SPORTS BETTING
SBC LEADERS ISSUE 28
TERMINAL VELOCITY building the complete sports betting ecosystem
Todd Sims, SUZOHAPP’s VP Sales, Gaming & Amusement - Americas, believes that with only 30% of US wagers comprising in-play bets, there’s a significant opportunity for the retail sector to leverage in-play betting and capture a larger untapped market. Words by CHRIS MURPHY
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HICH TOPICS SPECIFIC TO RETAIL SPORTS BETTING DO YOU SEE AS GAINING MOMENTUM? Now that the majority of states have legalized sports betting in some form, the conversation is starting to shift from launch and introduction into evolution and maturation. In-play betting is gaining momentum by introducing a new level of excitement by providing an immersive and interactive experience for customers.
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