A portfolio.

Page 1

sarah nindyastari soejono a portfolio.



PUBLICATION.


Binus University x Jakarta fashion week

>> poster

Work in designing marketing tools for Binus International fashion show at the event of Jakarta Fashion Week back in 2012. Final productions are poster, invitation, lookbook, magazine ads (appeared in Dewi Magazine) and billboard.


Role Designer

Client Binus Uni

Year 2012

>> lookbook

>> invitation

Where Freelance Work


Kefit

>> flyer

Design works with Human Design Studio for a healthy drink brand; Kefit. Made an ads for flyer and print ads for magazine and newspaper.


>> magazine ads

Where Human Design Studio

Role Designer

Client Kefit by Vita Foods

Year 2013


Lemon blossom Cakeshop

Branding for Lemon Blossom Cakeshop. Besides logo, marketing kits such as namecard and brochures were created.


>> products brochure

Where Freelance Work

Role Designer

Client Lemon Blossom

Year 2013


Peter saville book

>> cover

University final project, to re-design a book contain one designer. This was more about layouting and publishing or printing acknowledgment.


>> spreads

Course Subject Computer Graphic

Role Designer

Client Uni Assignment

Year 2011



Branding and identity.


R.S.C.M. Rebranding

>> implementations

University project to rebrand Rumah Sakit Cipto Mangunkusumo’s brand and identity. The outcome of this project was in a form of GSM (Graphic Standard Manual). Besides logo of the hospital itself, the sub-logo such as signage for doctor branches also applied.


>> interior implementations

Course Subject Graphic Design IV

Role Designer

Client Uni Assignment

Year 2013


Personal Branding

>> Logo

University project on making brand identity for another fellow students. The client was chosen randomly, their interests and personality has to be implemented on the branding as well as creating identities (applications) on specific items.


>> Graphic Standard Manual

Course Subject Graphic Design IV

Role Designer

Client Uni Assignment

Year 2013


>> branding implementations




advertising.


Anti-media spoof campaign: ‘TRANSPARENCY’ Campaign to against media stupidity. A logo, advertisement posters, websites, and web-banner were created.

HEART-BREAKING NEWS SAYS THE SPREADING OF TODAY’S SILLY DANCE MOVES HAS BEATEN THE POPULARITY OF TRADITIONAL DANCES

>> poster print ads

STOP MAKING STUPID PEOPLE FAMOUS. STOP MEDIA SPOOF.

STOP

WATCHING

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LIVING

QUALITIES ABOVE EVERYTHING ELSE. STOP MEDIA SPOOF.

LOW QUALITY OF


>> web banner ads

Course Subject Graphic Design V

Role Designer

Client Uni Assignment

Year 2014


GT-MAN ‘Anti slip’ TVC University group-project (contain 4 people) to create three TVC-series. The brand to be advertise was up to the students, as long as it is a local brand. GT-Man was chosen because it sort of brand which kind of hard to advertised. The challenge was to make the TVC as interesting as possible. As a director and scriptwriter, most of idea (such as the Astronaut one) came up to bring wittiness to the audience.

>> astronaut

>> Ijab kabul

>> Versi kantor


Course Subject Audio Visual II

Role Producer / Script

Client Uni Assignment

Year 2013


LA LIGHTS - INDIE MOVIE

>> Billboard key visual

Internship works in Pantarei Communications, tasked to create a key visual and layouts for billboard ads. The concept is captured a scene where a person can really and should be imaginative in their everyday lives in terms of capturing a film. The target market is young adults who are movie enthusiast.


Company Pantarei Comm.

Role Art Director Intern

Client LA Lights

Year 2015


Sugus TVC

>> The making of

University group-project (contain 2 people) to create TVC using 3Dmax software. The sugus character ‘Gus’ was created in a story where it was looking for a pencil to draw the ads.


>> TVC Ads

Course Subject Digital Animation

Role Animator

Client Uni Assignment

Year 2013



typography.


Design culture now poster

>> poster design

Typographical poster using grid to advertise an event. The project was more into the use of typeface and golden rule of typography.


>> details

Course Subject Typography III

Role Designer

Client Uni Assignment

Year 2012


Typographic playing

>> details

A typographical playing self-artwork contain a three paragraph-long article about typography. A hierarchy and emphasizement were used to gave meaning about the article itself.

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sarah nindyastari soejono [m] +62 8111 831 141

[e] sarahsoejono@gmail.com


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