From category leader to category innovator. As the tobacco category changes, we are focused on supporting our distributor partners. Today, more than 20 million U.S. adult smokers are seeking potentially less harmful alternatives to cigarettes. We are committed to making sure that your success continues, even as the tobacco category changes.
Home to the “Shelling Capital” Nearby Lovers Key State Park and Barefoot Beach Preserve are some of the best spots in Florida for shell collecting. You can find sand dollars, conchs, and colorful seashells along the pristine shores.
The Mysterious “Boats in Trees” After Hurricane Ian in 2022, boats were found lodged in trees due to the powerful storm surge. While this was a tragic event, the resilience of the community has become a defining story of Bonita Springs’ strength.
Manatee Haven
The Imperial River and local canals are home to gentle, slow-moving manatees, especially in winter when they seek warmer waters. You can often see them while kayaking or paddleboarding!
Historic “Bonita Springs” Name
The city was originally called “Survey” in the 1800s but was renamed “Bonita Springs” in the early 1900s to attract tourists and land buyers with a more appealing name.
The Swamp Buggy Races Connection While Naples hosts Florida’s famous Swamp Buggy Races, Bonita Springs played a role in early off-road vehicle testing in its swampy backcountry areas. These unique, elevated vehicles were originally designed to navigate the Everglades!
Bonita Springs Welcomes SAWD:
Small-Town Charm, Big-Time Hospitality!
The City of Bonita Springs Welcomes the Southern Association of Wholesale Distributors for their 102nd Annual Meeting!
We enjoy hosting visitors to our beautiful city, which has a slogan of “Small Town Charm, Big Bright Future.” Our small-town charm allows visitors to feel at home in Bonita Springs while enjoying our shops and restaurants, the natural surroundings of the parks along the river, and our beautiful beaches.
Along with the beautiful beaches, Bonita Springs also offers a vibrant downtown. As you enjoy your annual meeting, we hope you get a chance to check out the city’s downtown area. As a result of a downtown renovation project, the City of Bonita Springs was one of 12 communities selected nationwide that did exemplary work on implementing complete streets initiatives. The judges chose Bonita Springs’ Downtown Improvements Project and cited Bonita Springs’ motivation to improve accessibility and safety in its downtown area. This project included upgraded streetscapes, drainage, landscaping, and more. Recently, private development has invested even more in the downtown corridor. It is worth a visit! With new businesses opening on Old. 41, there is a lot to see. Enjoy the restaurants, food truck park, live music venues, craft cocktail lounge, multiple breweries, bait shop, kayak rentals, artist cottages, spa’s and much more!
Bonita Springs offers something for everyone. Whether you are a foodie, enjoy golf, playing poker, fishing, swimming, shopping or relaxing in a spa, we have something for you!
Thank you for choosing our Coconut Point Hyatt for your annual meeting, it is a beautiful hotel with great amenities. There are many dining options nearby ranging from casual to fine dining experiences. There are plenty of recreational options for you and your families to enjoy when not in meetings, including a boat to shuttle you across the bay to enjoy one of our beautiful beaches on the Gulf of America. I’m looking forward to bumping into you downtown.
We hope you enjoy your stay in Bonita Springs and invite you back to visit again soon!
Mike Gibson
Mike Gibson,
Mayor Bonita Springs, FL
big flavor deserves a bold package.
Enjoy bright colors and big sales with the fresh look of Rogue® Nicotine cans.
With bold packaging and big flavor, it’s no surprise that the premium Rogue® Nicotine brand outpaced category growth and many of its competitors in 2024. And with dollar growth increasing 97% year-over-year*, it’s never been a better time to carry these iconic cans.
*Circana database as of 11/03/24.
UNDERAGE SALE PROHIBITED Rogue® Nicotine Products. Great taste. No compromises. For Trade Purposes Only.
Rooted in Tradition, Growing Together
I would like to take this opportunity to welcome you all to the Grand Hyatt Regency Coconut Point in Bonita Springs, Florida. Kudos to Jake Stewart, conventions and meetings committee chair, and the committee members for choosing a great family friendly resort. This is the time to enjoy memories of the past and share ideas for the future.
Thanks to VJ, Betsy and their people who do an outstanding job throughout the year putting on this event. I know it takes much time and effort to keep this organization running smoothly.
Thanks to the executive committee (April Garver, Chris Smythers, Ross Haynes, and Sam Stewart). Your support, knowledge and dedication to The Southern is admirable and greatly appreciated. I have enjoyed working with each of you.
Also, thanks to our committee chairs, that include Chris D’Amico (Conventions and Meetings), Jake Stewart (Government Affairs), Emile Cantrell (Education) and Morgan Allain (Special Projects). Your
input on the details of operating this organization has not only been essential but also invaluable. I would be remiss in failing to mention the importance of our vendor partners. A special thanks goes out to you. Your participation is vital to the success of the Southern, and contribution to this organization is both valued and appreciated.
Our collaboration and communication with each other is essential to the success of this industry. We continually deal with a multitude of ever-changing issues, whether they involve political or regulatory changes, AI, or any other current topic. Regardless of the successes or failures we can all learn from these issues that are vital to our future.
On a personal note, I am forever grateful for the great memories, good friends and unwavering support I’ve experienced throughout the years. Sharing concerns and looking for workable solutions have created a cohesiveness within this group that has been immeasurable on a professional and personal level.
SAWD PRESIDENT
JACK CASANOVA CHURCH POINT WHOLESALE
“While change is inevitable, the Southern’s tradition of family, friendship, and camaraderie remains a constant.”
In my 25 years with the Southern, I have watched this organization grow and evolve. While change is inevitable, the Southern’s tradition of family, friendship and camaraderie remains a constant. This tradition is the foundation of The Southern and will undoubtably ensure its success in the years to come. Let me close in saying I’m very proud to be a part of this exceptional organization, and I look forward to serving as your Chair in the upcoming year.
Best regards,
Jack Casanova
AMCON FAMILY OF BRANDS
A Year of Growth and Exciting Opportunities for SLD
Dear SAWD and SLD Members,
As I reflect on my journey with SLD, I can’t help but think back to when I first attended the November meetings in 2012. From the start, I was impressed by the incredible educational training offered, but it was the networking opportunities that truly stood out. The structure of these meetings allowed me to build meaningful connections that have lasted to this day. In fact, I regularly engage with several of the people I met back then through a group chat, where we exchange ideas, seek advice, and tackle challenges we face in our day-to-day work. The ability to collaborate with peers in this way is a rare and valuable benefit that truly sets this organization apart from others.
