A new era for digital currency
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ELOISA MARCHESONI: THE EVOLUTION OF CRYPTO REGULATION CAN BE KEY FOR US GAMBLING AS THE US EVOLVES ITS REGULATORY FRAMEWORK
for digital currency, we take a deeper exploration into how it can ‘solve endemic industry problems’ in gambling BY JOE STREETER
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ecent announcements from President Joe Biden around the regulation of cryptocurrency in the US underline a new era for digital currency in the region. Adoption of the President’s order runs alongside the rapid growth of the US gambling market and, according to Eloisa Marchesoni, the two sectors can complement each other. Marchesoni, a self-made crypto entrepreneur, has become a leader in fintech and blockchain. She spoke to SBC Leaders about the role of digital currency within the US. SBC: Firstly, as US igaming and sports betting regulation expands, what impact can digital currencies play in the payment journey for those sectors? EM: There’s a significant overlap between igaming and betting audiences and cryptocurrency audiences. In fact, cryptocurrency offers discernable use cases that go beyond sponsorship opportunities. It offers to solve endemic industry problems — and promises to alleviate others. One of the prime use cases for cryptocurrency in such industries is the ability to offer prize pool payouts in crypto. The borderless nature of cryptocurrency offers a solution,
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