My professional experience in UX Researcher and Design, combined with my initial Mechanical Engineering education, allow me to have a global vision over a project, with a technical and user-oriented sensibility.
sassi.maureen@gmail.com
/in/maureen-sassi/
Conversational UX designer for Virtual Product Advisor & Customer Support
Ergonomist and ux researcher on autonomous driving
ERGONOMIC
TOOLS
Adobe XD
Adobe Photoshop
Adobe Illustrator
Google Analytics
User testing
Google Slide
Google Sheet
Microsoft Teams
Zoom
Slack
LANGUAGES
French
Mother tongue
English
Bilingual
Spanish
Intermediate
Figma
Jira
Asana
Miro
COMPETENCES
Research
Web Analytics
Benchmark Analysis
User Interviews
Group Focus
Forms and Research
Brainstorming
Result Analysis
Design
Workshop Design
Accessibilty
Personas
Experience Maps
Management Leadership Team management
Scheduling
PRODUCT DESIGNER FOR A DATA ANALYSIS POWERED BY AI
➤
Merlin BI, Montréal, Canada
Merlin BI is a startup willing to upgrade data analysis thanks to AI technology
The goal is to make data analysis more accessible by pro iding straight-from-the-data actionable insight and unlocking datadri en growth
My role was to
Lead ideation workshop to identify application of the technology depending of the potential industries ( (e-commerce, finance, performance analysis for end-users)
Identify and define user journey
Build prototype to support product design and customer demo
ONBOARDING IDEATION
Product de gn
n A Prototyp ng Data-analy ale uppor content trategy SKILLS
ONBOARDING IDEATION
PRODUCT FUNCTIONALITIES IDEATIONS
User is a manager who needs informations about performance of a online plateforms
PRODUCT FUNCTIONALITIES IDEATIONS
User is a end-user of th plateforms, needing information about its own performances
PRODUCT FUNCTIONALITIES IDEATIONS
User is a manager who needs informations about performance of a online plateforms
PRODUCT FUNCTIONALITIES IDEATIONS
User is a end-user of th plateforms, needing information about its own performances
Conversational UX designer for virtual product advisor & Customer support
➤ Salesfloor / Automat, Montréal, Canada
Automat Technologie is the start-up where I worked as a Conversational UX Designer and Product Designer for 3 types of products.
SKILLS
Product design in A UX RESEARCH & ESIG Prototyp
Cl e t Commu cat o User terv ew & test
Ge eral eam suppor
ra g & Me tor g
UX Wr t Des g th k QA
Opt m zat o A alyt cs Co te t Strateg Del very process
Maestro (B2B2C)
Maestro is a conversational experience product that boosts conversion and creates sales uplifts through personalizing a brand's site.
As a conversational UX Designer, I designed +10 experiences in the scope of Maestro’s integration for different types of customers
Different scale (startup, small, medium, large company
Different nationalities (USA, Canada, France, Germany, UK, Israel Different industries (cos etics, apparel, electronics, wines, etc)
HOW OES IT WORKS
User engage with the chatbot through differents entrypoint, strategica y ocated on the website :
User engage with the c nversati n with user- riente questi ns t keep users thr ugh the experience
User gets personalized re ommendation based on their answers
Website gets personalized for the user based on their answers and what they are loo ing for
Connect 2.0 (B2B) & (B2C)
Connect 1.0 is the initial product developed by Salefloor. It’s a digital product hosted on e-commerce website, and put in contact shoppers with in-store advisors of the brand.
After the acquisition, we upgraded it to Connect 2.0 to make the experience more conversational and increase the general performance of the product.
I was also deeply involved in the delivery process elaboration, the creation of documentation, and the team training and onboarding with this upgrade.
WHY AN UPGRADE OF CONNECT 1.0 TO 2.0?
In the initial experience, the shopper has to fill a form to be able to live chat, book an appointment or email/ text an in-store advisors.
After a performance analysis, we realized completion rate was very low among most of the integrations. But Customer satisfaction was high. User are few to engage with the plateform, but once they do, they are very attached and satisfied with the service.
The main goal of Connect 2.0 was to increase initiate and completions rates.
Our main hypotesis for Connect 2.0 design was to establish that a conversational experience is more engaging than a form experience.
New
Ergonomist and ux researcher on autonomous driving
➤ Groupe Renault, Technocentre (78), France
As a part of the User Experience Research department, I studied the impact of haptic feedback on the steering wheel, and, based on tests and studies, I proposed a design that would be applied to Renault's next autonomous vehicles.
Carry out a bibliographic study on the impact of automation on the driving task
Study of interactions between the vehicles and users during autonomous driving
Development of experimentation on vehicles and driver simulators
Planification and achievements of ergonomic user experiments with a panel
Results analysis and design suggestion
Autonomou Driving SKILLS
Er onomic Researc imulator ettin
User Testi
User I tervie Pa el
Note: due to CONFIDENTIALITY, the RESULTs OF THE MISSION CAN NOT BE TRANSMITTED.
➤ Autonomous driving mode, Level 4
➤ The “Symbioz” concept car of Renault over autonomous driving
ERGONOMIC STUDY OF TOBII
EYE-TRACKER ON UNITY SOFTWARE
➤ University of Technology, Compiègne, France
The purpose of this project was to lead an ergonomic study to compare the use of an eye-tracker with other means of navigation like a mouse or keyboard. The context of this study was applied to a camera monitoring position.
U er te ting SKILLS
Erg n mic Re earc
Eye-tracke
Scenario 1: User wants to navigate through a camera display.
We built a map prototype, with an up view (red classic mouse navigation.
Scenario 2: User wants to switch a camera display
We tested different settings, considering users ‘s vision focuses on a circular zone and not a point.
We tested different areas of vision that will control the switch display:
➤ Other settings: Sometimes users do not want to switch the camera, but just evaluate the display, and then select it. Different other settings had been tested to evaluate the best configuration that would allow both actions.
➤ Winning setting: when the user looks on the red zone, it switches the display of the main camera.
mobile Application UI for whisky degustation
➤ Freelance, Montréal, Canada
This application U was designed in collaboration with a friend very knowledgeable and passionate about whisky and liquors.
For context, whisky’s degustation suffers from its stereotype of users: users above 50 years old, mostly masculine, and expensive interest. t doesn’t suit a younger and more diversified user target.
Moreover, when you taste a sample, the user usually holds their glasses in one hand, so it may be difficult for them to take notes.
Adobe XD User TEST N Graphic DesigN SKILLS
Protot pin
User nterface
➤ We wanted to make this universe more accessible as it is for beer and more recently wine.
We picked a neutral design to help focus on the degustation and not influence user’s perceptions.
➤ We also ideate a full end-to-end tasting experience through this application. We also extended the concept by rating the different tasting experiences, compare and sharing it within a community.
Design of a logotype and brand image
➤ Final logotype definition
➤ University of Technology, Compiègne, France
In the context of a University project, I designed the logotype of a fictive hiking brand.
Makalu is the 5th highest mountain in the world in the Himalayas. I looked for inspiration from these areas in terms of shape and colors.
