G R A P H I C S TA N D A R D M A N U A L
content. 1
foreword
2
the logo
3
exclusion zone
4
minimum size
5
logomarks
6
typeface
7
color scheme
8
stationeries
foreword About SARAH SARAH is a self branding for Sarah N Soejono; a communication designer that intended to work in creative industry. The tagline ‘Graphic Arts and Whatnot’ explaining the scope of works that what SARAH is all about. This Graphic Standard Manual contains the specification of logo of self interpretation of Sarah N Soejono. Sarah N Soejono, or usually known as Sarah, is a Graphic Designer who has an interest in quite of many things. Stages and steps already taken to improve the outcome of the logo. In this graphic standard manual, the logo has already finalised and will be ready to be applied as a brand.
the logo The logo for the client, Sarah N Soejono, was inspired by the characteristic of the person which very interested in ribbon. The combination of logo marks and logo type created based on characteristic of the client, thus the outcome depict a combination between bear and the name of the client herself, with touch of femininity looks for the logotype. Always refer to ourselves as the brand ‘SARAH’ in both verbal and written form.
The implementations of SARAH can be divided into two. In colors and in greyscale. Full Colour The standard colour implementation of the logo. Two-tone colour are used with a white filling for the logotype.
Greyscale The standard colour implementation of the logo. Black and Gray colour are used with a white filling for the logotype.
exclusion zone 15mm
15mm
x
x
The overall logo contain two elements; logomarks and logotype. It is mandatory to combine, and place the logotype in the exact place infront of the logomarks. Different position or altering the logotype will create different meaning of the overall looks of the logo. The illustration on the right is the estimation on the scale between logomarks and the logotype. The logotype of added explanation of what SARAH is, advised to always be put under the logomark of SARAH. The size and specs of both logomark and logotype are explained and mandatory to followed by user.
x
10mm
minimum size
To preserve the accuration of the logo, it is best to keep the logo in certain size. The illustration above shows what size is the minimum size for the logo.
40mm
logomarks
This is the logo marks of SARAH. Contain of exploration of typeface, modificated into something that looks like a ribbon-folded and turns into a word that pronounced SARAH.
typeface The typeface used for the logotype is Lato; hairline type. It is mandatory to use this typeface for the logotype. The sentence always have to be put in 1 line. The logotype is only used for the sub-information that put under the logomark. A sentence that written in capital: “Graphic Arts and Whatnot” advised to always be put to explaining and adding information of SARAH.
LATO “G R A P H I C A RT S A N D W H AT N OT ”
UPPERCASE
ABCDEFGHIJKLMN OPQRSTUVWXYZ LOWERCASE
abcdefghijklmn o p q r s t u v w x y z
color scheme The colour scheme for SARAH logo is and its lines of business are Pantone Pastel Purple 8100C Pantone Salmon Pink 1765C and Pantone Black It is important to match the colours to the Pantone swatches whenever the colours are reproduced to achieve consistency. The colours shown on this page are for illustrative purposes only and may not be accurate. Always refer to the Pantone swatches for an accurate match.
PANTONE 8100 C C10 M15 Y5 K20 R186 G177 B186
PANTONE 1765 C C0 M38 Y21 K0 R0 G0 B0
PANTONE BLACK 4 C C0 M0 Y0 K100 R0 G0 B0
stationeries