2021 GREG MARTIN LEGACY VIRTUAL EDUCATION SERIES
GREG MARTIN LEGACY VIRTUAL EDUCATION SERIES To honor The Southern’s former long-time CEO, the Southern Leadership Division (SLD) is hosting the 2021 Greg Martin Legacy Education Series. This virtual series is designed specifically for current and emerging leaders and provides an excellent educational format that focuses on brand positioning, strategy, and business model in the “New Normal.” We kicked off the 3-part series on March 11th with Terry McKenna’s presentation on Leadership for an Uncertain Future. Terry challenged attendees to answer the question “do you or anyone in your organization have the capacity to lead the company into an unknown future” and showed how leaders today must be: forward-thinking, strategically flexible, and adaptable, with a willingness to challenge the status quo and conventional wisdom. The second session of the series will be part of the SLD’s Virtual Midyear Business Resource Meeting, offering a robust afternoon of subject matter experts and an industry roundtable.
SAVE THE DATES
May 20, 1:00 PM ET (12:00 PM CT) “Employee Retention vs Recruiting” Terry McKenna, Founder of Employee Performance Strategies, Inc. (EPS)
We get in life what we focus on the most. When it comes to employee recruiting and retention, where has the focus primarily been? Recruiting, recruiting, recruiting, which has created a never-ending hamster wheel of effort and costs. Nothing kills the bottom-line faster or with greater impact than employee turnover costs. What are the root causes within the corporate culture that drives good employees out the door?
26 | THE SOUTHERN 98TH ANNUAL MEETING • 2021
“Why DEI is Good for Your Bottom Line” Esu Ma’at, Chief Diversity, Equity & Inclusion Officer, Orlando Magic; Co-Founder, Quantum Power Skills How does diversity, equity, and inclusion apply to business? What are the benefits to a company’s bottom line? As The Southern continues on its DEI path, hear from category expert Esu Ma’at as he shares ideas and successful business cases on why DEI makes good business sense. “Virtual Roundtable Discussion” This is an opportunity for attendees to get together in an informal setting to examine issues related to the industry and/or a specific business process. Facilitated by the SLD President, each attendee will be given the opportunity to provide discussion points ahead of time. August 19, 2:00 PM ET (1:00 PM CT) “Branding: Differentiate or Die” Terry McKenna, Founder of Employee Performance Strategies, Inc. (EPS) What makes your brand stand out from an overcrowded field of competitors? How do potential customers view your brand in comparison to your competitors? What does your brand stand for in the marketplace? What do customers only associate with your brand? What’s the #1 thing your brand stands for above all else? Price, service, quality, technology, product assortment? If your brand stands for everything, then your brand stands for nothing.