As I conclude my first year as SLD President, I find myself as excited as ever about the future. The opportunities for the next generation of leaders within our industry are vast. This year, we’ve welcomed five talented leaders from the distributor side to our Board:
• Stephen Aycock, Southco Distributing Company
• Taylor Douglas, Douglas Companies
• Jessica Lowery, M.R. Williams
• Stacey Matthews, Imperial Trading
• Wilson Raetzsch, Lyons Specialty
Additionally, we’ve formed a new Executive Committee and launched three focused committees, which all board members are required to serve on: Education, Recruitment, and Site Location. More details on these committees will be shared at our SAWD meeting in June. Our first Zoom committee meetings will take place in April, and we encourage active participation.
Looking ahead, we’re excited to announce the upcoming SAWD June meeting in beautiful Bonita Springs, Florida. I encourage all SAWD members and SLD board members to attend—this is an excellent opportunity to connect and collaborate.
And for the November SLD meeting, we are thrilled to share that it will be held in Salt Lake City, Utah—a new and dynamic location for our group. We’ll also be taking a tour of the Frazil manufacturing facility, thanks to the generosity of our friends there. A special thank you to the leadership team at Frazil for opening their doors to us. Additionally, I’d like to express my appreciation to Kim Duet from Lyons Specialty for arranging and the team at EA Sween for hosting a tour of their state-of-the-art manufacturing facility in Greenwood, South Carolina last November. Their commitment to food safety is truly impressive.
SLD PRESIDENT
JEFF THOMPSON DOUGLAS COMPANIES
“The ability to collaborate with peers in this way is a rare and valuable benefit that truly sets this organization apart.”
I would like to take a moment to thank the SAWD Board and the Executive Committee for their continued support of SLD, as well as their dedication to making this organization stronger with each passing year. I would also like to thank all our manufacturer partners for their continued partnership and sponsorship of both the SAWD and SLD.
Lastly, as our industry faces a concerning decline in unit same store sales over the past nine months, there has never been a more opportunistic time to send your team members and leaders to the SLD. The value of networking and sharing insights— about what’s working and what’s not— has never been more vital. Together, we can navigate these challenges and find solutions that benefit us all.
Sincerely,
Jeff Thompson
Welcome to Bonita Springs!
We are excited to welcome you to the 102nd Annual Meeting of The Southern Association of Wholesale Distributors!
On behalf of the association, I want to extend a heartfelt thank you to our wholesale distributors and vendor partners, whose support has been essential in keeping The Southern a dynamic and thriving organization in the industry.
This year, we are thrilled to host the event at the Hyatt Bonita Regency Coconut Resort and Spa. We hope this stunning property becomes a mainstay in our future rotations. From water slides and a lazy river to a golf course just across the street, there’s something for everyone to enjoy. And did I mention the boat shuttle to the beach and the luxurious spa?
As always, this meeting will offer plenty of opportunities to reconnect with old friends, conduct business, and learn something new. It’s no
wonder we all look forward to this event as our industry’s own family reunion!
Speaking of family, I want to take a moment to acknowledge Betsy Rahm, everyone’s favorite Southern team member, who will be retiring in the fall. Despite my attempts to change her mind, Betsy has more than earned the opportunity to spend more time with her husband Roy and their grandchild Henry. For nearly two decades, Betsy has been the heart and soul of this association—answering the phone, responding to emails, and providing guidance to new members. We couldn’t have asked for a better person to champion The Southern.
On a personal note, I can’t imagine what I would have done without Betsy when I took the reins of this incredible organization. In 2020, she helped make the transition from Greg Martin smoother than anyone could have anticipated, and her efforts have played a major role in our association’s growth and success.
SAWD CEO VJ MAYOR, CAE
“It’s no wonder we all look forward to this event as our industry’s own family reunion.”
As I celebrate my 5th anniversary, I am deeply grateful for the consistency Betsy has brought to our team over nearly two decades. I’m honored to have shared a portion of that time with her, and I’ll always cherish our early mornings, late nights, and the texts to make sure we both arrived safely. When you see Betsy in Bonita Springs, please join me in thanking her for being the rock of The Southern all these years.
Looking forward to seeing you all in Bonita Springs!
VJ Mayor
Q & A WITH ALEXANDER BERBERIAN CEO, ZANDER-GREG WEST
SOUTHERN: Could you give me a brief history of your company and how you got started in the business?
We have been in the tobacco industry for over 30 years. We started as wholesalers and then pivoted into the premium cigar space.
S: How many years has your company been in business and how many employees are there?
Our company has been in business since 1995. Our current employee count varies between 15-20.
S: What is necessary to succeed in this business?
The tenants to succeed in business are honesty, integrity, hard work, and consistency.
S: Is there anyone who has been a mentor for you in the industry?
Yes, my father. He has taught me many lessons through his experiences and has instilled great traditional values in my brother and me.
S: How long have you been a Southern member?
Our relationship with The Southern started in 2018 through events, and we officially joined as members this year.
S: What keeps you coming back to the meetings?
The great people who facilitate and participate in this event.
S: What is the best part of the meetings?
Building new relationships by understanding individuals’ backgrounds, recognizing their values, and fostering mutually beneficial business collaborations.
"Staying consistent and confident when times get tough is the direct determiner of who succeeds in business."
S: What are your words of wisdom to someone getting started in the business?
Staying consistent and confident when times get tough is the direct determiner of who succeeds in business. Maintain resilience, stay focused, and continue working diligently, undeterred by distractions.
S: What is the biggest issue facing this industry today?
The biggest issues facing this industry are regulations and anti-tobacco groups.
S: What is the main reason someone should be a member of the Southern?
The main reason to become a member of The Southern is to gain access to a strong network of professionals, resources, and opportunities that support personal and professional growth, while contributing to a community dedicated to advancing shared values
S: If someone were interested in coming to the Annual meeting for the first time, what would you advise them?
Some advice I would give is to network actively, attend key sessions, ask questions, and stay open-minded to new ideas. It’s a great opportunity to learn and connect with others in the field.
JOIN US
HOSPITALITY SUITE
Be sure to drop by our Southern Hospitality Suite during the day for a cup of coffee or a soft drink and, in the evening, a hosted bar. It’s a great place to meet, make plans with friends, or just relax. Adjacent to the Hospitality Suite will be the Silent Auction to benefit our Education Fund. This Silent Auction features over $15,000 worth of items contributed by the members of the Board of Directors, vendors, and others.
