE OLD DAYS

By Ejvind Olesen

Eleven years ago, when SAS turned 50, the legendary chief executive of Carlson Wagonlit Travel, Ole Andersen (who is no longer living) wrote a bittersweet greeting to the national company.

“On August 1st, 1966, I sold my first SAS ticket. I can’t tell if it resembles our military service memories – more fun as time passes?

“At that time, there was also an annual agent party where we had fun. Then came the tradition with the Cosmopolitan Club, bowling matches and bingo games with friends at SAS. “It was also in 1978 when SAS wanted to present its agents and the press the new Airbus A300 on a 50-minute flight over Sjælland. It resulted (due to heavy fog) in a 21-hour journey via Stockholm.

“After 80 minutes and over Ringsted, 90 bottles of champagne had been con-

sumed. Later, Arlanda was dried out, and when a strike broke out in the transport section at midnight everything went wrong; the SAS guests had to return to Copenhagen by four different flights the next day.

“We Scandinavian agents were proud of SAS and our foreign colleagues envied us. Later the problems began, and SAS was headed straight for them. And, if it were possible, the airborne staff were even more pampered than us agents. At that time 80 per cent of all SAS tickets were sold through travel agencies.

“Everything was a little bit more fun when Jan Carlzon came. Business Class was abuzz. For the first three or four years, SAS must have flown more slowly to European cities, because now the crews suddenly had time to serve hot food. Today, you have to bring your own newspaper when you are

boarding late because the Economy passengers have secured themselves beforehand.

“Our common customers are right now a little dissatisfied with SAS. We have Vagn Sørensen’s word on that.”

Carlson Wagonlit Travel was at that time (July ‘96) SAS’s largest Danish customer among the travel agencies.

MAERSK AIR AND SAS BATTLE OVER BILLUND “There is nothing we would rather do than to watch Maersk Air doing poorly. Of course we want to take their customers.”

This was said by SAS CEO Jørgen Lindegaard at a meeting in November 2002 in ‘Skålklubben and Travel Writers’ as the prelude to a tough one-on-one battle between the two former partners, which both took a hit in the cartel scandal some months earlier.

Billund currently has five partner routes, all operated by Maersk Air: to Amsterdam with KLM, to Paris with Air France, to Frankfurt with Lufthansa, to Stockholm and to London Gatwick with British Airways.

“SAS is trying to worm its way in, but this is about our survival as an international airport,” says airport manager Jørgen Krab Jørgensen.

“It is paradoxical that SAS should be lecturing someone about the legislation. SAS, apparently, has a somewhat special interpretation of the competition law.”

For SAS it is dead serious; since September 11, the company has been losing about DKK 20 million per day.

Take Off, January 2002

LARS LARSEN IS LOSING MONEY Lars Larsen is paying a high price for his interest in the travel industry. But apparently he is taking it easy, and says: ”The tax system is carrying a large share of the burden.”

Larsen Travel and Larsen Summerhouse Vacations drained the group of DKK 55 million. In addition, DKK 70 million has been added to increased equity. The surplus, however, on bed linen and dishcloths yielded a profit of DKK 44 million.

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“WE CAN’T DO WITHOUT TRAVEL AGENTS” Stated by two members of the ATM (Association of Travel Managers) in an interview with editor in chief Erik Ryge, ¬who also had Lisbeth Witting, Ikea and Knud Erik Christensen in ‘The Chair’ – this was a big interview published in Berlingske’s magazine.

Travel manager Knud Erik Christensen told Berlingske that Denmark joined the ATM in January 1986.

“Until then I felt very isolated, I was lacking information and I had no way to go. As a member, I immediately contacted colleagues in similar positions. I think my position got a boost by signing in.”

What are the conditions of being a member of the ATM? “The company’s annual travel budget must be at least DKK 4 million. And the person the company chooses as a member must have sole responsibility for the company’s travel activities – and must have a full-time job in travel activities.”

Today the ATM, which changed its name to the DBTA in 2004, is performing at its best, and it seems that the digital evolution has made it more relevant than ever.

Take Off, November ‘91

TOPSØE: DID WE CHOOSE THE WRONG PLANES? After 22 years as chairman of the board for DDL (Danish Aviation Company), Dr. Haldor Topsøe bid farewell as chairman of the representatives at SAS at a general assembly in mid-May 1990. He was duly honoured by vice chairman Kaj Ikast.

He was succeeded by Danske Bank’s chief executive, Tage Andersen (who fired Jan Carlzon).

At the general assembly, Topsøe said, among other things: “It is not impossible that you may have to change strategy and switch to bigger planes and fewer destinations due to the overload of the airspace. If this prediction holds, SAS has wrongly invested in Boeing 767s and MD 80s instead of the Boeing 747 (the Jumbo) for long-haul and Airbus for European traffic.”

The head of the Civil Aviation Administration, Val Eggers, commented in his speech on the future of airports.

“We are fighting hard for expansion – with double-lanes, for example – but have got negative responses from most European airports due to environmental issues. Everyone knows the waiting time in New York, regardless of which airports we choose.”

He continued: “The future may well belong to large planes in order to get as many passengers channelled through as possible.

Right now there is hardly any goodwill on this issue in Frankfurt, Vienna or Zurich, even if it’s needed.”

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No364

GOODBYE

WHY DID SAS START TAKE OFF IN 1957?

SAS sales manager Orla Antonsen was the magazine’s first editor.

“So, why did you do it?” was the question put to the first three editors in an interview series called ‘The Chair’ in May 1997.

By Ejvind Olesen

The editors were – in an annual line-up – Orla Antonsen, Poul Tibæk and Erik Ryge. None of them are alive today.

“What was the point?” interviewer Svend Aage Jensen asked Orla.

Orla Antonsen: “There was no media through which travel agencies could keep in touch with each other, and keep up-to-date with the aviation industry, except for Take Off. At the time, it was the only magazine of its kind in Scandinavia.

It was the communication between the agencies which mattered.”

Poul Tibæk: “When I took it over from SAS we just continued, except for the fact that it was no longer only SAS-related news.”

Orla Antonsen: “Back in 1957, SAS found that there was no real communication towards the travel agencies and the interline partners. Of course, we had the SAS bulletins. But we felt that there was a need for communication. Maybe in the shape of hidden advertising, but with other news as well. This went on for some years, until there was no more money to publish Take Off. I didn’t want to give up. I thought it was a good magazine, so I contacted Bent Jørgensen from the Travel Agency Association and asked him if he was interested in taking over. But then Poul Tibæk came into the picture.”

In the first few years, SAS demanded a 50 per cent discount on its adverts.

Poul Tibæk: “This is probably true, but as I recall it they never used their quota. So I had to find other ways to secure economic stability for the magazine. I started cooperation with the Danish Travel Writers Association. We had as many as 32 journalists writing for us in the course of one year. Ejvind Olesen (he was vice chairman of the association at the time) and Svend Aage Andersen from Politiken (who was chairman) were good working-partners. Ejvind came to me several times during the 141-day strike at Berlingske and he stayed around for various tasks.”

During the long anniversary interview, Tibæk also admitted that there had been a special deal with Gorm Borup, director for Europe at Thai Airways. He had decided that there should never be an issue of Take Off published without a Thai advert.

That kind of airline director was good to have around, and they are greatly missed today.

Speaking of which: Orla Antonsen was the man behind a campaign about jumping out of the charter queue. At a press meeting, everyone received a copy of Lisbeth Dahl’s monologue “With little tiny steps”, which was a parody of the long waits in line and the service on charter flights out of Copenhagen.

Take Off, May ’97

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IT DOESN’T PAY TO RUN A HOTEL IN DENMARK For those who read this article, it’s worth remembering that it is 16 years old.

Today, the situation is quite different. But to quote an article in Take Off in November 1991: “Copenhagen hotels do not have a home market of importance. They are largely dependent on tourists from abroad; 77 per cent of overnight guests in Greater Copenhagen are foreigners. On a national level, it’s only 50 per cent. At some large hotels in Copenhagen, 90 per cent are foreigners. Stockholm and Oslo have a home market of, respectively, 55 and 45 per cent.

This is documented in a report released by the Ministry of Industry. In the 1980s, there was not a single new hotel in the best categories, simply because it is not possible to run a hotel in Denmark. It is a paradox that Copenhagen, with the highest occupancy rate, has only achieved an average room price among the lowest in northern Europe.”

Why are there so few guests from Jutland visiting Copenhagen hotels?

Think of ‘Matador’, which is being shown on TV this summer (2017) for the seventh time. And consider Lise Nørgård’s priceless remark: “Jutlanders do not sleep in hotels, as long as there is an available mattress with family or friends in the capital.”

Take Off, November ‘91

SALES OF NORDIC TICKETS CUT IN HALF Nordic low-cost ticket sales in Denmark have taking a wrong turn. The charter tax on discount tickets has been put into effect and the sales this Easter fell by 45 per cent due to the new tax of DKK 300 per ticket. To destinations like Oslo and Stockholm, sales are now negligible due to the high rates of hotel accommodation.

Take Off, ‘90

THE BOSS CANNOT HAVE BOTH POWER AND GLORY Inspirer and lecturer and former sales director of Den Jyske Bank, Jens Ladegaard, held a very inspiring speech at the Travel Agency Association’s annual meeting at Koldinghus. It was the meeting where the chairman of TO (Tour Operators) Jahn Schapiro was quoted as saying: ”DRF (Association of Danish Travel Agents and Tour Operators) has never been as effective as now.”

Jens Ladegård said, among other things: “A boss cannot have both power and glory. Employees must be inspired so that the credit for a good result reflects on them.”

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No364

LEISURE

Savoy Hotel

By Jan Aagaard - Photo: Elite Hotels

INDIAN EXPAT BEHIND SWEDISH HOTEL SUCCESS

Bicky Chakraborty came to Sweden from India in the 1960s.

He started to let student housing and since 1980 he has built Sweden’s largest family-owned hotel chain, Elite Hotels.

If you arrive in Malmö by train and walk from the Central Station towards the historic centre, one of the first buildings you meet is the magnificent Elite Hotel Savoy.

Built in 1862, the hotel is one of Sweden’s oldest and has over the years has welcomed celebrities like Judy Garland, Duke Ellington, Ingrid Bergman, Lenin and many more.

However, very few tourists in the city know that in the early 1980s an Indian expat, Bicky Chakraborty, bought this historic hotel and made it the cornerstone of a business called Elite Hotels of Sweden.

The chain has grown to 35 properties across the country and is Sweden’s largest family-owned hotel chain.

In the midst of an intense debate about immigration and border control in Sweden, the story of Bicky Chakraborty is a brilliant example of an arrival who understood how to exploit opportunities in his new country, and with a blend of talent and hard work created a successful business.

Chakraborty came to Sweden in 1966 to study engineering, and after a few months in Stockholm he showed his business talent when he arranged a gala performance with Monica Zetterlund and Lill Lindfors. He then began to let vacant student housing during the summer months, and the business grew throughout the 1970s and 1980s.

Bicky Chakraborty came to Sweden in 1966 to study engineering and bought Hotel Savoy in Malmö in 1983.

A new hotel a year Chakraborty’s leap into real hotel management was taken with the acquisition of Malmö’s Hotel Savoy in 1983. The following year it was the historic Hotel Plaza in Stockholm, in 1985 the City Hotel in Karlstad and in 1986 the Grand Hotel in Norrköping.

Since then, the chain has grown year by year and earlier this year unveiled the Elite Hotel Academia in Uppsala.

“Elite Hotels is still owned by Bicky Chakraborty, who is 73 years old. It is through his strategy that the chain will

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Plaza Hotel

grow steadily with organic growth. On average we get a new hotel a year,” says Anna Randow, Elite’s sales director in Malmö and Lund.

These include, in addition to the Savoy, the Elite Plaza Hotel and the Elite Hotel Residens in Malmô and the Elite Hotel Ideon in Lund.

There are also two Elite properties in Helsingborg – the Marina Plaza and the Hotel Mollberg – while Stockholm houses a total of six Elite hotels, with a seventh on its way with a planned opening in late 2017. The chain’s other hotels are spread out in major cities across Sweden – all the way up to Kiruna in the north.

Tradition and quality A special feature of the Elite hotels is that most of them are situated in classic historic hotel buildings, which for decades have played a central role in the cities’ business and cultural life. Some of them, however, are also situated in modern buildings.

The hotels are 4-star, and in the historic buildings the rooms are typically different in size, decoration and design. The chain’s approximately 5,000 employees work based on the ideology of creating a total experience for the guests through focus on tradition, quality and the concept of ‘flärd’,

which in Swedish stands for luxury, pleasure and self-indulgence.

“The Elite hotels in Malmö are relatively small compared to many of the city’s other hotels, and we place great emphasis on creating a close relationship with the guests. Many of them are regulars, so we know their names and special wishes and needs.

For example, we have one guest who wants 12 pillows in his bed – so he will of course have that every time,” says Anna Randow.

Earlier this year, the Elite Savoy Hotel received an SSQ Service Award as one of Sweden’s three best hotels for business travellers, in competition with 30 other properties nominated by the magazines Business Travel and Kick Off. Gastropubs attached In addition to the hotels, Bicky Chakraborty owns and operates the gastropub chain The Bishops Arms, which counts 40 pubs around Sweden. Most of the pubs are directly connected to Elite hotels – as is the case in Malmö, where both the Savoy and the Plaza have a pub attached.

