SPOTLIGHT
SBC LEADERS ISSUE 28
GOING FOR GROWTH There are few industry challenges that Novibet CEO GEORGE ATHANASOPOULOS has not faced in the last two years, but the business remains on a significant growth path as it expands into new markets far away from its European base.
Words by MARTYN ELLIOTT
A
nyone at the head of an ambitious business can expect to be busy, but even the world’s top business leaders may be surprised by just how much Novibet CEO George Athanasopoulos has had on his plate over the last two years. Entering new territories, withdrawing from a major jurisdiction, attempting to become a public company, and driving continued growth in established markets are just a few of the challenges that have made their way on to his to-do list. It has not only been a busy period for Athanasopoulos and his teams in Athens and Malta, it has also been a successful one.
Reflecting on recent developments, Athanasopoulos said: “2023 so far has been a remarkable year for Novibet, both in terms of expansion in our global operations, and in terms of growth in all markets.” Picking out a highlight, he continued: “Novibet embarked on an ambitious endeavour to build its presence in the vibrant Central and South American markets. With limited brand awareness and intense competition across the Atlantic, Novibet took on the challenge head-on, crafting a fantastic international 360° campaign that captivates audiences across Brazil, Ecuador, Chile and Mexico.”
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