HOURS OPEN:
June 24th: After dinner (about 9:00pm) - Until June 25th: After Dinner (about 9:00pm) - Until
The “Southern Hospitality Suite” is provided to all convention delegates by the Manufacturer & Broker Representatives on your Southern Board of Directors:
Altria Group Distribution Company
Burdette Beckmann
Creative Data Research
Dot Foods
ITG Brands
Jack Link’s Protein Snacks
Lil’ Drug Store Products
Matrix Brokerage
National Tobacco
ProCat Distribution Technologies
Reynolds
Republic Brands
Swedish Match
Swisher International
The Hershey Company
JOIN US
GOLF TOURNAMENT
SALTLEAF GOLF PRESERVE
MONDAY, JUNE 23RD
TEE OFF 8:00 AM
Between the hawks, osprey and deer and the lush native plantings everywhere you look, Saltleaf Golf Preserve brings a whole new meaning to “keep your eye on the ball.” This destination course co-exists with a 144acre Florida uplands preserve, as well as adjacent Estero Bay, Florida’s very first aquatic preserve. All this quiet beauty comes with challenge — thanks to the inspired design of legendary Raymond Floyd.
CODE OF ETHICS
(From the original formation of the Association)
[FIRST] To manufacturer or handle only goods that are made of pure and palatable ingredients; goods which are pure, wholesome, and valuable for human consumption as food; to support any reasonable laws which may be enacted for the purpose of protecting the purity, wholesomeness and cleanliness of candy products.
[SECOND] TO strive at all times to upbuild the Confectionary Industry; to cooperate with the retail dealer in arriving at an understanding of the proper quantity to buy and the care to give it, that he may at all times furnish the consumer with goods that are wholesome and valuable for food.
[THIRD] To deal justly and honorably with my dealer customers, in order that they may realize just rewards with fairness to all concerns; to sell to those retailers who can handle my goods with credit to themselves, to me, to the manufacturer of the goods and with maximum service to the Public.
[FOURTH] To deal justly with the manufacturers whose goals I distribute; to do my business with manufacturers whose goods I can handle in fairness to myself and all concerned; to deal only with the manufacturers who respect and practice the principles
of my Code of Ethics, thus encouraging me in practicing my Code of Ethics, both in letter and spirit.
[FIFTH] To act in fairness toward my employees; paying deserved salaries or wages and giving them that personal cooperation which will enable them to develop their lives and improve their usefulness; to respect their personal rights and grant such privileges as will contribute to their proper development, into more valuable, contented American citizens; to accord equal opportunities and favors to all.
[SIXTH] To earnestly endeavor to prevent the use of any means or device in the sale of candy which embodies the element of chance or gambling, believing such practices tend to develop the gambling habit amongst children, thus resulting in injury to the Public.
[SEVENTH] To cooperate in all lawful ways with offices and members of our association in the promotion of the welfare of our association in the promotion of the welfare of our industry; to use this Code of Ethics as a Guide which will serve to encourage me and my fellow confectioners to an everHigher Plane of Service, knowing the untold value of its practice will bring to the Candy Consuming Public.
A NOTE ABOUT ANTI-TRUST
As this meeting begins, we must remind you of certain essential ground rules which must be respected, not only at this meeting, but on every occasion, social or otherwise, during any meeting of The Southern Association of Wholesale Distributors. There can be absolutely no discussion between or among competitors at any time concerning prices you charge or propose to charge your customers, the price you pay or propose to pay your suppliers, or the terms and conditions under which you buy and sell the products in which you deal. The antitrust laws are designed to encourage competition at all levels of production and distribution. The Southern Association of Wholesale Distributors is committed to adherence to those laws. Please keep these principles in mind for the benefit of us all.
C O M M I T T E D T O
S E R V I C E / D E L I V E R I N G
S U C C E S S
DOUGLAS COMPANIES OFFERS THE PRODUCTS, TECHNOLOGY, AND DISTRIBUTION OF OTHER BROAD-LINE SUPPLIERS. WHAT SEPARATES US IS OUR RELATIONSHIPS WITH OUR CUSTOMERS, TEAM MEMBERS, AND VENDOR PARTNERS. THEIR SUCCESS IS OUR GOAL.
Jebb Maginnis, Creative Data Research
HERSHEY LEADERSHIP AWARD
Sam Stewart, Stewart Distribution
LIBERTY AWARD
Ross Haynes - Hardecs
Susie Munson, Douglas Companies
SLD
Kim Duet, Lyons Specialty
Bob Troast, The Hershey Company
The Children’s Organ Transplant Association (COTA) helps children and young adults who need a lifesaving transplant by providing fundraising assistance and family support. Donations for children receiving transplants form the backbone of our organization.
COTA makes a strong and positive impact on each transplant family who chooses to become part of our Family. Since 1986, that impact has resulted in life-giving hope for thousands of transplant families from generous contributors donating more than $150 million to assist thousands of children and young
adults needing a life-saving organ or tissue transplant.
COTA is the nation’s only fundraising organization solely dedicated to raising life-saving dollars in honor of transplant-needy children and young adults. 100% of each contribution made to COTA in honor of our patients helps meet transplant-related expenses. COTA’s services are free to our families, and gifts to COTA are tax deductible to the fullest extent of the law.
Transplant procedure costs range from $100,000 to more than $800,000. Once the transplant is complete, families face significant transplant-related
expenses, including medication; transportation to and from the center; lodging; and expenses while parents are out of work and often living with the hospitalized child far from home. These out-of-pocket expenses add up to tens of thousands of dollars annually for transplant families with lifetime totals exceeding $1,000,000. In cases where a shortfall exists, COTA helps bridge the financial gap by allocating donations for families receiving transplants.
Contributions to the Children’s Organ Transplant Association are used to assist the organization in our mission to help transplant families.
For over 30 years, 100% guaranteed has always meant exactly that.
At National Tobacco, we have always stood behind our products with a 100% guarantee. From trade to consumer, our only goal has been complete customer satisfaction across our diverse OTP portfolio.
Hungry?
JOIN US 28TH ANNUAL SILENTAUCTION
TO BENEFIT THE EDUCATION FUND
THE AUCTION WILL BE OPEN FOR BIDDING JUNE 23-24.