These taverns serve hearty pub food and are very well attended ¬both for lunch and in the evenings. Some of the Bishops Arms pubs also have rooms for rent themselves and are part of the Elite Hotels Group as

smaller units with a simpler standard and fewer facilities than the classic hotels in the group.

The Bishops Arms is known for having a wide selection of beer and spirits – at the pub in the Plaza hotel in Malmö you can choose from 32 different draft beers, as many as 384 kinds of bottled beer and over 400 whiskey brands. The Hotel Savoy also has a Bishops Arms pub, which is visited by both hotel guests and local residents.

THE ELITE HOTELS IN MALMÖ Elite Hotel Savoy Rooms: 115 Restaurant/Bar: 2 Conference Rooms: 4 Elite Plaza Hotel Rooms: 116 Restaurant/Bar: 1 Conference Rooms: 6 Elite Hotel Residens Rooms: 73 Restaurant/Bar: 2 (at the Savoy) Conference Rooms: 1

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No364

LEISURE

MALMÖ ATTRACTS WITH GOURMET FOOD Three restaurants in Malmö can boast a Michelin star. Among them is Sture, located in the same building as the Hotel Savoy.

By Jan Aagaard

Like Copenhagen, Sweden’s Malmö has evolved into a city with a focus on gastronomy in recent years. The restaurants are not as numerous as they are in Copenhagen, but there are plenty to visit on a weekend break or two.

Earlier this year one of the city’s leading restaurants, Vollmers, was awarded two Michelin stars, while the restaurants Bloom in the Park and Sture each got one star.

Sture is situated in the same building as the historic Elite Hotel Savoy. It was the first time the restaurant had been given a Michelin star after being awarded a Bib Gourmand distinction in the Michelin guide last year.

Sture is run by Karim Khouani, who was the force behind the Malmö restaurant Ambiance à Vindåkra, which also has

one Michelin star. At Sture, he creates an experimental French cuisine with fixed 10-course menus consisting of small, elegant dishes and accompanying wine menus.

Fish from the Danish west coast Another interesting diversion is the fish restaurant Johan P., which is popular for both lunch and dinner. It gets fresh fish delivered from Thyborøn and Thorsminde on the west coast of Denmark, and from Smögen north of Gothenburg.

In addition to its cosy and spacious restaurant, Johan P. also has a separate room for 30 people and is currently refurbishing the wine cellar to accommodate up to 48 guests.

Malmø has other quality restaurants too. In this year’s edition of the Michelin

guide, three restaurants received a Bib Gourmand distinction, namely Bastard, Cirkus at More Bistro and Namu, which serves Korean food.

For gourmands, it is also a ’must’ to visit Malmö Saluhall, which opened in November 2016. The Saluhallen is the city’s answer to the Torvehallerne in Copenhagen and is situated in a beautifully restored warehouse in the harbour area. Malmö Saluhall is open every day and offers a wide range of restaurants and stalls in an exclusive yet relaxed environment.

The place is smaller than Torvehallerne but has everything from fish, meats and vegetables to bread, cheeses and delicacies. The restaurants include, among others, the salad bar Holy Greens, the Pink Head Noodle Bar and the Italian Papi.

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No364

ADVERTORIAL

ZAGREB Zagreb er hovedstaden og den største by i Kroatien.

Den har ikke Adriaterhavet eller strande, men byder på mange fine seværdigheder, et væld af restauranter, cafeer og barer, museer og masser af underholdning og faste events.

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Foto: Ivo Biocina

Det er kontrasternes by – både gammel og ung på samme tid. Dedikeret til forretningslivet om morgenen, men afslappet og morsom om aftenen. Byen er livlig og charmerende. Tidligere blev den ofte uretfærdigt overset af besøgende i Kroatien, men nu kommer den til sin ret takket være bylivet, der omfatter kultur, kunst, musik, teater, arkitektur og gastronomi.

Zagreb er værd at besøge på alle årstider, men det tidlige forår med moderate temperaturer og den mindre risiko for regn er den bedste årstid. Om vinteren er sne almindelig i Zagreb og kan være en pittoresk baggrund for sightseeing.

Der er let at komme til Zagreb fra andre europæiske storbyer, hvilket gør den til en fremragende destination for et weekendophold.

Byen har figureret på en europæisk top-15-liste over destinationer at rejse til i 2015. European Best Destinations besluttede også, at Zagreb havde Europas ”bedste julemarked” i Europa i 2016 og 2017.

Zagreb kan beskrives som en by med én stor dagligstue. I samme øjeblik solen kommer frem på himlen om foråret,

åbnes terrasserne på restauranter, cafeer og kaffebarer. Zagrebs indbyggere er store kaffedrikkere og gør kaffe til en vigtig ingrediens i det sociale liv. En kombination af middelhavsregionens hjertelighed og nordlig forretningssans får enhver besøgende til at føle sig velkommen.

Områder og attraktioner Med ca. 20 teatre, 30 museer, 45 gallerier og 13 kunstsamlinger, en fremragende ZOO og næsten en million indbyggere, er Zagreb en ægte kroatisk metropol.

Den er en udendørsby året rundt: Forår og sommer er søen Jarun en populær destination for solbadere og sejlerfolket; efteråret byder på vandreture i Samobor og om vinteren kan skieventyr findes i den nærliggende Medvednica naturpark.

En af byens topattraktioner er friluftsmarkedet i Dolac. Det er det største og mest populære madmarked i Kroatien.

Zagreb har en del mysterier – dens undergrund er det største af dem alle.

Gric-tunnellen, som løber under jorden lige midt i byen, byder på mange

muligheder for at arrangere forskellige kulturelle events, koncerter og tilsvarende happenings inden for dens usædvanlige rammer.

Zagrebs arkæologiske museum huser nogle af verdens fineste samlinger af bevarede mennesker og eksempler på de ældste etruskiske inskriptioner, der til dato er fundet.

Vidste du at…

Zagreb kaldes ofte for ”museernes by”, idet der findes flere af dem pr. kvadratmeter end i nogen anden by i verden.

Et af dem er Museet for brudte kærlighedsforhold – et finurligt, personligt, nostalgisk og noget melankolsk museum, der er viet til minder fra alle typer forhold, og som også er anerkendt som et af ”Europas bedste museer”.

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No364

CAR RENTAL

CAR HIRE MARKET TO DOUBLE IN FIVE YEARS The car rental market is growing at 14% per year, and there are some interesting trends in the business such as ‘smart tech’ and ‘eco cars’.

Hertz investerer i grønnere udlejningsbiler. Foto: Hertz

By Howard Jarvis

New reports point to rapid growth in the car hire market worldwide over the next five years. This highly competitive and fragmented market is valued at around US$60 billion ($58.26 billion in 2016) and is expected to more than double in size to reach $124.5 billion by 2022.

Growth is being driven mainly by the rising tourism industry, US-based Zion Market Research says, ensuring a CAGR (compound annual growth rate) of 13.5%. Rising disposable incomes in developing countries should also propel growth in the market in the years to come.

A report by UK-based market research firm Technavio, meanwhile, predicts the market to grow at a CAGR of around 16% by 2020. Car rental “is expected to witness huge growth” due to the rise in business travel, demand for car sharing and the expansion of megacities, it says.

Smart tech, green cars High demand for smart technology is driving the global market forward.

Tech providers and car manufacturers are offering innovative web-based solutions to facilitate the integration of

smartphones with cars. Car hire firms are adding more cars to their fleets with advanced telematics solutions and navigation functions.

The market is also seeing new online mobility booking agencies and payment engines, for hassle-free booking.

For instance, Audi is planning to offer high-speed wireless data connection in cars to provide access to services such as communication with parking garages.

At the same time, hire companies are realising that the use of green vehicles is a cost-effective way to improve energy efficiency and cut carbon emissions, opening up opportunities in marketing and catering to consumers. Travellers with a green conscience can ease their guilt when not using public transport on holiday by using a growing range of environmentally friendly cars.

One vendor, Hertz, offers clients in New Zealand a carbon calculator that determines the carbon footprint of various car models. Hertz is also building its Green Traveller Collection, “a line of hybrid, electric and clean diesel vehicles that offer high fuel efficiency and are easy on the wallet”.

New players are filling the niche too.

Green Motion, established in 2007 in the UK, is now a recognised brand for lower CO2 car and van hire that “abides by its own all-embracing environmental policy”. A franchise present in 30 countries, it recently opened at Stockholm Arlanda, its first base in Scandinavia, in May 2017.

Speeding ahead Among car types, economy cars already dominate the market and are expected to see even faster growth in the future, Zion says. But according to Technavio, the multi-utility vehicle (MUV) will be the fastest growing segment, with a CAGR of almost 19% by 2020. This is due to its ability to accommodate a large number of people, yet with high speeds and power capabilities.

Based on end-users, leisure accounts for just over half of the car rental market value; business travel has a share of 35%.

Rental from airports is the leading end-user segment, accounting for more than 42% of the total market share.

In terms of regions, North America has the largest share in terms of market value (more than US$30 billion, or 43%) and fleet

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size (2 million rental cars) and is expected to remain above all other parts of the world at last until 2022.

Zion puts this down to the high penetration of smartphones and advances in technology in the region that improve the convenience of booking. The rising number of tourists visiting Canada also contributes.

North America is followed by Europe. Switzerland is top for average revenue per day (over US$90), while Portugal has the highest average rental length, 7.6 days.

But, predictably, Asia-Pacific is expected to witness the fastest growth in the coming years due to ballooning population and transportation needs. China is the fastest growing market in terms of market size (22.4% CAGR) and fleet size (18.5%).

There, the number of licensed drivers is about three times the cars present in the country. Due to traffic problems, many Chinese don’t like buying a car for daily travel but do go on weekend outings.

Growth restraints in the global car hire market in the coming years may include a rise in oil prices and lack of effective marketing, while a high number of complaints in many markets dogs the business. But experts agree that the outlook is overwhelmingly positive.

Danmarks bedste biludlejning Personbiler, varevogne, minibusser, tourbusser og lastbiler. Vi dækker dine behov.

Hos Avis Biludlejning hjælper vi dig med fabriksnye biler og rådgiver om billeje i både kortere og længere perioder.

Vi tilbyder dig løsninger tilpasset dine behov som f.eks. minilease fra kun 100 kr. om dagen - ALT INKLUSIV! Det er blandt andet derfor, at vi er kåret som Danmarks bedste biludlejningsselskab for fjerde år i træk.

avis.dk Annonce Avis_Danmarks bedste biludlejningsselskab.indd 1

12-04-2017 09:27:57

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No364

CAR RENTAL

BETTER EU RULES FOR CAR HIRE In an effort to deal with an increasing wave of complaints, the European Union and Europe’s five largest car rental companies have agreed on more intelligible contracts.

By Henrik Baumgarten

The rules for car rental in the countries of the EU have now been made clearer.

After seeing a significant rise in the number of consumer complaints in Europe in recent years, the EU established a dialogue with Europe’s five leading car hire companies, namely Avis/Budget, Enterprise, Europcar, Hertz and Sixt, which collectively own approximately two out of every three rental cars in Europe.

Among the areas that have been improved and clarified are fuel terms, including whether the car has to be returned with a full tank.

Booking prices must be clear from the start, for example on whether there is a charge for picking up a car at an airport, or rules for winter tyres in countries that sometimes require them.

When the consumer books a car during a period requiring winter tyres, this must be included in the price from the start. It cannot be added as an additional charge.

Contracts must be written in clear and easily understood language, including mileage, fuel rules, cancellation terms, deposit, insurance requirements, etc.

Where, for example, applicable damage to the rental car is concerned, the consumer must be contacted before the car hire company

charges extra for the damage.

Complaints have been especially harsh on car hire in Southern Europe,

which, together with the United States, is one of the biggest rental areas for most companies.

CARS WITH PRIVATE CHAUFFEUR Avis Car Rental has seen strong growth in rental cars in China with private chauffeurs. ”We have had the opportunity to do this for several years, but in recent years demand has been significant,” says Lars Dissing, Scandinavian commercial director at Avis Car Rental, adding that Avis will soon offer this opportunity in India and Pakistan too.

”The last figures I got from Avis in China show that they have 3,000 employees, of whom 2,500 are drivers,” says Dissing.

The advantage, for example, for Europeans visiting China and having their own chauffeur is that they have a local at the wheel who knows the traffic, the signage and the country’s traffic culture in general.

HB

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Gamle mænd og nye biler.

Vi er nye i Danmark, men har allerede en menneskealders erfaring.

Det er ikke nyt for Enterprise at udleje biler. Det har vi gjort siden 1957. I dag er den samlede flåde over 1,9 millioner biler på verdensplan. Så det har vi ganske godt styr på.

Det er heller ikke nyt for vores salgschef, Per Markussen, at finde den rette billeje-løsning til netop din virksomhed.

Han har faktisk over 30 års erfaring fra erhvervsrejsebranhcen. En erfaring, der allerede kommer flere C20virksomheder til gode, og som han gerne deler med dig.

