Partnerships and operations
LATIN AMERICA
BY LUCIA MOURIÑO
A
HOW WILL DIFFERENTIATION SHAPE SUCCESS IN LATIN AMERICA?
s we edge further into 2022, the Latin American journey of online gaming success is a target for many aspiring and existing stakeholders. While there is still a lot to discover for many companies, those that have already set their plans in motion know that 2022 is the start of a new chapter. But what do these plans look like? Are they really factoring in the dynamics of Latin America or are they set in a more legacy mindset of practices transferred from matured markets? The region is rapidly gaining the attention from domestic and international start-ups to more incoming top tier global operators. 2022 will be the year where the region undergoes some form of reshuffle; Latin America will continue to be an emerging market, but one where established operators that have been testing their support systems in their ongoing operations will now have sufficient comfort to scale up and confidently seek stronger market share. Global operators that have been in the region for the last two or three years can now increase their investment with a lesser degree of risk as they have gained regulatory, fiscal and legal experience while, at the same time, have plenty of historical customer data analytics to make stronger and more informed customer acquisition and retention decisions. Any company that is on its journey into the region, whether currently generating revenue or on its final planning stages and ready to deploy and execute, should be well versed on the dynamics of the region. They have a game plan of their choosing based on their success and expectations criteria. While I am one of many voices that strongly promotes partnerships into the region, I acknowledge that by no means it is the only way to enter the Latin American market. But time will be the best validator.
KYM SLEEZER, PRESIDENT AND CEO of gaming advisory
Differentiated partnerships
firm Triple Ripple Group, shares his personal in-depth analysis on what can be expected from the online gaming markets in Latin America in 2022
A well vetted and right-fit local partner will, as a minimum, provide a fast track time to market, solid regulatory, fiscal, legal and compliance turnkey
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