TUESDAY, JUNE 24TH
9:00 TO 5:00 PM AND AFTER DINNER
WEDNESDAY, JUNE 25TH
AFTER AWARDS DINNER
The Southern’s Education Fund was established a number of years ago to provide educational opportunities for members, their employees and family members. The Silent Auction, which will be held during the convention, will raise money for the fund.
Our Education and Convention Committees last year were successful in raising over $15,000 for our Education Fund through the Silent Auction. With your support and participation, we hope to exceed that figure this year. Items are offered through the generosity of Southern members and vendors.
Forging the Future: SLD Leaders Sharpen
Skills, Tackle Challenges, and Build Connections in Greenville
This past fall, the SAWD’s next generation of leaders, the Southern Leadership Division, met in Greenville, South Carolina for our annual Business Resource Meeting. The 3-day meeting kicked off with a roundtable discussion. Wholesalers and vendors were able to share pain points in their respective businesses and get solutions. Facilitated by SLD President, Jeff Thompson (Douglas Companies), the popular session was well-liked by attendees. Artificial intelligence, workforce, and technology were some of the hot button issues discussed.
Next, Susan Crooks with Walt’s Waltz led our Meetings with a Mission Session. After losing her son to suicide, Susan and her son, Will, founded Walt's Waltz to broaden Walt Crooks’ mission to reduce suffering in our world. The organization is dedicated to revolutionizing the way mental health is viewed and treated.
Following the heartfelt Meetings with a Mission, the group headed to EA Sween’s Deli Express manufacturing location based outside of Greenville. The afternoon was spent touring the best-in-class facility’s manufacturing process and steps needed to ensure high cleanliness and food safety standards. Thank you to our hosts at EA Sween for making their facility available to our members.
The day was capped with a dinner at a local downtown restaurant that was enjoyed by all.
Day 2 kicked off with full day workshop by leadership expert Jean Briese. Specifically tailored for the SLD, attendees embarked on a journey to master their “5 Superpowers to Expand Influence.” The immersive experience enhanced leadership, sales, customer experience, and personal influence through interactive group activities, engaging lectures, and multimedia presentations. Attendees explored practical strategies to, amplify their impact within their organizations, leveraging these superpowers to drive success and foster meaningful connections. By the end of the day, participants left with actionable insights and a renewed sense of purpose, equipped to lead with superior influence in every aspect of their professional and personal lives.
After a full-day of the brain-wracking workshop, attendees were ready to let loose at the closing team building event held at Group Therapy. Possibly fooled by the name, SLD members were able to participate in miniature golf, axe throwing, and a sports simulator. It was a fitting recap to a fruitful conference.
The SLD would like to thank its sponsors for their support of the group and the annual event.
The future of leadership in action! The Southern Leadership Division gathered in Greenville for a powerful weekend of learning, collaboration, and connection.
2024 SPONSORS
C R E A T I N G A
P O W E R F U L I M P A C T
S a v e t h e d a t e !
2 0 2 5 S L D B u s i n e s s R e s o u r c e M e e t i n g
N O V 1 2 - 1 4
S A L T L A K E C I T Y , U T
JOIN US
SPOUSE’SSOCIAL
Amy Casanova would like to extend an invitation to all spouses and guests attending the Annual Meeting to join her for the Spouse’s Social which will be held on WEDNESDAY, JUNE 25 10:00AM UNTIL 11:30AM
This is an ideal opportunity to meet some of the other attendees while enjoying brunch. This event is also a great meeting place to gather with friends prior to going out for the day.
Please check your onsite schedule for location.
JOIN US
SHOW DEALS
A major component of the House of Deals (scheduled for Thursday, June 26) are the Show Deals vendors provide to our wholesale members.
Show Deals are a tangible benefit that allow wholesalers and vendors to build and strengthen business relationships.
ATTENTION 2025 VENDORS
Orders will be placed directly between the wholesaler and vendor during the House of Deals, along with agreed upon delivery dates.
NOTE: Show Deals will be extended for two weeks after the Annual Meeting, expiring on Friday, July 14th.
New VENDOR HIGHLIGHT
We would like to extend a warm Southern welcome to the following vendors who are joining us for the first time (or who have not been with us in several years):
Crossfire Sales and Marketing • Goya Foods
Hestia Tobacco • Janes Foods
JM Smucker • Management Sciences Inc.
for 70 Years!
Schedule OF EVENTS
All details are subject to change. The-Southern.org will always have the latest information. The on-site program supersedes all pre-printed materials. All times are EDT.
MONDAY, JUNE 23
2:00 - 5:30PM Registration Desk Open
8:00AM - 1:30PM Golf Tournament
TUESDAY, JUNE 24
7:30 - 8:30AM Breakfast
9:00AM - 5:00PM Registration Desk Open
9:00 - 9:45AM Chair/Vice Chair Meeting
10:00 - 11:00AM Committee Meetings - Convention, Education, Special Projects, Government Affairs
Representatives of all distribution companies are encouraged to attend. This meeting is open to distributors only.
4:30 - 5:15PM SLD Board Meeting
5:30 - 6:00PM New Vendor Reception
All Buyers and First-time Vendors
6:00 - 6:45PM Welcome Reception, All invited
7:00 - 9:00PM Chairman’s Dinner; (For Board of Directors and Past Presidents)
After Dinner-Until Hospitality Suite, Open to All
Continue our Southern-themed evening with cocktails, dancing and entertainment at our Hospitality Suite. Shop our Silent Auction, whose proceeds fund the $22,000 in annual scholarships given out each year to deserving member students, as well as funding education sessions and more.
WEDNESDAY, JUNE 25
7:30AM - 5:00PM Registration Desk Open
7:30 - 8:30AM Kick-Off Breakfast (Continental)
Join us for a fresh breakfast and plenty of coffee to help you get ready for a jam-packed schedule.
EDUCATION SESSIONS
8:15 – 9:00AM | SESSION 1
“Insurance Trends and Pitfalls”
William Seide, President, William R. Seide Agency LLC
In this session you will learn:
• The latest insurance trends in the wholesale industry and overall landscape
• Simple things you can do to protect yourself
• How to look for potential pitfalls and maximize your coverage
The William R. Seide Agency is a mid-sized specialized commercial agency providing services nationwide. The agency’s clientele ranges in size from small store front businesses to large scale operations that gross over 900 million dollars in sales a year.