Kontakt Per på +45 2330 8009 eller pema@ehiglobal.dk og bliv en erfaring rigere.

enterprise.dk mini-lease.nu

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No364

CAR RENTAL

GREAT PROGRESS AT AVIS Avis Car Rental, which, among other things, also owns the Budget trademark, saw a 20 per cent increase in Denmark last year, says Scandinavian commercial director Lars Dissing.

The increase is spread over large business areas from passenger cars to trucks.

An area that decreased last year, however, was the number and hence the rental of electric cars. ”There is a lot of demand for electric cars, but because of the taxes on – and subsidies to buy – electric cars, we purchased fewer than planned last year. While we began last year by having 780 electric cars, the number by the end of the year was only 500, due to reduced motivation and rising taxes,” says Dissing.

But in April, a new agreement was reached in the parliament that postpones a planned rise in the registration tax on electric cars in order to increase sales again.

Avis has 52 rental offices in Denmark. In total, Avis Car Rental in Denmark has approximately 7,500 cars a year, but the highest number of cars available is around 4,500 in the peak season. ”Some cars we only have for four or six months – while, for example, the electric ars stay in the fleet for up to two years,” says Lars Dissing.

WHO OWNS WHO? The Danish car rental industry has an annual turnover of more than DKK 1.3 billion. Europcar has one third of the market, while Avis, Enterprise, Hertz and Sixt together have another third, and the rest is spread over local car dealers throughout the country.

Here’s a look at who owns the five biggest car rental companies:

Gamle mænd og nye biler.

Vi er nye i Danmark, men har allerede en menneskealders erfaring.

Budget Car Rental in

Det er ikke nyt for Enterprise at udleje biler. Det har vi gjort siden 1957. I dag er den samlede flåde over 1,9 millioner Scandinavia ishar owned bystyrthe biler på verdensplan. Så det vi ganske godt på. parent Det er heller ikke nytin for vores Per Markussen, at finde den rette billeje-løsning til netop din virksomhed. company thesalgschef, US, Avis Budget Han har faktisk over 30 års erfaring fra erhvervsrejsebranhcen. En erfaring, der allerede kommer flere C20virksomheder til gode, og som gerne deler med dig. the Group, which inhan 2014 bought Kontakt Per på +45 2330 8009 eller pema@ehiglobal.dk og bliv en erfaring rigere.

Scandinavian unit from the Norweenterprise.dk gian RAC Group. mini-lease.nu

opened in Denmark in 2014 in a franchise with Danske Bank-owned Nordania and Denmark’s largest importer of cars, Scandinavian Motor Co. SMC Enterprise also owns the trademarks Alamo and National.

”CHEAPER TO RENT A CAR THAN A CHAINSAW” Enterprise from the US, which also owns the trademarks Alamo and National, is the newest major player in the Danish car rental field, moving in two years ago.

Enterprise’s sales director in Denmark, Per Markussen, says that the company is currently up to 1,200 passenger cars and last year there were rental stations in, among others, Esbjerg, Fredericia, Odense, Silkeborg and Aarhus. Enterprise is already present at the airports in Copenhagen, Billund and Aalborg. ”We see increased growth in mini-lease-agreements, where the customer has the car for less than 12 months, but also in share-economy where the car is rented to the same customer, typically company customers, for longer periods,” Per Markussen tells Stand By, adding: ”In general, we have very high demand also from private customers, due to, among other things, the tough competition. Sometimes it’s almost cheaper to rent a car than a chainsaw in Silvan.”

HB

(Østergaard Biler), Denmark’s largest car rental company with a third of the market, was sold to the French Europcar Group in the first half of this year. The seller was Danish billionaire Karsten Ree who in 2013 bought Østergaard Biler (Europcar.dk) from an Icelandic fund for around DKK 180 million.

Ree’s sales price to Europcar Group is estimated to be around double the price. Europcar Denmark has 40 rental stations.

in Scandinavia is owned by Volvo Cars.

in Denmark is a franchise from Sixt’s parent company, with headquarters in Munich. Sixt has just introduced a new brand in Denmark: Flizzr, the company’s lowcost concept. However, the Flizzr cars are reserved for expats living in Denmark.

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No364

ADVERTORIAL

Philip Schack, chairman of the Danish car rental organization and managing director at Sixt Car Rental in Denmark, pictured at Sixt’s new rental station at Copenhagen Airport.

CAR RENTAL CUSTOMERS DRIVEN RIGHT TO THE DOOR The five car hire companies at Copenhagen Airport have been moved from Arrivals in Terminal 3 to the former Domestic Terminal. Customers are driven there by shuttle bus, which also stops at terminals 2 and 3.

“It’s at least as good and easy as it used to be, and it takes about the same time as before for the customer to get the car.”

So says Philip Schack, who last month became the new chairman of Danske Biludlejere (the organization for Danish car rental companies). He is also managing director of Sixt Car Rental in Denmark.

With the exception of Europcar, Copenhagen Airport is the largest vehicle hire point in Denmark for the airport’s four other car rental companies – Avis, Enterprise, Hertz and Sixt.

“The visibility of car rental companies in Copenhagen Airport’s Arrivals area almost disappeared after our offices were closed there. We want a clearer profile. The Arrivals area after customs control doesn’t need three to four coffee shops. There should be room for car rental companies too,” Mr Schack says, adding: “About 90 per cent of the customers who rent a car at the airport have prebooked the car. But about 10 per cent are walk-in customers waiting to rent a vehicle until they are at the airport. When they can’t see a rental office in the Arrivals hall, they are tempted, for example, to take a taxi. So we lose revenue.”

Missing more shuttle buses Earlier, when car hire customers arrived at Copenhagen Airport, they reached the car rental companies’ offices just a few metres after customs control. There they

were given the keys and were able to pick the car up at the nearby P10 car park.

Since the turn of the year, customers have had to take one of the free shuttle buses, running every 10 minutes during the busier periods. But that is not frequent enough in the opinion of the companies, which would like to see the buses running nine to ten times an hour.

Together with Philip Schack, Stand By first took the walk from the Arrivals area to the P10 parking zone – and afterwards took the short trip by shuttle bus from Arrivals to P1, where the hire companies today have their offices and where the cars are delivered.

The time spent was actually almost identical and more comfortable by bus than having to go outside to P10. However, it does take a little longer if the previous shuttle bus has just left.

Big competition Nationally, Sixt is heading for 25 rental stations in Denmark. The company has a total of 2,800 vehicles, around 10 per cent of which are vans and trucks. Sixt has approximately 20 per cent of the Danish market, where the company had a turnover of DKK 200 million last year, gaining a profit of DKK 10 million after tax.

“The Danish market is very competitive and margins are under pressure – also because of new alternatives such as car-sharing,” says Mr Schack.

ALL-INCLUSIVE VAN LEASING Sixt Car Rental in Denmark has just launched a so-called ‘All-Inclusive’ van leasing solution, where the vehicles are delivered free of charge to the client’s address. The new fleet of vans holds ten categories – from small city van and cargo van up to cutaway vans and personnel carriers.

SMART START AT SIXT Sixt’s ‘Smart Start’ is a new service for prime customers at Sixt, which earlier this year was presented outside Germany – at Copenhagen Airport.

“Smart Start can be compared to fast track,” says managing director in Denmark Philip Schack.

With the Smart Start concept, the customer is handed the keys in the lobby of the Clarion Hotel at Copenhagen Airport. Smart Start is offered to Sixt’s Frequent Flyers customers holding a confirmed reservation.

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No364

LEISURE

LUXURY MEANS BEING A TRAVELLER, NOT A TOURIST

By Mette Damgaard Petersen

Luxury is no longer simply expensive suites and gourmet restaurants. It is memories, mindfulness and meeting locals that give our trips value.

The luxury market is constantly changing.

The concept of luxury was previously associated with business-class flights, dinners at exclusive gourmet restaurants and suites at lavish luxury hotels, all of which required membership of a very elite financial league.

But even though there are more and more dollar millionaires, it’s not the cost but the value of the travel experience itself that has become the focal point for luxury travel.

These facts are, among other things, derived from a new survey by Euromonitor showing a significant change in the luxury segment’s expectations, travel patterns and consumer habits.

Bad experience – great story Today’s demand for experiences is taking a higher priority than material goods, as they help to create memories. And it’s not only the positive experiences that are valuable.

A sorry tale of losing our luggage, getting lost or being soaked by a strong rain shower in the wilderness will eventually become a great story shared with friends and support the traveller’s overall experience.

The value of a journey is characterized

by being elusive and is associated with emotional intensity. Time away from our busy everyday life is another important aspect, as well as the desire to do something good for yourself and for others, such as taking on voluntary work.

Euromonitor predicts that mindfulness will go a long way alongside yoga and meditation themed stays, as part of the offerings made by hotels, cruise ships and adventure trips.

Travellers not tourists There is a need to experience the world as a traveller and not as a tourist, and personal advice in which the experience is tailored to the customer’s specific needs and wishes is highly valued.

As an example, some hotel guests often prefer the hotel lobby if it encourages socializing, rather than wasting precious time alone in their suite.

Some travellers also like being in contact with the locals and feeling like part of the surrounding community, for example being shown around the neighbourhood by a resident, being taken to an event where the local community engages or visiting a private home. The key is not to stage these experiences – authenticity is still crucial.

This means, among other things, that the criteria for defining luxury are no longer only priced beyond the reach of the majority. So the target group has expanded and a large market

for affordable luxury has emerged – a new segment that is steadily growing.

In 2017, approximately 9 per cent of all households globally have an annual disposable income of over US$100,000, and the number is expected to more than double to about 20 per cent by 2030 – a segment of travellers who can, and will, pay for experiences.

DOLLAR MILLIONAIRES Annually, around US$170 billion globally is spent on luxury hotels, showing a fairly modest growth. In 2010-2016, there was only 2.7 per cent growth, while in the period 2016-2020 a 2.9 per cent increase is expected.

Globally, in 2015, there were about 34 million households with a HNWI (high net-worth individual) income, defined by having a net worth of more than US$1 million, the so-called dollar millionaires. An increase of 144 per cent is expected in this field, so by 2030 there will be 83 million HNWI households.

In China alone, two new millionaires are added to the statistics every day.

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A CALM FLIGHT Have you ever given thought to how much noise there really is inside a flight cabin? I hadn’t, before I got a pair of Bose headphones for a ten-hour flight to Johannesburg in South Africa.

It may be just my imagination, but I’ve never slept so well on a plane – or as well as it’s possible to sleep in an economy seat. They didn’t shut off all of the noise, but the ‘white noise’ in the cabin disappeared when the effective noise reduction was turned on – you could actually get a little addicted to this.

The headphones are wireless and can easily be paired with your smartphone. The fit is great and the sound can be remotely controlled via buttons on the headset itself.

The case the headset folds into is a little big for the hand luggage but also includes jacks and cables with a double plug and a small USB cable. The battery lasts up to 20 hours when used wirelessly.

The price is high, but if you often take long flights they can be a great investment.

KA

Bose QuietComfort 35, EUR 420. Weighs 234g

A LOCAL GUIDE IN YOUR POCKET We want authentic experiences, not just to sit at the same café as all the other tourists. Spotted by Locals provides insider tips to more than 60 cities and is written by local residents.

There are exceptions – one of the six ‘guides’ you meet when searching for Copenhagen is from Finland! But okay, she has lived in the city since 2009. If you swipe further along in the app, Distortion is highlighted as one

of the many street parties the Danish capital is known for. That may attract some, but it will probably also deter many others (not least the city’s own residents). In addition, the app contains maps that can be used offline.

Getting full access costs DKK 35, but although we are used to getting everything for free, it sounds like a fair price for accessing local ‘insider’ tips.

KA

SABRE’S SIRI “Which destinations have a temperature of over 30 degrees between June 1 and 5? Which hotels are available in the city centre? What type of rooms are they?”

Just ask – and Alexa answers.

Voice management systems are gaining momentum, and Alexa is the name of Amazon Echo’s personal virtual assistant developed by Sabre, which works much like Apple’s Siri. Alexa can also book a stay for you.

The big challenge lies in the fact that Alexa has to not only navigate in huge amounts of information but also understand nicknames which are hardly obvious for a digital device – for example, The Big Apple. This problem is still work in progress, according to Joakim Everstin, head of innovation at Sabre Travel Network.

“Is there anything else I can help you with?”

“Yes, please send a copy of the reservation to my wife.”“It is hereby done.”

MDP

Amazon Echo is only available in English and German and can be purchased in the United States, England and Germany. In addition to travel, Amazon Echo can answer questions about the news and the weather, play music and control the lights at home, etc. It can be purchased for EUR 180.

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No364

LEISURE

VOLUNTOURISM: A HARMFUL TREND? Is volunteering to help communities or wildlife for a few hours really helping, or is it becoming too mass market?

By Howard Jarvis

Even the big players say voluntourism is going mainstream. Tour operators and cruise lines are offering more and more excursions where customers help poor local communities. But might these actually be harming rather than helping those in need?

Large tourism companies are now mass-marketing this trend to bigger audiences. Tourists can feel good about doing a bit of light work in villages or nature reserves in developing countries, before returning to their luxury accommodation for the night.

