A global brand story
LATAM
RUPINDER SINGH: CLOSING THE GAP IN LATIN AMERICAN PAYMENTS RUPINDER SINGH, SVP CONSUMER, DIGITAL WALLETS AT PAYSAFE,
discusses why the pandemic has created an irrevocable shift in consumers’ thinking BY LUCIA MOURIÑO
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ockdowns and shelter-inplace orders have led to an unsurprising shift away from land-based casino gaming and retail sportsbooks as well as cash and in-person payments - all of which have been replaced by a rising demand for online gaming and digital payment solutions. In mid-April, Skrill announced Argentine football player Paulo Dybala as its new brand ambassador in a two-year contract. Speaking to SBC Leaders, Singh discussed this collaboration and how sponsorship deals are helping the digital payments industry to expand in Latin America, a region that is still highly focused on traditional methods. “Our presence in Latin America has always been an important part of our global brand story,” Singh said as he highlighted Argentina, Colombia and Mexico as significant markets where Skrill continues to see opportunities. The partnership with Dybala seeks to strengthen Skrill’s overall global presence, especially given his reach and impact as an international football star whose name is recognised around the world. Singh added: “As a brand ambassador, Dybala reflects Skrill’s core values around the speed of delivery and our focus on providing a world-class service. We are looking forward to sharing the many benefits of Skrill with football fans worldwide.”
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