Founded in 2005 by the owner, William R. Seide. Bill prides himself in his company’s history of success and expertise. The personnel of the agency having over 75 years of combined experience in the Insurance Industry. After joining Choice Financial Group in 2022, the William R. Seide Agency, LLC emerged as a valuable partner for wholesale insurance.
9:10 – 10:00AM | SESSION 2
“Category Management: Maximizing Space Planning”
Dan Berreth, Category Management, Blue Yonder Category management is more than just organizing products — it’s about creating a strategy that aligns with how customers shop, how retailers operate, and how suppliers can best support them. For wholesale distributors, especially in the convenience space, having a category management mindset ensures they’re delivering real value to their retail partners and staying competitive in a rapidly evolving market.
One of the most impactful — and often overlooked — aspects of category management is space planning. Smart, datadriven shelf layouts can boost sales, improve customer satisfaction, and reduce inefficiencies throughout the supply chain. In this session, we’ll show how embracing space planning not only elevates product presentation but also strengthens the partnership between wholesalers, suppliers, and retailers.
Dan Berreth is the Category Management Account Manager at Blue Yonder. He partners with manufacturers, distributors, and retailers to initiate and refine category management practices, leveraging his extensive knowledge and experience. Prior to his tenure at Blue Yonder, Dan honed his skills at SAS and Salesforce, bringing a robust background in technology and customer relationship management to his role. Additionally, Dan is a proud US Army veteran, embodying servant leadership and discipline both professionally and personally. He lives in Dallas with his wife and 2 small children.
Dan will be joined by Steve Field, a CPG professional with over 23 years of industry experience. Steve’s unique career path has kept him firmly rooted in the areas of Category Management, Retail Operations and Analytics as well as the technologies that enable faster, better decisions for CPG companies.
10:00 – 11:30AM Spouse’s Brunch
First Lady Amy Casanova would like to extend an invitation to all spouses and guests attending the Annual Meeting to join her for the Spouse’s Social.
10:15 – 11:15AM | GENERAL SESSION
“The Business of Reinvention: How Entrepreneurship & Innovation are Reviving an 87-Year Old Brand” Stephanie Stuckey, Chair, Stuckey Corporation Reinventing a nostalgic brand for a new generation requires thinking and acting like an entrepreneur every step of the way. With no prior entrepreneurial experience but plenty of creativity and a knack for storytelling, Stephanie has redefined the traditional role of a business leader. She’ll share how embracing an entrepreneurial mindset has allowed her to see Stuckey’s in a new way, breathing fresh excitement into the brand.
From rolling up her sleeves to solve problems, accessing capital, building a team, managing a complex supply chain, and wearing all the hats that startup leaders must juggle, Stephanie will discuss how innovation, resourcefulness, and storytelling have been at the heart of Stuckey’s comeback. This talk is an inspiring look at the intersection of business, creativity, and entrepreneurship.
Stephanie received both her undergraduate and law degrees from the University of Georgia. She worked as a trial lawyer, was elected to seven terms as a state representative, served as Director of Sustainability for Atlanta, and taught at the University of Georgia School of Law. Stephanie’s achievements include being named one of the Most Admired CEOs of 2022 by the Atlanta Business Chronicle.
12:30 - 5:30PM Ten-2-Profit
Fast-paced and full of energy, these 10-minute “appointments” with buyers and vendors can be used to showcase new products or services, conduct a mini-business review, or introduce anticipated program changes.
6:00 - 7:00PM Get Acquainted Reception
7:00 - 9:00PM Awards Banquet
This evening is an opportunity to recognize some of The Southern’s best – those who have demonstrated extensive commitment to service and achievement in the industry.
After Dinner-Until Hospitality Suite, Open to All
THURSDAY, JUNE 26
7:30 - 8:30AM Breakfast
8:00 - 8:30AM General Membership Meeting
8:30 - 1:00PM Registration Desk Open
9:00 - 10:30AM House of Deals
Use this additional time to review and discuss “show deals”, write orders, share samples or simply use it to catch up with your business partners. In an environment that is fun and relaxed, this event is a great way to discuss next steps and finalize opportunities.
10:30 - 11:15AM Executive Committee Meeting
HOTEL RESERVATIONS
HYATT REGENCY COCONUT POINT
5001 Coconut Road
Bonita Springs, FL
To make hotel reservations, visit hyatt.com/en-US/group-booking/NAPRN/G-FSAW Deadline for group rate is June 2, 2025.
REGISTRATION
Deadline is June 1, 2025.
Let’s face it. If you don’t tend to profitability, you won’t be in business very long. Think of our “ Ten-2-Profit” event as B2B “speed dating.” Prior to the meeting, we tell participating manufacturers which buyers are committed to attend, they tell us who they want to meet with, and we schedule a series of 10-minute guaranteed appointments It’s that simple!
Fast-paced and full of energy, these “appointments” with top buyers and convenience store manufacturers can be used to:
Showcase new products or services
Conduct a mini-business review
Introduce anticipated program changes
Establish 1 or 2 short-term goals
Give or get help or input on an issue
Provide market analysis highlighting areas
THURS, JUNE 26 9:00 - 10:30 AM
While the “ Ten-2-Profit” event ensures face time with buyers, it does not allow extended time necessary for review and discussions of “show deals,” order writing, or simply time to catch up with business partners. That’s why we have our House of Deals on Thursday!
We provide manufacturers with a banner, a table, and a relaxed, fun environment for conducting business. The buyers in attendance will move from one manufacturer station to the next. What a perfect way to end the week! Don’t forget, our Show Deals will be available from June 25-July 14.
Thank you!
We extend our deepest gratitude to the generous individuals and organizations who have contributed to our 2024 Education Fund. Your support plays a vital role in providing educational resources, scholarships, and professional development opportunities that empower our members and strengthen our industry. Thanks to your commitment, we can continue fostering growth, innovation, and success.
Allison Wholesale
Altria Group Distribution
Amcon Distributing Company
Andalusia Distributing
Ashland Specialty Company
Atlantic Dominion Dist.
Benestar Brands
Burdette Beckmann
C&B Distributors
Caldwell Wholesale
Charles C. Parks Co.
Cheyenne International
Church Point Wholesale
Core-Mark North Corso, Inc.
Creative Data Research
Davison Fuel & Oil
Dot Foods
Douglas Companies
Franklin Supply, Inc.