Mass tourism is indeed embracing sustainable holidays, TUI Group claims in a new report. The operator giant suggests in ‘Better Holidays, Better World’ that “2016 was the year that sustainable tourism became mainstream”.

In 2016, tourists participated in 30% more (846,000) TUI Collection excursions, which focus specifically on sustainability and benefitting local communities. TUI clients also booked 6.3 million “greener and fairer holidays” at hotels certified to a sustainability standard.

Cruise and assist Among cruise lines, Carnival Corp recently launched a new ‘social impact’ brand, Fathom, designed to give passengers “authentic, meaningful travel experiences to work alongside locals as they tackle community needs”.

Carnival has just expanded Fathom’s experiences in the Dominican Republic to seven of its ten cruise line brands sailing to its Amber Cove port of call.

There, guests can buy a social impact excursion just as they do with traditional shore excursions.

At Amber Cove, on the Caribbean country’s northern coast, passengers help to produce and install water filters for local families, build concrete floors in people’s homes, plant trees and give free English lessons. Carnival is expanding Fathom with new excursions, such as working in a women’s cooperative that makes organic chocolate and helping to recycle paper into new products for sale.

Cleaning cages Malaysia is another country that is witnessing greater demand to take part in conservation work. Inbound agents there are seeing rising interest among

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Carnival Corp tilbyder ”social konsekvens”-pakketure på linje med almindelige udflugter i Den Dominikanske Republik, hvor syv af deres ti cruiseselskaber sejler til anløbshavnen ved Amber Cove. Her kan passagerne bl.a. hjælpe til på en økologisk chokoladefabrik, plante træer eller lave brugskunst af genbrugspapir.

Europeans to participate in wildlife conservation and charitable causes during their holiday.

Demand has grown 10% a year for the last three years, claims Ping Anchorage Travel & Tours, which handled around 3,000 volunteer tourists from northern Europe last year. Visitors spend on food and accommodation while donating time and money to causes they believe in, spending up to three days in a two-week stay on volunteer activities.

Terengganu-based Ping works with WWF Malaysia to promote mangrove

replanting, sea turtle and terrapin conservation, tree replanting and meetings with native people.

Another company, Discovery Overland Holidays, sends tourists to clean cages and feed the animals at the Bornean Sun Bear Conservation Centre. It has seen a 30% rise in volunteer holidays since 2015.

Vacation or volunteering?

GoAbroad, an online “directory for meaningful travel”, is critical specifically of Carnival’s social impact cruises, which it says can have a negative impact. The contrast of a few hours’ work on a luxury cruise only exaggerates social and economic differences.

“Showing up to a developing country on a luxury cruise ship, then proposing to help, while putting money into the pockets of a large corporation instead of investing directly in those local communities is a troubling venture for all parties involved,” argues GoAbroad contributor Dominic James Fusco.

A continuous cycle of new faces is not the kind of assistance that benefits communities in need, Fusco says, adding: “Classic voluntourism is a negative trend that greatly cheapens the experience of what could otherwise be deeply impactful outreach.”

A better solution, he says, is simply to pick one or the other: vacation or volunteering. Well-established NGOs and non-profits like Volunteering Solutions, International Volunteer HQ and Volunteers for Peace are the best way to make a meaningful impact.

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No364

PATA

TRUMP, HERO OF THE WORKING CLASS At PATA’s US event, from left: PATA’s vice chairman June Nielsen, speaker Mads Fuglede, PATA chairman Claus Vestergaard Pedersen, PATA board member Christian Bjerre and Carsten Hein from the evening’s sponsor Expedia. Photo: Preben Pathuel.

By Claus Vestergaard Pedersen, Chairman, PATA Denmark

At an exciting PATA meeting, US expert Mads Fulgede predicted that Donald Trump, whom he called a “pathological liar”, could be re-elected. Unless he stumbles into an impeachment. The meeting was held before Trump fired the head of the FBI. Mads Fuglede, who has been scrutinising the USA and its politics over the last 25 years, was a speaker at a well-attended PATA event in April at the 5-star Radisson Blu Royal Hotel in Copenhagen.

The PATA meeting was held before President Donald Trump allegedly tried to persuade the (now former) FBI director, James Comey, to drop the investigation of Trump’s former national security adviser Michael Flynn. In early May, Trump fired Comey.

At the PATA meeting, Mads Fuglede tried to explain why Trump – to the surprise of many experts – won last year’s presidential election ahead of Hillary Clinton, one of America’s most gifted politicians.

Working class hero “Donald Trump is seen by many in the United States as the hero of the working class. And the working class in the US are all without a higher education. For decades, this group of voters has witnessed only decline and no real wage increase. Before the crisis, for example, the city of Detroit had three million inhabitants. Now there are only 600,000,” Mads Fuglede said, adding: “Donald Trump has a connection with the workers in the US that I was blind to before. His supporters include, among others, white Christians. There probably never will be a wall on the Mexico border, but speaking about it shows he will do something about illegal entry into the United States.”

Hillary was a weak candidate “Donald Trump creates an unbelievable amount of noise. Many Republicans didn’t want him as president, but they voted for him because the alternative was Hillary Clinton. Had Hillary Clinton just got the majority of

one of the five main Democrat groups to vote for her, she would be president today. They are the highly educated, the young, the Latinos, the blacks and the women. Many underestimated how weak a presidential candidate Hillary Clinton was,” said Fuglede, who has never experienced such a noisy presidency as Donald Trump’s: “It reminds me so much of a circus. He gets almost nothing done.”

Mads Fuglede, one of Denmark’s most sought after US analysts, is educated in history from Aarhus University and is currently researching at the University of Copenhagen.

PATA – Pacific Asia Travel Association.

For more info: pata.org or pata.dk

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No364

LEISURE

By Mette Damgaard Petersen

VIRTUAL TRAVEL IS GAINING MOMENTUM Memories of destinations can be recreated and a fancy for new places stimulated, using virtual reality.

An old medieval castle, a green forest, a beautiful coastline. At the BIT Travel Exhibition in Milan in early April, visitors at the region’s stand could take a tour around the scenic Italian region of Calabria in just a few minutes with the help of virtual reality (VR).

The company E-bag has developed a concept that offers multimedia technology, including 360-degree video and 3D holograms for destination marketing.

“Today it’s possible to offer brand new multimedia experiences in tourism,” enthuses owner Paolo Spinoso. “It creates opportunities also in the B2B area, where hotels can offer VR as an appetizer for local exhibitions and museums.”

The company has existed for around 14 years and is a prime mover in its field. It has, among other things, been involved in projects ranging from the promotion of archaeological excavations in Jordan with VR to creating interactive gaming experiences at a medieval museum in Rome.

Spatiality In Denmark, the company Kanda offers “digital transformation through VR”.

“We utilize VR because we humans are basically good at orientating ourselves in a room,” Kristian Andreasen, director, elaborates. “We quickly scan where things are located and we sense the environment. Compared to video, VR can virtually give us the feeling of being on site – making it easier to remember.”

Andreasen also proposes that the B2B market begin using VR: “Event agencies can, for example, save the cost of site inspections, which can be done at home or at the office.”

The challenge may be that many destinations offer the same types of locations, such as alluring scenery, historic sites and big cities. So how do you ensure that the VR experience identifies the destination’s DNA, leaving the customers in no doubt as to exactly where they are, virtually speaking?

“You do that with the right storytelling,” Kristian Andreasen says. “Technology only opens new and better ways to deliver the message – there is still a core story to be communicated. Among other things, it can be supported by playing on the senses.”

Scent of a memory Kanda has created destination marketing in collaboration with the digital agency ISOBAR for Spies. The idea was to create a lifelike experience of possible destinations.

To this end, a 4D travel simulator was created, where VR was combined with 3D sound and a specially designed dust system. Scents have the ability to create a strong emotional connection to memories and feelings.

The travel simulator could be experienced at the Magasin department store in Copenhagen and has since been touring Denmark. The simulator’s destinations were Barcelona, London and Paris.

You could, for example, virtually visit a café in Paris with classical French music in your ears – and the delicious smell of freshly baked croissants in your nostrils.

Several guests later stated that it was an “absolutely mind-blowing and very authentic” experience. It would seem that VR as destination marketing has come to stay.

Read more: e-bag.it & kanda.dk

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No364

INTERVIEW

“I have never suffered from jet lag. I sleep when I can. During long flights, for example, we often get three hours of sleep while we are replaced. And sometimes you can actually benefit from just 10 minutes of sleep,” says Peter Jacobssen. Here he is together with COO Asgeir Nyseth, Norwegian, at his right.

PILOTS SHOULD NOT HAVE BIG EGOS Peter Jacobsson is back as chief pilot on Norwegian’s Dreamliner aircraft after years in exile. His career in the cockpit has been both long and colourful, and Stand By met him for a chat about pilot skills, dangerous pilot culture, jetlag and female pilots.

Text and photo: Jan Ohlsson

From the elevated POV of the pilot it almost looks like the mechanic on the ground is laying out offerings of long red scarves. But the strips are marked Remove Before Flight and signal that the plane is ready for take-off. And up we go from Seattle, over the inlets and islands, swinging eastward towards the snow-clad peak of Mount Rainier.

“I actually started my career in the Swedish Armed Forces and was educated at SK-60. But after that I moved on to civil theory and began employment on Hakkabussen, Swedair’s Twin Otter, flying from one freezing forest to the next in the coastal areas of the Gulf of Bothnia.”

After Swedair, Jacobsson had his eyes set on the market’s dominant national

airline, Linjefly. But that career move was interrupted when the entrepreneur Thomas Johansson offered him a dream job at Transweed flying even bigger planes around the world – including the MD-87 to Florida, which was and is an exclusive Transweed deal.

“We even flew for the UN to Mogadishu, Somalia, which was at war. But Cambodia was worse. I remember one incident in particular – there was an election coming up in Phnom Penh and the situation was very tense. Right after landing we realised that the Khmer Rouge had opened fire just beyond the airport area. We waited without unloading and then took off again. It was not child’s play. I mean, they had Scud missiles. But we got out.”

From nightmare to dream We are interrupted by radio communications and we see an airplane coming towards us and disappearing beneath us in a backdrop of powdery white Canadian forest. It is the middle of October.

What’s it like to fly the Dreamliner?

“It’s simple and stable, thanks to all the technology and the control surfaces on its wings and tails that deflect turbulence.

It’s not the fastest plane I’ve flown when it comes to turning, but its soaring numbers are excellent. Before, when you had engine failure the control panel on the dashboard was your only troubleshooter.

Now we get help from several systems to tackle situations like that.

“If we had an engine failure right now, you and I could, in theory, continue our conversation for five more minutes before I’d have to act on it. We have 30 minutes to get down. We have a HUD [HeadUp Display] exactly like on a fighter plane where you see the controls on the window screen so you don’t need to look down. In comparison to the Boeing 747, we have a better working environment, more space, quiet and big windows with a broad outsight.”

Peter Jacobsson was among the many airline employees to have to look for work in exile due to so many bankruptcies in the businesas. Eva Air were looking for personnel for a Boeing 747 in Taiwan and Jacobsson stayed on for nine years

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followed by six years with Korean Air – adding to a total of 15 years in Asia flying the Boeing 747s he would love to take for a little spin again. Even if it was only on the ground.

What about your family?

“I commuted.”

Jacobsson also experienced a very different pilot culture in Asia.

“As a captain it could get very lonely in the cockpit if you weren’t flying with a fellow ‘immigrant’ as a colleague. The Asians often spoke English poorly, and combined with the hierarchy of never disobeying or speaking back to a higher ranking officer, it could often leave you a little isolated in a very quiet cockpit. That was the situation in Taiwan – and in Korea it was ten times worse. But things are getting better now; too much hierarchy is a safety hazard on board an aircraft.”

Never had jetlag What does it take to become a good pilot?

“You have to be good at co-working.

Too big an ego will create obstacles.

Multi-tasking is also important. You don’t need to be an expert on technics – it’s not required – but it helps a lot if you have an interest in it. The rest is simply educational. You have to be serious and calm in decision making and be able to handle different information quickly. In addition to that, it’s an advantage to be able to

fall asleep at strange hours. A new James Bigglesworth is the last thing we’re looking for.” [‘Biggles’ was a hero in a series of adventure novels in 1932-68.]

How do you deal with jet lag?

“I have never suffered from jet lag.

I sleep when I can. During long flights, for example, we often get three hours of sleep while we are replaced. And some-

Right after landing we realised that the Khmer Rouge had opened fire just beyond the airport area times you can actually benefit from just 10 minutes of sleep. You get used to a certain rhythm to prevent the different time zones having an impact on your sleep – that’s my reason for never having taken sleeping pills. Once you start experimenting with pills it messes up your body’s natural rhythm.”

Why do we see so few female pilots?

“I wonder the same thing. Maybe fewer women take an interest in the technology.

And women are probably different from us men with regards to working hours; women are more structured than men, and probably not as willing to spend two or three years of non-stop flying to collect the hours necessary. But that’s just me speculating, I have no real knowledge of why there are so few female pilots.”

