A chance to talk business
LOTTERY
FACE-TO-FACE MEETINGS AND NEW PARTNERSHIPS ON THE AGENDA AS IN-PERSON EVENTS RETURN SBC SUMMIT BARCELONA
will represent another step back towards business as usual for the industry, as operators, affiliates and suppliers gather at Fira de Barcelona on September 21-24 to exchange ideas, network and talk business BY MARTYN ELLIOTT
D
uring 18 months without major international conferences and trade shows, businesses supplying the betting and gaming industry were forced to find new ways to reach and engage with prospective customers. Many were rewarded for their inventive approaches with very healthy sales figures, yet they still warmly welcome the return of in-person events. What is it about these shows that people have missed? Why, when technology has made the business world so much smaller, do companies still see them as so important? For Susan Moran, Head of Marketing for player engagement and retention platform XtremePush, it’s all about the personal approach. “Events are a huge part of our sales and marketing efforts. We believe that there is nothing better than meeting people in-person at events and really getting the chance to understand them and their objectives,” Moran explained. “It’s always great to have a chance
to meet clients and partners, who drive the success of our business, and dig deeper into their strategies to see how we can help them even more.” And it is not only customers that Moran is excited about meeting at the Xtremepush booth in Barcelona. “Personally, I’m looking forward to meeting up with members of our team
software specialist takes part in SBC Summit Barcelona. “For us, in-person events are the best tool to get in front of the audience and market we are targeting,” said Rodrigues. “But more than that, in-person events allow us to create connections right there with potential partners that, otherwise,
THERE IS NOTHING BETTER THAN MEETING PEOPLE IN-PERSON AT EVENTS AND REALLY GETTING THE CHANCE TO UNDERSTAND THEM AND THEIR OBJECTIVES for the first time in far too long. We’re a global business, with colleagues across different countries and time zones, so it’s great to be able to catch up at these events,” she said. Vasco Vaz Rodrigues, Marketing & Comms Manager of Aurum Solutions, is also animated about the prospect of moving out of the virtual world for a few days when the reconciliation
would be very hard to interact with. So they are a big part of our strategy, mainly since we believe more in human, face-to-face interactions than virtual ones.” The ability to meet in-person is not just a more sociable experience, it also has real business benefits, according to Digitain’s Chief Business
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