Golbon
Glidewell Distributing
Gummer Wholesale
Hardec’s
Imperial Trading Company
ITG Brands
J.L. Gaddy Wholesale
Jack Link’s Protein Snacks
Kellanova
K3S
Lil’ Drug Store Products
Long Distribution
Lyons Specialty Co.
M.R. Williams
Matrix Brokerage
Merchants Grocery Company
National Tobacco Company
PDQ Sales
ProCat Distribution Technologies
Renfro Supply Co.
Republic Brands
Reynolds
Smokey Mountain Chew
Southco Distributing Company
Stephenson Wholesale
Stewart Distribution Co.
Swedish Match
Swisher International
Team Sledd
The H.T. Hackney Company
The Hershey Company
Venture Sales
W.L. Petrey Wholesale
2024-2025 SAWD
EXECUTIVE COMMITTEE
JACK CASANOVA President
Church Point Wholesale Church Point, LA
APRIL GARVER
SAWD 1st Vice President SouthCo Distributing Goldsboro, NC
SAWD 3rd Vice President
SAWD Board Chairman
Stewart Distributing Waycross, GA
SAWD 2nd Vice President Merchants Grocery Co., Inc. Culpeper, VA
SAWD CEO
GA
VJ MAYOR, CAE
LaGrange,
SAM STEWART
CHRIS SMYTHERS
ROSS HAYNES
Hardec’s Elizabethtown, KY
2025 SAWD STATE DIRECTORS
DAN MCINTYRE
NELSON
CARLOS ZUMARRAGA
APRIL
Order Management
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Warehouse Management
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Purchasing
Reduce inventory, increase turns, improve buyer productivity with automated ordering and replenishment.
Financial Management
Optimize financial management with our fully-integrated, flexible suite that adapts to your specific business rules.
Business Management
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2025 SAWD STATE DIRECTORS
CHAD
STEVE YAWN
CHRIS
ROBIN
CHAD GUMMER
RANDY
MARTY HOWELL
2025 SAWD
AT-LARGE DIRECTORS
Imperial Trading Elmwood, LA
Shreveport, LA
2025 SAWD
BROKER REP, SLD REP, & LEGISLATIVE LIAISON
MEREDITH HOLT SHAW
Broker Representative
Burdette Beckmann Inc.
Chesapeake, VA
JEFF THOMPSON
SLD Representative
Douglas Companies Conway, AR
Broker Representative Matrix Brokerage Toast, NC
MATTHEW DOMINGO
Legislative Liaison Reynolds Winston-Salem, NC
WEBB ROBERTS
MICHAEL WAGNON
Caldwell Wholesale
EMILE CANTRELL
KIM DUET
Lyons Speciality Port Allen, LA
2024 SAWD MANUFACTURER REPRESENTATIVES
BRIAN WERTH Swedish Match
MATTHEW DOMINGO Reynolds
ANDREW PANAGOPLOS Republic Brands
T.J. HAM National Tobacco
KOURTNEY MODDY ITG Brands
BRENT COTTON The Hershey Company
JAMES NEWMAN Lil’ Drug Store
SCOTT HILL Country Fresh Meats
DEVIN FOGLEMAN Dot Foods
MIKE VITELLO Altria Group Distribution Co.
CRAIG SKONIECZNY Creative Data Research
STEVE STOMEL ProCat Distribution Technologies
SHANE MILLER Swisher
JOE NICOLAUS Xcaliber International Ltd.
SLD 2025-27
OFFICERS & DIRECTORS
OFFICERS
Jeff Thompson, Douglas Companies, Conway, AR, President
Stacey Goldsberry, AMCON, Omaha, NE 1st Vice President
Bradley Cross, Stephenson Wholesale, Durant, OK, 2nd Vice President
Joe Dilger, ITG Brands, Atlanta, GA, SLD Secretary
Robbie Surratt, Merchants Grocery, Culpepper, VA, Board Chairman
DIRECTORS
Jim Lutz, Altria Group Distribution Co., Richmond, VA
Jessica Kovacs, AMCON, Omaha, NE
Luke Wagnon, Caldwell Wholesale, Shreveport, LA
Bradley Padgett, Davison Fuels, Mobile, AL
Taylor Douglas, Douglas Companies, Conway, AR
Courtney Nixon, Glidewell Distributing, Fort Smith, AR
Neil Nixon, Glidewell Distributing, Fort Smith, AR
Darrell McGuffin, Hardec’s, Elizabethtown, KY
Stacey Matthews, Imperial Trading, Elmwood, LA
George Liautaud, Jack Link’s, Minong, WI
Gray Mumpower, Lil’ Drug Store, Cedar Rapids, IA
Colby Carmichael, Long Wholesale Dist., Corinth, MS
Wilson Raetzsch, Lyons Specialty, Port Allen, LA
Madison George, Matrix Brokerage Co., Toast, NC
Jessica Lowery, M.R. Williams, Henderson, NC
Caroline Stewart, Peanut Patch, Effingham, SC
Brad Stephens, Renfro Supply, Williamsburg, KY
Devin Davis, Reynolds, Winston-Salem, NC
Stephen Aycock, SouthCo Distributing, Goldsboro, NC
Maria Miro-Narlock, Spotlight Innovations, Luling, LA
Steven Potts, Stephenson Wholesale, Durant, OK
John Stewart, Stewart Distribution, Blackshear, GA
Liam O’Boyle, Swedish Match, Atlanta, GA
Patrick Donnelly, Trend Sales, Memphis, TN
Q & A WITH BLAIR HOELSCHER DIRECTOR OF SALES, TEAM MODERN
SOUTHERN: Could you offer a brief history of your company and how you got started in the business?
Founded in 1965 by Bill Ray in Somerset, KY, Team Modern began as a music and game business specializing in jukeboxes. Over the years, it evolved into a full-service vending company. Bill's vision eventually led to the creation of our Wholesale Distribution Division, which has since become the cornerstone of our business. Along with Wholesale, we also maintain thriving divisions in Music and Games, Vending, Equipment Sales and Service, Signs & Graphics, and the Modern Fund 501c3 Charitable Division. Our commitment to growth is evident in our recent investments, including the construction of a state-of-the-art Wholesale Distribution warehouse in 2020 and two new facilities in 2024 to support our Equipment and Sign Divisions.
S: Number of years personally in the business?
I have been in the business for 11 years.
S: How many years has company been in business and how many employees are there?
Team Modern has been in business for 60 years and we currently have 180 employees across all divisions.
S: What is necessary to succeed in this business?