Back to the Dreamliner After 15 years in Asia the telephone rang and Jacobsson returned as a chief pilot on the Boeing 787. He lives on a horse stud farm in Skåne [southern Sweden] so he still has to commute a bit. His hope is to continue as an instructor and controller until he turns 65.

Has the Dreamliner outgrown its teething problems?

“Mistakes can always occur, but today all aircraft are working normally and very reliably. Many of the problems we’ve had could be narrowed down to one single LN-LNB [Boeing 787]. Boeing had to call in the technicians constantly and a lot had to be rebuilt. Now it works exactly like all the others – but it was definitely a tough time.”

In October 2016, Norwegian bought its 12th Boeing 787 Dreamliner – and the second of the 787-9 version. In just a few years there will be 42 of them. Dreamliners are also fast, reducing a trip to the USA by 20-30 minutes.

Now, on our eastbound trip, day has quickly become night. Outside the window, Greenland is actually green (!) caused by the Northern Lights dancing like opening and closing curtains.

“This beautiful performance used to be especially spectacular over Siberia every night,” Jacobsson remembers.

One could easily imagine a worse working environment.

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EASYJET BETS ON STOCKHOLM

By Jan Ohlsson

EasyJet is opening four new routes from Stockholm Arlanda, and CEO Carolyn McCall wants to increase the number of female pilots by 15 per cent.

EasyJet is enhancing its brand in Sweden. For nine years it has been flying between Geneva and Stockholm Arlanda, but this season new routes from Arlanda to London Luton, Lyon and Milan will be opened, while the recently unveiled Gatwick-Øresund/Åre is being increased with two weekly departures for ski tourists to come next winter.

“We do not want to be solely low-cost,” claims Neil Slaven, the carrier’s commercial manager.

“We have managed to increase our business travel by 20 per cent thanks to a simple booking and bonus system. We are primarily flying to major airports and we are extremely aware of the service required in today’s competitive market.”

And they have been successful. Even though EasyJet is in second place Europe-wide after Ryanair, it is often more profitable and has a bigger proportion of satisfied customers – to Ryanair’s Michael O’Leary’s great regret.

EasyJet is run by a female CEO, Carolyn McCall, who also intends to raise the number of female pilots by 15 per cent using the carrier’s own pilot school. Female pilots are currently ‘Wanted’ via TV commercials.

When EasyJet establishes a base in a country it is done with a local limited company, and crews are hired at that country’s current wage level with locally paid taxes. Ryanair does not. And yet EasyJet still manages to land record profits.

Five new low-cost carriers will open this year at Arlanda, and Slaven hopes for two to four new EasyJet routes a year from the airport.

Kjell-Åke Westin, Stockholm Arlanda’s airport director, welcomes Neil Slaven and the Milan crew. Photo: Swedavia

Pontus Axelsson, a Swedish EasyJet pilot, with Alessandra Ferrara, senior first officer on the first flight from Milan.

Photo: Jan Ohlsson.

NEW TRAVEL SHOW GOES SAILING When Sweden’s former major travel exhibition TUR in Gothenburg closed, Martin Ahlberg from Finesse was already starting to arrange smaller B2Bs and travel exhibitions for consumers in Stockholm.

“I believe in personal contact and its ability to create new business in a good trade environment,” he told TTG Nordic.

Now he is launching, literally, his ideas. On September 12-13, Finesse is organizing, in collaboration with Silja Line, the New Stockholm & Helsinki B2B Travel Show with up to 500 buyers, tour operators, agents, travel agencies, journalists and bloggers aboard Silja Serenade in Stockholm’s harbour, and, the day after, in Helsinki where the ship will be docking.

Jan Ohlsson

Martin Ahlberg and Irma Aalto from Finesse with Gustav Svärd, press and PR employee at the German National Tourist Board, and his colleague Rebekka Büscher.

A floating Travel Show on its way out of Helsinki escorted by seagulls.

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THE BALTIC SEA’S COLOUR EXPLOSION Italian artist Riccardo Guasco has had no colour restrictions. Photo: Jan Ohlsson

By Jan Ohlsson

“We have come to stay, to get to know the Baltic Sea and open more ferry routes.”

So says Alessandro Onorato, spokesperson of the board and fifth generation in the family company Moby Line, the Mediterranean’s biggest ferry giant with 46 ferries sailing to 70 ports.

The company has entered into a joint venture with St Peter Line and the new offshoot Moby SPI is now using Princess Anastasia (formerly Viking Olympia) on the route St Petersburg-Tallinn-Stockholm-Helsinki-St Petersburg.

From now on, Italian tourists are to be

taken aboard in Helsinki, while tourists from Germany and Asia will board in Stockholm. Anastasia will also be taking cars as usual. The service and the food on board will be Italian, and the ship has an Italian flag and captain. However, most passengers are expected to be Russian.

Moby Line’s interest in the Baltic Sea may be due to the fact that its rival in the Mediterranean, ro-pax specialist Grimaldi, also a family business since the 1880s, has owned Finnlines for some years with eight ferries in the middle and southern parts of the Baltic Sea with, for example, routes between Sweden and Finland and between Finland and Germany.

The director of Moby SPI is still Sergey

Kotenev, formerly CEO of St Peter Line, whose former second ferry was called Princess Maria, now a Moby ferry in the Mediterranean. If all goes well, Anastasia will soon get a sister ferry. We hold our breath for the next step.

Alessandro Onorato

RESURS KAN RESOR OCH TURISM Vi hjälper dig att sammanställa information och statistik om resor och turism på ett enkelt och lättbegripligt sätt efter dina behov Informationsinsamling – Analys -Rapport – Presentation Oberoende konsultföretag inom resor och turism sedan 1992

RESURS R E S U R S f ö r Re s o r o c h Tu r i s m i N o r d e n A B r e s u r s @ r e s u r s . t u r i s m . s e - 4 6 ( 0 ) 8 5 5 9 2 3 2 4 0 - w w w. t u r i s m . s e 33

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No364

TRAVEL MANAGEMENT

YOUNG BUSINESS TRAVELLERS WANT FREEDOM AND FLEXIBILITY

By Jan Aagaard

The younger generation of employees often want to extend their business trips with a few days off. That poses challenges for companies and can be a decisive factor in attracting the best employees in the future, according to a CEO. Most people have tried extending a business trip with a day or two off to fully experience and enjoy their first visit to a new city. In English, the concept is often called bleisure – a combination of Business and leisure.

In recent years, the idea has gained ground among travel managers who increasingly need to deal with how to handle a mix of business and leisure whenever the company sends employees out in the world.

Today’s employees are increasingly interested in ways to integrate their business travels with their real lives, especially the younger generation of business travellers, according to a number of recent surveys.

The business travel agency American Express GBT published a global survey on corporate travel managers last year entitled Meet the Modern Business Traveller, its focus being how travel patterns and priorities among business travellers changed from 2013 to 2016.

The survey shows an increasing number of enquiries to travel managers on combined business and leisure travel.

Overall, companies experienced 42 per cent growth in this type of request between 2013 and 2016. If you zoom in on businesses with a majority of employees aged between 20 and 30, growth is up to 70 per cent.

Young generations increasingly want to combine business travel with leisure, Similarly, travel managers experienced a rise in the number of enquiries related to a balance between work and leisure. Here, growth was 48 per cent among all companies, while

growth among companies with a high number of younger employees was 69 per cent.

Young people choose bleisure Another survey, by the business travel agency Carlson Wagonlit Travel (CWT) conducted among 1.9 million business travellers in 2015, confirms the trend. It shows that 20 per cent of business travellers combine business and leisure on at least some trips each year, and that bleisure travel accounts for a total of 7 per cent of all business travel. But when looking at young business travellers aged of 20-25 the total is 15 per cent.

“Young generations increasingly want to combine business travel with leisure, and they don’t differentiate between work and leisure as much as previous generations did,” says Torben Rodenberg, director of CWT in Denmark.

He experiences a lot of attention on the bleisure concept abroad, while it is not yet high on the agenda among Danish companies. But it’s just a matter of time, he thinks.

“The young generations think and

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live in a new way. They want freedom and flexibility, and I think that the opportunity to combine business and leisure is increasingly becoming a competitive parameter to attract and maintain the right employees,” says Rodenberg.

More grey zones This development poses a number of challenges for companies, particularly related to questions of economics, law and HR. “When business travel is extended with some extra days of leisure time, there are a lot of grey zones. One of the essentials deals with the issue of insurance: Are you covered by the company’s insurance during the time you are vacationing, and are there any restrictions on insurance during your leisure time? Such issues need to be clarified,” Torben Rodenberg explains.

According to the survey by Amer-

ican Express, only 10 per cent of companies have insurance covering bleisure trips, 4 per cent plan to introduce it over the next two years, and 13 per cent of companies are contemplating it.

Another important factor in connection with bleisure is the economy.

Sometimes, for example, it can be an economic advantage for a company when an employee extends his journey – it can trigger discounts on hotel and travel prices. But are these discounts solely in favour of the companies – or can the employee benefit in terms of partial payment for the extra nights or a hotel room upgrade?

“It is crucial that you take a stand on these things and formulate some rules to be integrated in the company’s travel policy. These rules have to very clear, and they must be rooted in the management,” says Rodenberg.

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No364

DBTA

A NEW TRAVEL POLICY – AGAIN

By Anne Mette Berg General Manager, Danish Business Travel Association

The workplace is changing, both in the office and on the road. New generations require flexibility and mobility.

I recently heard a real estate agent talk about trends for offices, and not surprisingly, many of these trends are the same they are in the travel industry.

It is no longer enough to stow as many employees as possible into the smallest possible space with a desktop PC and a coffee machine.

In choosing the office of the future, location, quality, lighting, new cooperation opportunities and good experiences should be of the highest importance.

The employees of the future are more demanding and require the ability to work where it best suits their day.

They bring their own laptops, tablets or smartphones to work, they know everything about new technology and digitalization, and they require mobility and the ability to be online 24/7.

When looking at trends in business travel, personalization, technology and future generations will often be on the agenda. We are looking for the same possibilities as a real estate agent. There must be flexibility, everything must be available on the smartphone 24/7, and work and leisure interact.

Easy and fast We often discuss travel policy at the DBTA and the topic was also on the agenda at the Annual Meeting in April. It is an ongoing topic and a subject that most companies are working on continuously.

There are, among other things, new requirements for the communication of travel policy – 42 full pages of travel policy on the company’s intranet is no longer sufficient!

Some companies have created their own apps, where all relevant travel information can be retrieved.

Others use apps and services provided by business travel agencies and reservation systems such as Amadeus.

Roadmap is a fairly new Dutch company that has challenged everyone by tailoring an app, bringing together suppliers and agreements that the individual company wants its travellers to know and make use of.

At the annual meeting, next-generation travellers were of course also a hot topic. They may not be so different from the slightly older traveller, but you cannot completely ignore the fact that they are more likely to see themselves as experts. They quickly perceive large amounts of information and are prone to pick and choose.

They want more bleisure (read more about bleisure on pages 32-33), they are sociable, want experiences and welcome new possibilities and alternatives.

Challenging the rules In the Nordic countries we are used to challenging the rules, especially when it comes to travel policy or, for example, hotel agreements. In a blog post on LinkedIn, I read that travel agencies are still losing customers in the SME (small and medium-sized enterprises) segment.

This is partly because ‘online generations’ are on the way and they want the same user experience, whether booking private or business trips. The new travellers also find it difficult to understand fees for travel agencies – what value do they give to a hotel reservation? On the other hand, travel agents are claiming that they can manage the agreements and that it is too expensive to let the travellers decide.

And what about the use of Airbnb and Uber? Young people like private accommodation, but it raises questions about security, legislation, etc.

We can therefore conclude that it will never be outdated to have a good travel policy in place! Remember to consider topics like insurance, security, risk management and data. And if you remember to involve the travellers and listen to their wishes, for instance experiences on the trip, you are well on your way!

Meeting on June 14 The EU is on its way with a new personal data regulation to be executed in May 2018. On June 14, we invite you to a joint meeting with the Danish Travel Agency Association with the title Personal Data, where we will look at this regulation.

Danish Business Travel Association has around 120 members, including around 40 travel managers, while the others are suppliers for the travel industry – e.g. airlines, hotels, car rental, travel tech firms and more.

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STANDBY

nyhavn.dk/erhverv

tlf.: 33 18 84 50

GODE BESTYRELSER

KENDER HINANDEN LIGE SÅ GODT

SOM VIRKSOMHEDEN VI FINDER DET, DU IKKE FINDER

I er væk fra hverdagen. Perfekte mødefaciliteter og seriøst arbejde. Tilsæt små aktiviteter, der fremmer det sociale. De har det med også at fremme både forståelse og samarbejde. Og walk and talk på Piazza Navona er nu noget andet end på gangen derhjemme.

Nyhavn Rejser Groups, Events og Incentives blev kåret til ”Bedste Meeting & Group Travel” ved Danish Travel Award 2016. Og vi er samtidig eksperter i kongresser, incentives og netværksture over hele verden. Sagt i al ubeskedenhed.

Ring til Tom Petersen på 50 50 15 67 og hør, hvad vi kan gøre for dit næste møde.

