Class of 2021
YOU JUST HAD NO IDEA HOW LONG THIS WAS GOING TO LAST
SPORTS BETTING HALL OF FAME: JOE ASHER WHEN YOU THINK ABOUT THE QUALITIES of the
corporate world, generosity of spirit and action are probably not the first traits that spring to mind. However, the peculiar circumstances of the pandemic brought out the best in many companies and people, including William Hill US and its then CEO Joe Asher
98 SBC LEADERS • DECEMBER 2021
BY MARTYN ELLIOTT
A
fter COVID restrictions resulted in the closure of Las Vegas casinos, the company was forced to furlough hundreds of employees. It responded by establishing the William Hill USA Charitable Foundation to support colleagues at risk of hardship and Asher contributed 100% of his salary to it. Now President of Sports Betting at IGT after leaving William Hill following its acquisition by Caesars Entertainment, Asher is reluctant to take credit for his personal contribution to looking after staff