To succeed in this business, it's essential to deliver a better experience for your customers, vendors, and employees. Efficiency and accuracy in your operations and deliveries are critical to maintaining a competitive edge. Additionally, embracing emerging trends and technology within the industry and seamlessly integrating them into your services will help ensure continued growth and relevance in an ever-evolving market.
S: Is there anyone who has been a mentor for you in the industry?
I’m incredibly grateful for the meaningful relationships and friendships I’ve cultivated within this industry. I’m fortunate to have a trusted network of individuals I can turn to for advice and guidance whenever needed.
“Breaking into this industry is incredibly challenging—but success comes from offering something unique.”
S: What keeps you coming back to the meetings?
2025 will be my second year attending the Southern Meetings, and I’m always excited about the opportunity to network and build relationships. Last year, I gained a wealth of valuable insights from the vendor meetings.
S: What is the best part of the meetings?
Building strong relationships and sharing ideas is key. Everyone is focused on working together to help advance the industry.
S: What are your words of wisdom to someone getting started in the business?
Breaking into this industry today is incredibly challenging. To succeed, you must offer a unique product or service that sets you apart from the competition.
S: What is the main reason someone should be a member of the Southern?
The networking at the Southern is extremely valuable.
S: What is the biggest issue facing this industry today?
I think the biggest issues facing the industry today are labor shortages/costs and inflation.
S: If someone were interested in coming to the Annual Meeting for the first time, what advice would you offer them?
Get involved. Learn as much as you can and be an active member.
S: Tell us a little about yourself and your family?
I’ve been happily married to my beautiful wife, Elizabeth, for 10 years. She’s a passionate teacher who truly loves what she does. We’ve been blessed with three amazing kids: Brooks, 9, Caroline, 7, and Palmer, 4. As a family, we love boating, swimming, and traveling together. My son plays both basketball and soccer, and the girls are active in cheer and dance. One of my greatest joys is coaching my son’s basketball team. When life slows down for a moment and it’s time to relax, I enjoy a good glass of bourbon and a fine cigar.
Tees, Talks & Triumphs at 101
The Southern’s 101st Annual Meeting was held again at the Naples Grande in beautiful Naples, Florida. It was another great week of catching up with friends, and conducting business, not to mention enjoying a beautiful property.
One Monday, we headed off to the Naples Grande Golf Club for our Southern Annual Golf Tournament provided a great day for networking with customers and prospects, as well as some friendly competition. Thank you to our sponsor ITG Brands for their continued support of this event and The Southern.
It was standing room only for this year’s education sessions. They kicked off with Chris Lane, Director of Client Strategy at Cygnal, an award-winning firm specializing in polling, public opinion, messaging strategy, and predictive analytics shared with us his experience as a pollster for political campaigns across 35+ states, including local, state legislative, gubernatorial, congressional, US Senate, and presidential races. Following
Chris, Nicole Carignan, VP of Strategic Cyber AI for Darktrace provided insight into technology, tools, and techniques to increase productivity and augment human creativity, businesses need to move quickly to keep up with the pace of innovation.
Immediately following our education sessions, Dick Burleson, Inspirational Speaker and Former SEC Referee shared his “traits for success” developed during his time with great leaders such as Coach Paul “Bear” Bryant and General Colin Powell. Drawing on his 25 years as a head football official in the Southeastern Conference, as well as a distinguished career as a Major General in the U.S. Army, Dick Burleson offered a cavalcade of anecdotes, stories, and lessons designed to not only entertain, but inspire, motivate, and educate.
A great time was had by all during our Hospitality Suite and Silent Auction Tuesday and Wednesday evening. The Silent Auction raised over $15,000 for our Education Fund through the Silent Auction. With
your support and participation, we hope to exceed that figure this year. Items are offered through the generosity of Southern members and vendors.
For our Meetings with a Mission initiative, we partnered with a local non-profit called Imagine Children’s Health Center. Their mission is to provide psychological treatment and health education that is effective and compassionate for children in need and their families. We are proud to announce that we collected close to $3,000 in cash (in addition to a $1,000 check from The Southern). And we collected another $1,000 by giving our folks the option to go online and donate. Thank you to everyone who donated to this great cause!
And finally, on our last night we honored those members who contribute a significant amount of their time, talents and resources to our association and our industry. Congratulations and thank you to all of our 2024 award winners!
Midyear in the Mission City: Board Members Gather in San Antonio
This year’s Board of Directors Midyear Meeting was held at the Hotel Contessa, in the heart of San Antonio’s Riverwalk. Despite the once in a decade snowstorm, many board members were able to attend the Texas-sized event. The annual planning meeting plays a vital role in the operations of the association as board members meet to discuss financial matters, education resources, government affairs issues, and other programs for the association. It also provides members with a knowledge-sharing opportunity they can take back home and apply to their businesses.
During some downtime, members were able to enjoy the spa facilities, play The Quarry, a unique course built out of an old quarry, or take a stroll along the Riverwalk.
The week ended with dinner and a tour of the Devils River Distillery. Located in the heart of downtown San Antonio, the distillery is only one block away from the Alamo and the San Antonio River Walk. It is nestled inside the Burns Building, which is on the National Register of Historic Places and filled with majestic beauty.
Altria Group Distribution Company
Burdette Beckmann
Creative Data Research
Dot Foods
ITG Brands
Lil’ Drug Store Products
Matrix Brokerage
National Tobacco
ProCat Distribution Technologies
Republic Brands
Reynolds
Swedish Match
Swisher International
The Hershey Company
A special thank you to all our sponsors whose continued support makes this vital event possible.
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When looking to start a career what do you value in a future employer?
The Pursuit of Professional Fulfillment: My Key Factors in Choosing an Employer
BY KIARA COLLINS
Embarking on a career journey is a metaphorical voyage, reminiscent of setting sail into the boundless expanse of the ocean, brimming with opportunities and possibilities. Much like a sailor navigating by the stars, individuals navigate their professional paths with the choice of employer acting as their guiding beacon. However, in this modern era, the compass guiding career decisions extends far beyond mere monetary compensation. When individuals contemplate their future employers, they embark on a thoughtful exploration of the multitude of factors that will shape their professional trajectory. Beyond financial considerations, they delve into the ethos of the organizations they are considering, seeking alignment with their own values and aspirations. They yearn for a workplace where their talents are not just valued but celebrated, where diversity is embraced, and where inclusion is more than just a buzzword.