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01-05-2017 09:39:14 22-05-2017 23:09:52

No364

LOUNGE

ANOTHER GREAT STAND BY LOUNGE EVENT

By Henrik Baumgarten

The hosts. From left: Brøchner Hotels CEO Karim Nielsen, Avenue director Lene Larsen, and corporate sales and marketing director Tanja Ibsen Nørskov.

Photos by Michael Stub

April’s Stand By Lounge was held at the Avenue Hotel in Copenhagen, attended by up to 50 chief executives in the Danish travel business. The Stand

By Lounges have no agendas – it was free mingling.

In his welcome speech, Karim Nielsen, CEO of Brøchner Hotels, owner of the Avenue Hotel, which was taken over by the group last year, said, “The Avenue will, within the year, have its own restaurant and this May we reopen the Hotel Danmark next to Rådhuspladsen with 89 rooms after a complete renovation.”

The Brøchner Hotels group will soon add a 5-star property, Bremerholm, close to Magasin with 31 rooms, followed by the group’s biggest hotel to date at Carlsberg Byen with 154 rooms.

Lufthansa Group’s country manager in Denmark, Bastian Franz, left, in a chat with his predecessor Morten Balk, who is now country manager at Emirates.

In the courtyard at the Avenue Hotel. Front from left: manager at the Hotel Sct. Annæ, Sofie Robdrup, chief of Cabinn Village in Ørestad, Eda Durnal. Back from left: country manager for Sixt Car Rental, Philip Schack, sales manager at Cathay Allan Petersen and Brøchner Hotels CEO Karim Nielsen.

A chairman get-together, from left: chairman of the board of Horesta, hotel director Jens Zimmer Christensen, Portugal tourism chief and chairman of Antor, Stig Sommerfeldt Kaspersen, director of RID (Tour Operators in Denmark) Henrik Specht, MICE chief of sales at Carlson Rezidor and chairman of the board of PATA Danmark, Claus Vestergaard Pedersen.

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Left to right: Visit Nordsjælland senior consultant, Berit Elmark, director at Wakeup Copenhagen, Lars Pallisgaard, and co-owner and director at Guldsmeden Hotels, Sandra Plesner Weinert.

From left: travel industry analystvOle Egholm, director of the travel insurance company SafeAway, Ole Ærthøj, and Henrik Lund, Nordic sales manager for the Greek Star Alliance member Aegean Airlines.

Irishman Brian Gleeson, left, is the new director at the 5-star Radisson Blu Royal, where he shares leadership with Norwegian hotel manager Helene Hallre. To the right: Mads V Olesen, CEO at Strömma in Denmark, which among other things has channel boats in Copenhagen harbour and double-decker sightseeing buses around the city.

Left to right: Turkish Airlines’ director at Copenhagen Airport Serkan Binyar, manager at the Hotel Sct. Annæ, Sofie Robdrup, and Europcar sales manager Alex Adler.

The aircraft business was represented by, from left: Lufthansa Group country manager in Denmark, Bastian Franz, with directors of sales Allan Petersen (Cathay Pacific), Sigridur ‘Sigga’ Hellen Sveinsdottir (Icelandair) and Patrick Menzies (South African Airways).

The car rental industry was also present at the Stand By Lounge event, from left: Enterprise’s director of sales, Per Markussen, sales manager for Europcar, Alex Adler, and country manager for Sixt Car Rental, Philip Schack.

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No364

MONARCH

BRITS ARE TIRED OF THE SUN Text og photo: Jan Ohlsson

Monarch will be the only company to have three weekly flights from Stockholm Arlanda to Birmingham, to Manchester up against SAS and to London Luton up against easyJet. It will probably also get a foot in the door with Swedes flying to Britain, which has around 100,000 resident Swedes.

Monarch is, and has been for a number of years, one of Europe’s largest and most unadulterated charter companies.

But low-cost flights almost bankrupted the company in 2015. Subsequently, venture capital company Greybull converted Monarch into a low-cost corporation with 97 per cent seat-only sales.

Changing habits “Typically, it’s all about sun holidays,” Ian Chambers, the airline’s CCO, tells TTG Nordic.

“But we’re finding that the Brits have changed their travel patterns. They want short city breaks. And through our own organization Monarch Holidays, we will now increase the share of package travellers to 20-27 per cent on short-haul flights in Europe.”

These intentions are substantiated by replacing the entire fleet of 30 Airbus A320/321s with an equivalent number of Boeing 737MAX8s.

“It’s an optimal, economical solution for our short-haul traffic,” says Ian Chambers.

“And we’ll probably also show the Swedes that there’s something else happening in Manchester besides football.”

Ian Chambers, CCO at Monarch, under Karl XII, Sweden’s Great War King

The pound is low and many go to Great Britain to shop. Some 516,000 Swedes travelled there last year, an increase of 77 per cent since 2010. But how will it be for the Brits in Sweden?

Growth potential “British tourists want to travel comfortably and stay at hotels. They are curious about Sweden’s sustainable lifestyle and Swedish food,” explains Gabriel Dorch of Visit Sweden.

British tourism to Sweden has grown by 30 per cent over three years, and the growth potential is high. But how about the Swedish prices?

“I have worked with the British before and it taught me that it is far cheaper to go to a football match in Sweden than in Great Britain,” says Elizabeth Axteliis, airport director at Arlanda.

She sees Monarch’s great venture as a feather in Arlanda’s cap as a low-cost airport.

The need for the Swedish ‘coffee table’ with cinnamon buns may also be kept within the budget, and many museums are free of charge. There are also plenty of bars with – on a British scale – cheap beer, for example on the main street Sveavägen, which ought to lure more visitors to Stockholm in the evenings, forgetting the usual expensive restaurants.

This is the first time Monarch is seriously looking to the Nordics, with the exception of a short ski season at Kittälä in Finnish Lapland.

“If we succeed in Sweden, more Nordic cities can be on the agenda in the future. And we’re talking year-round,” states Ian Chambers.

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F LY T H E N O R D I C WAY

British low-cost carrier Monarch is going all in with three new routes to Sweden. It will also be the first time the country becomes a destination for British package holidays.

F LY T H E N O R D I C WAY

FLYV DEN KORTE NORDLIGE RUTE KORTE RUTER OG GODE FORBINDELSER PÅ DIN VEJ MELLEM EUROPA OG ASIEN.

Vores nordlige arv har formet den måde, vi tænker på. Vi kender værdien af privatliv og enkelhed. Føl det selv og reserver rejse på finnair.dk

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No364

AIRLINE

WE FOLLOW THE HERD In an attempt to change passenger behaviour, it was assumed that most smokers were on their way in and were smoking one last cigarette before departure. But it turned out that 85% had just arrived, 33% of whom smoked in a non-smoking area. Photo: Henrik Baumgarten

By Mette Damgaard Petersen

Especially at the airport, where so many people are heading in the same direction at the same time, we just go with the flow and this sometimes creates bottlenecks. But such behaviour can be changed using discrete psychological manipulation.

With 26.6 million passengers and a goal of being able to handle up to 40 million annually within the next 25 years, it’s natural that Copenhagen Airports has a focus on getting passengers to flow smoothly through the terminal.

Several nudging projects have therefore been carried out in collaboration with iNudgeyou – The Applied Behavioural Science Group, in order to influence passenger behaviour in a more effective direction. And it has yielded results.

Going the same way A potential bottleneck at the airport arose at the customs gate, which is passed through after arrival on the way out. The exit has two doors, but 90% of passengers used only the right door. For a number of reasons.

Passengers who have nothing to declare should keep to the right. The taxi rank is located to the right side of the exit. And when people can see that the majority ahead of them are keeping to the right, some assume that the left door

is locked. The behaviour is reinforced by the social tendency to follow the herd: if most in the group choose the right, then the next in the herd unconsciously imitates them.

The goal was to encourage people to take the left door instead. The Nudging team created clear walkways by placing coloured tape on the floor, which led people towards the left side. Both a neutral dark green and a more eye-catching neon green tape were used in the test, which involved 10,895 passengers.

During the control period, 11% used the left door. With the dark green tape, use increased to 17%, and with the neon green tape 25% – a real increase of more than 50% compared to the control group. It’s an example demonstrating that it doesn’t always take much to change behaviour. According to Kasper Hulgaard, project manager at iNudgeyou, it can be a challenge that the most effective measures are not always a design that fits into the environment.

“There may be design constraints where requirements for aesthetics or design continuity can reduce the effectiveness. A bright colour like neon green is perhaps less attractive – but most effective in capturing the attention of passengers.”

Every little bit counts In some cases, even marginal measures

make a difference. One of the things that uses extensive resources is passport control. In connection with a project to optimise the flow of boarding, passengers were asked to open their own passports, therefore saving the employees from having to do it.

“If you have to board 265 passengers, this means a saving of four precious minutes on a single boarding,” Kasper Hulgaard explains.

A third project was aimed at minimising the passive smoking around the entrance doors by leading smokers to designated smoking zones. The iNudgeyou team observed the behaviours of 3,184 smokers.

It was assumed that most smokers were on their way in and were smoking one last cigarette before departure. But it turned out that 85% of the smokers had just arrived, 33% of whom smoked in a non-smoking area. Most of the smokers already had a cigarette in the corner of their mouth and a lighter in their hand while they were still indoors and stopped to light up as soon as they were outside.

The team then created some marked smoking zones well away from the doors.

They encouraged smokers to move towards the zones with stickers on the floor, signs indicating that smoking was allowed, and setting up ashtrays.

The result was a 49% reduction in the original number of smokers smoking in non-smoking areas.

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Recaro’s line of seats that can be folded and add more room on the plane. Right is the Lift by Encore seats on the 787 Dreamliner.

ECONOMY SEATING: LEAN TRENDS, HIGH HOPES

By Marisa Garcia

At the Aircraft Interiors Expo in Hamburg, Economy airline seating continues to trend to-wards lean and light seats, with comfort offered by ergonomic design.

The Recaro SL3510 seat, which just received an order for 9,000 units from IAG airlines British Airways and Iberia, is an excellent example of this design strategy. While the seats are slim and weigh only nine kilograms each, they adjust to the body for comfort on short to medium-haul journeys.

Recaro has also worked with Airbus on a clever solution to variable seat demand. The companies revealed a new sliding seat mechanism that allows rows of the SL3510 to be folded up and away, allowing airlines to add more room between seats on the remaining rows in a quick and simple process. The new Smart Cabin Reconfiguration concept was awarded a Crystal Cabin Award this year.

On long-haul seating, manufacturers are adding comfort elements including adjustable headrests, but there is also a greater focus on technology as a distraction. Zodiac Aero-space showed off its Z300 series seats with options to add USB power ports and personal electronic device holders, integrated

into the seat back. The company also offered larger screens for its RAVE inflight entertainment systems, which include back lighting.

Successful newcomers New players are also making big strides in the cabin space. Mirus Aircraft Seating, based in the UK, had great success last year with a big order from AirAsia to install its Mirus Hawk Formula 1-inspired lightweight seats on 300 of the airline’s A320 planes.

This year, the same manufacturer revealed the new Hawk LR for long-haul flights, which adds comfort elements and can support inflight entertainment screens. AirAsia X ordered these new models for its A330-300 fleet.

“We think the Hawk LR is the perfect fit to our expectations; lightweight, slim, extremely comfortable and future-proofed for connectivity,” said AirAsia X CEO Benyamin Ismail.

Another successful newcomer, LIFT by EnCore, based in the US, announced that its new long-range seats had been selected as a line-fit (factory-installed)option for the Boeing 787 Dreamliner. The company’s short-range seating was awarded with a line-fit for the 737 last year.

“The momentum of this new seat has been even better than the first one,”

says Tom McFarland, CEO of the EnCore Group.

Radical designs There are still many dreamers in the seating space, who want to address common pas-senger complaints with radical designs.

A notable proposal was the new Stagger Seat developed by Molon Labe in collaboration with BMW Design Group and inflight entertainment company Panasonic Avionics. This seat would give middle-seat passengers more room, and the largest inflight entertainment screen available in Economy class. The Stagger Seat’s headrests also include a privacy lean-to cushion which will keep sleeping neighbours off your shoulders.

The Stagger Seat that gives middle-seat passengers more room.

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No364

ÅLAND

GOOD TIMES AHEAD FOR PARK ALANDIA The Åland Islands’ Park Alandia Hotel has been completely refurbished and now includes a bigger bar with live music from Wednesday to Saturday all year round.

By Jan Ohlsson

The Park Alandia’s new owners Zaida and Jesper Blomsterlund have completed a major rebuilding of the hotel, which took place throughout the winter, and have refurbished 42 rooms.

The original Park Alandia Hotel was built in 1972 and was operated, until last year,

by Viking Line.

Zaida Blomsterlund was previously employed at the Havsvidden Resort but went directly from maternity leave to the process of extensive rebuilding.

“My husband leads his family business dealing in gravel, asphalt and concrete – so the more renovation the better,” she laughs.

“What we were not aware of at the time of the acquisition, however, was what a large group of wonderful regulars

the hotel has. Travelling sales representatives and the like stop by the hotel during the winter season and have done so for 20 or 30 years. We also have new restaurant management.”

She adds: “The hotel is built with two wings, which made it easier to renovate one room at a time without disturbing the guests. In the autumn we will start refurbishing the remaining 45 rooms. Park Alandia Hotel now has nine new double rooms, and soon three suites will be added as well as a brand new conference facility.”

