Protecting players
LOTTERY
HOW DO LOTTERIES MEET THE INCREASING DEMAND FOR RESPONSIBLE GAMBLING? FROM INCREASING AGE LIMITS to new certifications,
lottery operators are ensuring that they introduce all-encompassing measures to best protect players
BY CHARLIE HORNER
A
s igaming and online sports betting continue to boom in North America and indeed globally, the focus on tackling rising numbers of problem gambling comes into the fray more and more.
But while the new style of online betting is receiving attention for its role in keeping gamblers safe, it is important to question how lotteries are meeting the increased demands for responsible gaming measures. Amidst the backdrop of the fourth National Lottery licence competition, which at the time of writing is the
subject of a legal challenge, the current incumbent Camelot faced significant criticism from stakeholders, including Members of Parliament, for failing to keep its players safe. After all, lotteries around the world push the message of goodwill, providing funds to worthy causes and helping communities thrive in times of hardship, something particularly thrust into the limelight in the wake of the COVID-19 pandemic. Therefore, it begs the question of whether charitable funds are tainted if they are raised through profiting from problem gamblers and, even if not,
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