When contemplating potential employment opportunities, delving into the fabric of a company’s culture and values emerges as one of the most important things to consider for prospective employees. This aspect transcends the tangible benefits and perks, shaping the very essence of the workplace experience. A positive and inclusive work culture serves as the cornerstone upon which employee morale and engagement are built. It creates an environment where individuals feel a profound sense of belonging, fostering collaboration, creativity, and camaraderie. In such a setting, employees are not just colleagues but allies, united by a shared vision and sense of purpose. Companies that prioritize diversity, equity, and inclusion not only embrace the richness of human
experience but also reap the rewards of a truly diverse workforce. By cultivating an environment where individuals from diverse backgrounds feel respected and valued, these organizations harness a wealth of perspectives, ideas, and talents. This diversity becomes a catalyst for innovation, driving the company forward in a rapidly evolving global landscape.
The desire for continuous growth and learning is inherent in human nature, and it is a significant factor in choosing an employer. Prospective employees seek organizations that offer ample opportunities for professional development, whether through training programs, mentorship initiatives, or career advancement pathways. A company that invests in its employees’ growth not only cultivates a skilled workforce but also demonstrates a commitment to their longterm success and well-being.
In the hustle and bustle of today’s dynamic and fast-paced world, attaining a harmonious work-life balance stands out as a vital component for overall well-being and job satisfaction. Prospective employees increasingly prioritize employers who not only acknowledge the importance of this balance but actively foster an environment conducive to it. Central to this pursuit are elements such as flexibility, remote work options, flexible scheduling, and generous paid time off. Flexibility has emerged as a pillar of modern work culture, offering individuals the autonomy to tailor their work arrangements to suit their unique needs and lifestyles. Whether it’s the ability to work remotely, adjust their hours to accommodate personal commitments, or take advantage of flexible scheduling options, employees value the freedom to strike a balance between
their professional and personal lives. This flexibility empowers individuals to optimize their productivity and efficiency while also tending to their personal responsibilities and passions. Remote work has particularly gained prominence in recent times, offering individuals the opportunity to break through geographical constraints and work from virtually anywhere. Beyond the convenience and logistical benefits, remote work provides employees with greater control over their schedules, reducing commuting stress and enhancing overall work-life harmony. Additionally, remote work fosters a sense of trust and autonomy, empowering individuals to manage their time and tasks more effectively.
The leadership and management style within an organization significantly influences the work environment and employee morale. Prospective employees gravitate towards employers who exhibit transparent, supportive, and empathetic leadership. Effective communication, accessible management, and a collaborative approach empower employees to voice their ideas, address concerns, and contribute to decisionmaking processes. Strong leadership fosters a culture of trust, accountability, and mutual respect, laying the foundation for a thriving workforce.
Beyond salary considerations, employee benefits and perks play a crucial role in attracting and retaining talent. Prospective employees value comprehensive benefits packages that encompass health insurance, retirement plans, wellness programs, and other perks such as tuition reimbursement, child care assistance, and commuter benefits. These offerings not only enhance the overall Continued on next page
Congratulations 2024 SAWD Scholarship Winners
Since 2012, The Southern has awarded more than $100,000 in scholarships to employees and children of its member organizations. Thanks to the Southern Education Fund and the Annual Silent Auction, scholarships are awarded to students who show their creativity by writing an essay on a trend or challenge in the convenience industry. The 2022 essay question was “Employees and employers are always looking for the right fit. What kind of workplace culture do you look for when pursuing a professional opportunity?”
Beginning in 2020, we awarded an additional scholarship called the Greg Martin Memorial Scholarship. This
Congratulations to KIARA COLLINS, winner of the 2024 Greg Martin Memorial Scholarship! She is attending Lindsay Wilson College. Kiara is the daughter of Jeffrey Watson, with Core-Mark (PFG).
Congratulations to SAMANTHA DELUCA, daughter of Richard Hays with AMCON, is the winner of one of our 4-year scholarships. She is attending A.T. Still University.
Continued from previous page compensation package but also demonstrate the employer’s commitment to supporting employees’ holistic well-being.
In an era marked by heightened awareness of social and environmental issues, individuals increasingly seek employers who demonstrate a commitment to corporate social responsibility and ethical business practices. Companies that prioritize sustainability, community engagement,
scholarship was created to celebrate all that Greg did for our members, our businesses, our association and the industry over the last 20+ years. The Greg Martin Memorial Scholarship goes to the top elected entrant with the essay and details of that individual being shared with Greg’s family each year.
Choosing only four of these submissions from our 4-year college applicants and one for the Technical Scholarship was not easy for the scholarship judges! The Southern will be announcing the 2025 winners in June. Best of luck to everyone who has applied! n
Congratulations to EMMA DUHE, winner of one of our 4 year scholarships. She is the daughter of Don Duhe with Imperial Trading. Emma is attending Louisianna State University.
Congratulations to RILEY GODFREY, daughter of Bradley Godfrey with Imperial Trading. She won one of 4 year scholarships and is attending University of Georgia.
and ethical sourcing resonate with socially conscious employees. Aligning with an employer whose values align with one’s own principles allows individuals to feel a sense of purpose and contribute to positive societal impact through their work.
In conclusion, when evaluating potential employers, individuals prioritize various factors beyond just financial recompense. Company culture, opportunities for growth, work-life balance, leadership style, employee
Congratulations to KYNDALL BONET, winner of the 2-year Southern scholarship. She is attending Central Alabama Community College. Kyndall is the daughter of Jeffrey Bonet, with W.L. Petrey.
benefits, social responsibility, and ethical practices are among the key considerations that shape their decision-making process. By aligning with employers who embody these values and priorities, individuals can embark on a career journey that not only offers professional fulfillment but also personal satisfaction and a sense of purpose. As the workforce continues to evolve, organizations that prioritize these factors will undoubtedly attract and retain top talent, fostering a culture of excellence and innovation. n
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Learn more at mclaneco.com
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JUNE 22-25
DISCOVER THE GULF COAST’S LARGEST PLAYGROUND—28 fun-filled acres of white-sand beachfront in sun-sational St. Pete Beach. Enjoy pink sunsets, signature island cocktails, and endless beach activities, plus aquatic adventures at the adjacent RumFish Beach hotel. Sip a tropical drink with your toes in the sand, soar on a three-story zipline, and let little ones enjoy Shelldon’s Adventure Club. There’s something for everyone!