The Park Alandia is perfectly situated in the middle of town but also overlooks the wide green avenue leading down to the

harbour. It is also located in the middle of Åland in relation to the various sights and there are connecting car ferries to the other islands in Skærgården. More families with children will certainly be staying this summer, and Zaida also plans to collaborate with bus groups. It looks like the opportunities are many in the archipelago.

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med Star Alliance.

MORE PASSENGERS FOR ECKERÖ 2016 was a great year for Eckerö Line – and many passengers came on board just to eat.

By Jan Ohlsson

“971,862 passengers means that we are now the market leader with 58 per cent of the short-route market share in 2016,” says Maria Hellman Aarnio, marketing director at Eckerö Line, which serves the Grisslehamn-Eckerö route on Åland.

“We also work continuously with our connected bus network and are proud to be able to offer boarding possibilities in several parts of the Mälardal region.

In addition to Stockholm, Gävle and Uppsala we have expanded with buses from, among other places, Söderhamn,

Köping, Eskilstuna, Västerås, Borlänge and Fagersta – and Mariehamn, of course,” Maria says.

Various themed tours and a fine kitchen with local produce are attracting more passengers on board.

“Our venison buffet is a bestseller and is also our chef’s favourite. It’s a special and unique experience with all the ‘wild flavours’ of deer, duck, moose and wild boar and lots of delicious side dishes like autumn berries and mushrooms.”

The chefs personally shop for ingredients and are constantly looking for new local producers and suppliers.

The ship Eckerö is one of the smaller

Baltic ferries on the Baltic Sea, built in 1979 for the Ystad-Rønne Bornholm route and was originally named the Jens Kofoed. It joined Eckerö Line in 2006 and in 2009 changed its flag from Estonian to Swedish to continue its sales of the important Swedish snuff on board.

The ship owner group is part of an Icelandic ‘folk share’ and also operates Birka Cruises’ Stockholm-Mariehamn and M/S Finlandia between Helsinki and Tallinn as well as a handful of long-term chartered freight routes. Last year it was Finland’s most profitable shipping company – and its smallest.

Välkommen till www.smartpark.ax

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No364

ÅLAND

TEAMBUILDING

BY PLAYING Why not play and learn at the same time? Leklandet Åland AB takes the pedagogical approach and lures both children and adults to two theme parks, Leklandet and Smart Park.

By Jan Ohlsson Photo: Leklandet

Leklandet is open between May and September and moves indoors to the Eckeröhall sports arena during the winter. Smart Park

is a four-minute bus ride from the ferry terminal for Eckerölinjen to Mariehamn.

In addition to the fun stuff such as water battles and racing in Finnish boats and small trucks, the park also features teambuilding for adults with for example pentathlon, bumper balls, obstacle course racing and sumo wrestling suits.

The idea is to merge the two theme parks in a couple of years and significantly expand the activities on Smart Park’s vast grounds.

“About half the visitors come from Åland,” says Mattias Eriksson, whose task is to expand the activities planned to have 25,000 visitors a year.

“The perfect location makes it easy to get there from both Eckerö and Mariehamn and so from all of the ferries from central Stockholm and from Finland. We are also focusing more on teambuilding and cooperation through competitive and strategic exercises in a relaxed environment.”

Welcome to the friendly Park Alandia Hotel, a family-owned hotel in the centre of Mariehamn, Åland, and within a couple of minutes’ walk from the harbours, shopping, restaurants, cafés, entertainment and activities.

We offer 90 comfortable rooms, of which 44 are newly renovated, a renovated bar with live music Wednesday–Saturday year round.

From May 2018 the hotel will be completely renovated with 89 rooms, 3 suites and new conference facilities.

HOTEL | RESTAURANT | BAR | POOL www.parkalandiahotel.com, info@parkalandia.com, www.facebook.com/ParkAlandiaHotell, +358 (0)18 14130 Norra Esplanadgatan 3, AX-22100 Mariehamn, Åland

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No364

med Star Alliance.

MPI

BETTER EVENTS WITH SUSTAINABILITY Sustainable events expert Fiona Pelham believes that the winners are those organisers who implement sustainability in their overall business strategy and who educate their employees about it.

2017 is the United Nations’ Year for Sustainable Tourism, including meetings and events, and Fiona Pelham, an expert in sustainable events, is cooperating with the UN to ensure progress is made.

The list of factors that adversely affect the environment may seem daunting and endless – including transportation of furniture, stands, people, food, lighting and sound equipment, etc. – and this can prevent many organisers from even contemplating making their events more sustainable.

Fiona Pelham, CEO of Positive Impact, which has worked with, among other things, the ISO 20121 standards developed for sustainable events, says, “If you want to future-proof your business, a focus on sustainability is in principle inevitable. Legislation is constantly being sharpened and the new generations

MPI Denmark with its 190 members is Europe’s largest branch, offering around 10 annual training seminars and network meetings in Denmark, with both local and international speakers. As a member you have access to MPI’s international activities, offers and network. www.mpidenmark.dk

will want to work for decisive companies that take a stand to make a difference.

“So sustainability must be addressed in the overall corporate strategy, and employees must be educated to think and act sustainably.”

Unique opportunity “As a supplier for meetings and events, you have a unique opportunity to take the customer in hand, show leadership and stand out by offering sustainable solutions. As the organiser, you have the power to create change by requesting it and designing better events with a distinctive profile.”

Most people think of sustainable events as more expensive events. On that note, Pelham says, “If you want your event to look like it always has done, sustainable solutions can make it more expensive. But if you take up the challenge, you can both develop and refine your event while showing that you make the right choices.

“For example, about 50% of a typical conference buffet goes to waste, which is uneconomic in every way. You can have everyone who signs up check off which meals they will participate in. You can also work with smaller bite-sized servings – the buffet still looks inviting but the amount of food is more limited.”

By Ulrika Mårtensson, Chairman, MPI Denmark

What is ISO 20121?

A globally recognised management and certification tool for sustainable events of all sizes. E.g., used at the Olympics in London and MPI’s European Meetings & Events Conference ‘16 in Copenhagen.

Make better events with ISO 20121 At four workshops of four hours, you will learn as a planner, organiser and supplier to implement ISO 20121 based on, among other things, business cases, expert papers and group work.

The course is developed by Positive Impact and companies that have participated include, among others, FC Manchester United and Dell subsidiary VMWare. In Denmark, it is held together with – for the first time – Rethink Event, Improvement and WorldPerfect.

MPI Denmark, the association for anyone who works with meetings and events, has secured Stand By readers a 10% discount when booking with the MPIDK code. Read more, see the dates and sign up here: www. positiveimpactevents.com/copenhagen-open-workshops

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No364

EVENTS

NORTHERN TURISTS ARE MISSED IN MAURITIUS There is a great potential for growth in Northern travellling to Mauritius, the island’s tourist director claimed in Copenhagen, where 20 representatives from Mauritius visited Denmark, Finland and Sweden.

Director of the Mauritius Tourism Autho-

rity, Kevin Ramkaloan, told Stand By that Mauritius has 12,000 hotel rooms, of which 40 pct. are five-star, as well as 11 golf courses.

Mauritius has approx. 1,2 million tourists visiting yearly, 20,000 of which are from the Nordic region, last year there were

From the Mauritius workshop in Copenhagen. From left: Director of Voya Travel, Charlotte Zarp, Director of Mauritius Tourist Information, Kevin Ramkaloan, Director Estelle Torp and Michael Juhl from Discovery Travel and Julie Damgaard, who now works for the GSA company Aviareps.

Photo: Preben Pathuel.

9,000 Danish visitors. ”But the North still has a much greater potential for us,” said Kevin Ramkaloan, who prior to the workshop had meetings with travel agents Blixen Tours, Spies and Voya Travel.

NEW CHAIRMAN AT DBTA The new Board of Directors after the General Assembly. Front, from the left: The new Chairman, Mette Bank, LEGO, Anja Mihoubi, Ezector, Anne Mette Berg, DBTA, and Line Høgild, Lundbeck. Standing, from left: Tonny Lacomble Nielsen from DSB Business, Anne M. Christiansen, Nordic Capital, Marianne Thomsen, MAN Diesel & Turbo, Jens Liltorp, Leo Pharma, and Bjørk Skieller, ALK. Photo: Preben Pathuel.

Travel manager at Lego Mette Bank, is the new Chairman of the Board of Denmark’s largest association of travel agency, Danish Business Travel Association (DBTA), which annually purchases

travel services for billions. The former Chairman of DBTA, Line Hein, resigned at the General Assembly recently due to increased work pressure in her new jobs, which include being travel

manager at the emergency center, SOS International, in Copenhagen. DBTA currently have 35 travel managers and 69 suppliers to the travel industry as members.

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SEE YOU AT TTGNORDIC.COM & STANDBY.DK! We will continue to cover the travel industry widely and you can read daily news and interviews on our websites

For advertising please call +45 70 25 97 00 or write to sales@standby.dk Advertise for your talented new employees at ttgnordic.com – standby.dk – takeoff.dk49 48-49-50-51-52-53.indd 49

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No364

EVENTS

Af Henrik Baumgarten

ANTOR GATHERED THE PRESS IN STOCKHOLM From left: Lucie Wallin, Czech Tourist Organization at the Czech Embassy, Malgorzata Hudyma, Head of the Polish State Tourist Office, Elin Oskarsdottir, Icelandic Embassy, Haukur Johnson from Iceland and Annica Jansson, Irish Tourist Board.

From left: Veena Bohlin, Thailand Tourist Office, Helena Hofverberg from Related (here for Visit Flanders) and Agni Bohlin, Cyprus Tourist Board.

About 70 journalists met Antor’s 30 exhibitors at a morning event arranged in collaboration with Finesse Promotions on April 7th. Antor has in recent years managed

to keep the level as an active association of foreign tourist representatives despite a declining number of expatriates, PR agencies and even embassies.

70 YEARS WITH STIG ELLING Possibly the best-known character in the Danish travel industry recently celebrated his first 70 years at a closed reception.

Stig Elling has put more than 50 years’ work into the Danish charter industry. He started his own travel agency as a teenager and later helped create Solrejser. For almost 20 years he was sales director at the former Star Tour, today’s TUI. Birthe Madsen was at that time director of Star Tours in Denmark – she currently has a long title with Jet Time: vice president business development & organization.

Stig Elling stopped at Star Tour in Denmark two years ago and is today ‘travel ambassador’ for Bravo Tours. At the reception in connection with his 70th, he said, among other things, that he feels like an old circus clown returning to the ring.

But that’s not the case, said Bravo Tours CEO Peder Hornshøj, who is today Stig Elling’s employer: “Stig, you have been a fantastic representative of the Danish travel industry throughout all these years.”

From left, Benoit Chollet, director of Atout France in Scandinavia, Mette Tjæreborg, product manager at FDM Travel, and Eric Doré, director of the Côte d’Azur Tourist Office, at the rosé evening at Design Museum Denmark.

CÔTE D’AZUR ROSÉ EVENING

From Stig Elling’s reception. The celebrity of the day, flanked by Bravo Tours CEO Peder Hornshøj, and Birthe Madsen, vice president of Jet Time. Photo: Preben Pathuel.

In April, Atout France and Côte d’Azur held a workshop with 16 exhibitors from the region followed by a dinner, which the chef Laurent Bunel of the Intercontinental Carlton Hotel in Cannes was flown in to prepare. Rosé wines from southern France accompanied the food.

The French government gave Atout France €5 million in 2016 and another €10 million this year to boost tourism. Recently, the number of Scandinavian visitors to the Côte d’Azur in January and February has increased by 38 per cent in hotels and hotel apartments compared to the same period last year. editor.

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MORE MICE TO DUBAI Dubai Business Events together with Related held a VIP event at Copenhagen’s Hotel D’Angleterre in early April.

The focus was on meetings, conferences and events.

According to Dubai Tourism, a record 14.9 million overnight guests were recorded in Dubai in 2016. The target is 20 million by 2020. Guests from Western Europe occupy second place with 3.1 million guests (21 per cent), while guests from the Gulf States are first with 3.4 million.

The exhibitors were, from left: Tom Nauw, group sales manager at the JW Marriott Marquis Dubai, Karina Tovar, sales manager leisure at Le Royal Meridien Beach Resort & Spa, Ruta Miezetyte, assistant sales manager MICE at Meydan Hotels, Abdullah Aridi, director sales & operations MICE at Alpha Destination Management, Tariq Abdulla Al Hashimi, senior executive for congress development at Dubai Business Events and Natalie Christou Stavrakos, account executive Nordic for Dubai Tourism. Photo: Dan Nielsen

172 DAYS WITH TIVOLI

HOTEL CHAIN RENOVATES FLAGSHIP From the reception at the refurbished Phonix-hotel in Copenhagen.

From the left: Arp-Hansen Group’s Executive Vice President, Birthe Becker, one of the hotel’s good customers, Anne Winding, Sales Manager of the incoming- agency, DMC as well as Phoenix’s hotel manager for the last ten years, Julie Heinen.

