Innovation
How augmented reality increases service productivity It was certainly a curious phenomenon when an online game, of all things, sent countless thousands of gamers worldwide outdoors on the prowl. After the hype surrounding “Pokémon GO”, most people will now be familiar with the concept of augmented reality.
The hype has matured Technological developments have always influenced how we experience the real world. Augmented reality (AR) blurs the line between human sensory perception and the virtual world. Enhanced information in the form of text, graphics or even sound is added to the visual impressions. In contrast to virtual reality – an experience based on simulation – the “real world” element, and our interaction with it, remains very much in place. The technology behind this, however, is not just a trend in gaming circles. Augmented reality was already prevalent on the tech scene a number of years ago. Research company Gartner has ceased to refer to it as an emerging technology but as a mature one instead. In fact, on their latest chart of annual hype topics in terms of new technologies, augmented reality no longer even gets a look in!
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SAUTER FACTS No 39
“While continuing to be an important technology, augmented reality is rapidly approaching a much more mature state, which moves it off the emerging technology class of innovation profiles.” (Gartner)
