G R A P H I C S TA N D A R D M A N U A L
Content. FOREWORD
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THE LOGO
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COLOUR SCHEME
9
RESTRICTIONS
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APPLICATIONS
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Foreword. About The Brand Mukti Aditya, or usually known as Mukti, is a Graphic Designer who has an interest in quite of many things. As a grown graphic designer Mukti is one talented designer with strong skill and ability in vector. In branding Mukti Aditya, the outcome logo had gone through couple of stages, which include the interest and characteristic of the client. Stages and steps already taken to improve the outcome of the logo. In this graphic standard manual, the logo has already finalised and will be ready to be applied as a brand.
THE LOGO.
The logo for the client, Mukti Aditya, was inspired by his fondness of bear. The combination of logo marks and logo type created based on characteristic of the client, thus the outcome depict a combination between bear and the name of the client himself, with touch of ‘varsity’ looks for the logotype. Always refer to ourselves as the brand ‘Mukti Aditya’ in both verbal and written form.
GR APHI C STANDARD MANUAL : mukti ad itya // the logo // implementations
implementations
Full Colour The standard colour implementation of the logo. Two-tone colour are used with a white filling for the logotype.
Stroked Logo with outline white stroke. This is to be used in dark coloured background. The intention is to divide the dark brown colour of the logo-marks with dark colour in the background.
Rounded The round version is used to be put in the round-shaped object. This is intended to match or fit the logo with the round object itself.
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G R APH IC STANDAR D MANUAL : mu kti ad itya // the logo // logomarks and logoty p e
logomarks and logotype The overall logo contain two elements; logomarks and logotype. It is mandatory to combine, and place the logotype in the exact place infront of the logomarks. Different position or altering the logotype will create different meaning of the overall looks of the logo.
304 mm
The illustration on the right is the estimation on the scale between logomarks and the logotype.
255 mm
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GR APHI C STANDARD MANUAL : mukti ad itya // the logo // typeface
typeface The typeface used for the logotype is Lobster 1.4. It is mandatory to use this typeface for the logotype.
UPPERCASE
ABCDEFGHIJKLMN OPQRST UVWXYZ
LOWERCASE
abcdefghijklmn opqrstuvwxyz
G R APH IC STANDAR D MANUAL : mu kti ad itya // the logo // minimu m size
minimum size To preserve the accuration of the logo, it is best to keep the logo in certain size. The illustration on the right shows what size is the minimum size for the logo.
200 mm
165 mm
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GR APHI C STANDARD MANUAL : mukti ad itya // colou r scheme
COLOUR SCHEME. The colour scheme for Mukti Aditya logo is and its lines of business are Pantone Dark Brown 4625C Pantone Lime Green 376C Pantone Soft Brown 7503C and Pantone Bright White It is important that these colours are used no where else. It is important to match the colours to the Pantone swatches whenever the colours are reproduced to achieve consistency. The colours shown on this page are for illustrative purposes only and may not be accurate. Always refer to the Pantone swatches for an accurate match.
PANTONE 4625 C R67 G28 B0 C0 M60 Y100 K79
PANTONE 376 C R128 G189 B38 C50 M0 Y100 K0
PANTONE 7503 C R186 G162 B118 C0 M12 Y35 K25
PANTONE WHITE 11- 0601
G R APH IC STANDAR D MANUAL : mu kti ad itya // restrictions
RESTRICTIONS. To keep the integrity of the logo, it must never altered, distort or redraw it in any way. Any modification of the logo; in forms, measurement of logo-type and/or logomarks will create a big different and change the overall looks of the logo. These examples on the right show incorrect usage of the logo. Avoid this at all costs because it leads to inconsistent communication and a fragmented brand.
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Never place the full-color logo on a dark brown background.
Never distort. Both the logo-marks and logo-type.
Never change the color of the logo-marks.
Never change the color of the logo-type.
GR APHI C STANDARD MANUAL : mukti ad itya // restrictions
Do not change the size of the logo-type; do not make it bigger nor smaller.
Never change the opacity of any elements.
Do not reverse the logo.
Do not remove any parts of the logo; both logo-marks and/or logo-type.
applications.
Thumb Drive The brand Mukti Aditya applied in everyday must-have thing, such as thumb drive.
Zippo Lighter An example of the brand Mukti Aditya applied on a Zippo silver lighter.
GR APHI C STANDARD MANUAL : mukti ad itya // applications
Stroked A collaboration between other different brand with the brand Mukti Aditya. This is Beats headphones having a collab with Mukti Aditya.
for
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G R APH IC STANDAR D MANUAL : mu kti ad itya // restrictions
applications
Clothing Apparel The brand Mukti Aditya can be applied in clothing such as hoodie or letterman jacket. 16
GR APHI C STANDARD MANUAL : mukti ad itya // applications
Gadget Accessories The application of the brand Mukti Aditya in sticker label for Apple Notebook, as an example.
Gadget Accessories The brand Mukti Aditya can be applied in gadget accessories such as iPhone case.
G R APH IC STANDAR D MANUAL : mu kti ad itya // restrictions
applications
Everyday Appliances The brand Mukti Aditya on everyday appliances, such as drink jar and coffee or soda glass.
Street Clock An example of the brand Mukti Aditya on a street clock.
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MUKTI ADITYA GRAPHIC STANDARD MANUAL MADE BY SARAH N SOEJONO 1401141992