What’s next for the US?
TRUIST SECURITIES: ASSESSING US MARKET DEVELOPMENTS BARRY JONAS, MANAGING DIRECTOR AT TRUIST SECURITIES, delves into the US market’s evolution and
the underappreciated risks of the post-PASPA market
BY ERIN GALLAGHER
T
he US sports betting industry has boomed in recent years, with operators all over the world looking for a slice of the action as more states begin to open up. In the three years since sports betting was legalised, the market has entered a period of hyper growth
88 SBC LEADERS • DECEMBER 2021
- something which Barry Jonas, Managing Director at Truist Securities, believes is showing no signs of slowing down. Jonas began by shedding some light on Truist Securities’ role within the gaming industry. He said: “Truist Securities is the investment banking arm of Truist Financial Corporation. Truist was formed in 2019 with the
merger of SunTrust and BB&T. “Today we are the seventh largest commercial bank in the United States. The bank is deeply committed to the gaming industry, having a longstanding relationship lending and advising the wider sector - mostly with a North American focus. “My group focuses almost exclusively on US-listed gaming companies, which aligns with the bank’s current focus. While we provide our clients detailed quantitative and qualitative analysis into the many companies we follow, we also seek to stay on top of worldwide gaming industry trends - drawing on our deep industry rolodex.”