The upgrade of Hotel Phoenix Copenhagen was needed, according to Copenhagen’s largest hotel group, which presented the results for the travel industry the other day.

Arp-Hansen has spent a double-digit million amount in renovating the 4-star Phoenix Hotel, which, together with 71 Nyhavn and Tivoli Hotel & Congress Center, is considered the chain’s flagship hotel. ”How much we have spent on renovating Phoenix, I can not remember,” said Arp-Hansen’s sales director, Birthe Becker, at the presentation of Phoenix in Bredgade near Kgs. Nytorv.

Phoenix has been part of the hotel group’s portfolio since 1990.

Phoenix, which has 213 rooms and suites, was also refurbished because the demand in high-end hotels in Copenhagen is increasing – as is the supply from its competitors.

When Wakeup 3 opens in Copenhagen next year, ArpHansen has, including the new hotel in Aarhus and the new hostel in Copenhagen, approx. 4,600 hotel rooms at 4 hotels.

Last fiscal year, Arp-Hansen Hotel Group had a turnover of DKK 1.1 billion and gained a profit of DKK 320 million.

Denmark’s biggest tourist attraction, Tivoli, is in its 174th season, which this year features 172 days open – the current summer season lasts until September 24, Halloween is from October 13 to November 5, while Christmas in Tivoli is from November 18 until December 31.

Tivoli had 4.6 million visitors last year and CEO Lars Liebst said at the opening press conference to Stand By that he hopes for the same amount this year.

The 26 running amusement rides are all owned by Tivoli. The garden has 42 dining options ranging from fine dining to stalls with pork sandwiches – Tivoli’s 27 restaurants alone can seat 10,000 guests.

Last year, Tivoli’s turnover was DKK 1.2 billion, thanks to, among other things, the approximately 30 per cent foreign guests.

Visitors from Sweden, Norway, Great Britain, Germany and the United States are the largest group – most of the Americans are in Copenhagen as cruise passengers.

Tivoli has a premiere this year showing 33 lamps surrounding the Tivoli lake, created by Danish-Icelandic artist Olafur Eliasson.

Come this year’s Christmas season, Tivoli’s luxury hotel Nimb will have 21 rooms and suites – against today’s 17.

The new Tivoli Corner will, in addition to the new Nimb rooms on the second and third floors, also have a number of dining areas on the ground floor. Director Liebst tells Stand By that they are investing over DKK 250 million in the Tivoli Corner.

Tivoli’s CEO Lars Liebst, left, and Danish-Icelandic artist Olafur Eliasson, who presents his new lamps at Tivoli this year, pictured at the press conference before the summer opening.

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EVENTS

BELGIAN ROYAL VISITORS Belgian royal couple King Philippe and Queen Mathilde, accompanied by Crown Prince Frederik and Crown Princess Mary of Denmark, visited the Belgian workshop. Photo: Dan Nielsen

On March 29, Wallonie-Belgique Tourisme, Brussels Airlines, VisitFlanders and visit.brussels invited participants to a B2B workshop with 20 Belgian exhibitors from the regions of Flanders, Brussels and Wallonia, as well as a culinary

afternoon focusing on Belgium’s various destinations and food culture. Among other things, there were tastings of Belgian beer and chocolate. The workshop was held in continuation of His Royal Highness King Philippe and Her Majesty

Queen Mathilde of Belgium’s State Visit in connection with the Belgian Film Festival at Cinemateket in Copenhagen. editor.

DELTA IS BACK IN COPENHAGEN AND STOCKHOLM From the event in Copenhagen at Manon les Suites. From left: Delta’s sales manager for Northern Europe, Jan Feenstra, Air France KLM’s departing country manager in Denmark, Frederic Descours, Managing Director of Guldsmeden Hotels, Sandra Plesner Weinert, Sales Manager for Air France KLM in Denmark, Jens Vestergaard, and Sales Director of Delta Europe, Robert Hannah.

From 26th of May to 5th of September, the Skyteam member will fly from New York/JFK to Copenhagen and Stockholm every day of the week.

The event at Delta Air Lines in Copenhagen, was held at Guldsmeden Hotel’s new Manon Les Suites hotel.

On a daily basis, Delta Air Lines with regional operators has 5,400

flights to over 300 airports in more than 50 countries. Delta itself and its subsidiaries last year had 160 million passengers.

Delta Air Lines is the only US airline serving Copenhagen Airport.

Delta will, during this year’s summer season, fly the route four times a week with a Boeing 767-300 with room for 225 passengers and three times a week with a Boeing B757-200 with 164 passenger seats.

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Af Henrik Baumgarten

NEW HOTEL MANAGER Copenhagen-based Brøchner Hotels has, after a costly renovation of some DKK 50 million, reopened its 4-star Hotel Danmark

close to Tivoli with 89 rooms and has hired Karina Sennevald as its new hotel manager.

She comes from Bella Center’s BC Hospitality Group and has formerly been employed in such leadership positions as, among other things, a hotel manager for Scandic Hotels and Comwell. She replaces Christian Lond, who has become director of the newly established Brøchner Lab, which will be working with new hotel concepts.

With the reopening of the Hotel Danmark, Brøchner Hotels reaches a total of 370 rooms in its hotels in Copenhagen, which also include the Astoria, Avenue and SP 34.

Two new hotels are on the way: the uber-luxury Herman K, with 31 rooms, opens next year close to Magasin in the city centre, and Ottilia – its biggest hotel to date with 155 rooms – is to be opened in 2019 in the Carlsberg Byen district.

Brøchner Hotels has also hired a new

operations manager, 47-year old Johan Åséll. He was previously a hotel manager at Scandic and Arp-Hansen and joins Brøchner Hotels from a position as general manager at the Swedish hotel group Elite Hotels.

DANISH PRESIDENT OF AIR CANADA Star Alliance member Air Canada has appointed Denmark’s Vagn Sørensen as its new chairman of the board. He has been for ten years on the board of Air Canada, which is the only North American company that has Copenhagen on a Toronto route all year round.

Sørensen has always had a heart for aviation, ever since he started as a marketing trainee for SAS in 1984, later advancing to group executive vice president and becoming CEO of Austrian Airlines.

Vagn Sørensen is vice chairman of Nordic Aviation Capital in Billund and is chairman of Select Service Partner (catering). In the travel industry he is chairman of Scandic Hotels and a board member at Royal Caribbean Cruise Lines.

NEW OPERATIONS DIRECTOR AT SIXT Søren Lithander, 55, is the new COO / operations director at Sixt Car Rental, one of the largest car hire companies in Denmark.

He was formerly operations manager at Europcar, the biggest in Denmark, where he started 22 years ago.

The employment of Søren Lithander is part of Sixt’s growth strategy for the continued development of its expanding business and Danish network. He will, among other things, be heading the expansion of the company’s station network as well as a number of growth activities already set in motion “to make Sixt Denmark’s most customer-oriented car rental company”, it is stated.

Sixt’s managing director in Denmark, Philip Schack, says: “We are looking forward to the recruitment of an asset such as Søren Lithander, who comes from a competitor with extensive experience in station development and operations, customer service, personnel management, network development, fleet optimisation and quality assurance – experience that benefits Sixt’s growth in a pressured market where customer needs and technological development must be in focus.”

JOBS

NEW DIRECTORS AT USA TOURS AND SOLREJSER Jan Lockhart has been offered a new job and will stop work as director of the Danish USA Tours. He will be replaced by the travel agency’s 27-year-old Danish-Swedish COS, Alexander Søderberg.

Søderberg replaces Lockhart, who on May 1 became CEO of Swedish Solrejser, part of the Icelandic Primera Travel Group, which, among other things, also owns Denmark’s third biggest charter travel agency Bravo Tours.

Lockhart, for his part, replaces Christian Nissen as CEO of Solrejser, Sweden’s fourth-biggest charter company.

Stand By got this comment from Christian Nissen about his farewell to Solrejser: “There was a general disagreement about strategies and goals for the company, which resulted in me not feeling able to help Solrejser in the same directions the management wished it to go. Innovation is the way forward, if you want to steer clear of the highway of mass production.”

NEW DIRECTOR OF GIANT HOTEL On May 1, Lars Grambo became the new director of Arp-Hansen Hotel Group’s Wakeup Hotel on Carsten Niebuhrs Street in Copenhagen.

The property opened in 2009 and has 510 rooms.

Grambo, 43, is an economics graduate from the Hotel and Restaurant School in Copenhagen. He has previously been hotel manager at the Copenhagen Plaza and the Generator Hostel in Copenhagen. He comes from a position of director at Enjoy Resorts in Sønderjylland.

He replaces Wakeup’s 37-year-old Jep Friis Egefjord, who has been at Arp-Hansen Hotel Group since 2006. Egefjord, who has been director of the Wakeup Hotel for three years, now heads the group’s new hostel Steel House Copenhagen, which opens this summer close to the city’s Central Station.

With its 1,150 beds in 253 rooms of different sizes, Steel House becomes the largest commercial accommodation in Denmark.

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www.arthurhotels.dk

www.billund-airport.dk/ om-lufthavnen/check-inbillund

PARTNERS

Airlines

www.icelandair.dk www.icelandair.se www.icelandair.no

Associations www.hurtigruten.com

Hotels

www.airfrance.com/dk www.airfrance.com/se

Conferences & Courses www.jet-time.dk

www.dbta.dk

Car Rentals & Limousines www.alsieexpress.dk

www.klm.com

www.absalon-hotel.dk

www.atlantic.fo/da

www.sun-air.dk

www.avis.dk www.avis.se www.avis.no

www.ba.com

www.flytap.com

www.europcar.dk www.europcar.com

www.arp-hansen.dk

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www.smalldanishhotels.dk

www.sixt.dk

www.melia.com

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Airports and handling www.cxagents.com

www.dat.dk

www.bll.dk

Ferries & Cruises www.delta.com

www.scandichotels.dk

www.hca-airport.dk

Insurance www.finnair.dk

www.cph.dk

www.dfds.dk

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INDHOLD

Alfabetica

Tourist Boards - Information www.unikkemoedesteder.dk

www.gouda.dk

08

Copenhagen office: Vester Farimagsgade 2, kontor 1013-1015, DK-1606 Copenhagen V. Tel: +(45) 70 25 97 00 Fax: +(45) 70 25 97 01

MICE

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www.standby.dk Managing director: Stig Thygesen / stig@standby.dk Managing Editor: Kitt Andersen / kitt@standby.dk

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Senior Editor: Ejvind Olesen / ejv@mail.dk Journalist: Henrik Baumgarten / hb@takeoff.dk Journalist: Flemming Juul / flemming@juul.dk

www.cirkusbygningen.dk

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Sales and advertising: Tel: +(45) 70 25 97 00

Publications

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Gitte Nielsen / gitte@standby.dk Layout: Kenneth Nannberg / kenneth@standby.dk Print: Tryknet Publisher: Scandinavian Travel Media ApS.

INDHOLD Stockholm Office:

www.standby.dk www.ttgnordic.com

Side 4

Around the World

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Markedet for biludlejning stiger globalt

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Luksus er mere end et 5-stjernet hotel

English-language editor : Howard Jarvis

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Gør volontørturisme mere skade end gavn

howard@ttgnordic.com

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Virtual Reality sælger rejser

ttgnordic.com

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En karriere i cockpittet

tlf. +370 79267

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KONTAKT REDAKTIONEN RING ELLER SEND OS EN MAIL, hvis du har en historie inden for luftfart, hoteller, krydstogter, biludlejning, turistbureauer, MICE eller teknologi, der kunne være interessant for branchen.

Absalon Hotel Alsie Express Air France Arp-Hansen Hotel Group Atlantic Airways Avis Baltic Stand By Billund Lufthavn British Airways Cathay Pacific Airways Centrum Personale A/S Cirkusbygningen Crowne Plaza Copenhagen Towers Copenhagen Danish Air Transport Delta Destination Fyn Datacon DBTA DFDS Seaways Dominican Republic Europcar Finnair France Atout France Gouda Rejseforsikring Hans Christian Andersen Airport Hertz Hurtigruten icelandair Jet Time A/S Kelly KLM Royal Dutch Airlines Københavns lufthavne A/S Meliâ Oi Brasil Procon Solution Scandic Hotels Sixt Small Danish Hotels Stand By Sun Air TAP Portugal Travelport Travelize International AB Tysk Turist Information Unikkemoedesteder.dk VisitGreenland.com Visitmalta

Redaktør Kitt Andersen, kitt@standby.dk, tlf. +45 30 23 91 03 Seniorredaktør Ejvind Olesen, ejv@mail.dk, tlf. +45 45 86 21 49 Journalist Henrik Baumgarten, hb@takeoff.dk, tlf. +45 20 93 28 48 Journaiist Howard Jarvis, howard@ttgnordic.com tlf. +370 79267

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Is YOUR company missing?

Contact STAND BY on phone: + 45 7025 9700 or e-mail: sales@standby.dk

Stand By is issued six times per year and distributed as paid subscription in Denmark, Norway, Sweden, Finland, The Faroe Islands, Iceland and Greenland to travel agents, tour operators, airline offices tourist agencies, foreign tourist representatives, tourist bus companies, and all of the major industries in Scandinavia. Stand By bears no responsibility for unsolicited editorial material

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