5-20 Sports Betting
• Elen Barber: How Kindred has defied Covid challenges • Media and betting businesses in the US feed each other • Why betting cannot underestimate CIS challenges
CONTENTS FEBRUARY 2021
• Will fragmented regulations hinder India’s potential?
22-28 US Market
• Bill Hornbuckle: The change in attitude towards sports betting • SG Digital: The next phase of the US sports betting journey
30-32 LatAm Market
• Wplay helps Playtech find natural home in Colombia
34-44 Casino
• Microgaming’s Coleman talks Germany, jackpots and CSR • GMA: Achieving balance with the 2005 Gambling Act review • SlotBeats’ Slot of the Week: Winners Review
46-53 Marketing
• A force for good: The chance to reinvent gambling sponsorships • Assaf Dor, Cellxpert: Rewriting standards for iGaming affiliation
54-60 Payments
• Why US market expansion is a marathon, not a sprint • Vasilije Lekovic, Trustly: What’s new for payments in 2021
62-68 Lottery
• How European Lotteries responded to the Covid pandemic • Jari Vähänen: Making sense of Finland's new gambling legislation
The SBC Leaders Magazine is brought to you by SBC - Sports Betting Community: EDITORIAL TEAM: Luke Massey, Erin Gallagher, Andrew McCarron, Craig Davies, Ted Menmuir, Joe Streeter, Chris Murphy, James Ross, Lucia Mouriño, Conor Porter, Holly Hunt SALES TEAM: Rasmus Sojmark, Alyona Gromova, Conall McCabe, Neil Judson, Reece Calderbank, Ross Main, Jan Willem Volbeda, Nancy Bishop DESIGNED & DELIVERED BY Better Mags (bettermags.co.uk) All material is strictly copyrighted and all rights are reserved. No part of this publication may be reproduced in whole or in part without the written permission of Sports Betting Community Ltd. Although every effort has been made to ensure the accuracy of the information contained in this publication, Sports Betting Community Ltd cannot be held responsible for any errors it may contain. Sports Betting Community Ltd cannot be held responsible for the loss or damage of any material, solicited or unsolicited. The views in the publication are not necessarily the views of Sports Betting Community Ltd or those of the advertisers. Produced and published by Sports Betting Community Ltd REGISTERED ADDRESS: Sports Betting Community, 103-105 Brighton Road, Coulsdon, Surrey CR5 2NG, UK TEL.: +44 (0) 161 367 1250 EMAIL: sales@sbcgaming.com WEB: www.sbcgaming.com
2 SBC LEADERS • FEBRUARY 2021
